Glowing

What Glowing does

Glowing, Inc. is a Nevada-incorporated, privately held SaaS company founded in 2014 that provides an AI-powered guest engagement platform for the luxury hospitality industry. The platform unifies guest communications across multiple messaging channels — including SMS, WhatsApp, WeChat, LINE, and Facebook Messenger — into a single cloud-based dashboard, and adds real-time bidirectional translation in over 100 languages to remove language barriers between international guests and on-property staff. Core product modules include AI Copilot for drafting and auto-responding on-brand, Moments Messaging for pre-scheduled journey-based outreach, journey-based AI agents for handling routine inquiries, and AI Scientist for sentiment analysis and personalized offer generation.

The platform is built on Microsoft Azure infrastructure with U.S. data residency and is offered under two pricing tiers: an Unlimited Plan at $3 per room per month (including omni-channel messaging, 100+ language translation, AI Copilot, PMS integrations, and broadcast messaging) and a custom-priced Enterprise Plan with SSO, advanced AI, custom development, 24/7/365 support, and a dedicated Customer Success Manager. Deep native integrations with Oracle Opera (OXI and OHIP), Infor, SevenRooms, HotSOS, and Knowcross synchronize guest profiles and trigger automated workflows based on reservation and operational data, with an open API for additional systems.

Glowing targets luxury hotels, resorts, and clubs globally through a hybrid go-to-market combining mid-market self-serve adoption and consultative enterprise field sales. The company reports outcomes including an NPS of 98, a 30% reduction in front desk call volume, 40% faster response times, and that 25-30% of guest chats drive direct bookings, upgrades, or purchases. Leadership comprises CEO and Co-Founder Jasen Lew and CTO Kevin Lindsay. The company has completed a single disclosed seed funding round in March 2018 led by Mindset Ventures with participation from Y Combinator, AltaIR Capital, Ignite Advisors, and Locus Ventures, and operates with 1-10 employees based in San Francisco with a Las Vegas mailing address.

Name

Glowing

Legal name

Glowing, Inc.

Website

https://glowing.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Glowing provides an AI-powered omni-channel guest engagement and messaging platform for luxury hotels, resorts, and clubs, featuring real-time translation in 100+ languages, AI Copilot, and deep PMS integrations, priced at $3 per room per month with a custom Enterprise tier.

Ownership category

akta.pro rank

Product category

Hospitality Guest Engagement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

Keywords

• Hospitality messaging software
• Guest engagement platform
• Hotel communication AI
• Multi-channel guest messaging
• Hospitality translation software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Per Room Pricing: Monthly subscription model billed at $3 per room per month for the Unlimited Plan, providing access to all core features including omni-channel messaging, AI Copilot, translation in 100+ languages, integrations, broadcast messaging, and automated workflows. Enterprise tier offers custom pricing with additional features like SSO, advanced AI, custom development, and dedicated support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Glowing is an AI-powered guest engagement SaaS platform for the hospitality industry that consolidates guest conversations across SMS, WhatsApp, WeChat, LINE, Facebook Messenger, Instagram, and Zalo into a single cloud-based dashboard. It delivers real-time bidirectional translation in 100+ languages, an AI Copilot for drafting and auto-responding to messages, journey-based AI agents for routine inquiries, and pre-scheduled Moments Messaging tied to guest journey milestones. The platform is sold on a per-room monthly subscription (Unlimited Plan at $3/room/month) with a custom-priced Enterprise tier for luxury brands requiring SSO, advanced AI, custom development, and 24/7 support.

Product overview

Glowing is a unified AI-powered guest engagement platform designed specifically for luxury hospitality. The core platform (Glowing) integrates omni-channel messaging across SMS, WhatsApp, WeChat, LINE, and Facebook Messenger into a single cloud-based dashboard, with AI Copilot for automated responses and brand consistency, and Moments Messaging for journey-based automation. AI Scientist provides analytics and personalization. The platform is offered through two pricing tiers: Unlimited Plan ($3/room/month) providing core features, and Enterprise Plan with advanced AI capabilities, custom development, and premium support.

Differentiator

Problem solved

Functional benefit

Products and services

• Glowing Guest Engagement Platform AI-powered SaaS platform for luxury hotels, resorts, and clubs that unifies guest messaging across SMS, WhatsApp, WeChat, LINE, Facebook Messenger, Instagram, and Zalo in a single cloud-based dashboard. Provides real-time bidirectional translation in 100+ languages, AI Copilot drafting/auto-respond, journey-based AI agents, pre-scheduled Moments Messaging, AI Scientist analytics, smart routing, and native PMS integrations (Opera OXI/OHIP, Infor, SevenRooms, HotSOS, Knowcross) with GDPR/CCPA-compliant handling and no guest-data training.

Quantifiable outcome

• 25-30% of guest conversations directly drive revenue through bookings, upgrades, or purchases
• +7 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, supporting and infrastructure.

• Oracle Opera (OXI and OHIP)coreTechnology or IntegrationDeep integration with Oracle Opera Property Management System through OXI (Opera Interface) and OHIP (Opera Hospitality Interface Protocol) enabling synchronized guest profiles, automated workflows, and real-time messaging triggers based on reservation and check-in data.
• InforcoreTechnology or IntegrationIntegration with Infor property management system allowing synchronized guest profiles and automated messaging workflows based on reservation data.
• SevenRoomssupportingTechnology or IntegrationIntegration with SevenRooms guest experience platform enabling enhanced guest profile data and coordinated dining/reservation messaging.
• HotSOSsupportingTechnology or IntegrationIntegration with HotSOS operations management system for service request handling and automated guest communication around operational needs.
• KnowcrosssupportingTechnology or IntegrationIntegration with Knowcross hotel operations platform enabling automated workflow triggers and guest messaging based on service and maintenance operations.
• Microsoft AzureinfrastructureTechnology or IntegrationCloud infrastructure provider hosting Glowing's platform and all guest data, ensuring enterprise-grade security and compliance. Data is stored in the United States.

Scale indicators9 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Kipsu: Kipsu is a guest messaging platform purpose-built for hotels, offering real-time text-based communication with translation and integration to PMS systems. It directly competes with Glowing on omni-channel hotel messaging and AI-driven guest engagement for hospitality brands.
• Akia: Akia is an AI-powered guest messaging and automation platform for hotels and short-term rentals, supporting omnichannel messaging and PMS integrations. It targets similar luxury and upscale hospitality customers as Glowing.
• Revinate: Revinate is a hospitality CRM and guest communication platform that includes messaging, surveys, and marketing automation integrated with major PMS systems. It competes with Glowing for the same hospitality buyer around AI-driven guest engagement.
• Canary Technologies: Canary Technologies sells AI-powered guest-facing software for hotels, including mobile check-in, digital tipping, and messaging automation. It operates in adjacent guest-engagement workflows and targets similar luxury and enterprise hospitality buyers.
• Zingle: Zingle provides multi-channel guest messaging and engagement software for hotels, resorts, and casinos, with PMS integrations and automation workflows. It competes head-to-head with Glowing in AI-enhanced guest communication for hospitality.

Broad incumbents

• Salesforce: Salesforce (via Marketing Cloud and former Service Cloud offerings, including the Whistle acquisition) provides enterprise messaging and CRM used by hotel groups. It competes with Glowing at large hotel chains through broad CX rather than luxury-specialized omni-channel messaging.
• Oracle Hospitality (OPERA): Oracle Hospitality's OPERA cloud PMS is a backbone system for luxury hotels and a key integration partner of Glowing. As a broad incumbent, Oracle could choose to bundle native guest messaging, competing directly with Glowing's platform.
• Medallia: Medallia is a large enterprise customer experience (CX) platform that includes real-time feedback and engagement capabilities used by hospitality brands. It competes with Glowing at the high end through broader CX rather than hospitality-specialized messaging.
• Shiji Group: Shiji Group provides hospitality technology, including PMS, POS, and guest experience software used by luxury hotels worldwide. It overlaps with Glowing on the guest-engagement side and competes as an established incumbent.

Emerging players

• Alice (by Triplesea): Alice is a guest engagement and hotel operations platform offering mobile messaging, check-in, and smart-room capabilities aimed at independent and boutique hotels. It overlaps with Glowing's messaging and AI journey features for hospitality buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glowing