The Howard Elliott Collection

What The Howard Elliott Collection does

The Howard Elliott Collection is a privately held, wholesale-only B2B home decor company founded in 2001 by President Brian Berk and headquartered at 200-A S. Mitchell Court, Addison, Illinois. The company designs, manufactures, and distributes decorative mirrors, accessories, accent furniture, outdoor furnishings, wall art, and textiles to approved retail accounts and interior designers, with a catalog that has grown from 30 mirrors at founding to more than 5,000 unique SKUs across six product categories. Manufacturing is split between a Chicago facility — where the Driftwood Collection and other textiles are constructed and sewn by hand — and Asia-based production that supports larger project volumes and customization. The firm operates with 11-50 employees, generates undisclosed revenue, and has no external funding rounds or institutional investors identified.

The business model is wholesale distribution with tiered pricing, zero minimum opening orders, Net 30 terms for credit-approved repeat customers, and a 3% credit card processing fee on post-1/1/24 card payments. Howard Elliott sells through its own B2B e-commerce portal (powered by Wizcommerce), field sales representatives, email orders, drop ship direct to install sites, and dedicated showrooms at the High Point International Home Furnishings Center and Las Vegas World Market Center. Customer segments include interior designers and design firms, brick-and-mortar retailers, e-commerce retailers, hospitality and contract clients, and chain retailers. Customization programs — the 14-color Custom Color Mirror Program, the Cut & Sew custom fabric/pillow program, and LED mirror options tailored for hospitality — are central to the value proposition and supported by facilities in both the USA and Asia. Designer ecosystem initiatives include the Committed Partners Program and the 'Show Us Your Howard Elliott' design contest. Notable named customers include Las Vegas Sands, Mitchell Gold + Bob Williams, Semmelmann Interiors, Oskar Huber Furniture & Design, Kenneth Ludwig Chicago, Clive Daniel Home, and the Robin Baron designer collection.

Howard Elliott's AI footprint is limited to an AI visual search (image upload) on its website and brand-level alignment with AI through a 2025 Lunch & Learn hosted at High Point Market in partnership with IDS and AI for Interior Designers. No proprietary models, data flywheels, or AI/ML R&D are disclosed, and the company's core differentiators remain product breadth, customization depth, drop-ship logistics, and trade-show presence rather than algorithmic capability. The company maintains active corporate accounts on Instagram and Facebook, a YouTube channel documenting market events, a Design Lounge blog, and digital catalogs including a 2026 Look Book.

Name

The Howard Elliott Collection

Legal name

Howard Elliott Inc.

Website

https://howardelliott.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

The Howard Elliott Collection is a wholesale-only B2B home decor manufacturer founded in 2001, selling 5,000+ decorative mirrors, accessories, furniture, wall art, and textiles to approved retailers, interior designers, e-commerce partners, and hospitality clients from its Addison, Illinois headquarters via custom programs, drop ship, and High Point/Las Vegas showrooms.

Ownership category

akta.pro rank

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Product Sales: Howard Elliott operates as a wholesale-only business selling decorative mirrors, accessories, accent furniture, wall art, and textiles to approved retail accounts and interior designers. Pricing is offered at wholesale tiered discounts. Net 30 payment terms are available for returning customers with satisfactory credit.
2. Custom Design & Manufacturing Services: Custom programs including the Cut & Sew Program for custom pillows and textiles, custom mirror finishes, sizing, and custom furniture design. These professional services are priced separately and may have minimum requirements. Facilities in both USA and Asia support projects of various sizes.
3. Hospitality & Contract Sales: Dedicated hospitality and contract division serving hotels, resorts, and commercial projects. Offers direct container shipments, container consolidation, and drop ship protocols for large-scale installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

The Howard Elliott Collection designs, manufactures, and wholesale-distributes decorative home accent products including mirrors (964 SKUs), accessories (1,083 SKUs), accent furniture (1,046 SKUs), outdoor décor (514 SKUs), wall art (183 SKUs), and textiles (674 SKUs). It operates a B2B wholesale model selling exclusively to approved retailers, interior designers, hospitality/contract accounts, and e-commerce resellers, with extensive customization programs for color, fabric, sizing, and finishes. The company supports these accounts via drop ship fulfillment, EDI, and dedicated sales reps in addition to showrooms at the High Point and Las Vegas Markets.

Product overview

The Howard Elliott Collection is a wholesale-only B2B home décor company founded in 2001, operating as a single unified product portfolio organized across six core categories: Mirrors (decorative mirrors including dressing, oversized, vanity, and statement pieces), Accessories (vases, trays, figurines, and sculptural accents), Accent Furniture (tables, consoles, benches, bar carts, and seating), Outdoor (weather-resistant patio and exterior décor), Wall Art (hand-painted original canvas pieces), and Textiles (pillows, poufs, throws, and woven fabrics). The company differentiates through customization programs including the Colored Mirror Program (14 color options), Cut & Sew Program for custom pillows and textiles, and LED Mirror options for hospitality. Additional offerings include drop-ship service, designer partnerships via the Committed Partners Program, and the annual 'Show Us Your Howard Elliott' design contest. The portfolio spans over 5,000 unique items with no minimum order requirements and direct-to-site shipping capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Robin Baron Collection: A designer collaboration collection featuring products designed by Robin Baron.

Products and services

• Decorative Mirrors Flagship category of over 964 decorative mirrors including dressing mirrors, oversized mirrors, vanity mirrors, round mirrors, and statement wall mirrors with various frame finishes, sold wholesale to retailers, designers, and hospitality accounts.
• Decorative Accessories Over 1,083 decorative accessories including vases, trays, figurines, sculptural accents, and tabletop items, with hand-crafted pieces like the Cyprus hand-blown glass vase and Howard ceramic hound sculpture, sold wholesale.
• Accent Furniture Over 1,046 statement accent tables, consoles, benches, cabinets, bar carts, and seating items including the Palladio Console Table, Oval Entertainment Bar Cart, Bellini Beverage Trolley, and Altair Accent Chair, sold wholesale.
• Outdoor Decor and Furniture Over 514 outdoor furniture and decor items designed for patio and exterior spaces using weather-resistant materials, sold wholesale to retailers and designers.
• Wall Art Over 183 hand-painted original wall art pieces including canvas pieces with layered brushstrokes, framed artwork, and sculptural wall decor such as 'Summer in Provence' and 'Pathway to Giverny', sold wholesale.
• Textiles Over 674 decorative textiles including pillows, poufs, throws, and woven fabrics, with the Driftwood Collection constructed and sewn by hand at the Chicago facility, sold wholesale.
• Custom Color Mirror Program Customization program enabling wholesale customers to personalize any mirror from the Custom selection with 14 featured finishes (including Glossy Black, Charcoal Gray, Nickel, Navy, Royal Blue, Hunter Green, Burgundy, Red, Orange, Lilac, Hot Pink, and Royal Purple) at $30 per mirror ($60 for LTL).
• Cut & Sew Custom Fabric Program Custom fabric program for wholesale customers offering extensive fabric, trim, zipper, and edge selections; customers can supply artwork, wallpaper, or drawings to be made into custom pillows, with custom mirror designs, sizing, finishes, and fabrics also available, supported by USA and Asia production facilities.
• LED Mirrors for Hospitality Specialty LED mirrors tailored for hospitality featuring energy-efficient lighting, front and backlit options, adjustable LED brightness, integrated light temperature-changing technology, and integrated thermal defogging pad, available in various sizes and styles.
• Robin Baron Designer Collection Dedicated designer collaboration collection produced with interior designer Robin Baron featuring curated home decor pieces that blend her signature style with Howard Elliott's manufacturing capabilities, sold wholesale.
• Drop Ship Fulfillment Service Wholesale drop ship service delivering Howard Elliott orders directly to retailers' end customers or designers' install sites, eliminating the need for dealers to manage warehousing or logistics and supporting both residential and commercial deliveries.

Quantifiable outcome

• Over 5,000 unique products available for immediate ordering
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Interior Design Society (IDS)minorStrategic or Co-development Partner · 25 October 2025Howard Elliott partnered with IDS to host an educational 'AI Essentials: 4 Tools Every Designer Should Know' Lunch & Learn session at the High Point Market on October 25, 2025. The event featured Jenna Gaidusek from AI for Interior Designers presenting on integrating AI tools into designer workflows.
• AI for Interior Designers (Jenna Gaidusek)minorStrategic or Co-development Partner · 25 October 2025Jenna Gaidusek, founder of AI for Interior Designers, partnered with Howard Elliott to deliver an educational session at High Point Market covering AI tools including ChatGPT, Gemini, Copilot, and Perplexity. Howard Elliott adapted their website and digital tools based on feedback from this community.
• Robin Baron CollectioncoreStrategic or Co-development PartnerRobin Baron is a fashion-forward interior designer with 30 years in business. Howard Elliott formed a collection partnership producing curated home decor pieces. The Robin Baron Collection is featured on Howard Elliott's website as a dedicated designer line.
• Seasonal Living Virtual Luxury Designer ShowhouseminorGTM or Marketing PartnerHoward Elliott participated in the Seasonal Living Virtual Luxury Designer Showhouse, providing products to participating designers for room installations. The VIP Launch event was moderated by Luann Nigara of 'A Well Designed Business' podcast.
• Committed PartnerscoreGTM or Marketing PartnerHoward Elliott's Committed Partners Program exchanges product credits with designers and influencers for promotional content featuring Howard Elliott products in their installations. Partners must create a minimum of 4 posts per year with mandatory tags and hashtags. Credits up to $500 per project for Howard Elliott product purchases.
• Susan Semmelmann InteriorsminorGTM or Marketing PartnerSusan Semmelmann Interiors featured Howard Elliott's Glenn Bar Cabinet in the 2025 Dream Home Project. The project was described as a 'masterclass in luxury and vision' and served as a high-profile showcase for Howard Elliott products in a luxury residential setting.
• Mitchell Gold + Bob WilliamsminorImplementation/ SI/ Consulting PartnerHoward Elliott developed a custom cut and sewing program for decorative pillows for Mitchell Gold + Bob Williams. The program featured quick samples, easy tweaking, fair quotes, and typically early order delivery. Described as a valued vendor relationship.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Uttermost: Uttermost is one of the largest family-owned home decor wholesalers in the US, offering mirrors, lighting, wall decor, and accent furniture through the same trade show channels (High Point, Las Vegas) and B2B wholesale model that Howard Elliott operates in — making it the closest direct competitor.
• Wildwood Lamps: Wildwood (now Wildwood Lamps & Accents) manufactures and wholesales decorative lighting, accent furniture, and home accessories to the design trade through High Point and Dallas showrooms — competing directly with Howard Elliott for designer accessory budgets.
• Crestview Collection: Crestview Collection is a wholesale home decor resource specializing in mirrors, lighting, furniture, and decorative accessories sold to interior designers and retailers via High Point Market — a near-direct overlap with Howard Elliott's flagship mirror and accessory categories.
• Currey & Company: Currey & Company is a wholesale vendor of lighting, furniture, and home accessories sold to designers and retailers through High Point and other trade venues, with a similar B2B model and showrooms — competing for the same designer accessory and accent furniture dollars.
• Zuo Modern: Zuo Modern is a wholesale home furnishings vendor offering contemporary furniture, lighting, and decor to retailers and designers through High Point Market — competing for the same accent furniture and accessory orders.
• Jamie Young Company: Jamie Young Company is a wholesale home accessories resource offering mirrors, lighting, furniture, and decor to designers and retailers through High Point Market — overlapping with Howard Elliott's mirror and accessory assortment.
• Sterling Industries: Sterling Industries is a wholesale decorative accessories vendor offering trays, vases, mirrors, and home accents to interior designers and retailers through High Point Market — directly comparable to Howard Elliott's accessories category and customer base.
• Phillips Collection: Phillips Collection designs and wholesales statement furniture, mirrors, lighting, and accessories to the design trade through High Point Market — a direct peer in accent furniture and decorative mirrors.

Broad incumbents

• Howard Miller: Howard Miller is a much larger established home furnishings brand (clocks, furniture, mirrors) selling through retail and designer channels — broader portfolio than Howard Elliott but overlapping on mirrors and accent furniture.

Others

• Wizcommerce: Wizcommerce is the B2B e-commerce platform provider powering Howard Elliott's wholesale ordering portal — a technology ecosystem partner rather than a competitor, but relevant for understanding Howard Elliott's commerce stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Howardelliott_1
• Facebookfacebook.com/HowardElliottCollection
• Instagraminstagram.com/howard.elliott
• Xx.com/_howardelliott
• LinkedInlinkedin.com/company/the-howard-elliott-collection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Howard Elliott Collection