Apricity Group
Apricity Group is a Malaysian privately held, integrated property solutions agency offering new project sales, sub-sale, rental, renovation, and property management across Klang Valley and Johor Bahru, serving individual buyers, landlords, and corporate clients through a commissioned agent network backed by developer partnerships.
- Company typePrivate
- Founded-
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Apricity Group does
Apricity Group (legal entity Apricity Sdn Bhd) is a privately held Malaysian end-to-end property solutions company headquartered at PV128 in Setapak, Kuala Lumpur, with branch offices in Sri Petaling and Johor Bahru. The company has operated in the Malaysian property industry for over 10 years and runs an integrated portfolio of five service lines: New Project sales, Sub-Sale transactions, Rental (including a Rooms For Rent marketplace and Co-Living sub-brand), Makeover (renovation and interior transformation), and Property Management. Underlying these services is an internal Agent Portal dashboard used by its network of commissioned real estate agents, supported by structured training programs (WAVE Club, Kick Start Training) and in-house loan support. The company does not disclose any proprietary technology stack or AI/ML capabilities.
Apricity's business model is predominantly transaction-based: it earns commissions on new project sales (via partnerships with 15+ Malaysian developers including Sunway Property, MahSing, IJM Land, UOA Group, MCL Land, Guocoland, and Maxim), sub-sale transactions, and rental placements, supplemented by recurring fees from 40+ units under property management and project fees from renovation and makeover services. Agent compensation is offered on commission-only, base-plus-commission, or hybrid models with base salaries ranging from RM1,500 to RM5,000 depending on role. Customer segments span individual property buyers (primary), property owners/landlords, corporate clients seeking employee accommodation, and renovation clients, with marketing executed through a bilingual (English and Chinese) blog, Facebook, Instagram, and Xiaohongshu channels, plus community-driven agent recruitment events. The company is founder/management-owned with no disclosed external institutional funding.
Apricity Group firmographics
Firmographics- Name
- Apricity Group
- Legal name
- Apricity Sdn Bhd
- Website
- https://apricity.group
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apricity Group is a Malaysian privately held, integrated property solutions agency offering new project sales, sub-sale, rental, renovation, and property management across Klang Valley and Johor Bahru, serving individual buyers, landlords, and corporate clients through a commissioned agent network backed by developer partnerships.
- Ownership category
- akta.pro rank
Apricity Group industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
- akta.pro secondary industry
- Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where Apricity Group is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices3 records
Markets served
Apricity Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Sales Commission: Apricity Group operates as a real estate agency earning commissions on property transactions including new project sales, sub-sale transactions, and rental placements. The company recruits real estate agents on commission-only or base salary plus commission models.
- Property Management Services: The company manages rental properties on behalf of property owners, with 40+ units under management as of the website data.
- Renovation/Makeover Services: Apricity offers property makeover services including interior design, renovation sales, and project crew management, generating revenue through renovation project fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Real Estate Agent with Basic: RM1,500 basic + full commission |
| Transaction based/ take rate | Monthly | Real Estate Agent (High Commission model): Full commission only |
| Hybrid | Monthly | Sales Support: RM2,500-RM3,500 basic + commission |
| Other | Monthly | Project Crew: RM750/month + RM10/hour |
| Usage-based | Pay-as-you-go | Sales Support Caller (Part-time): RM7/hour + RM10/turn up incentive + RM100/deal commission |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Apricity Group product offering
Product offeringCore offering
Apricity Group is a Malaysian real estate agency providing end-to-end property solutions across five integrated service lines: New Project sales (new development units from partnered developers), Sub-Sale (secondary market transactions), Rental (including a managed Rooms For Rent marketplace and Co-Living sub-brand), Makeover (renovation and unit transformation services), and Property Management (tenant relations and oversight for 40+ managed units). The company operates a network of commissioned real estate agents supported by an internal Agent Portal dashboard to manage leads and sales workflows.
Product overview
Apricity Group is a Malaysian end-to-end property solutions company operating a multi-service platform centered at PV128 in Setapak, Kuala Lumpur. Its core portfolio comprises five integrated service lines: New Project (new development sales), Sub-Sale (secondary market transactions), Rental (with a dedicated Rooms For Rent marketplace and Co-Living sub-brand), Makeover (renovation and unit transformation services exemplified by MH2/MH Platinum 2 projects), and Property Management (tenant relations and property oversight for 40+ managed units). The company also operates an Agent Portal for its sales force. Apricity serves individual buyers, investors, landlords, and corporate clients across Kuala Lumpur, with branch offices in Sri Petaling and Johor Bahru. The platform is complemented by an educational blog publishing property and financing content in English and Chinese.
Differentiator
Problem solved
Functional benefit
Products and services
- New Project End-to-end new property project sales services, guiding buyers through discovery and purchase of new development units from partnered developers including CPI Land, MH Platinum, UOA Group, IJM Land, Sunway Property, MahSing, and Guocoland.
- Sub-Sale Secondary market property transaction services facilitating the resale of existing properties, helping buyers discover exceptional sub-sale opportunities.
- Rental Rental management services including co-living spaces, tenant sourcing, and rental rate optimization for landlords and tenants. Operates in conjunction with the Rooms For Rent marketplace offering across properties in Kuala Lumpur areas.
- Makeover Property renovation and transformation services delivering fully renovated units with all-inclusive design and project management, exemplified by projects such as MH2 (MH Platinum 2).
- Property Management Comprehensive property oversight services ensuring smooth tenant relations, efficient operations, and maintenance coordination for managed units (40+ units under management).
- Rooms For Rent A managed rental marketplace offering individual rooms and whole units across properties including MH Platinum 2, Arte Cheras, PV9 Residence, Sky Awani, and others in Setapak and surrounding Kuala Lumpur areas.
- Co-Living Service Managed co-living spaces providing hassle-free living with inclusive amenities and community engagement for tenants, targeted at corporate accommodation for expatriates, local professionals, and international workers.
Quantifiable outcome
- 80+ projects handled successfully
- +4 more outcomes
Companies that use Apricity Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Apricity Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apricity Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- MINDEF MalaysiaminorApricity Group collaborated with MINDEF Malaysia for a Ramadhan Booth event at MINDEF premises, promoting a new freehold project in Setapak designed for MINDEF Malaysia staff and families. The partnership provided access to a captive corporate audience for property sales.
- Project Developer Partners (CPI Land, MH Platinum, UOA Group, Arte Corp, IJM Land, MCL Land, Trinity Group, Radium, Maxim, Platinum Victory, Sunway Property, JL 99 Group, SCP, MahSing, Guocoland)coreApricity Group has established relationships with 15+ major Malaysian property developers, serving as a distribution channel for their new project launches. The company handles project sales, sub-sales, and marketing of developer inventory. Developers featured include CPI Land, MH Platinum, UOA Group, Arte Corp, IJM Land, MCL Land, Trinity Group, Radium, Maxim, Platinum Victory, Sunway Property, JL 99 Group, SCP, MahSing, and Guocoland.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Apricity Group competitors and assessment
Company assessmentDirect peers
- Propnex: Propnex is a Singapore-listed real estate agency with significant Malaysia operations and a team-based agent model. Comparable to Apricity in cross-border Asian residential brokerage, agent-network structure, and project sales focus.
- Hartamas Real Estate: Hartamas is a Malaysian real estate agency group operating in the Klang Valley with residential brokerage and project marketing capabilities. Comparable to Apricity in geography, segment focus, and team-based sales structure.
- IQI Global: IQI is a Malaysian-headquartered real estate agency network operating a team-based brokerage model across Malaysia and Asia. It is the closest direct comparator to Apricity given its agent-network structure, Malaysia focus, and developer project mandate work.
Broad incumbents
- RE/MAX Malaysia: RE/MAX is a global real estate franchise operating in Malaysia with significantly larger network reach, brand recognition, and agent headcount than Apricity. Comparable in residential brokerage and project marketing, but operates at substantially larger scale as a broad incumbent.
- ERA Realty Malaysia: ERA Realty is an established Malaysian real estate franchise with extensive residential brokerage and project marketing operations. Comparable to Apricity in core service lines but operates at significantly larger scale and broader geographic reach.
- Savills Malaysia: Savills is a global real estate firm with a Malaysian operation covering residential and commercial brokerage. Comparable in property advisory and transaction services but operates as a broad incumbent with international infrastructure and broader client coverage.
- Knight Frank Malaysia: Knight Frank is a global real estate firm with a Malaysian operation handling residential and commercial transactions. Comparable in residential sales and project marketing, but operates as a broad incumbent with international brand, deeper institutional client base, and broader service portfolio.
- PropertyGuru Malaysia: PropertyGuru is Southeast Asia's largest property listing platform with dominant Malaysia presence. Comparable to Apricity in the property transaction funnel but operates as a broad incumbent digital platform rather than a service-driven agency, creating competitive pressure on Apricity's online lead generation.
Emerging players
- Speedhome: Speedhome is a Malaysian tech-enabled rental platform offering landlord and tenant matching, deposit solutions, and property management tools. Comparable to Apricity's rental and property management segments, but differentiated by a digital-first model that threatens traditional agency economics.
- iBilik: iBilik is a Malaysian room and rental listing platform connecting tenants with landlords. Comparable to Apricity's Rooms For Rent marketplace but operates as a digital platform rather than a full-service agency, representing a partial disintermediation risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Apricity Group social profiles
Digital presenceApricity Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apricity Group leadership team
Management profileNumber of profiles
Profiles3 records
Apricity Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apricity Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apricity Group
What does Apricity Group do?
Apricity Group is a Malaysian real estate agency providing end-to-end property solutions across five integrated service lines: New Project sales (new development units from partnered developers), Sub-Sale (secondary market transactions), Rental (including a managed Rooms For Rent marketplace and Co-Living sub-brand), Makeover (renovation and unit transformation services), and Property Management (tenant relations and oversight for 40+ managed units). The company operates a network of commissioned real estate agents supported by an internal Agent Portal dashboard to manage leads and sales workflows.
Is Apricity Group a public or private company?
Apricity Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apricity Group founded?
Apricity Group was founded in -1. It employs 11 to 50 people.
Where is Apricity Group based?
Apricity Group is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Apricity Group make money?
Three revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are property Management Services and renovation/Makeover Services.
Who are Apricity Group's main competitors?
Direct peers on record are Propnex, Hartamas Real Estate and IQI Global. Broad incumbents are RE/MAX Malaysia, ERA Realty Malaysia, Savills Malaysia, Knight Frank Malaysia and PropertyGuru Malaysia. Emerging players are Speedhome and iBilik.
Does Apricity Group have an API?
No public API is recorded for Apricity Group.
What industry is Apricity Group in?
Apricity Group's product category is Real Estate Services. Its primary akta.pro industry code is BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage), with a secondary code of FSAEAJAG, Real Estate Buyer Representation. Its NAICS code is 53131 and its SIC code is 6531.