Aquimo

What Aquimo does

Aquimo, doing business as Octaine Play, is a sports fan-engagement gamification platform provider founded in 2013 and headquartered in Mesa, Arizona with 36 employees. The company operates commercially through legal entity Octaine Global, with intellectual property held in a separate entity, Octaine IP Holdings Corp. Its core product, Octaine Play, delivers branded, skill-based mobile games to sports fans in stadiums, at live events, and during broadcasts via QR codes that launch games in a mobile browser without requiring an app download. The platform's technical architecture combines patented motion-sensor gameplay that simulates athletic actions such as shots, throws, and swings, full brand customization, contextual coupon and offer delivery, and real-time first-party data capture, with the platform explicitly engineered to function on congested stadium networks.

The company distributes exclusively through direct enterprise sales to sports leagues, teams, event organizers, and brand sponsors. Documented enterprise customers and partners include NFL International (with localization demonstrated for the NFL Madrid Game at Santiago Bernabéu Stadium), Coca-Cola Consolidated (with theme-park activations and a recurring Coca-Cola 600 NASCAR program), and the New York Mets (New Era Cap Shuffle at Citi Field), alongside a logo roster spanning New York Knicks, New York Rangers, Washington Wizards, Tennessee Titans, Baltimore Ravens, Carolina Panthers, Atlanta Falcons, New Orleans Saints, Indianapolis Colts, Nashville Predators, Georgia Lottery, and Dr Pepper. The company reports 9M+ players engaged, 233M+ cumulative brand impressions, 185+ activated teams and events, and an average session duration of 3 minutes 30 seconds.

Aquimo monetizes Octaine Play through B2B sponsorship-activation contracts on a recurring or per-activation enterprise basis, with no public pricing tiers, rate cards, or self-serve sign-up disclosed; sales are conducted via a "Book A Demo" motion. The company is privately held, with no disclosed funding rounds, institutional investors, executive leadership changes, M&A activity, or regulatory actions present in the available source material.

Name

Aquimo

Legal name

Octaine Global

Website

https://aquimo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquimo (DBA Octaine Play) operates a QR-code, no-app sports fan engagement gamification platform using patented motion-sensor technology, serving enterprise clients including NFL International, Coca-Cola Consolidated, and major US professional sports teams through bespoke per-activation sponsorship contracts.

Ownership category

akta.pro rank

Product category

Sports Fan Engagement Software

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAAAL

Fan Engagement & Onsite Technology (RFID, Cashless, Apps)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

SECONDARYMPAGAOAH

Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Virtual & Hybrid Events

Keywords

• Sports fan engagement
• Gamification platform
• Sponsorship activation
• Mobile game activations
• Fan loyalty software

Headquarters

HQ city

Mesa, Arizona

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Sponsorship Activation Platform: Octaine Play licenses or sells its gamification platform to sports leagues, teams, and brand sponsors as a sponsorship activation tool. Brands pay to create branded, skill-based games that generate fan engagement, capture first-party data, and deliver measurable ROI — effectively replacing or augmenting traditional static sponsorship impressions with interactive experiences. Revenue is derived from per-activation contracts with enterprise clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Octaine Play is a sports fan engagement gamification platform that delivers branded, skill-based mobile games to fans during live sports events, broadcasts, and stadium experiences. Activations are accessed by fans via QR codes or broadcast links without requiring an app download, leveraging patented motion-sensor gameplay. The platform is sold to sports leagues, teams, and brand sponsors as a sponsorship activation tool that captures first-party data and delivers contextual offers.

Product overview

Octaine Play is a unified sports fan engagement gamification platform that enables teams, sponsors, and brands to deliver quick, skill-based mobile games to fans during live sports events, broadcasts, and stadium experiences. The platform centers on patented motion-sensor-powered gameplay, fully customizable game branding, QR-code instant play (no app download required), contextual coupon/offer delivery, and real-time first-party data capture. Key features include scalable audience reach across stadium, broadcast, and at-home viewers, full brand customization for activations, and measurable engagement metrics including session duration, impressions, and offer redemption.

Differentiator

Problem solved

Functional benefit

Products and services

• Octaine Play

Quantifiable outcome

• 9M+ players engaged across all activations
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• NFL InternationalcoreGTM or Marketing PartnerOctaine Play serves as a gamification activation partner for NFL International, delivering scan-to-play mobile experiences at scale. The partnership includes localization capabilities — demonstrated by a Spanish-language version deployed for the NFL Madrid Game at Santiago Bernabéu Stadium — indicating a co-marketing and co-activation relationship between Octaine Play and NFL International.
• Coca-Cola ConsolidatedcoreGTM or Marketing PartnerCoca-Cola Consolidated uses Octaine Play for branded mobile game activations at theme parks and NASCAR events (e.g., Coca-Cola 600 race weekend). The activations include weekly fan contests and prize programs with in-store retail components, demonstrating a recurring sponsorship activation partnership where Coca-Cola brands Octaine Play's platform for fan engagement at live sports experiences.
• New York MetscoreGTM or Marketing PartnerThe New York Mets deploy Octaine Play's New Era Cap Shuffle as a recurring in-stadium game day entertainment feature at Citi Field. The activation is managed by the Mets' game presentation team and is described as an established part of the ballpark entertainment experience, indicating an ongoing operational partnership.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• YinzCam: YinzCam powers mobile in-stadium apps for professional sports teams, offering real-time fan engagement, wayfinding, and interactive content. It is the most direct head-to-head with Octaine Play on the live-event fan engagement side, with overlapping buyer profile (teams, leagues, venues).
• Realife Tech: Realife Tech provides a fan engagement platform for sports venues and teams, combining mobile apps, data analytics, and personalized fan experiences. It directly competes with Octaine Play for the same enterprise sponsors and team budgets seeking to monetize in-stadium engagement.
• The Famous Group: The Famous Group produces immersive fan engagement content for sports venues, including AR experiences, mini-games, and live broadcast integrations. It targets the same enterprise buyers (teams, leagues, sponsors) with gamified activation products adjacent to Octaine Play's mobile gameplay.
• Venuetize: Venuetize builds mobile experience platforms for sports and entertainment venues, integrating ticketing, loyalty, and interactive content. It competes in the same category of in-venue fan engagement technology that Octaine Play serves.
• Satisfi Labs: Satisfi Labs delivers AI-powered conversational engagement and live-data fan experiences for sports venues, teams, and brands. It addresses the same fan-engagement-at-live-events use case as Octaine Play, with a different interaction modality (chat/AI) but the same buyer.
• Fanisko: Fanisko provides fan engagement and gamification platforms for sports teams, leagues, and broadcasters, offering interactive games, AR filters, and digital collectibles. It competes directly with Octaine Play's gamification-led engagement model for the same sports sponsorship dollars.
• LiveLike (now part of the VR/immersive category): LiveLike built VR-based fan engagement experiences for sports broadcasters and leagues, allowing synchronized viewing and interactive features. It is comparable to Octaine Play in addressing second-screen fan engagement during live sports.

Broad incumbents

• Cosm: Cosm operates immersive shared-experience venues and broadcast technology for live sports, blending physical and digital engagement. It is a broader incumbent in the fan-experience category and a potential long-term competitor/complement to Octaine Play's in-venue gamification.
• Hawk-Eye Innovations: Hawk-Eye (a Sony company) provides broadcast sports technology — officiating, tracking, and visualization — for major leagues worldwide. It is a broader incumbent in the sports-tech ecosystem that increasingly competes for the same in-broadcast and in-venue engagement budgets as Octaine Play.

Emerging players

• Versus Sports: Versus Sports is a fan engagement platform focused on fantasy, predictions, and gamified content for sports media and teams. It overlaps with Octaine Play in sports gameplay-driven engagement, though with a focus on prediction markets rather than motion-based mini-games.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/octaineplay
• Facebookfacebook.com/octaineplay
• LinkedInlinkedin.com/company/aquimo-sports
• Instagraminstagram.com/octaineplay?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• TikToktiktok.com/@octaineplay?_r=1&_t=ZS-936FxBdS1uH

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquimo