anocus GmbH
- Company typePrivate
- Founded2022
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
anocus GmbH firmographics
Firmographics- Name
- anocus GmbH
- Legal name
- anocus GmbH
- Website
- https://anocus.de
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
anocus GmbH industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)
Keywords
Where anocus GmbH is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
anocus GmbH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Google Ads Management Fees: Agency fees based on client's advertising budget and the size/complexity of the product catalog, including the number of contact persons responsible for product categories. More comprehensive areas require more internal capacity to maintain quality standards and maximize results.
- Web Analytics Services: Setup and ongoing management of Google Analytics 4, Google Tag Manager, and comprehensive tracking implementation for e-commerce websites.
- E-Commerce Sparring: Consulting and advisory services leveraging years of e-commerce experience to identify unused potentials and prioritize tasks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Custom pricing based on advertising budget and catalog complexity |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
anocus GmbH product offering
Product offeringCore offering
anocus GmbH is a specialized Google Ads and Web Analytics agency that manages and optimizes paid search and Shopping campaigns for e-commerce companies with large product portfolios (250 to 100,000+ SKUs). The firm delivers full operational and strategic Google Ads account management, GA4 and server-side tracking implementation, and consulting on e-commerce growth priorities. Services are delivered through a dedicated account-team model capped at a maximum of five clients per employee.
Product overview
anocus GmbH is a Google Ads and Web Analytics agency based in Hamburg, founded in 2022, specializing in E-commerce businesses with large product portfolios (250 to 100,000+ SKUs). The company offers three core services: Google Ads Betreuung (full Google Ads account management and optimization), Web Analytics Betreuung (GA4 setup and management), and E-Commerce Sparring (strategic consulting). As a Google Shopping CSS Partner, they provide additional cost savings on Shopping campaigns. They also offer a free Google Ads N-Gram Skript tool for campaign optimization. The agency maintains a maximum of 5 clients per employee to ensure dedicated service, with weekly or bi-weekly communication and rapid response times. Founded by Sergej Saschenin, the team consists of specialists in performance marketing and analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Google Ads Betreuung Full-service management and optimization of Google Ads accounts for e-commerce businesses with large product portfolios, including campaign setup, ongoing optimization, margin-based product advertising, and seasonal planning.
- Web Analytics Betreuung Setup and ongoing management of Google Analytics 4 (GA4), Google Tag Manager, server-side tracking, custom dashboards, and data validation to ensure reliable analytics for marketing decisions.
- E-Commerce Sparring Strategic consulting service that provides guidance on e-commerce growth challenges, prioritization of initiatives, and evaluation of additional online marketing channels based on years of in-house and agency experience.
- Google Shopping CSS Partner Service Comparison Shopping Service (CSS) partner offering that enables e-commerce businesses to receive up to 20% discount on Google Ads spend for Shopping campaigns.
Quantifiable outcome
- Most clients triple their Google Ads revenue within 6 months of partnership
- +4 more outcomes
Companies that use anocus GmbH
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
anocus GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
anocus GmbH partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, secondary and minor.
- GooglecoreOfficial Google Partner status. Leverages Google Ads platform, Google Analytics 4, Google Tag Manager, and Google Merchant Center for client campaign management. Certified expertise in Google advertising products.
- Microsoft AdvertisingcoreMicrosoft Ads Elite Partner status. Offers Microsoft Ads management as supplementary advertising channel to Google Ads, particularly relevant for B2B e-commerce and reaching additional audiences.
- Adstrat GmbHsecondaryCollaborative partnership for SEA Stammtisch events in Hamburg. Joint event organization combining expertise from both agencies for community-building in SEA/Google Ads professional community.
- we-site GmbHsecondaryCo-organizer of E-Commerce Barcamp Hamburg events. Partnership for hosting and organizing community events for e-commerce professionals with focus on practical exchange.
- SEO/Social/CRO/IT Specialist PartnersminorReferral network of specialized partners for services beyond anocus scope: SEO, Social Ads, CRO, and IT. Recommends these specialists to clients when needed, maintaining quality referrals.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
anocus GmbH competitors and assessment
Company assessmentBroad incumbents
- Performics: Publicis-owned global performance marketing network. Comparable in paid media/SEO execution but operates as a broad incumbent with significantly larger scale and cross-channel portfolio.
- GroupM: WPP's global media investment group including performance, programmatic, and analytics offerings. Comparable as a competitor for enterprise paid-media budgets but at vastly greater scale.
- Dept Agency: Large global digital agency offering performance marketing, analytics, and technology services. Comparable in capabilities but at much larger scale and broader portfolio beyond Google Ads specialization.
Direct peers
- Lunatic Agency: DACH digital performance agency focused on Google Ads and e-commerce growth. Comparable in service scope (paid search/Shopping) and target customer profile (mid-to-enterprise e-commerce).
- Smarketer GmbH: Hamburg-based Google Ads specialist agency serving mid-market and enterprise e-commerce clients across DACH. Direct competitor for anocus in performance marketing services and Google's partner program.
- webrepublic: Swiss performance marketing agency with Google Ads specialization serving enterprise clients in DACH. Comparable in digital performance focus and enterprise client orientation.
- TWT Digital: German digital agency offering performance marketing, analytics, and e-commerce services. Comparable in offering breadth (Google Ads + Web Analytics) and DACH mid-market/enterprise focus.
- nexum: Cologne-based digital agency with strong digital marketing and analytics capabilities. Comparable in being a German full-service digital/performance agency serving enterprise brands.
Emerging players
- adjoe (JustDice Group): Hamburg-based mobile performance and advertising tech company. Comparable as a Hamburg-headquartered digital performance/marketing business, though focused on mobile user acquisition rather than Google Ads management.
Regional players
- Avaus: Nordic digital performance agency with Google Ads and data capabilities serving enterprise clients. Comparable in performance marketing focus but primarily operates in Sweden/Finland rather than DACH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
anocus GmbH social profiles
Digital presenceanocus GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
anocus GmbH leadership team
Management profileNumber of profiles
Profiles6 records
anocus GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
anocus GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about anocus GmbH
What does anocus GmbH do?
anocus GmbH is a specialized Google Ads and Web Analytics agency that manages and optimizes paid search and Shopping campaigns for e-commerce companies with large product portfolios (250 to 100,000+ SKUs). The firm delivers full operational and strategic Google Ads account management, GA4 and server-side tracking implementation, and consulting on e-commerce growth priorities. Services are delivered through a dedicated account-team model capped at a maximum of five clients per employee.
Is anocus GmbH a public or private company?
anocus GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was anocus GmbH founded?
anocus GmbH was founded in 2022. It employs 1 to 10 people.
Where is anocus GmbH based?
anocus GmbH is headquartered in Hamburg, Germany, in the Europe region.
How does anocus GmbH make money?
Three revenue lines are on record. Google Ads Management Fees are the primary driver. The others are web Analytics Services and E-Commerce Sparring.
Who are anocus GmbH's main competitors?
Broad incumbents on record are Performics, GroupM and Dept Agency. Direct peers are Lunatic Agency, Smarketer GmbH, webrepublic, TWT Digital and nexum. adjoe (JustDice Group) is listed as an emerging player. Avaus is listed as a regional player.
Does anocus GmbH have an API?
No public API is recorded for anocus GmbH.
What industry is anocus GmbH in?
anocus GmbH's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAI, App Store Optimization (ASO) & Mobile Growth Marketing. Its NAICS code is 541810 and its SIC code is 7311.