AquaO - Groupe Actuelburo

What AquaO - Groupe Actuelburo does

AquaO is a French software vendor providing AquaO3, an integrated management platform for thalassotherapy, spa, thermal (cures médicalisées), balnéotherapy, and fitness operators. The product is built as a modular web application — a 'base applicative' containing CRM, e-marketing, commercial management, and inventory, extended with vertical modules (Thalasso, Balnéo, Spa, Thermes) plus the Résa-Bien-être (RBE) online booking/e-commerce module. The platform runs on Azure Cloud Containers or on-premise, uses a J2EE/Spring/JPA/MySQL/SQL Server backend with a React/Bootstrap/jQuery frontend, and exposes an open API for partner integrations; the AquaO Companion browser extension extends local peripheral support (printers, Ingenico payment terminals). AquaO is headquartered in Narrosse/Dax and operates within Septeo Hospitality Solutions following its December 2025 acquisition.

The company serves French wellness operators — predominantly thalasso, balnéo, thermal-cure, and spa establishments — with named enterprise customers including Groupe Lucien Barrière, Caliceo (10 sites), Valdys (4 sites), Miramar La Cigale, Thermes de Marlioz, and Les Thermes de Dax. The Thermes module incorporates medical regulatory features (prescriber integration, prescription management, tele-transmission, SEPA direct debits), while the Balnéo and Spa modules support NF525-compliant cash management, RFID/badge access control, collective-course scheduling, and gift/subscription products. AquaO monetizes exclusively via quote-based annual subscriptions, with pricing varying by establishment count, module selection, and deployment mode; revenue is not publicly disclosed.

Go-to-market combines direct enterprise field sales (driven by a 'Demander une démo' motion and an online RBE demo portal) with a channel-driven referral path through integrations with eight PMS/CRS partners — Mews, Oracle Opera, Chloe, Thaïs, Asterio, Protel, plus Septeo-owned Ulyses Suite and Resalys. Following the December 2025 Septeo acquisition, AquaO gains distribution leverage from Septeo's 10,000+ customer base, 500+ headcount, and broader hospitality portfolio (hotels, camping, tourism residences, vacation villages). Operations remain France-only, with no disclosed international expansion.

Name

AquaO - Groupe Actuelburo

Legal name

ACTUELBURO

Website

https://aquao.fr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

AquaO provides AquaO3, a modular web-based management platform for French thalassotherapy, spa, thermal-cure, balnéotherapy, and fitness operators, integrating scheduling, POS, access control, and PMS billing. Now part of Septeo Hospitality Solutions.

Ownership category

akta.pro rank

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas) (THAJAJAN)

akta.pro secondary industry

Aqua Fitness Classes (HSADABAL)

Keywords

• Wellness management software
• Spa booking platform
• Thalasso center software
• Fitness club management
• Thermal spa solutions

Headquarters

HQ city

Narrosse

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Subscriptions (SaaS/Cloud or On-Premise): AquaO3 is sold as a subscription-based software license, with deployment either on Azure Cloud Containers (SaaS) or on the customer's own servers. Pricing is quote-based and likely structured by establishment count and modules selected.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

AquaO develops and sells the AquaO3 management software platform for wellness operators including thalasso centers, spas, balnéo establishments, thermal facilities, and fitness centers. The platform covers reservations, customer relationship management, point of sale, inventory, reporting, and customer engagement through modular products tailored to each wellness vertical, with companion products for online booking, access control, and back-office productivity.

Product overview

AquaO3 is an integrated software platform for wellness professionals, consisting of a core base application plus specialized add-on modules. The base applicative provides standard features (client database, e-marketing, CRM, inventory management) that all modules depend on. Specialized modules include: Module Thalasso for thalassotherapy stay planning, Module Balnéo for aquatic center and access control management, Module Spa for à la carte treatment scheduling, and Module Thermes for medical spa cure planning. The Résa-Bien-Être (RBE) e-commerce module provides online sales, scheduling, and customer portal functionality. AquaO Companion adds peripheral device support (printers, payment terminals). The platform is offered as a web-based solution hosted on Azure Cloud containers or on-premise, with an open API for third-party integrations.

Differentiator

Problem solved

Functional benefit

Brands

• AquaO3: Integrated management software solution for Thalasso, Spa, Thermalism, Balnéo and Fitness professionals.
• AquaO Access
• Résa-Bien-Être (RBE)
• AquaO Companion

Products and services

• AquaO3

Named customers19 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Septeo Hospitality SolutionscoreStrategic or Co-development Partner · 1 December 2025AquaO joined Septeo Hospitality Solutions in December 2025 as part of the group's 8th-place French software publishing portfolio. Septeo Hospitality serves hotels, camping, tourism residences, vacation villages, and wellness sectors. The group encompasses 10,000+ customers and 500+ employees, providing AquaO with distribution leverage, cross-selling opportunities, and shared technology assets (including Ulyses Suite PMS and Resalys CRS).
• MewscoreTechnology or IntegrationHotel PMS integration partner. AquaO interfaces with Mews PMS to post wellness service lines to hotel guest bills, enabling unified checkout billing for spa and thalasso guests staying at Mews-connected hotels.
• Opera (Oracle Hospitality)coreTechnology or IntegrationHotel PMS integration partner. AquaO posts wellness charges to Opera/PMS guest folios for seamless billing in luxury and enterprise hotel properties using Oracle's hospitality platform.
• ChloecoreTechnology or IntegrationHotel PMS integration partner. AquaO exchanges guest and booking data with Chloe PMS for thalasso and spa operators using Chloe's property management system.
• Ulyses Suite PMScoreTechnology or IntegrationSepteo group's own PMS, part of the Septeo Hospitality Solutions portfolio. AquaO integrates with Ulyses Suite to provide seamless guest billing for wellness services in hospitality environments managed by Ulyses.
• Resalys by SepteocoreTechnology or IntegrationSepteo group's reservation platform (CRS). AquaO integrates with Resalys to enable unified booking flows between hotel/resort reservations and wellness service scheduling.
• ActuelburocoreImplementation/ SI/ Consulting PartnerIT services and Cloud Azure partner. Actuelburo, the parent company of AquaO, provides cloud infrastructure management, IT services, and hardware distribution for AquaO deployments, ensuring reliable hosting on Azure Cloud.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mindbody: Mindbody is a broad SaaS platform for fitness, wellness, beauty, and spa businesses, serving SMB to enterprise operators with booking, payments, and marketing. Comparable to AquaO in overlapping spa/wellness modules but operates at much broader scale across verticals including fitness and beauty.
• ABC Fitness (Jonas Fitness): ABC Fitness Solutions (formerly Jonas Fitness) is a broad enterprise software platform serving fitness clubs and wellness facilities with membership management, billing, and CRM. Overlaps with AquaO's fitness/balnéo module functionality but specializes in the fitness vertical at large scale.

Direct peers

• ResortSuite: ResortSuite is a guest-centric management software platform for resorts, spas, and golf clubs. Comparable to AquaO in serving resort-anchored wellness operations with integrated booking, POS, and CRM, particularly in the hotel-spa operator segment.
• Zenoti: Zenoti is a leading cloud-based SaaS platform for spas, salons, and wellness centers, offering scheduling, POS, CRM, marketing, and inventory. Direct competitor to AquaO in the wellness/spa management software category, serving enterprise multi-site operators globally.
• Book4Time: Book4Time is a cloud-based spa, wellness, and activity management software used by leading resort, hotel, and casino spas worldwide. Closely comparable to AquaO in serving multi-site spa and wellness operators with enterprise scheduling, POS, and CRM features.
• WellnessLiving: WellnessLiving is an all-in-one business management software for fitness studios, salons, spas, and wellness centers. Comparable to AquaO in wellness management scope (scheduling, POS, CRM, marketing) but primarily serves smaller operators in North America rather than French enterprise thalasso/thermal chains.
• Versum: Versum is a cloud-based salon and spa management software focused on European markets with booking, POS, and client management. Comparable to AquaO in core spa/salon management functionality with a similar regional focus on European wellness operators.
• Mangomint: Mangomint provides modern cloud-based scheduling, POS, and client management software for spas, salons, and wellness businesses. Direct competitor to AquaO in spa/wellness management, with comparable functional scope (booking, payments, client records) but newer technology stack.
• Shortcuts Software: Shortcuts provides salon, spa, and barbershop management software with marketing, online booking, and POS. Comparable to AquaO in the wellness/spa management category, though more focused on the salon-spa crossover segment.
• SpaBooker (by Book4Time): SpaBooker is a cloud-based booking and management platform for day spas, hotel spas, and resort spas. Comparable to AquaO in serving the spa operator segment with online booking, POS, and customer management, particularly for smaller and mid-sized operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aquao-water-business-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AquaO - Groupe Actuelburo