APEX INTERNATIONAL MEDIA

What APEX INTERNATIONAL MEDIA does

Apex International Media (legal entity: Apex International Music Networks) is a Delhi, India-based digital music distribution platform founded in 2018 that enables independent artists and music labels to distribute audio, video, and lyrics to 300+ global streaming and download platforms including Spotify, Apple Music, YouTube, JioSaavn, Hungama, Vevo, Amazon Music, Prime Video, MX Player, and Beatport. The platform's product surface consists of three core distribution products (audio, video, lyrics via a Musicmatch partnership) plus YouTube Content ID monetization, Vevo channel creation and management, smart links and pre-save campaign tools, chart registration, playlist promotion, fast-track release options, and a streaming dashboard for artists. All plans allow artists to retain 100% ownership of their music rights while accessing distribution and promotional tooling.

The company monetizes through a five-tier annual subscription model denominated in Indian Rupees (Freemium, ₹499 Starter, ₹799 Basic, ₹1,299 Plus, ₹2,499 Premium) supplemented by per-transaction fees for takedowns (₹500/song), metadata updates (₹500/song), lyrics uploads (₹200), and video distribution (₹200/video). Its go-to-market is product-led and direct-to-consumer: artists self-serve sign up through the company website, upload music, select a plan, and manage releases through the streaming dashboard, with freemium serving as the top-of-funnel acquisition tier. The primary customer segment is independent artists globally, with independent music labels as a secondary segment.

Operationally, Apex is a lean bootstrapped private company with 7 employees, no disclosed external funding, no parent company, and no M&A activity to date. Headquartered at Aggarwal Prestige Mall, Pitampura, Delhi, the company operates under the legal name Apex International Music Networks and uses the trading name Apex International Media. All revenue is generated through its subscription and transaction-fee model on the distribution platform.

Name

APEX INTERNATIONAL MEDIA

Legal name

Apex International Music Networks

Website

https://apexinternationalmedia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

APEX International Media is a Delhi-based digital music distribution platform founded in 2018 that enables independent artists and labels to distribute audio, video, and lyrics to 300+ global streaming platforms via a freemium-to-premium annual subscription model priced in Indian Rupees.

Ownership category

akta.pro rank

Product category

Music Distribution

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Sound Recording Industries (512), Music Publishers (51223)

SIC

Miscellaneous Publishing (2741), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Music & Audio Streaming Platforms (BPAMAJAC)

akta.pro secondary industries

Creator/Artist Direct-to-Fan Streaming & Membership (MPAIACAF), Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)

Keywords

• Music distribution platform
• Digital music aggregator
• Independent artist distribution
• Audio video lyrics distribution
• Youtube content id monetization

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Annual subscription tiers (Freemium, Starter ₹499, Basic ₹799, Plus ₹1299, Premium ₹2499) providing distribution services with varying feature access
2. Add-on Services: Per-transaction fees for takedown (₹500/song), metadata updates (₹500/song), lyrics upload (₹200), and video distribution (₹200/video)

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

APEX International Media operates a self-serve digital music distribution platform that enables independent artists and labels to upload audio, video, and lyrics content and have it delivered to more than 300 global streaming and download services (Spotify, Apple Music, YouTube, JioSaavn, Hungama, Wynk, Gaana, Deezer, MX Player, Amazon Music, Prime Video, Vevo, Beatport, Instagram). Artists retain 100% ownership of their masters and earn royalties, paying for the service through freemium and paid annual subscription tiers plus per-transaction add-on fees. Bundled promotional tooling includes smart links, pre-save campaigns, playlist promotion, chart registration, fast-track releases, YouTube Content ID monetization, and Vevo channel management.

Product overview

APEX International Media operates as a comprehensive music distribution platform offering a unified portfolio of services for independent artists. The core platform consists of three primary distribution products: Audio Distribution (covering 300+ streaming platforms), Video Distribution (to OTT platforms like MX Player and Amazon Music), and Lyrics Distribution (via Musicmatch partnership). YouTube Monetization and Music Rights Manager provide additional revenue and protection services. The company offers a freemium pricing model with five tiers (Freemium, Starter ₹499, Basic ₹799, Plus ₹1299, Premium ₹2499 annually) that progressively unlock features like smartlinks, chart registration, playlist promotion, and fast-track releases. All plans allow artists to retain 100% ownership of their music while accessing marketing and promotional tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Distribution Core music distribution service enabling artists to distribute audio releases to 300+ global streaming and downloading platforms (Spotify, Apple Music, Gaana, JioSaavn, Deezer, YouTube Music, Amazon Music, Wynk, Hungama, Beatport, and more) while retaining 100% ownership. Targets independent artists and labels needing global audio reach.
• Video Distribution Video content distribution service enabling artists to deliver music videos, short films, web series, and feature films to OTT platforms including MX Player, Amazon Music, Hungama Play, JioSaavn Video, Prime Video, and Vevo. Targets artists and creators needing premium video OTT reach.
• Lyrics Distribution Lyrics distribution service delivered via the Musicmatch partnership, enabling artists and rights holders to publish synced lyrics to Spotify, Instagram, Apple Music, and other major platforms worldwide. Targets independent artists wanting lyrics presence on leading streaming services.
• YouTube Monetization YouTube monetization and partner program service enabling content creators to earn revenue from ads, channel memberships, and merchandise, with full management of YouTube Content ID and music rights. Targets creators wanting to monetize usage of their music on YouTube.

Quantifiable outcome

• Distribution to 300+ global streaming and download platforms
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core.

• SpotifycoreTechnology or IntegrationMajor streaming platform for audio distribution. Artists can distribute and monetize music through Spotify's global listener base.
• Apple MusiccoreTechnology or IntegrationMajor streaming platform for audio distribution and music video content.
• YouTubecoreTechnology or IntegrationYouTube monetization and Content ID services. Also distributes music videos and short-form content.
• JioSaavncoreTechnology or IntegrationLeading Indian streaming platform. Access to Spotify for Artists and JioSaavn dashboard included in Plus and Premium tiers.
• HungamacoreTechnology or IntegrationIndian music streaming and video platform with extensive regional content library.
• WyndcoreTechnology or IntegrationIndian music streaming service for audio distribution to domestic market.
• InstagramcoreTechnology or IntegrationSocial platform for music sharing and Reels integration for artist promotion.
• MX PlayercoreTechnology or IntegrationOTT platform for video distribution including music videos, short films, web series, and feature films.
• Amazon MusiccoreTechnology or IntegrationGlobal streaming and video platform for music distribution.
• Prime VideocoreTechnology or IntegrationAmazon's video platform for video content distribution.
• VevocoreTechnology or IntegrationPremium music video platform. Company offers Vevo channel creation and update services.
• MusicmatchcoreTechnology or IntegrationTechnology partnership for lyrics distribution. Apex International Media is partnered with Musicmatch to distribute lyrics to Spotify, Instagram, Apple Music, and other platforms worldwide.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• AWAL: Premium music distribution and label services company (now part of Sony Music); offers distribution, marketing, and analytics to indie artists. Similar target segment with more advanced services, institutional backing, and deeper analytics capabilities.
• DistroKid: Leading subscription-based music distribution aggregator serving independent artists worldwide. Offers tiered annual plans with distribution to all major streaming platforms. Closely comparable in business model, self-serve onboarding, and annual subscription tiers to Apex, with similar PLG growth model.
• TuneCore: Major music distribution aggregator now owned by Believe Music; delivers indie artist releases to hundreds of digital stores and streaming platforms globally. Directly comparable distribution services, target indie artist segment, and tiered pricing structure.
• RouteNote: Distribution aggregator offering free and premium distribution tiers to DSPs worldwide. Directly comparable freemium/premium pricing model and similar indie artist targeting, making it one of the closest pure business model analogs to Apex.
• CD Baby: Pioneer in independent music distribution offering distribution to digital stores and streaming platforms. Serves the same indie artist segment with similar distribution functionality and feature breadth, though historically one-time fee vs. subscription pricing.
• UnitedMasters: Music distribution and monetization platform founded to empower independent artists; subscription-based distribution with brand partnership and sync opportunities. Similar indie artist focus, direct-to-streaming model, and emphasis on artist empowerment.
• Ditto Music: UK-based music distribution aggregator serving independent artists globally with subscription-based distribution, label services, and chart registration tools. Comparable target market, business model, and broad feature set including promotional services.
• EMPIRE Distribution: Independent music distribution and label services company with focus on urban and hip-hop genres. Offers distribution, marketing, and label services to indie artists globally, comparable in target indie artist segment and breadth of service offering.
• Amuse: Mobile-first music distribution platform offering free distribution with optional premium tiers. Very similar freemium self-serve model to Apex and serves independent artists directly through a streamlined mobile experience.

Broad incumbents

• Believe Music: Major digital music company offering distribution, label services, publishing solutions, and artist marketing across multiple price tiers and regions. Operates TuneCore and other brands; broader portfolio than Apex with significantly greater scale and institutional backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apexinternationalmedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APEX INTERNATIONAL MEDIA