CI HUB
CI HUB is a German SaaS provider of digital asset connector software that integrates DAM, MAM, and PIM systems with 20+ creative and productivity applications, serving over 4,000 companies including Ford, Zurich, T-Mobile, and FedEx through subscription licensing and an authorized reseller channel.
- Company typePrivate
- Founded2018
- HeadquartersPotsdam, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CI HUB does
CI HUB GmbH is a German SaaS company headquartered in Potsdam that develops a digital asset connector platform linking DAM, MAM, and PIM systems with creative and productivity applications. The platform runs on Microsoft Azure infrastructure and uses API-based integrations to provide in-application access to digital assets, eliminating the workflow disruption of switching between systems. Its product family comprises four offerings: CI HUB Connector Professional (flagship connector for creative professionals with 20+ application and 60+ integration coverage), CI HUB Brand Connector (for brand consumers across departments with drag-and-drop functionality), CI HUB Drive (desktop DAM access with zero-training onboarding), and CI HUB Bright (an AI add-on for DAM intelligence). The company serves over 4,000 customers globally with a roster that includes Ford, Zurich, T-Mobile, FedEx, Disney, Sony, McLaren, Dentsu, Hoffmann Group, Hootsuite, Oatly, and Robert Half, alongside marketing services firms such as Ansira and CIDCOM.
The business operates a hybrid go-to-market combining product-led growth (30-day free trial, self-serve onboarding) with a formal authorized reseller channel managed via the SalesClub Portal, supplemented by an OEM Connector Bundle option for DAM/MAM/PIM system vendors. Revenue is generated primarily through annual per-user subscription licenses with volume discounts at 15+ users and site licenses at 1,000+ users, complemented by reseller margins (with CI HUB retaining a minimum 50% of proceeds under the Total Pricing Power Option) and OEM licensing with 24-month minimum terms. Pricing is denominated in Euros, and CI HUB has achieved SOC 2 Type I certification and received approximately €100,000 in EU/EFRE and State of Brandenburg 'Innovative Start-Up' funding.
Operationally, the company maintains offices in Potsdam (headquarters), Frankfurt am Main, and Heuchelheim, with a headcount of 11-50 employees. It is actively event-driven, sponsoring and exhibiting at DAM Europe, Adobe MAX, Adobe Summit, Sitecore Symposium, OnDAM Paris, GITEX Europe, Bynder Connect, NAB Show, and regional DAM conferences. Early-stage funding in 2020 came from Brandenburg Kapital (lead), Business Angels Club Berlin-Brandenburg, and HTGF (High-Tech Gründerfonds). Andreas Michalski is identified as founder and CEO.
CI HUB firmographics
Firmographics- Name
- CI HUB
- Legal name
- CI HUB GmbH
- Website
- https://ci-hub.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CI HUB is a German SaaS provider of digital asset connector software that integrates DAM, MAM, and PIM systems with 20+ creative and productivity applications, serving over 4,000 companies including Ford, Zurich, T-Mobile, and FedEx through subscription licensing and an authorized reseller channel.
- Ownership category
- akta.pro rank
CI HUB industry classification
Industry- Product category
- Digital Asset Management Integration Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Interoperability & Integration Tooling (APIs, connectors, standards support) (MPAHANAJ)
- akta.pro secondary industry
- Production Asset Collaboration (shared bins, proxies, live collaboration) (MPAHANAG)
Keywords
Where CI HUB is headquartered
LocationHeadquarters
- HQ city
- Potsdam
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
CI HUB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Annual Software Licenses: CI HUB generates revenue primarily through annual subscription licenses. The standard license term is 12 months with automatic renewal unless terminated. Pricing follows a tiered model with volume discounts for teams of 15+ users and site licenses for organizations with 1,000+ users.
- Reseller Margins: CI HUB sells through authorized resellers who purchase licenses at discounted rates and resell to end customers. Resellers receive volume-based margins and can participate in the Total Pricing Power Option where CI HUB receives minimum 50% of proceeds.
- OEM Connector Bundle: System vendors can license the CI HUB Connector OEM Bundle to bundle with their software solutions. This requires a Premium Level integration agreement and includes minimum 24-month initial license periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard annual subscription with per-user pricing |
| Subscription | Annual | Reseller pricing with margin structure |
| Freemium | Pay-as-you-go | Free trial period for new customers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
CI HUB product offering
Product offeringCore offering
CI HUB builds a SaaS platform that connects Digital Asset Management (DAM), Media Asset Management (MAM), and Product Information Management (PIM) systems with creative tools such as Adobe Creative Cloud, Microsoft 365, Canva, and Figma. Its connector family (Connector Professional, Brand Connector, Drive) plus the AI module CI HUB Bright enables in-application access to brand-approved assets, drag-and-drop workflow integration, and cross-system data transfer for enterprise creative and marketing teams.
Product overview
CI HUB offers a platform of three core digital asset connector products designed to integrate DAM, MAM, and PIM systems with creative and productivity tools. The product family consists of Connector Professional (the flagship world-leading digital asset connector for creative professionals), Brand Connector (for brand consumers across organizational departments), and Drive (desktop DAM access with no training required). Additionally, CI HUB Bright provides AI intelligence capabilities for DAM systems. The platform connects to over 60 integrations including Adobe Creative Cloud applications, Microsoft 365, Canva, and Figma, and supports more than 20 corporate applications. The company positions itself as 'the missing connection' between digital asset management systems and the tools teams use daily.
Differentiator
Problem solved
Functional benefit
Brands
- CI HUB Connector Professional: World-leading digital asset connector enabling access to creative assets in creative platforms with over 20 applications and 60+ integrations.
- CI HUB Brand Connector
- CI HUB Drive
- CI HUB Bright
Products and services
- CI HUB Connector Professional World-leading digital asset connector that enables creative professionals to access DAM, MAM, and PIM assets directly within creative platforms such as Adobe Creative Cloud and Microsoft 365. Works with over 20 applications and 60+ integrations to eliminate context switching.
- CI HUB Brand Connector Connector solution for brand consumers across all organizational departments. Provides easy drag-and-drop access to brand-approved assets and creates renditions of non-compatible files, designed for intuitive use by non-creative teams.
- CI HUB Drive Desktop application enabling company-wide access to DAM assets directly from the desktop with zero training or onboarding required. Supports cross-system data transfer in seconds and is built for company-wide scalability.
- CI HUB Bright AI Intelligence module that provides AI-driven search, categorization, and asset management capabilities for DAM systems. Marketed as 'AI Intelligence for Your DAM' to extend the value of existing digital asset management deployments.
Quantifiable outcome
- 40% average time saved after implementing CI HUB
- +5 more outcomes
Companies that use CI HUB
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
CI HUB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability1 record
Feature4 records
CI HUB partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Widen (now Acquia DAM)coreWiden (now known as Acquia DAM) partnered with CI HUB to integrate its digital asset management platform with Microsoft Office and Adobe Creative Cloud. The integration enables Widen users to access digital assets without switching between tools to download and reupload content, reducing time to value.
- Adobe Creative CloudcoreCI HUB provides deep integrations with Adobe Creative Cloud applications including InDesign, Photoshop, Premiere Pro, After Effects, and InCopy. This enables designers to access, search, and insert approved assets directly within Adobe tools without switching contexts.
- Microsoft 365coreCI HUB integrates with Microsoft Office applications including Word, PowerPoint, and Excel, enabling users to search, access, and manage brand assets directly within Microsoft tools.
- CanvacoreCI HUB integrates with Canva, enabling users to access digital assets within the Canva design platform.
- FigmacoreCI HUB integrates with Figma, enabling designers to access digital assets directly within the Figma design environment.
- Acquia DAMcoreAcquia DAM (formerly Widen) integrated with Adobe Creative Cloud via CI HUB, enabling global teams to access live approved assets. Case studies show Ansira producing 130,000+ designs annually with 98% satisfaction rating.
- Microsoft AzurecoreMicrosoft Azure serves as the cloud infrastructure operator for CI HUB Service. CI HUB Cloud infrastructure runs on Azure, providing scalable and reliable service delivery.
- Okta Inc.coreOkta provides user identity and access management for CI HUB. User registration and management of customer/user identities is handled through Okta's User Management System.
- Paddle Ltd.corePaddle provides payment processing services for CI HUB, handling all payments, invoicing, and related services on behalf of the company.
- HubSpot Inc.coreHubSpot provides CRM functionality for CI HUB, storing customer and user data including email address, surname, and first name for service provision.
- CELUMcoreCELUM DAM integrates with Adobe Creative Cloud via CI HUB Connector. Case study shows CIDCOM (Austrian agency) using this integration to link CELUM DAM with Adobe InDesign, reducing approval times and improving campaign delivery.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
CI HUB competitors and assessment
Company assessmentDirect peers
- Wedia: Wedia is a DAM and content platform provider with strong creative tool integrations, serving global enterprise brand teams. Comparable to CI HUB in target customers and DAM-to-creative-tool workflow focus, with overlap in European enterprise accounts.
- Aprimo: Aprimo is a marketing operations and DAM platform with creative workflow integrations aimed at enterprise brand and content teams. It competes with CI HUB's broader workflow value proposition for organizations consolidating asset management and creative operations.
- Canto: Canto is a DAM vendor with integrations to creative and productivity tools serving mid-market and enterprise customers. It addresses the same DAM-to-creative-workflow problem as CI HUB, though with its own connector layer rather than as a pure integration specialist.
- Brandfolder (Smartsheet): Brandfolder is a DAM platform with creative tool integrations and is listed as a CI HUB System Vendor. It serves similar enterprise brand-management use cases and overlaps with CI HUB on integration capabilities, making it both a partner and competitor in the DAM ecosystem.
- CELUM: CELUM is a European DAM vendor with native integrations to creative tools, including joint case studies with CI HUB. It addresses the same DAM-to-InDesign/Adobe workflows for enterprise customers, serving as both a partner and competitor in the DACH market.
- Bynder: Bynder is a leading DAM platform with native integrations to creative tools and a similar enterprise customer base (e.g., T-Mobile). It is a direct competitor and partner of CI HUB, addressing the same DAM-to-creative-tool workflow challenge, though Bynder owns the asset repository while CI HUB provides the connector layer on top.
- MediaValet: MediaValet is an enterprise DAM platform with integrations to Adobe Creative Cloud and Microsoft 365. It competes for the same enterprise asset-management and creative workflow use cases that CI HUB addresses, with native connector offerings to creative applications.
Broad incumbents
- Adobe Experience Manager Assets: Adobe's enterprise DAM solution is tightly integrated with Adobe Creative Cloud applications. As a broad incumbent in the DAM space, it competes directly with CI HUB's value proposition for Adobe-stack customers, offering native asset management that could reduce the need for a third-party connector.
Emerging players
- Cloudinary: Cloudinary is a media management and optimization platform with creative tool integrations and developer-focused APIs. While more developer-oriented than CI HUB, it overlaps in DAM-to-creative-workflow territory, particularly for teams managing high volumes of digital media.
- Air (Air.inc): Air is a creative operations platform with asset management and collaboration features for marketing and creative teams. It overlaps with CI HUB's brand-asset and creative workflow use cases as an emerging alternative for asset-centric creative collaboration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CI HUB social profiles
Digital presenceCI HUB compliance and trust
Trust signalCompliance1 record
CI HUB financial estimates
Financial estimateRevenue estimate
Valuation estimate
CI HUB leadership team
Management profileNumber of profiles
Profiles1 record
CI HUB funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CI HUB M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CI HUB
What does CI HUB do?
CI HUB builds a SaaS platform that connects Digital Asset Management (DAM), Media Asset Management (MAM), and Product Information Management (PIM) systems with creative tools such as Adobe Creative Cloud, Microsoft 365, Canva, and Figma. Its connector family (Connector Professional, Brand Connector, Drive) plus the AI module CI HUB Bright enables in-application access to brand-approved assets, drag-and-drop workflow integration, and cross-system data transfer for enterprise creative and marketing teams.
Is CI HUB a public or private company?
CI HUB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CI HUB founded?
CI HUB was founded in 2018. It employs 11 to 50 people.
Where is CI HUB based?
CI HUB is headquartered in Potsdam, Germany, in the Europe region.
How does CI HUB make money?
Three revenue lines are on record. Annual Software Licenses are the primary driver. The others are reseller Margins and OEM Connector Bundle.
Who are CI HUB's main competitors?
Direct peers on record are Wedia, Aprimo, Canto, Brandfolder (Smartsheet), CELUM, Bynder and MediaValet. Adobe Experience Manager Assets is listed as a broad incumbent. Emerging players are Cloudinary and Air (Air.inc).
Does CI HUB have an API?
No public API is recorded for CI HUB.
What industry is CI HUB in?
CI HUB's product category is Digital Asset Management Integration Software. Its primary akta.pro industry code is MPAHANAJ, Interoperability & Integration Tooling (APIs, connectors, standards support), with a secondary code of MPAHANAG, Production Asset Collaboration (shared bins, proxies, live collaboration). Its NAICS code is 541512 and its SIC code is 7373.