Freeplay
- Company typePrivate
- Founded2018
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
Freeplay firmographics
Firmographics- Name
- Freeplay
- Legal name
- Freeplay LLC
- Website
- https://freeplay.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Freeplay industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Software Publishers (5132)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industries
- Casual/Hypercasual Game Studios (MPAFAAAG), Mobile Game Publishing & App Game Stores (BPAMAKAB), Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)
Keywords
Where Freeplay is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Freeplay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Mobile Game Publishing: Freeplay publishes mobile games directly to consumers through app stores, generating revenue through in-game advertising and in-app purchases. The company has achieved 2B+ downloads across its portfolio of games.
- In-App Purchases and Premium Subscriptions: Games offer premium subscription options with free trial periods and auto-renewing subscriptions. Premium features are available during free trial periods, with charges applied automatically unless cancelled 24 hours before expiration.
- Publishing Partnership Services: Freeplay provides publishing services to game developers including optimization, analytics, HR, visualization, and monetization strategy support, contributing to increased retention and LTV for published titles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free-to-play base with optional Premium subscriptions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Freeplay product offering
Product offeringCore offering
Freeplay develops and publishes hyper-casual and hybrid-casual mobile games for iOS and Android, distributed globally through Google Play and Apple App Store, generating revenue via in-game advertising, in-app purchases, and premium subscriptions. The company also provides B2B game publishing partnership services that include optimization, analytics, HR, and visualization support to mobile game developers and studios seeking to scale their titles.
Product overview
Freeplay is a mobile game publisher offering a portfolio of hyper-casual and hybrid-casual games including Join Clash (470M downloads), Count Masters (435M), Twerk Race 3D (290M), Fidget Toys Trading (233M), Snake Run Race (140M), Paper Boy Race (105M), Crazy Office (120M), Stone Grass (95M), Ride Master (80M), Shoot Out (60M), Zombie Apocalypse (50M), Ragdoll Ninja (30M), Happy Printer (40M), and Tear Them All. The company also provides publishing services that include optimization, analytics, HR, and visualization support for game developers. Combined, their games have achieved over 2 billion total downloads with 80 million+ monthly active users.
Differentiator
Problem solved
Functional benefit
Products and services
- Join Clash Mobile hyper-casual game published by Freeplay with 470 million downloads on Google Play.
- Count Masters Mobile hyper-casual game published by Freeplay with 435 million downloads on Google Play.
- Twerk Race 3D Mobile hyper-casual game published by Freeplay with 290 million downloads on Google Play.
- Fidget Toys Trading Mobile hyper-casual game published by Freeplay with 233 million downloads on Google Play.
- Snake Run Race Mobile hyper-casual game published by Freeplay with 140 million downloads on Google Play.
- Zombie Apocalypse Mobile game published by Freeplay with 50 million downloads across iOS and Android.
- Shoot Out Mobile game published by Freeplay with 60 million downloads.
- Paper Boy Race Mobile hyper-casual game published by Freeplay with 105 million downloads.
- Crazy Office Mobile hyper-casual game published by Freeplay with 120 million downloads.
- Ride Master Mobile game published by Freeplay with 80 million downloads on iOS.
- Tear Them All Mobile game published by Freeplay.
- Stone Grass Mobile hyper-casual game published by Freeplay with 95 million downloads on Google Play.
- Ragdoll Ninja Mobile hyper-casual game published by Freeplay with 30 million downloads.
- Happy Printer Mobile hyper-casual game published by Freeplay with 40 million downloads.
- Game Publishing Services B2B publishing service that handles optimization, analytics, HR, and visualization for mobile game developers, helping scale success and maximize revenue with claimed retention and LTV improvements of up to 30%.
Quantifiable outcome
- Retention and LTV increased up to 30% for published titles
- +4 more outcomes
Companies that use Freeplay
Customer profileSegments2 records
Ideal customer profiles2 records
Freeplay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Freeplay partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Freeplay competitors and assessment
Company assessmentEmerging players
- Alictus: Alictus is a hyper-casual mobile game publisher focused on casual and hybrid-casual games. It is comparable to Freeplay due to its similar genre focus and rapid growth into a top-15 publisher, though at smaller scale.
Direct peers
- Good Job Games: Good Job Games is a mobile game developer/publisher known for hit casual titles with hundreds of millions of downloads. It is a direct peer to Freeplay given its Unity-based development on iOS/Android and similar casual audience targeting.
- SayGames: SayGames is a top-tier mobile game publisher specializing in hyper-casual and casual titles with billions of downloads. It is highly comparable to Freeplay due to its similar genre focus, publishing-for-developers model, and reliance on Unity-built mobile games.
- Homa Games: Homa Games is a mobile game publishing platform for hyper-casual and hybrid-casual games offering SDK and analytics tooling. It is comparable to Freeplay because both operate developer-facing publishing services that supply optimization, monetization, and analytics support to scale third-party titles.
- Voodoo: Voodoo is the world's largest hyper-casual mobile game publisher with multi-billion downloads. It is the most direct competitor to Freeplay in the hyper-casual publishing space, employing an identical model of taking in third-party prototypes, iterating, and scaling hits globally.
- CrazyLabs: CrazyLabs (formerly TabTale) is a leading hyper-casual and casual mobile game publisher with billions of lifetime downloads. It is comparable to Freeplay as both run publishing-as-a-service businesses that source external prototypes and scale the winners globally.
- Rollic Games: Rollic is a hyper-casual publisher acquired by Zynga (now Take-Two). It is a direct peer of Freeplay, operating the same prototype-to-hit publishing pipeline in the hyper-casual genre on iOS and Android.
- Supersonic Studios: Supersonic Studios (owned by Unity) is a hyper-casual publisher and one of the top competitors in the genre. It is highly comparable to Freeplay due to its publishing-for-developers model, mass-market casual hits, and Unity tooling integration.
Broad incumbents
- Playrix: Playrix is a top global mobile game developer/publisher known for casual and puzzle titles with very large MAU. It is comparable to Freeplay as a scaled mobile publisher distributing globally via Apple/Google with similar gameplay categories.
- Zynga: Zynga (now part of Take-Two Interactive) is a major mobile game publisher spanning casual, social, and hyper-casual genres. It is comparable to Freeplay as a broad incumbent operating in the same mobile gaming distribution channels with a much larger portfolio and balance sheet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Freeplay social profiles
Digital presenceFreeplay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freeplay leadership team
Management profileNumber of profiles
Profiles1 record
Freeplay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freeplay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freeplay
What does Freeplay do?
Freeplay develops and publishes hyper-casual and hybrid-casual mobile games for iOS and Android, distributed globally through Google Play and Apple App Store, generating revenue via in-game advertising, in-app purchases, and premium subscriptions. The company also provides B2B game publishing partnership services that include optimization, analytics, HR, and visualization support to mobile game developers and studios seeking to scale their titles.
Is Freeplay a public or private company?
Freeplay is a private company. It is classified as unknown and is currently operating.
When was Freeplay founded?
Freeplay was founded in 2018. It employs 101 to 250 people.
Where is Freeplay based?
Freeplay is headquartered in Miami, United States, in the North America region.
How does Freeplay make money?
Three revenue lines are on record. Mobile Game Publishing is the primary driver. The others are in-App Purchases and Premium Subscriptions and publishing Partnership Services.
Who are Freeplay's main competitors?
Alictus is listed as an emerging player. Direct peers are Good Job Games, SayGames, Homa Games, Voodoo, CrazyLabs, Rollic Games and Supersonic Studios. Broad incumbents are Playrix and Zynga.
Does Freeplay have an API?
No public API is recorded for Freeplay.
What industry is Freeplay in?
Freeplay's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of MPAFAAAG, Casual/Hypercasual Game Studios. Its NAICS code is 5132 and its SIC code is 7900.