What Apex Kitchen & Bath does

Apex Kitchen & Bath is a privately-held, owner-operated residential kitchen and bathroom design and remodeling firm founded by Lou Plevritis in 1998 in Niles, Illinois and currently headquartered at 9346 N Waukegan Rd, Morton Grove, Illinois. The company provides full-service residential remodels, taking projects from a complimentary in-home consultation through concept development, product selection, and complete installation of cabinets, countertops, plumbing fixtures, tile, flooring, and lighting. Its core technology is design and installation know-how rather than a software platform; the firm differentiates through a state-of-the-art showroom with working plumbing demonstrations, NKBA membership, and four premium cabinet supplier partnerships with Mouser Custom Cabinetry, Eclipse Cabinets by Shiloh, Grabill Cabinets, and Elmwood Fine Custom Cabinetry.

The business model is a regional, project-based B2C services and cabinetry resale operation. Revenue is generated from professional design services (complimentary in-home consultations followed by paid design work), hardware sales of premium custom and semi-custom cabinetry sourced through the four supplier partnerships, and complete installation services bundled into a one-stop remodel offering. Go-to-market is sales-led via the physical showroom and complimentary in-home design consultations, supported by an Instagram channel for project showcases and inspiration. The firm employs approximately 5 people, including the founder and two named design consultants (Domenica and Patricia), and serves residential homeowners undertaking kitchen, bathroom, basement, mud room, and entertainment center projects in the Midwest, primarily the Chicago suburbs.

The company has serviced thousands of customers since 1998, has remained privately held with no institutional investment or external funding, and has not pursued geographic expansion beyond a single showroom location. Its growth posture is that of a stable, founder-led local services business anchored by deep individual designer tenure (17-20+ years) and long-standing supplier relationships rather than a scaling enterprise.

Name

Apex Kitchen & Bath

Legal name

Apex Kitchen & Bath

Website

https://apexkitchens.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Apex Kitchen & Bath is a privately-held residential kitchen and bathroom design and remodeling firm in Morton Grove, Illinois, serving homeowners with in-home consultations, premium custom cabinetry from four supplier partners, and full installation services.

Ownership category

akta.pro rank

Product category

Kitchen and Bath Design and Remodeling

NAICS

Interior Design Services (54141), Home Centers (444110)

SIC

Household Appliances (3630)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Basement Kitchenette, Wet Bar & Plumbing Build-Out (HSAPACAG), Kitchen Island & Custom Storage Solutions (HSAPAAAH)

Keywords

• Kitchen and bath design
• Custom cabinetry sales
• Residential remodeling services
• Bathroom renovation design
• Remodeling installation services

Headquarters

HQ city

Morton Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen & Bath Design Services: Full-service design consultations for kitchen and bathroom remodeling projects. Services include complimentary in-home consultations, concept development, design work, and project management from start to finish.
2. Cabinetry Sales: Sale and installation of custom and semi-custom cabinetry through partnerships with premium manufacturers including Mouser Custom Cabinetry, Eclipse Cabinets by Shiloh, Grabill Cabinets, and Elmwood Fine Custom Cabinetry.
3. Complete Installation Services: Full installation services covering cabinets, countertops, plumbing fixtures, tile, flooring, and lighting. The company provides one-stop shopping for all kitchen and bath remodeling components.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Apex Kitchen & Bath provides full-service kitchen and bathroom design and remodeling for residential homeowners, taking projects from complimentary in-home consultation through concept development, product selection, and complete installation of cabinets, countertops, plumbing fixtures, tile, flooring, and lighting. The firm sells custom and semi-custom cabinetry from four premium manufacturers and additionally delivers design-build services for mud rooms, basements, and entertainment centers. Operations run from a state-of-the-art showroom in Morton Grove, Illinois.

Product overview

Apex Kitchen & Bath is a full-service kitchen and bathroom design and remodeling company offering a unified service that takes projects from concept to completion. The company provides complimentary in-home consultations, professional design services, and complete installation. Apex partners with four premium cabinet brands—Mouser Custom Cabinetry, Eclipse Cabinets by Shiloh, Grabill Cabinets, and Elmwood Fine Custom Cabinetry—and offers associated products including countertops, tile, plumbing fixtures, lighting, and flooring through their state-of-the-art showroom in Morton Grove, Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Design and Remodeling Services End-to-end kitchen remodeling service for residential homeowners, covering space measurement, design, premium product selection, and full installation. Intended for families undertaking kitchen updates or full transformations including open-concept layouts.
• Bathroom Design and Remodeling Services Complete bathroom design and remodeling service for homeowners, ranging from bathroom refreshes to luxurious spa-style bathrooms, including product selection and professional installation.
• Basement Finishing Services Basement finishing service that converts unfinished basements into functional living spaces with custom built-ins such as wet bars, closets, mudrooms, and hutches.
• Custom Entertainment Center Design and Installation Custom entertainment center design and installation service for residential customers wanting dedicated media and gathering spaces.
• Mud Room Design Services Custom mudroom design service that creates organized home entry spaces with built-in storage solutions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Mouser Custom CabinetrycoreOthersMouser Custom Cabinetry has provided the highest quality custom cabinetry for over 60 years. Every cabinet is custom-crafted from the finest select woods, finished and protected with oven-cured catalyzed sealers and topcoat. Mouser combines fine hand detailing with state-of-the-art technology to produce superior custom cabinetry with an impressive range of woods, styles, finishes and stains.
• Eclipse Cabinets by ShilohcoreOthersEstablished in 1977, Eclipse by Shiloh creates cabinets that reflect customer values and lifestyle. Known for innovative styles and creative finishes including glazing, dry brushing, furniture finishing, distressing, stainless steel inserts, and linen textures.
• Grabill CabinetscoreOthersFor 75 years, exquisite design and Old-World craftsmanship have made Grabill Cabinets the finest custom kitchen cabinets on the market. The only high-end custom kitchen cabinet maker that offers true customization, allowing customers to tailor every single aspect of their custom cabinetry.
• Elmwood Fine Custom CabinetrycoreOthersElmwood Cabinets is committed to high quality, producing cabinets that become cherished parts of homes. Every cabinet is one of a kind with limitless combinations of dimensions, finishes, wood species and door styles. Age-old craftsmanship is combined with modern technology in their St. Catherine's, Ohio facility.
• National Kitchen and Bath Association (NKBA)coreStrategic or Co-development PartnerLong-time member of the NKBA, ensuring the team stays current on standard practices and industry guidelines as well as the latest technology and trends in the kitchen and bath industry.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Bath Fitter: National bath remodeling franchise offering in-home consultation and one-day installation. Comparable sales motion (consult-to-install) targeting the same residential remodeling customer.
• Kitchen Tune-Up: National kitchen remodeling franchise offering design consultations and renovation services. Comparable service model, though skewed toward refacing/updates versus Apex's full custom remodels.
• DreamMaker Bath & Kitchen: National kitchen and bath remodeling franchise providing full design-build services through locally owned showrooms. Closest direct competitor in business model and customer journey.
• Plain & Fancy Custom Cabinetry: Premium custom cabinet manufacturer with design-showroom operations across the U.S. Comparable to Apex in carrying high-end custom cabinet lines and offering design-led selling through showrooms and dealer networks.
• Dura Supreme Cabinetry: Semi-custom and custom cabinet manufacturer sold through designer showrooms. Comparable to Apex's premium cabinet sourcing model and design-build showroom channel.
• Crystal Cabinet Works: Premium custom cabinet manufacturer with designer showroom channel. Comparable premium-brand sourcing and design-showroom distribution approach to Apex.
• Medallion Cabinetry: Semi-custom cabinet maker distributed through independent designer showrooms. Directly comparable to Apex's premium-brand showroom positioning and designer-driven sales motion.
• Re-Bath: National bath and kitchen remodeling franchise with showroom and in-home consultation model. Directly comparable to Apex's design-consult-to-install service offering, though at much larger scale.

Broad incumbents

• Lowe's Kitchen & Bath Design: National home improvement retailer with kitchen and bath design services and installation offerings. Broad incumbent competing for the same residential renovation projects through scale, financing, and digital tools.
• Home Depot Kitchen & Bath Design: National home improvement retailer with in-store kitchen and bath design centers and installation services. Broad incumbent competitor targeting the same residential remodel customer, though with commodity positioning rather than Apex's premium niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/apexkitchenandbath
• LinkedInlinkedin.com/company/apexkitchens

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Kitchen & Bath