Exec
Exec is an AI-powered training platform that helps sales, customer success, support, and leadership teams practice high-stakes conversations via voice-based AI roleplays, AI call scoring, structured programs, and live 1:1 coaching, sold to enterprises and individuals worldwide.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Exec does
Exec Holdings, Inc. (operating as Exec) is a private US-based software company that sells an AI-powered training platform designed to help teams practice and improve high-stakes business conversations. The platform is organized around four integrated modules — Call Scoring (AI-driven analysis of real sales and customer conversations against custom rubrics), AI Roleplays (voice-based practice with AI personas that push back and handle objections), Programs (structured learning paths with deadlines, components, and progress tracking), and live 1:1 Coaching delivered through a vetted coach network. Supporting capabilities include a Scenario Studio for natural-language scenario authoring, a Rubrics evaluation framework, a Knowledge Hub connected to Notion, AI Chat for content co-creation, and Certifications for skill gating.
Underlying technology spans voice synthesis and recognition, natural language processing for AI Coach feedback, multimodal interaction (audio plus screen sharing), and a documented REST API for programmatic enterprise integration. The platform is LMS-agnostic and ships LTI 1.3 plus SAML SSO, allowing it to be embedded inside Cornerstone OnDemand, Docebo, Absorb LMS, SAP Litmos, Workday Learning, and 360Learning. Exec is SOC 2 Type II and SOC 3 certified, GDPR and CCPA compliant, and contractually commits to never using customer data to train its AI models.
Exec pursues a hybrid go-to-market combining direct enterprise field sales (Book a Demo), self-serve product-led adoption (Try for Free), API-led and developer-driven integration, and LMS marketplace distribution. Revenue is generated through subscription and credit-based pricing for coaching sessions, with credits expiring after 12 months and a 75% refund available within 60 days if unused. Named customer evidence is limited to a single enterprise logo (Axonius), and the platform is marketed across sales enablement, customer success, support, leadership development, and regulated verticals including healthcare, financial services, and professional services. The company is small (11–50 employees), privately held without disclosed institutional VC funding, and operates from San Francisco with a corporate address in Covina, California.
Exec firmographics
Firmographics- Name
- Exec
- Legal name
- Exec Holdings, Inc.
- Website
- https://exec.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exec is an AI-powered training platform that helps sales, customer success, support, and leadership teams practice high-stakes conversations via voice-based AI roleplays, AI call scoring, structured programs, and live 1:1 coaching, sold to enterprises and individuals worldwide.
- Ownership category
- akta.pro rank
Exec industry classification
Industry- Product category
- AI-powered sales training and conversation intelligence software
- NAICS
- Professional and Management Development Training (611430), Computer Training (61142)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corporate & Workforce eLearning Modules (EDAGAEAC)
Keywords
Where Exec is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Exec business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription / Credit-Based Coaching: Exec sells credits that can be redeemed for coaching sessions (up to 12 months after purchase). Credits appear to be the primary mechanism for the coaching component of the platform. The platform also offers modular products (Call Scoring, AI Roleplays, Programs, Coaching) that can be purchased together or separately as building blocks.
- Coaching Credits: Credits purchased through Exec may be redeemed for up to 12 months after the date of original purchase. After 12 months, credits expire and are permanently forfeited. A 75% refund is available within 60 days if none of the credits have been used.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Coaching credits with 12-month expiration and 75% refund policy |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Exec product offering
Product offeringCore offering
Exec provides an AI-enablement talent development platform that combines voice-based AI roleplays, AI-powered call scoring, structured learning programs, and a marketplace of 1:1 human coaches to train teams on high-stakes business conversations. Customers purchase modular products (Call Scoring, AI Roleplays, Programs, Coaching) that can be adopted together or separately, with enterprise-grade integrations to LMS systems, call recorders, and internal tools via a documented REST API.
Product overview
Exec is an all-in-one AI-powered training platform for high-stakes conversations, consisting of four core modules: Call Scoring (AI analysis of real sales/customer conversations), AI Roleplays (voice-based practice with AI personas), Programs (structured learning paths), and Coaching (live 1:1 sessions with vetted coaches). The platform includes supporting sub-products including Scenario Studio for creating roleplay scenarios, Knowledge Hub for content management, Rubrics for evaluation criteria, AI Chat for content assistance, and Certifications for recognition. The platform integrates with enterprise LMS systems via LTI 1.3 and SAML SSO, with API access for programmatic integration.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Roleplays Voice-based AI roleplay training product where users practice high-stakes conversations (sales discovery, objection handling, closing, customer success, support, leadership) with AI personas that push back, handle objections, and respond naturally. Designed for enterprise sales enablement, customer success, support, and leadership development teams.
- Call Scoring AI-powered call analysis product that automatically scores recorded real conversations against custom rubrics, identifies skill gaps, and surfaces coaching opportunities across teams. Integrates with call recorders and is targeted at sales managers, enablement leaders, and customer success teams.
- Programs Structured learning path product that organizes training into programs with deadlines, components (roleplays, surveys, videos, articles, action items, coaching), and progress tracking for team-wide skill development. Supports automated program management and certification gates.
- Coaching Live 1:1 coaching product connecting teams with vetted coaches through survey-based matching and scheduling, with flexible tools and white-glove service. Credits purchased for coaching sessions are valid for 12 months; a 75% refund is available within 60 days if no credits are used.
- Scenario Studio Standalone authoring tool for building custom roleplay scenarios through natural-language conversation with AI assistance, supporting custom scenarios, collections, rubrics, and multilingual scenarios.
- Knowledge Hub Centralized content management system for organizing training materials, connecting Notion workspaces, and making content available to AI scenarios, with AI Chat for co-creating and refining pages.
- Sales Comp Calculator Standalone sales compensation modeling tool that lets users experiment with sales compensation structures, including ramp and accelerator modeling, to see how different plans impact earnings.
Quantifiable outcome
- 92% program completion rate across all training programs
- +3 more outcomes
Companies that use Exec
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles2 records
Exec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature11 records
Exec partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Exec competitors and assessment
Company assessmentBroad incumbents
- Chorus.ai (ZoomInfo): Conversation intelligence and call analytics platform now part of ZoomInfo — overlaps with Exec's Call Scoring functionality and has the distribution scale to bundle or expand into adjacent training use cases.
- Lessonly (Seismic): Sales training and enablement platform acquired by Seismic — competes in the same sales enablement category as Exec, particularly for learning paths, roleplay practice, and team coaching.
- Gong.io: Conversation intelligence leader that records, transcribes, and analyzes sales calls — overlaps with Exec's Call Scoring module and represents both a potential integration partner and a broader-platform threat as it expands into coaching workflows.
- Allego: Sales enablement and readiness platform offering content, training, and coaching — competes with Exec's Programs and Coaching modules for enterprise sales enablement budgets.
Direct peers
- Quantified AI: AI-driven sales roleplay and certification platform focused on enterprise enablement — overlaps with Exec's AI Roleplays and Programs/Certifications modules for the same sales readiness buyer.
- Mindtickle: Sales readiness and enablement platform combining roleplays, training, and coaching — competes with Exec's full-stack offering for sales-led enterprise buyers, particularly larger deployments with compliance and certification needs.
- Yoodli: AI-powered communication and sales coaching platform offering roleplays, feedback, and analytics — directly competes with Exec's AI Roleplays and AI Coach modules for the same sales enablement and manager training buyer.
- Second Nature: AI sales roleplay and conversation simulation platform with virtual avatars for practicing customer conversations — closest direct competitor to Exec's voice-based AI roleplay offering, particularly in enterprise sales onboarding.
Others
- Workday Learning: Enterprise LMS embedded inside the Workday HCM suite — current LTI 1.3 integration partner for Exec, but a potential platform competitor with the resources to develop or acquire native conversational training features.
- Cornerstone OnDemand: Enterprise talent development and learning management platform — key distribution partner for Exec via LTI 1.3 integration, but also a potential competitive threat if it builds native AI roleplay capabilities for its installed base.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Exec social profiles
Digital presenceExec compliance and trust
Trust signalCompliance4 records
Exec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exec leadership team
Management profileNumber of profiles
Exec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exec
What does Exec do?
Exec provides an AI-enablement talent development platform that combines voice-based AI roleplays, AI-powered call scoring, structured learning programs, and a marketplace of 1:1 human coaches to train teams on high-stakes business conversations. Customers purchase modular products (Call Scoring, AI Roleplays, Programs, Coaching) that can be adopted together or separately, with enterprise-grade integrations to LMS systems, call recorders, and internal tools via a documented REST API.
Is Exec a public or private company?
Exec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exec founded?
Exec was founded in 2020. It employs 11 to 50 people.
Where is Exec based?
Exec is headquartered in San Francisco, United States, in the North America region.
How does Exec make money?
Two revenue lines are on record. Subscription / Credit-Based Coaching is the primary driver. The others are coaching Credits.
Who are Exec's main competitors?
Broad incumbents on record are Chorus.ai (ZoomInfo), Lessonly (Seismic), Gong.io and Allego. Direct peers are Quantified AI, Mindtickle, Yoodli and Second Nature. Others are Workday Learning and Cornerstone OnDemand.
Does Exec have an API?
Yes. Exec provides a REST API at https://api.exec.com/rest/v1/ for programmatic access to workspace data. Authentication uses API keys in Bearer token format (exec_live_ prefix, 40 alphanumeric characters). API supports workspace management, scenarios, collections, sessions, skills, scenario studio, and practice data. Rate limits: 60 requests/minute burst, 1,000 requests/day sustained, 10 requests/minute for scenario creation. All responses are JSON with pagination. Coming soon: program management, webhooks, and call scoring data. Developer documentation is at docs.exec.com/api-reference/overview.
What industry is Exec in?
Exec's product category is AI-powered sales training and conversation intelligence software. Its primary akta.pro industry code is EDAGAEAC, Corporate & Workforce eLearning Modules. Its NAICS code is 611430 and its SIC code is 7372.