LIKEtoKNOW.it

What LIKEtoKNOW.it does

LIKEtoKNOW.it (LTK), operated by rewardStyle Inc., is a creator-driven social commerce platform that connects fashion, beauty, home, fitness, and lifestyle influencers with consumers through shoppable content. The platform serves approximately 40 million users who browse 450 million+ products from 8,000 brands and follow hundreds of thousands of global creators, with regional operations spanning the U.S., UK, Brazil, Australia, and Asia. LTK's core product is the LTK App, which delivers personalized creator feeds, video content, wishlists, and automated sale and price-drop notifications; the platform is protected by U.S. Patent 9,495,693 covering the shoppable content linking system.

The technology stack comprises a mobile iOS and Android application distributed through Apple App Store and Google Play, augmented by a web storefront at shopltk.com. The platform processes multimodal creator content (images, video, text) and integrates with major retailers via affiliate links. The Creator Platform enables influencers to monetize content through affiliate commissions, while the LTK Brand Platform enables brands to access the creator ecosystem for product discovery and marketing.

LTK monetizes through affiliate commerce commissions: when users purchase products via creator-generated affiliate links, LTK earns a commission and shares a portion with creators. The platform is free for consumers, and creators join to monetize content. The platform serves three primary segments — fashion and lifestyle consumers, content creators, and retail brands — with anchor partnerships including Nordstrom, Walmart, Target, Wayfair, Lululemon, Sephora, and Amazon.

Name

LIKEtoKNOW.it

Legal name

rewardStyle Inc.

Website

https://shopltk.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

LIKEtoKNOW.it (LTK) is a creator-driven social commerce platform connecting fashion, beauty, and lifestyle influencers with 40 million users, 8,000 brands, and 450 million+ products through shoppable content and affiliate commissions.

Ownership category

akta.pro rank

Product category

Creator Commerce Marketplace

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industries

Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI), Social/UGC Feed Aggregators (Multi-Source Feeds) (MPACAKAC), User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)

Keywords

• Creator commerce platform
• Affiliate marketing platform
• Influencer shopping network
• Social commerce marketplace
• Shoppable content platform

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Commerce Commission: LTK earns commission when users purchase products through creator-generated affiliate links on the platform. Creators share a portion of these commissions while LTK retains the rest.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LTK operates a creator-driven social commerce platform that connects fashion, beauty, home, fitness, and lifestyle influencers with consumers through shoppable content. Users discover and purchase products featured in creator posts via affiliate links, while creators monetize content and brands reach engaged audiences through the platform. The ecosystem spans the LTK consumer app, the LTK Creator Platform for influencers, and the LTK Brand Platform for retailers.

Product overview

LIKEtoKNOW.it (LTK) is a creator-driven shopping platform comprising the LTK App (a mobile shopping application), the LTK Creator Platform (enabling influencers to share shoppable content), and the LTK Brand Platform (connecting brands with creators for marketing). The ecosystem serves 40 million users browsing 450+ million products from 8,000 brands through content created by hundreds of thousands of global creators. The core LTK App enables users to watch creator videos, discover products via personalized recommendations, build curated wishlists, and receive automated sale notifications. Creator and Brand platforms form the supply side of the marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• LTK App

Quantifiable outcome

• 40 million people use LTK
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NordstromcoreGTM or Marketing PartnerNordstrom is a featured brand in creator posts on the LTK platform, particularly during major sales events like the Nordstrom Anniversary Sale. Creators showcase Nordstrom products and include affiliate links for their followers to make purchases.
• WalmartcoreGTM or Marketing PartnerWalmart is featured as an accessible fashion and home retailer in creator posts. Creators link to Walmart products with affiliate links for commissions when followers make purchases.
• TargetcoreGTM or Marketing PartnerTarget serves as a featured retailer in creator posts, particularly for affordable fashion, home goods, and lifestyle products, with affiliate links driving commerce.
• WayfaircoreGTM or Marketing PartnerWayfair is featured prominently in home decor and furniture posts by creators, with affiliate links for the home category driving sales through the platform.
• LululemoncoreGTM or Marketing PartnerLululemon is featured as an activewear and athletic apparel brand in creator fitness and lifestyle posts, with sponsored content and affiliate partnerships.
• AmazoncoreGTM or Marketing PartnerAmazon products appear in creator posts across various categories including home goods, fashion accessories, and electronics, with affiliate links driving commerce.
• SephoracoreGTM or Marketing PartnerSephora is featured as a premium beauty retailer in creator posts, particularly during beauty events and promotional periods.
• NET-A-PORTERminorGTM or Marketing PartnerLuxury fashion retailer featured in high-end creator posts, particularly for fashion and swimwear categories.
• HUNZA GminorGTM or Marketing PartnerLuxury swimwear brand featured in creator posts for vacation and fashion content.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Instagram Shopping (Meta): Meta's native social commerce feature inside Instagram, enabling creators to tag products and users to checkout in-app. Competes with LTK by collapsing social content and commerce into one environment without leaving the feed.
• TikTok Shop: ByteDance's native commerce layer on TikTok, leveraging short-form creator videos for direct product discovery and checkout. Direct competitor to LTK in the creator-driven shoppable video space, particularly among Gen Z shoppers.
• Amazon Live / Amazon Influencer Program: Amazon's creator commerce offerings spanning livestream shopping and Influencer storefronts with affiliate commissions. Competes for the same creator monetization budget and downstream retail affiliate commissions that LTK depends on.
• Pinterest Shopping: Pinterest's visual discovery and shopping product, connecting users with shoppable Pins from brands and creators in fashion, home, and beauty. Comparable to LTK in the lifestyle vertical with strong product discovery orientation.

Direct peers

• ShopMy: Creator-to-consumer affiliate commerce platform focused on fashion, beauty, and lifestyle with shoppable creator links. Most direct head-to-head competitor to LTK in the U.S. creator-driven affiliate marketplace.
• ShopStyle: Fashion-focused shopping aggregator and creator affiliate platform allowing influencers to curate shoppable looks. Closely aligned with LTK's core fashion-creator affiliate commerce use case.
• MagicLinks: Creator commerce platform providing shoppable links and affiliate infrastructure for influencers across YouTube, Instagram, and TikTok. Directly comparable technology stack and revenue model to LTK's affiliate platform.

Emerging players

• LTK itself is rewardStyle Inc., so for direct peer comparison; Modash: Creator marketplace and analytics platform connecting brands with influencers for paid partnerships. Comparable on the brand-to-creator marketplace dynamics adjacent to LTK's Brand Platform offering.
• Aspire (formerly AspireIQ): Creator marketing platform enabling brands to run influencer campaigns with shoppable content integrations. Comparable on the brand-side tooling that competes with LTK's Brand Platform.

Others

• Bazaarvoice (Influencer & Social Commerce): Social commerce and user-generated content platform helping brands activate creators and shoppers for content-driven commerce. Operates adjacently to LTK by enabling brands to leverage creator content on retailer.com properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/shop.LTK/?hl=en
• Xx.com/shopLTK
• Facebookfacebook.com/shop.ltk
• LinkedInlinkedin.com/company/shopltk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIKEtoKNOW.it