Earth Breeze

Name

Earth Breeze

Legal name

Earth Breeze, Inc.

Website

https://earthbreeze.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

akta.pro primary industry

Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)

akta.pro secondary industries

Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA), Dry Cleaning & Laundry Additives (Dryer Sheets, Anti-static, Ironing Aids) (CRADAKAE)

Keywords

• Eco-friendly laundry sheets
• Concentrated cleaning products
• Household cleaning supplies
• Water-soluble detergent
• Sustainable cleaning brand

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue channel through earthbreeze.com. Offers both one-time purchases and subscription (Subscribe & Save) plans with 30-day delivery cycles. Subscriptions provide recurring revenue with discounts up to 64% off and free gifts. Subscription management includes full flexibility to skip, delay, pause, or cancel anytime.
2. Retail Distribution: Products sold through major retail chains including Target (shelves reset March 2026), Walmart (shelves reset April 2026), and Kroger (shelves reset May 2026). Also available on Walmart.com and Amazon marketplace.
3. Subscription Revenue: Subscribe & Save program ships products every 30 days at discounted rates ($16.95/ea for 4-pack vs $20 regular). First order receives up to 64% off plus 4 free gifts. Subscription model drives customer lifetime value through convenience and savings.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Earth Breeze manufactures and sells ultra-concentrated, water-soluble laundry detergent sheets and complementary household cleaning products. The sheets are pre-measured single-use doses that replace traditional liquid or powder detergent, packaged in plastic-free, recyclable card boxes. The company distributes via direct-to-consumer e-commerce (subscription and one-time purchases), retail partnerships, and Amazon.

Product overview

Earth Breeze is an eco-friendly DTC cleaning products company offering a portfolio of concentrated, chemical-free cleaning products centered around innovative sheet-format detergents. The core product is the Laundry Detergent Sheets, which serve as the flagship offering available in multiple scents and sizes. The product line has expanded to include companion cleaning products: Pure Clean Dishwasher Tablets for kitchen cleaning, Fabric Softener Dryer Sheets, Miracle Stain Remover Spray, bathroom products (Toilet Bowl Cleaner Sheets), and appliance maintenance products (Washing Machine Cleaner Tablets, Garbage Disposal Cleaner Tablet). Additional offerings include the Hope Cloth reusable paper towel replacement, a Reusable Laundry Detergent Sheet Container, and In-Wash Scent Booster. Products are available via one-time purchase or through a Subscribe & Save subscription service with recurring deliveries.

Differentiator

Problem solved

Functional benefit

Products and services

• Laundry Detergent Sheets Ultra-concentrated, pre-measured water-soluble laundry detergent sheets that replace traditional liquid or powder detergent. Each card contains 60 sheets, eliminates plastic jugs, and is EPA Safer Choice certified. Designed for consumers seeking eco-friendly, plastic-free laundry solutions.
• Dishwasher Detergent Sheets Water-soluble dishwasher detergent sheets that replace traditional pod or liquid dishwasher detergent in plastic-free packaging. Targets consumers seeking sustainable dishwashing alternatives.
• Fabric Softener Dryer Sheets Eco-friendly dryer sheets providing static reduction and fabric softening as a sustainable alternative to conventional dryer sheets.
• Miracle Stain Remover Spray Spray-format stain remover offered as part of the Earth Breeze cleaning product family.
• Toilet Bowl Cleaner Sheets Water-soluble toilet bowl cleaner sheets designed as an eco-friendly replacement for bottled toilet cleaners.
• Garbage Disposal Cleaner Tablets Tablet-form cleaner for garbage disposals extending the Earth Breeze sheet/tablet cleaning format beyond laundry.
• Washing Machine Cleaner Tablets Tablets formulated to clean washing machine interiors, completing the laundry-care product family alongside detergent sheets.
• Earth Breeze Subscription Service Recurring subscription (every 1, 2, 3, or 5 months) delivering laundry detergent sheets directly to the consumer at discounted pricing, with 50% off subscription plans and a 100% money-back guarantee.
• Earth Breeze Plastic-Free Container Optional reusable plastic-free container for storing Earth Breeze laundry detergent sheets, sold as an add-on product.

Quantifiable outcome

• Over 328 million loads of detergent donated to shelters and disaster relief since 2020
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Women's Shelters, Animal Shelters, Veterans Homes, Disaster Relief OrganizationscoreStrategic or Co-development Partner · 1 January 2020Dignity Through Detergent program partners with shelters and disaster relief organizations to donate laundry detergent. Over 328 million loads donated globally since program launch in 2020.
• B Lab (B Corp)coreStrategic or Co-development PartnerEarth Breeze is B Corp certified, meeting verified social and environmental performance standards. This partnership demonstrates commitment to stakeholder governance and sustainability practices beyond profit maximization.
• 1% For The PlanetcoreStrategic or Co-development PartnerEarth Breeze is a member of 1% For The Planet, committing to donate 1% of annual revenue to non-profit environmental organizations working in the most impactful ways possible.
• We Are NeutralcoreStrategic or Co-development PartnerPartnership with We Are Neutral for carbon offset programs covering Earth Breeze's entire supply chain emissions and customer shipment carbon neutrality.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dropps: Direct competitor offering DTC laundry detergent pods and eco-friendly cleaning products through a subscription model. Dropps targets similar eco-conscious consumers with a comparable value proposition of reducing plastic waste in household cleaning.
• The Laundress: Premium eco-friendly laundry brand now owned by Unilever. Targets similar eco-conscious consumers with premium-priced laundry care products and is a direct competitor in the eco-friendly laundry care segment.
• Cleancult: Direct competitor in eco-friendly cleaning products with a DTC model focused on plant-based, sustainable household cleaners including laundry detergent. Targets a similar eco-conscious consumer base with a comparable subscription offering.
• Tru Earth: Direct competitor in eco-friendly laundry detergent strips with a similar DTC subscription model and sustainability positioning. Tru Earth offers comparable products (laundry strips, cleaning products) targeting the same eco-conscious consumer segment.
• Grove Collaborative: Direct competitor and publicly-traded DTC eco-friendly household products marketplace offering subscription-based natural cleaning products including laundry. Competes with Earth Breeze on subscription model and eco-conscious positioning.

Emerging players

• Common Good: Emerging eco-friendly cleaning brand offering plant-based laundry detergents and household cleaners. Comparable in early-stage DTC positioning to Earth Breeze with focus on sustainability and natural ingredients across a smaller product portfolio.

Broad incumbents

• Method Products: Broad incumbent eco-friendly cleaning brand owned by SC Johnson offering laundry detergents and household cleaners with strong design-forward positioning. Competes with Earth Breeze in the eco-conscious consumer segment with broader scale.
• Mrs. Meyer's Clean Day: Broad incumbent eco-friendly cleaning brand owned by SC Johnson offering laundry detergents and household cleaners. Competes with Earth Breeze in the eco-conscious consumer segment but with a broader product portfolio and mass retail distribution.
• Seventh Generation: Broad incumbent in eco-friendly household cleaning products including laundry detergents. Now owned by Unilever, offers plant-based and sustainable alternatives across broader cleaning categories than Earth Breeze's sheet-focused portfolio.
• Tide (P&G): Mass-market incumbent laundry detergent brand owned by Procter & Gamble with overwhelming market share and distribution scale. Represents the largest competitive threat given its massive marketing budget and entrenched retail relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myearthbreeze
• Instagraminstagram.com/myearthbreeze
• LinkedInlinkedin.com/company/earth-breeze

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earth Breeze