Cooper
Cooper is an Argentine digital marketplace connecting dog owners with a network of 3,000+ vetted, trained independent dog walkers, boarders, and trainers, monetizing via a 25% commission on bookings made through its mobile and web platform.
- Company typePrivate
- Founded2025
- HeadquartersDover, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cooper does
Cooper, operated by Argentine parent Bethpaw SAS alongside a Delaware-incorporated U.S. entity (Cooper Petcare, Inc.), is a digital marketplace that connects dog owners with a network of independent, trained dog walkers, boarders, and trainers. The platform was founded in 2020 and is positioned around quality and trust: every provider ("Cooper") must complete mandatory training and an exam through an in-house virtual campus before joining the network, and the company backs every booking with up to $5,000,000 in veterinary coverage and a 100% money-back guarantee. The company currently lists 3,000+ Coopers across Latin America and operates in selected Argentine provinces (Buenos Aires, Córdoba, Santa Fe, Mendoza), with public expansion plans spanning Mexico, Brazil, Chile, Colombia, the U.S., and several European markets.
The product is a mobile-first marketplace available on iOS, Android, and the web at cooperpetcare.app. Core features include real-time GPS walk tracking, QR-code-verified check-in/check-out for boarding, in-app chat, and WhatsApp Business API coordination. The technology stack is built on Amazon Web Services (including Cognito for OAuth 2.0 authentication with MFA) with Google Sign-In, Apple Sign-In, Google Maps for geolocation, and MercadoPago for payments — the dominant Argentine checkout rail. Service providers set their own prices; users compare providers by reviews, experience, and training completion before booking, and providers are paid out only after service confirmation. Pricing tiers span single-session transactions (walks, boarding nights, training sessions) and monthly subscription-style walk packs.
Cooper generates revenue by retaining a 25% commission on each transaction processed through the platform, with the remaining 75% paid to the service provider. The go-to-market motion is product-led and community-led: pet owners self-onboard through the app with no sales team, while growth is reinforced by educational content marketing (a blog on dog behavior and care), SEO, social media, and referrals via prominent customer testimonials. Customer concentration is low — the base consists of individual urban pet owners rather than enterprise accounts. Leadership consists of CEO Thiago Ponce and CTO Patricio Chazarreta, and the company raised a single disclosed seed round of $117,500 in July 2025.
Cooper firmographics
Firmographics- Name
- Cooper
- Legal name
- Bethpaw SAS
- Website
- https://cooperpetcare.app
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cooper is an Argentine digital marketplace connecting dog owners with a network of 3,000+ vetted, trained independent dog walkers, boarders, and trainers, monetizing via a 25% commission on bookings made through its mobile and web platform.
- Ownership category
- akta.pro rank
Where Cooper is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cooper business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Marketplace Commission: Cooper takes a 25% commission on each transaction processed through the platform. The commission is calculated on the transaction amount free of third-party payment processing fees. The remaining 75% goes to the service provider (dog walker, trainer, or caregiver).
- Service Fees: Transaction-based fees collected when customers book walks, boarding, or training services through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly walk pack - 20 walks (~5 per week) |
| Subscription | Monthly | Monthly walk pack - 12 walks (~3 per week) |
| Unit Pricing | Pay-as-you-go | Single walk (pay-as-you-go) |
| Unit Pricing | Pay-as-you-go | Boarding at private home |
| Unit Pricing | Pay-as-you-go | Boarding at specialized facility |
| Unit Pricing | Pay-as-you-go | Dog training - single session |
| Unit Pricing | Pay-as-you-go | Dog training - pack of 4 sessions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Cooper product offering
Product offeringCore offering
Cooper operates a digital marketplace platform that connects dog owners with a network of 3,000+ independent, trained dog walkers, boarders, and trainers. The platform enables service discovery, provider comparison, booking, in-app/WhatsApp coordination, GPS-verified walk tracking, QR-code-verified boarding check-ins, and integrated payments via MercadoPago. Services are delivered in-person by vetted independent providers (referred to as "Coopers") who must complete mandatory training and certification before joining the network.
Product overview
Cooper is a unified pet care marketplace platform connecting dog owners with three interconnected services: dog walking, boarding/daycare, and professional training. The Cooper App serves as the central hub enabling users to create profiles, submit service requests, compare providers by reviews and pricing, coordinate via in-app chat or WhatsApp, and pay through integrated payment processing. All service providers (Coopers) must complete mandatory training and certification before joining the network. The platform differentiates through quality guarantees including up to $5,000,000 veterinary coverage, 100% money-back guarantees, real-time GPS tracking for walks, and QR-code verified check-ins for boarding.
Differentiator
Problem solved
Functional benefit
Products and services
- Cooper App Mobile and web marketplace platform connecting dog owners with professional, vetted dog walkers, sitters, and trainers. Features real-time GPS tracking, in-app chat, WhatsApp coordination, provider comparison by reviews/experience/pricing, QR code boarding verification, and MercadoPago-powered payments. Available on iOS, Android, and responsive web.
- Dog Walking Service (Paseos) Professional dog walking service with small groups of up to 4 dogs, conducted by trained "Coopers" with live GPS route tracking and verification before payment. Available as monthly walk packs (12 or 20 walks per month, billed monthly) or single walks (pay-as-you-go, ~$15,000 per walk). Walks paid after each session or via subscription pack.
- Dog Boarding Service (Guardería) Overnight and daytime dog boarding at private homes with trained caregivers (average ~$34,000/day) or specialized facilities (average ~$50,000/day). Includes QR-code-verified check-in/check-out, 50% payment at check-in and 50% at check-out, and guaranteed relocation if issues arise during the stay. Pricing set by each provider.
- Dog Training Service (Comportamiento) In-home dog training and behavior modification with certified professional trainers with minimum 100+ cases of professional experience. Includes individual in-person sessions and a 100% money-back guarantee if no progress is observed after 4 sessions. Average ~$70,000 per single session or ~$280,000 for a pack of 4 sessions (minimum 4 sessions required if continuing after first session). Pricing set by each trainer.
Quantifiable outcome
- 100% money-back guarantee across all services if not satisfied
- +3 more outcomes
Companies that use Cooper
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Cooper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Cooper partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MercadoPagocoreMercadoPago is the primary payment processing platform for Cooper, handling all transaction payments including card payments, bank transfers, and the MercadoPago wallet. Cooper integrates MercadoPago's checkout API for secure payment processing.
- Amazon Web Services (AWS)coreAWS provides cloud infrastructure, storage, and authentication services. Cooper uses AWS Cognito for secure user authentication with OAuth 2.0 and multi-factor authentication, and AWS infrastructure for hosting and data storage.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cooper competitors and assessment
Company assessmentDirect peers
- Pawshake: Global pet sitting and dog walking marketplace, particularly strong in the UK, Netherlands, Belgium and Australia. Closely comparable marketplace model and a benchmark for Cooper's announced UK/Germany/France/Italy expansion.
- Wag: US-focused dog walking and boarding marketplace. Closely comparable model (on-demand walks, GPS-tracked visits, vetted sitters) and a benchmark for what Cooper's premium quality-and-insurance positioning is up against in the US market.
- Rover: Largest global dog walking and pet sitting marketplace. Operates the same two-sided model — matching pet owners with independent walkers/sitters — that Cooper runs, and is the canonical direct competitor Cooper will face in its announced US and European expansion.
- PetBacker: Asia-Pacific-headquartered pet care marketplace with global coverage across pet boarding, walking and grooming. Closely aligned marketplace business model with multi-service coverage that maps directly to Cooper's walk/boarding/training trio.
- DogHero: Brazil's leading pet sitting and walking marketplace (acquired by Petlove). Directly comparable two-sided model and the dominant local incumbent Cooper will confront first as it expands into Brazil.
Broad incumbents
- PetSmart: North America's largest specialty pet retailer, with growing in-store services (training, grooming, boarding). Represents the integrated retail-and-services model Cooper could evolve toward if it succeeds in its US expansion.
- BarkBox: Subscription-based pet products and increasingly pet-services ecosystem. Not a direct marketplace competitor, but a comparable brand-led 'premium pet parent' positioning and adjacent revenue stream Cooper could expand into.
Regional players
- Holidog: European pet sitting marketplace (now part of the Rover group). Comparable marketplace mechanics but primarily serving European pet owners — directly relevant to Cooper's Spain/France/Italy/Germany expansion roadmap.
- Gudog: Spain- and Portugal-focused dog walking and pet sitting marketplace. Closely comparable model and the established local incumbent Cooper will face when entering Spain.
Emerging players
- TrustedHousesitters: Subscription-based house and pet sitting platform with a global network. Partial overlap with Cooper's boarding service and a useful benchmark for a different monetization model (membership vs. transaction commission) targeting the same use case.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Cooper social profiles
Digital presenceCooper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cooper leadership team
Management profileNumber of profiles
Profiles2 records
Cooper funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cooper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cooper
What does Cooper do?
Cooper operates a digital marketplace platform that connects dog owners with a network of 3,000+ independent, trained dog walkers, boarders, and trainers. The platform enables service discovery, provider comparison, booking, in-app/WhatsApp coordination, GPS-verified walk tracking, QR-code-verified boarding check-ins, and integrated payments via MercadoPago. Services are delivered in-person by vetted independent providers (referred to as "Coopers") who must complete mandatory training and certification before joining the network.
Is Cooper a public or private company?
Cooper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cooper founded?
Cooper was founded in 2025. It employs 1 to 10 people.
Where is Cooper based?
Cooper is headquartered in Dover, United States, in the North America region.
How does Cooper make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are service Fees.
Who are Cooper's main competitors?
Direct peers on record are Pawshake, Wag, Rover, PetBacker and DogHero. Broad incumbents are PetSmart and BarkBox. Regional players are Holidog and Gudog. TrustedHousesitters is listed as an emerging player.
Does Cooper have an API?
No public API is recorded for Cooper.