HoneyBee Sage Apothecary Herbal Beverage Lounge
HoneyBee Sage is a Milwaukee-based herbal apothecary and wellness café founded by Angela Mallett in 2018. It serves holistic wellness consumers with medicinal herbal teas, alcohol-free craft cocktails, bulk herbs, body care, and metaphysical tools across two café locations and an e-commerce storefront.
- Company typePrivate
- Founded2018
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What HoneyBee Sage Apothecary Herbal Beverage Lounge does
HoneyBee Sage Apothecary Herbal Beverage Lounge is a Milwaukee-based herbal wellness company founded in 2018 by Angela Mallett, a certified massage therapist, reiki healer, full-circle doula, and yoni steam practitioner with over 11 years of experience in health and wellness. The business operates a dual-channel model combining physical wellness cafés with a direct-to-consumer e-commerce storefront, serving consumers seeking plant-based, alcohol-free alternatives and holistic wellness products rooted in ancestral herbalism. Its primary customer base is holistic wellness seekers in the Milwaukee area interested in mental and physical well-being, alcohol-free social spaces, and community-centered healing, with secondary segments comprising tea enthusiasts and the local Milwaukee community.
The company's product portfolio centers on over 200 dried herbs, a roster of signature wellness tea blends (such as Just A Cup Of Love, Say It Wit' Ya Chest, and Sunny Roots), bulk herbs sold by the ounce, infused honey, metaphysical tools, and a "Peace + All Good" body care line. Beverage offerings at the cafés include medicinal herbal tisanes, alcohol-free craft cocktails built on herbal glycerites and shrubs, herbal spritzers, and ready-to-drink items; the new Third Ward Express adds grab-and-go food (sandwiches, soups, salads) and curated third-party vendor products. There is no proprietary software or technology platform; the underlying value lies in formulation expertise, ingredient sourcing, and a curated apothecary inventory, with e-commerce operations supported by Shopify-based payment integrations (Shop Pay, PayPal, Apple Pay, Google Pay).
Revenue is generated through four streams: in-store café beverage and food sales (with tisanes at $6.50 per cup and cocktails priced $11-$14), e-commerce product sales (with bulk herbs priced $3-$10 per ounce), subscription/membership recurring revenue, and gift cards. Distribution leverages two physical locations—the original MLK Drive wellness café and the 2025-opened Third Ward Express grab-and-go concept—alongside third-party delivery platforms (Uber Eats, Grubhub, and DoorDash) and a website that ships nationwide within 2-3 business days. Capitalization has been grant-driven rather than venture-backed, with a $5,000 Backing Small Businesses grant in 2023, the Project Pitch It grand prize in 2025, and additional support from Milwaukee County Building Bridges and the African American Chamber of Commerce.
HoneyBee Sage Apothecary Herbal Beverage Lounge firmographics
Firmographics- Name
- HoneyBee Sage Apothecary Herbal Beverage Lounge
- Legal name
- HoneyBee Sage Wellness & Apothecary
- Website
- https://honeybeesage.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HoneyBee Sage is a Milwaukee-based herbal apothecary and wellness café founded by Angela Mallett in 2018. It serves holistic wellness consumers with medicinal herbal teas, alcohol-free craft cocktails, bulk herbs, body care, and metaphysical tools across two café locations and an e-commerce storefront.
- Ownership category
- akta.pro rank
HoneyBee Sage Apothecary Herbal Beverage Lounge industry classification
Industry- Product category
- Specialty Tea & Wellness Apothecary
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Functional & Wellness Beverage Shops (Shots, Adaptogens, Vitamin/Collagen Drinks) (THAFAKAJ)
- akta.pro secondary industries
- Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL), Herbal & Botanical Supplements (CRADAGAD), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL)
Keywords
Where HoneyBee Sage Apothecary Herbal Beverage Lounge is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HoneyBee Sage Apothecary Herbal Beverage Lounge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (E-commerce): Online sales of packaged herbal teas, bulk herbs (sold by the ounce), honey, tea accessories, metaphysical tools, and body care products (Peace + All Good). Orders ship within 2-3 business days.
- Café Beverage Sales: In-store sales of medicinal herbal tisanes, traditional teas, alcohol-free craft cocktails, herbal elixirs, infused honeys, and ready-to-drink beverages at the wellness café locations.
- Subscription/Membership: Free membership program offering exclusive deals, news, and events. The website references subscription options and a first-time buyer 20% discount.
- Gift Cards: Digital and physical gift cards available for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Herbal Tisanes & Traditional Tea |
| Unit Pricing | Pay-as-you-go | Alcohol-Free Craft Cocktails |
| Unit Pricing | Pay-as-you-go | Herbal Spritzers |
| Unit Pricing | Pay-as-you-go | Ready-to-Drink Beverages |
| Unit Pricing | Pay-as-you-go | Herbal Elixirs & Infused Honeys (Add-ons) |
| Unit Pricing | Pay-as-you-go | Bulk Herbs |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
HoneyBee Sage Apothecary Herbal Beverage Lounge product offering
Product offeringCore offering
HoneyBee Sage Wellness & Apothecary sells a curated portfolio of medicinal herbal tea blends, bulk dried herbs, raw and infused honey, tea accessories, metaphysical tools, and the Peace + All Good body care line through its e-commerce storefront. The company also operates a wellness café at two Milwaukee locations serving medicinal herbal tisanes, alcohol-free craft cocktails, herbal spritzers, and grab-and-go food items. All offerings are unified by a focus on plant-based, alcohol-free wellness rooted in ancestral herbalism.
Product overview
HoneyBee Sage Wellness & Apothecary is a holistic wellness company offering a unified platform of herbal tea products and café services. The core portfolio centers on medicinal herbal tea blends (Packaged Herbal Teas, Signature Wellness Blends) and a comprehensive apothecary with over 200 bulk herbs. Complementary offerings include Honey products, Metaphysical Tools, and Peace + All Good Body Care. The company operates two café formats: the full-service Wellness Café at the MLK Drive location serving medicinal tisanes and alcohol-free craft cocktails, and the newer Third Ward Express grab-and-go concept. All offerings are unified by a mission to make wellness accessible through plant-based, alcohol-free alternatives rooted in ancestral wisdom.
Differentiator
Problem solved
Functional benefit
Brands
- The Healing Café: Wellness café concept within HoneyBee Sage featuring medicinal herbal teas and alcohol-free craft cocktails
- Peace + All Good
Products and services
- Packaged Herbal Teas Pre-packaged medicinal herbal tea blends designed for specific wellness purposes including mood support, energy, immune support, respiratory support, and relaxation.
- Bulk Herbs By The Oz Over 200 dried herbs available in bulk quantities (sold by the ounce), allowing customers to create custom herbal blends or purchase individual botanicals for personal wellness use.
- Honey Products Raw and infused honey products including specialty varieties infused with herbs like cardamom, lavender, turmeric, and vanilla for enhanced wellness benefits.
- Tea Accessories Brewing equipment and accessories including tea balls, infusers, pots, and other tools needed for preparing loose leaf teas at home.
- Metaphysical Tools Spiritual wellness products including crystals, candles, incense, and other tools to enhance meditation, reflection, and spiritual practices.
- Peace + All Good Body Care Signature line of clean body products crafted with natural ingredients to nourish skin and promote overall wellness from the outside in.
- Gift Cards Digital and physical gift cards for purchasing HoneyBee Sage products and café items.
- Wellness Café In-Store Dining Medicinal herbal teas and alcohol-free craft cocktails served in a cozy café atmosphere at the MLK Drive location, featuring a full menu of tisanes, traditional teas, and innovative craft mocktails.
- Signature Wellness Blends Named herbal tea blends including Just a Cup of Love (mood/nervous system), Inner G (energy/hormonal balance), Lemon Dayo (energy), The Clean Up Woman (detox), Pressure Release (blood pressure), Sunny Roots (inflammation), Pep Up (immune), Say It Wit' Ya Chest (respiratory), Cool-Aide (focus), Butterflies & Blue Skies (relaxation).
- Alcohol-Free Craft Cocktails Innovative zero-proof craft cocktails (e.g., Sweet Bee, Apothecherry, The OG, Pom Ginger Fizz) priced $11-$14, featuring alternatives to whiskey, rum, bourbon, and tequila combined with herbal tisanes, shrubs, glycerites, and natural sweeteners.
- Third Ward Express (Grab & Go) Compact 500 sq ft quick-service café model at 207 E Buffalo Street featuring brewed herbal teas, alcohol-free craft cocktails, grab-and-go sandwiches, soups, salads, packaged teas, tea accessories, honey, mushroom coffee, and kombucha.
- Herbal Tea Subscriptions Recurring subscription service for regular delivery of herbal tea blends and wellness products.
Companies that use HoneyBee Sage Apothecary Herbal Beverage Lounge
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
HoneyBee Sage Apothecary Herbal Beverage Lounge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
HoneyBee Sage Apothecary Herbal Beverage Lounge partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor, major and foundational.
- Uber EatscoreDelivery partnership enabling local delivery of HoneyBee Sage café menu items to customers through the Uber Eats platform.
- GrubhubcoreLocal delivery and pickup partnership for HoneyBee Sage café menu items through Grubhub platform.
- DoorDashminorDelivery partnership (expanding) for local delivery of HoneyBee Sage café menu items. Marked as 'Coming Soon' in source.
- African American Chamber of CommercemajorCommunity support organization that backed HoneyBee Sage's growth and expansion. Part of the ecosystem supporting the Third Ward location opening.
- Sherman PhoenixfoundationalHub for Black entrepreneurship on Milwaukee's north side where HoneyBee Sage was originally born before growing into the MLK Drive café location.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
HoneyBee Sage Apothecary Herbal Beverage Lounge competitors and assessment
Company assessmentEmerging players
- MUD\WTR: Adaptogen-based coffee alternative DTC brand. Comparable to HoneyBee Sage in functional/adaptogenic herbal beverage positioning, though MUD\WTR focuses on coffee substitution rather than tisanes and tea ceremony.
- Golde: DTC superfood and adaptogen brand offering turmeric lattes and wellness mixes. Comparable to HoneyBee Sage's adaptogen-forward blends and alcohol-free functional beverage positioning.
Direct peers
- Clean Juice: Franchised organic juice and wellness café chain. Comparable café format and health-forward positioning; relevant as a benchmark for what scaled wellness-café franchise economics look like.
- Buddha Teas: Organic herbal tea company specializing in wellness blends with recyclable tea bag formats. Closely comparable to HoneyBee Sage in herbal single-note and functional blend positioning and DTC sales.
- Yogi Tea: Herbal and functional tea brand with wellness-positioned blends (sleep, stress, immunity) sold nationally. Comparable to HoneyBee Sage in product format, herbal ingredient focus, and wellness-forward branding.
- Adagio Teas: Online specialty tea retailer offering loose-leaf and custom blending capabilities. Comparable to HoneyBee Sage's bulk herb sales, custom blend functionality, and DTC-first model.
- Republic of Tea: Specialty tea company offering herbal, functional, and wellness-positioned blends across retail and DTC. Comparable product breadth and wellness positioning to HoneyBee Sage's herbal blends.
- SunLife Organics: Wellness café and juice bar chain serving smoothies, açai bowls, and wellness beverages in a community-café format. Comparable to HoneyBee Sage's wellness café concept with similar alcohol-free, health-forward positioning.
- Traditional Medicinals: Long-established herbal tea brand selling medicinal-style tea blends through grocery, natural, and DTC channels. Highly comparable to HoneyBee Sage's packaged tea and apothecary product line, though operating at vastly larger scale and broader distribution.
- Plum Deluxe: DTC loose-leaf tea and wellness tea subscription company. Comparable in DTC herbal tea assortment, subscription model, and content-driven wellness marketing approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HoneyBee Sage Apothecary Herbal Beverage Lounge social profiles
Digital presenceHoneyBee Sage Apothecary Herbal Beverage Lounge financial estimates
Financial estimateRevenue estimate
Valuation estimate
HoneyBee Sage Apothecary Herbal Beverage Lounge leadership team
Management profileNumber of profiles
Profiles1 record
HoneyBee Sage Apothecary Herbal Beverage Lounge funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HoneyBee Sage Apothecary Herbal Beverage Lounge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HoneyBee Sage Apothecary Herbal Beverage Lounge
What does HoneyBee Sage Apothecary Herbal Beverage Lounge do?
HoneyBee Sage Wellness & Apothecary sells a curated portfolio of medicinal herbal tea blends, bulk dried herbs, raw and infused honey, tea accessories, metaphysical tools, and the Peace + All Good body care line through its e-commerce storefront. The company also operates a wellness café at two Milwaukee locations serving medicinal herbal tisanes, alcohol-free craft cocktails, herbal spritzers, and grab-and-go food items. All offerings are unified by a focus on plant-based, alcohol-free wellness rooted in ancestral herbalism.
Is HoneyBee Sage Apothecary Herbal Beverage Lounge a public or private company?
HoneyBee Sage Apothecary Herbal Beverage Lounge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HoneyBee Sage Apothecary Herbal Beverage Lounge founded?
HoneyBee Sage Apothecary Herbal Beverage Lounge was founded in 2018. It employs 1 to 10 people.
Where is HoneyBee Sage Apothecary Herbal Beverage Lounge based?
HoneyBee Sage Apothecary Herbal Beverage Lounge is headquartered in Milwaukee, United States, in the North America region.
How does HoneyBee Sage Apothecary Herbal Beverage Lounge make money?
Four revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are café Beverage Sales, subscription/Membership and gift Cards.
Who are HoneyBee Sage Apothecary Herbal Beverage Lounge's main competitors?
Emerging players on record are MUD\WTR and Golde. Direct peers are Clean Juice, Buddha Teas, Yogi Tea, Adagio Teas, Republic of Tea, SunLife Organics, Traditional Medicinals and Plum Deluxe.
Does HoneyBee Sage Apothecary Herbal Beverage Lounge have an API?
No public API is recorded for HoneyBee Sage Apothecary Herbal Beverage Lounge.
What industry is HoneyBee Sage Apothecary Herbal Beverage Lounge in?
HoneyBee Sage Apothecary Herbal Beverage Lounge's product category is Specialty Tea & Wellness Apothecary. Its primary akta.pro industry code is THAFAKAJ, Functional & Wellness Beverage Shops (Shots, Adaptogens, Vitamin/Collagen Drinks), with a secondary code of THAFADAL, Health-Focused Cafes (Organic/Vegan/Wellness). Its NAICS code is 722515 and its SIC code is 2833.