Name

Apiário Estúdio Criativo

Legal name

Apiário Estúdio Criativo

Website

https://apiario.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (512110), Sound Recording Studios (512240), Sound Recording Studios (51224)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Music Producers & Production Teams (MPAIAHAB), Sound Design (Creative/Design-Heavy FX, World-Building) (MPAHAEAE), Music Production, Recording & Audio Engineering (EDAMANAH)

Keywords

• Audiovisual production services
• Animation studio
• Music video production
• Advertising video production
• Creative studio

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-based Creative Services: B2B creative production services for brands, agencies, and cultural institutions. Projects include advertising videos, institutional films, music videos, short films, and cultural/event content. Revenue generated per project contract with no recurring subscription model.
2. Festival/Cultural Production: Artistic film production that may receive festival recognition and grants (e.g., 5º Filme em Minas incentive). These are primarily artistic projects rather than commercial engagements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Apiário Estúdio Criativo is a Belo Horizonte-based creative studio producing audiovisual content across cinema (short films, documentaries), music videos, advertising/promotional videos, institutional films, and animation. Services span concept development, direction, animation, sound design, and post-production for brands, agencies, cultural institutions, and independent musicians. The studio offers end-to-end creative production delivered by a multidisciplinary team of four.

Product overview

Apiário Estúdio Criativo is a creative studio that develops audiovisual projects for cinema, television, games, and social media platforms. Their offerings include cinematography (short films and documentaries), music videos, advertising (commercials and promotional content), institutional videos, animation services, and sound design. The studio operates as a unified creative production service rather than a modular software platform, with capabilities spanning from concept development through final post-production. Their portfolio includes award-winning animated short films like 'Balanços e Milkshakes' and animated series like 'Cabeça de Ovo', music video series for artists like Graveola and Lucas Santtana, institutional content for organizations like Sesc and Fundação Estudar, and the sound experimentation project EOCOPO. They also offer educational workshops on animation techniques.

Differentiator

Problem solved

Functional benefit

Brands

• apiloops: Short pocket videos produced for social networks with diverse content and formats, creating engaging solutions for community interaction.

Products and services

• Cinematography (Cinema) Production of short films, feature-length cinema projects, fiction, documentary, and experimental works with an artistic focus. Clients include festival-circuit filmmakers and cultural institutions.
• Videoclipes (Music Videos) Music video production for independent musicians and bands, featuring experimental, analog, and animation techniques.
• Publicidade (Advertising) Advertising video production including TV commercials, social media content, promotional videos, and branded content for retail chains, brands, and agencies.
• Institucional (Institutional Videos) Corporate and institutional video production for organizations, educational institutions, foundations, and non-profits.
• Animation Services Animation services including rotoscopia, stop-motion, 2D animation, puppet animation, and watercolor animation techniques for film, advertising, and institutional projects.
• Sound Design and Soundtrack (Design de Som e Trilha) Audio capture, sound design, soundtrack composition, and surround sound production for audiovisual projects, delivered in-house by the Apiário team and EOCOPO.
• Oficina de Rotoscopia (Rotoscopia Workshop) Educational workshop teaching the rotoscopia animation techniques developed for Apiário's short films. Format observed: 10 participants and 16 hours of instruction.
• Balanços e Milkshakes Award-winning short film produced using a proprietary rotoscopia animation technique that combines analog and digital processes—each frame is hand-painted in watercolor and then digitally processed. Screened at 10+ international festivals.
• Cabeça de Ovo Five-episode animated series featuring a pre-adolescent character with a human body and egg head; each episode features Rube Goldberg Machines and absurdist humor.
• EOCOPO Sound experimentation group that develops musical experiences through acoustic and electronic materials, live performances, and soundtracks for artistic projects. Members include Apiário team members Fernando Mendes and Victor Dias, plus Luiz Gabriel Lopes.
• apiloops Short pocket videos produced for social media platforms (Vine and Instagram), featuring stop-motion, loops, and diverse content formats to drive community interaction.
• Sesc Institucional Video Program Institutional videos for Sesc Minas Gerais covering the Mesa Brasil food security program, Sesc Educação education programs, and an environmental documentary on Parque Serra do Rola Moça.
• Drogaria Araujo Promotional Campaigns Seasonal promotional video campaigns for Drogaria Araujo covering Black Friday, Pink Friday, Easter, Summer, Corrida BH, Chá de Bebê, and Loucuras de Inverno.
• Multiplan 'Mães' Mother's Day Film Mother's Day animated film for Multiplan shopping centers that achieved 2 million Facebook views within one week.
• Orquestra Filarmônica de Minas Gerais Concert Videos Concert registration videos for the 2016 season of Orquestra Filarmônica de Minas Gerais featuring informative character presentations.
• Banco BMG Card Animation BMG Card animated promotional video for social media and WhatsApp comparing credit card rates.

Quantifiable outcome

• Video campaign achieved 2 million spontaneous Facebook views in 1 week for 'Mães' Mother's Day film
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Lápis RarocoreGTM or Marketing PartnerCreative agency partner providing creation for multiple Drogaria Araujo campaigns including Black Friday, Pink Friday, Corrida BH, Queimão de Verão, and Chá de Bebê promotional videos. Agency handles creative concept development while Apiário provides production services.
• Tom ComunicaçãocoreGTM or Marketing PartnerCreative agency partner for Sesc institutional videos and Fundação Dom Cabral institutional animation. Agency provides creative direction while Apiário handles production and animation.
• Oriente ComunicaçãocoreGTM or Marketing PartnerCreative agency for Sociedade Brasileira de Cardiologia campaign starring Vítor Belfort. Agency created the campaign while Apiário provided direction.
• Popcorn ComunicaçãominorGTM or Marketing PartnerMarketing agency for Coleguium #apiloops scholarship campaign on Facebook and Instagram. Agency coordinated campaign while Apiário produced social media content.
• EOCOPOcoreStrategic or Co-development PartnerSound experimentation group with members Fernando Mendes, Luiz Gabriel Lopes, and Victor Dias (Apiário team members). Collaborative development of soundtracks for multiple film projects including Graveola videos, Marambé, Crisálidas, Balanços e Milkshakes, and Fiar documentary. EOCOPO operates as both collaborator and service provider.
• Rodrigo MinelliminorStrategic or Co-development PartnerCo-director for Mapa das Tradições video series about medicinal herbs in Minas Gerais. Collaborative direction partnership.
• XI Araribóia CineminorStrategic or Co-development PartnerCo-production partner for Manifesto #1 political-philosophical short film.
• Vivo Arte.movminorStrategic or Co-development PartnerProgram supporting Mapa das Tradições project as part of Vivo Arte.mov initiative for traditional cultural heritage preservation.
• Imagina ColetivominorStrategic or Co-development PartnerPartnership for Rolezinhos documentary about youth gatherings in São Paulo shopping malls, in collaboration with collective.
• Coletivo GambiologiacoreStrategic or Co-development PartnerCreative collective focused on DIY electronics, hacker culture, and gambiarras. Apiário develops audiovisual content for Revista Facta experimental publication and produced exhibition documentation for Gambiólogos shows. Deep ongoing collaboration.
• Marginália ProjectminorStrategic or Co-development PartnerInteractive installation project for Lugaralgum audiovisual work. Marginália Project provided direction and script while Apiário handled audio capture, sound design, and soundtrack for quadraphonic sound installation.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Psyop: Global creative studio combining live action, animation and VFX for advertising, music videos and film. Comparable in multidisciplinary, craft-led creative-services model at larger scale.
• Buck: Established design and animation studio producing branded motion content, advertising and interactive work for global brands. Comparable in animation-for-branding focus, though at significantly larger scale.

Direct peers

• Copa Studio: Brazilian animation studio with a portfolio spanning feature films, series and branded content. Comparable as a mid-size Brazilian creative-production house competing for animation and advertising briefs.
• Vetor Zero: Brazilian animation and content studio producing branded films, music videos and advertising-driven content with strong artistic sensibility. Closely aligned with Apiário's blend of artistic shorts and commercial work.
• Giant Ant: Animation and design studio specializing in character-driven branded content, music videos and short films. Comparable in boutique craft-led production model for advertising and entertainment clients.
• Boutique Filmes: Brazilian boutique production company focused on high-end advertising and branded content. Comparable as a small, craft-driven production house serving major brand clients.
• Hornet Inc. Animation and motion-design studio producing commercial, advertising and music-video content for global brands. Comparable in combining artistic technique with advertising-scale delivery.
• Zombie Studio: Brazilian animation and motion graphics studio serving brands and agencies on advertising and digital content. Directly comparable in animation-led branded production model.
• Birdo Studio: Brazilian animation studio producing 2D/3D animation, motion graphics and branded content for advertising and entertainment. Highly comparable in scale, craft focus and Brazilian advertising-client base.
• Bromélia Filmes: Brazilian independent production house producing advertising films, music videos and short-form branded content. Comparable in craft-focused, mid-sized creative-services positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/apiario
• LinkedInlinkedin.com/company/apiario-creative-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apiário Estúdio Criativo