Rigor

What Rigor does

Rigor was a privately-held B2B SaaS company founded in 2010 and headquartered in Atlanta, Georgia, that built a Digital Experience Monitoring (DEM) platform for enterprise IT and DevOps teams. The platform combined synthetic monitoring — enabling proactive testing of web applications and APIs from multiple geographic locations — with an "intelligent optimization engine" intended to find, fix, and prevent web performance issues before they impacted end users. Its primary customer segment was horizontal: enterprise organizations requiring visibility into modern web application and API performance.

Rigor generated revenue through a SaaS subscription model and operated a sales-led go-to-market, evidenced by enterprise-focused CTAs and a product login portal. The company expanded its capability set through M&A, acquiring Zoompf on October 12, 2015 to broaden its web performance optimization footprint. On October 20, 2020, Splunk acquired Rigor, integrating its synthetic monitoring capabilities into the Splunk Observability portfolio; the product is now distributed as part of Splunk Observability Cloud and Splunk's global enterprise sales motion. Following Cisco's acquisition of Splunk in 2023, Rigor's underlying technology sits within Cisco's broader observability stack. No financial details — funding, revenue, valuation, or ownership structure — are disclosed in the source material.

Name

Rigor

Legal name

Rigor

Website

https://rigor.com

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

11–50 employees

Short description

Rigor was a B2B SaaS company that built a Digital Experience Monitoring platform combining synthetic monitoring with an intelligent optimization engine for enterprise IT and DevOps teams. It was acquired by Splunk in October 2020 and integrated into Splunk Observability.

Ownership category

akta.pro rank

Product category

Application Performance Monitoring

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)

Keywords

• Synthetic monitoring
• Digital experience monitoring
• Web performance monitoring
• API monitoring
• Application performance management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Experience Monitoring SaaS: Rigor generated revenue through a SaaS subscription model for its Digital Experience Monitoring platform, offering synthetic monitoring and optimization capabilities to enterprise customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rigor provided a Digital Experience Monitoring SaaS platform that combined synthetic monitoring with an intelligent optimization engine to help enterprise customers find, fix, and prevent web performance issues. The platform enabled proactive monitoring of modern web applications and APIs from multiple geographic locations, delivering actionable insight into end-user experience. Following Splunk's October 2020 acquisition, the offering is now distributed as part of Splunk Observability.

Product overview

Rigor offered a Digital Experience Monitoring platform as its core product, combining synthetic monitoring with an intelligent optimization engine to help customers find, fix, and prevent web performance issues affecting user experience. The platform enabled actionable insight into user experiences of web applications and APIs. Following Splunk's acquisition of Rigor on October 20, 2020, the synthetic monitoring capabilities were integrated into Splunk Observability.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Experience Monitoring Platform A SaaS platform combining synthetic monitoring with an intelligent optimization engine that helps enterprise IT and DevOps teams find, fix, and prevent web performance issues affecting user experience across modern web applications and APIs.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SplunkcoreStrategic or Co-development Partner · 20 October 2020Splunk acquired Rigor on October 20, 2020, integrating Rigor's Digital Experience Monitoring platform and synthetic monitoring capabilities into Splunk Observability. The acquisition expanded Splunk's observability portfolio to include proactive web performance monitoring.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Emerging players

• StatusCake: StatusCake offers synthetic uptime and performance monitoring, including website and API monitoring, addressing the same proactive web performance use case as Rigor though typically with a smaller customer base.
• Uptime.com: Uptime.com provides synthetic monitoring, uptime checks, and API monitoring with a focus on enterprise IT teams — a comparable but smaller-scale direct competitor to Rigor in the digital experience monitoring category.

Direct peers

• ThousandEyes (Cisco): ThousandEyes provides synthetic monitoring for network and application performance, overlapping directly with Rigor's synthetic monitoring value proposition for enterprise digital experience teams.
• New Relic: New Relic provides synthetic monitoring and digital experience monitoring within its observability platform, serving the same enterprise DevOps and SRE audience as Rigor with overlapping web and API monitoring functionality.
• Datadog: Datadog offers synthetic monitoring as part of its broader observability and monitoring platform, directly competing with Rigor's core synthetic and API monitoring capabilities for enterprise IT and DevOps buyers.
• Pingdom: Pingdom provides website and API uptime/performance monitoring with synthetic checks, targeting similar digital experience monitoring use cases as Rigor for web applications and APIs.
• Site24x7 (Zoho): Site24x7 offers synthetic transaction monitoring, API monitoring, and web performance monitoring, positioning as a comparable alternative for enterprise IT teams seeking DEM capabilities similar to Rigor's.
• Dynatrace: Dynatrace's platform includes synthetic monitoring and digital experience management, competing head-to-head with Rigor's proactive monitoring and optimization capabilities for large enterprise customers.
• Catchpoint: Catchpoint is a dedicated digital experience monitoring and synthetic monitoring vendor, closely matching Rigor's core product focus on web performance and API monitoring from multiple geographic test locations.

Broad incumbents

• AppDynamics (Cisco/Splunk): AppDynamics offers end-to-end application performance monitoring with synthetic transaction capabilities; as a broader APM suite now under the same Cisco/Splunk umbrella, it overlaps with Rigor's web performance monitoring functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/teamrigor
• YouTubeyoutube.com/user/splunkvideos
• Facebookfacebook.com/TeamRigor
• LinkedInlinkedin.com/company/splunk
• Instagraminstagram.com/splunk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rigor