What Bluecrux does

Bluecrux is a Belgium-headquartered (Mechelen) value chain consulting and technology company founded in 2011 that combines deep domain consulting with three proprietary SaaS products to serve enterprise customers in pharma, biotech and cell-and-gene therapy, medtech, consumer packaged goods, specialty chemicals, and industrial manufacturing. The company's technology stack centers on Axon, a graph-based digital supply chain twin that uses real transactional data to unify past, present, and planned activities across the end-to-end value chain and powers decision-intelligence surfaces including Inventory, Performance, Carbon, and Value Chain Visibility command centers; Binocs, an AI-powered planning and scheduling platform for pharmaceutical labs, advanced therapy production, manufacturing, and R&D with zero-code MES/ERP integration; and Helion, a commercial supply planning solution for biotech organizations powered by Anaplan. Bluecrux operates a hybrid business model generating recurring SaaS subscription revenue from these products alongside professional services revenue from end-to-end planning transformations, SAP S/4HANA migrations, integrated business planning, cold chain, inventory excellence, and change management engagements. Distribution combines direct enterprise sales (all products use "Request a demo" / "Book a demo" CTAs with annual subscription billing) with channel partnerships through Anaplan (200+ implementations, 40+ certified specialists), OMP, Kinaxis, and SAP, complemented by thought leadership across blog, webinars, and industry events. The customer base includes named Fortune 500 enterprises such as AstraZeneca, Genentech, Johnson & Johnson, Sanofi, Roche, Novartis, GSK, Pfizer, Beiersdorf, Cargill, Huntsman, AkzoNobel, Clariant, Bridgestone, and Henkel, supported by 9 global offices and recognized as a Gartner Magic Quadrant Leader in supply chain strategy, planning, and operations.

Name

Bluecrux

Legal name

Bluecrux

Website

https://bluecrux.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Bluecrux is a Belgium-based supply chain consulting and technology firm offering three proprietary SaaS products (Axon digital twin, Binocs lab/manufacturing scheduling, Helion biotech supply planning) plus transformation consulting to enterprise customers in pharma, biotech, medtech, CPG, chemicals, and industrial manufacturing.

Ownership category

akta.pro rank

Headquarters

HQ city

Mechelen

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Software Subscriptions: Bluecrux generates recurring revenue through subscription-based SaaS products: Axon (digital supply chain twin), Binocs (AI-powered planning and scheduling for life sciences), and Helion (commercial supply planning for biotech). These are cloud-based enterprise SaaS solutions billed on subscription basis.
2. Supply Chain Consulting Services: Bluecrux provides consulting services across supply chain strategy, planning transformation, technology implementation, and change management. Services include E2E planning transformation, smart planning optimization, integrated business planning, plant effectiveness, inventory excellence, cold chain management, SAP transformations, and more.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bluecrux is a value chain consulting and technology company that sells proprietary AI-powered SaaS platforms (Axon™ digital supply chain twin, Binocs™ lab/scheduling platform, Helion™ biotech commercial supply planning) alongside supply chain consulting services. Offerings cover end-to-end planning transformation, smart planning optimization, integrated business planning, inventory excellence, cold chain management, SAP transformations, and technology implementations with partners such as Anaplan, OMP, and Kinaxis.

Product overview

Bluecrux offers an integrated platform-plus-services portfolio combining three proprietary SaaS products with technology partnerships and consulting services. The core SaaS products are: (1) Axon™ — an AI-enabled digital supply chain twin using graph-based technology for real-time visibility, scenario simulation, and decision intelligence across the value chain, with four Command Centers (Inventory, Performance, Carbon, Value Chain Visibility) and Data Products for ERP/APS integration; (2) Binocs™ — an AI-powered planning and scheduling platform for pharmaceutical labs, cell and gene therapy operations, manufacturing, and R&D, with zero-code ERP/MES integration; and (3) Helion™ — a commercial supply planning solution powered by Anaplan for biotech organizations managing CMO networks. These are complemented by technology partnerships (Connected Planning with Anaplan, Unison Planning with OMP, Maestro Planning with Kinaxis) and a broad range of consulting services spanning E2E planning transformation, smart planning optimization, integrated business planning, data management, plant effectiveness, inventory excellence, QC/supply chain integration, cold chain management, patient-specific supply chains, network collaboration, SAP transformations, supply chain systems, and change management — serving industries including pharma, biotech and CGT, medtech, CPG, specialty chemicals, and industrial manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• Axon™: AI-enabled digital supply chain twin platform providing value chain analytics and decision intelligence. Features include Inventory Command Center, Performance Command Center, Carbon Command Center, Value Chain Visibility Command Center, and various E2E data products.
• Binocs™
• Helion™

Products and services

• Axon™ AI-enabled digital supply chain twin SaaS platform that uses real transactional data to detect drift, analyze performance, and drive decisions. Built on the world's only graph-based digital twin that links products, batches, locations, partners, lead times, flows, and variability across the end-to-end value chain.
• Binocs™ AI-powered planning and scheduling SaaS platform for life science operations including QC/QA labs, advanced therapy production, manufacturing facilities, and R&D teams, featuring AI-driven algorithms and zero-code ERP/MES integration.
• Helion™ Commercial supply planning SaaS solution for biotech organizations, powered by Anaplan, that transforms complex variables between commercial biotech teams and external manufacturing networks into one executable plan with AI-optimized scenario simulation, capacity-aware optimization, and CMO commitment management.
• E2E Planning Transformation Consulting service delivering end-to-end planning transformation with a specialized, methodical approach, combining direct results with sustainable change and new capabilities for businesses.
• Smart Planning Optimization Consulting service providing targeted performance improvements, enhanced visibility, and new technology integration to achieve planning excellence with every step.
• Integrated Business Planning (IBP) Consulting service establishing effective end-to-end decision-making across commercial, supply chain, finance, new product introduction, and executive management stakeholders over a 24-36 month horizon.
• Data Management Services End-to-end data management consulting including Data Factory for data strategy, governance, data enablement for APS, data quality analytics, and data architecture with Alteryx and BI visualization.
• Plant Effectiveness Consulting service to improve plant performance by harmonizing processes, enhancing flexibility, achieving cross-functional alignment, and enabling data-driven decision-making.
• Inventory Excellence Inventory transformation consulting service covering fast diagnosis to long-term inventory management, turning inventory management into a living engine continuously optimized and embedded in the operating model.
• QC and Supply Chain Integration Consulting service harmonizing Quality Control and Supply Chain operations through process design and SaaS software, providing a unified data-driven approach to reduce lead times and work-in-process inventory.
• Perfect Fulfilment Consulting service for anticipating issues and responding to change in highly regulated environments, covering warehouse transitions, perfect order execution, distribution process improvement, and logistics control tower.
• Cold Chain Management Consulting service for temperature-sensitive products covering cold chain process design, control tower development, and capacity planning to ensure product conditions are maintained within optimal ranges.
• Patient-Specific Supply Chains Consulting service for building patient-specific supply chains for cell and gene therapies, including planning concept design and patient-specific distribution systems.
• Network Collaboration Consulting service for achieving multi-tier visibility and seamless operations across supply chain networks, including Rapid Network Collaboration Assessment and supplier onboarding strategies.
• Integrated Network Operations Consulting service for improving supply chain network performance through network resilience, value chain collaboration, portfolio changes, and supply chain control tower capabilities.
• Customer-Centric Organizations Consulting service for moving from customer thinking to customer doing, covering customer segmentation, journey design, service reorganization, and digital enablement.
• SAP Transformations Consulting service for SAP S/4HANA migrations covering supply chain process mapping, data readiness, change management, and connecting SAP S/4HANA with APS programs such as OMP and Kinaxis.
• Supply Chain Systems Consulting service for capturing value from technology, covering system screening and selection, process design, build and test coordination, data factory, and change management.
• Change Management Consulting service for the people side of transformation using the MOUNTK methodology, increasing adoption and ensuring successful project outcomes.
• Connected Planning (Anaplan) Anaplan Certified Supply Chain partnership providing Connected Planning solutions combining Anaplan's modeling platform with Bluecrux's supply chain expertise, including best practice templates in demand planning, supply planning, S&OP/IBP, and network optimization.
• Unison Planning (OMP) Technology partnership with OMP delivering Unison Planning solutions and large-scale end-to-end supply chain planning transformations, with seamless integration between OMP's Unison Planning and Bluecrux's Binocs technology.
• Maestro Planning (Kinaxis) Technology partnership with Kinaxis for Maestro Planning platform, bringing process transformation, advanced data methods, and implementation and change management skills to achieve concurrent planning excellence.

Quantifiable outcome

• Reduce inventory by >20%, cut lead times by >30%, slash variability by >80%
• +4 more outcomes

Named customers26 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability10 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and strategic.

• AnaplancoreTechnology or IntegrationBluecrux is a certified Anaplan Supply Chain Partner and the supply chain frontrunner in Anaplan's partner ecosystem. The partnership combines Anaplan's modeling platform with Bluecrux's supply chain expertise to deliver Connected Planning solutions. Bluecrux has delivered 200+ Anaplan implementations with 40+ certified specialists, offering best practice templates in demand planning, supply planning, S&OP/IBP, and network optimization.
• OMPcoreTechnology or IntegrationBluecrux and OMP have jointly delivered successful large-scale end-to-end supply chain planning transformations for over a decade. OMP provides Unison Planning technology while Bluecrux contributes industry process expertise, organizational strategy, and data insights. The partnership includes seamless integration between OMP's Unison Planning and Bluecrux's Binocs technology for breaking down silos between supply chain and QC operations.
• KinaxiscoreTechnology or IntegrationBluecrux is a Kinaxis partner for Maestro Planning implementations. The partnership brings extensive knowledge in process transformation, advanced data methods, and strong implementation and change management skills to release the power of the Kinaxis Maestro platform for concurrent planning.
• SAPcoreImplementation/ SI/ Consulting PartnerBluecrux provides SAP transformation consulting services, helping companies migrate to SAP S/4HANA by aligning people, data, and processes. Services include end-to-end process and change management, data and cutover governance, and connecting SAP S/4HANA with APS programs (OMP, Kinaxis). Bluecrux has supported clients like Bridgestone through SAP S/4HANA migrations.
• One NetworkstrategicTechnology or IntegrationBluecrux partnered with One Network to pioneer network collaboration for a top 10 global pharmaceutical company, connecting a network of more than 130 CMOs. Together they enable multi-tier visibility and seamless operations across E2E supply chain networks.
• OMP (Binocs Integration)coreTechnology or IntegrationBinocs integrates seamlessly with OMP for coordinated planning between supply chain and QC operations. The integration enables organizations to streamline end-to-end processes and optimize life science manufacturing and quality operations.
• SAP (Binocs Integration)coreTechnology or IntegrationBinocs offers zero-code integration with SAP ERP, enabling seamless data exchange and planning coordination with SAP-based enterprise environments.
• Anaplan (Helion)coreTechnology or IntegrationHelion is powered by Anaplan and built by Bluecrux, combining Anaplan's platform with Bluecrux's biotech supply planning expertise. Helion provides AI-optimized commercial supply planning for biotech organizations with capacity-aware optimization across CMO networks.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• OMP: OMP delivers Unison Planning for end-to-end supply chain — a deep Bluecrux partner but also a direct competitor in pharma/manufacturing supply chain planning implementations.
• Kinaxis: Kinaxis offers the Maestro concurrent planning platform for supply chain — directly competing with Bluecrux's connected planning and Axon capabilities, and is also a Bluecrux partner, creating overlapping direct/indirect competition.
• o9 Solutions: o9 provides an AI-powered digital brain platform for integrated planning, demand sensing, and supply chain — a direct competitor to Bluecrux's Axon and consulting offerings in pharma, CPG, and manufacturing verticals.

Broad incumbents

• Genpact: Genpact offers supply chain consulting and digital operations at large scale, including S2P and supply chain transformation — a much larger incumbent peer to Bluecrux's consulting + technology hybrid model across pharma, CPG, and manufacturing.
• SAP (SCM / IBP): SAP Integrated Business Planning and S/4HANA supply chain modules compete with Bluecrux in connected planning and digital transformation — SAP is simultaneously a strategic implementation partner for Bluecrux's S/4HANA migrations.
• E2open: E2open is a connected supply chain platform providing multi-tier visibility, demand sensing, and logistics — overlapping with Bluecrux's network collaboration and value chain visibility capabilities across CPG and industrial manufacturing.
• Manhattan Associates: Manhattan Associates provides supply chain, inventory, and omnichannel commerce solutions — a broad incumbent competing with Bluecrux's warehouse, distribution, and perfect fulfillment consulting capabilities.
• Blue Yonder: Blue Yonder (formerly JDA) is a large incumbent supply chain platform spanning planning, execution, and commerce — overlapping with Bluecrux's broader planning and consulting offerings but across a much larger product portfolio.

Emerging players

• ToolsGroup: ToolsGroup provides AI-driven supply chain planning and demand sensing focused on inventory optimization and forecast accuracy — a focused emerging competitor to Bluecrux's Axon digital twin and inventory excellence consulting.
• Anaplan: Anaplan is a connected planning platform — Bluecrux is its largest supply chain partner with 200+ implementations, but Anaplan's expanding native supply chain capabilities create partial competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bluecrux
• Instagraminstagram.com/truly.bluecrux

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluecrux