PiinPoint
- Company typePrivate
- Founded2013
- HeadquartersKitchener, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
PiinPoint firmographics
Firmographics- Name
- PiinPoint
- Legal name
- PiinPoint
- Website
- https://piinpoint.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PiinPoint industry classification
Industry- Product category
- Location Intelligence Software
- NAICS
- Software Publishers (5132), Information (51)
- akta.pro primary industry
- Location Intelligence, Analytics & Geospatial BI (BPAMANAE)
- akta.pro secondary industries
- Geospatial BI & Location Analytics (HDAEAMAK), GIS & Spatial Data Management Platforms (BPAMANAK)
Keywords
Where PiinPoint is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
PiinPoint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS Platform: PiinPoint operates as a subscription-based SaaS platform providing location intelligence software. The platform offers multiple tiers including Starter Plan, SMART Reports, Marketmatch, and Enterprise plans. Pricing is quote-based for enterprise tier with annual or multi-year contract billing. The platform supports land-and-expand dynamics through add-on modules like Sales Prediction and mobile access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter Plan - entry-level tier for small retailers |
| Subscription | Annual | SMART Reports - reporting-focused tier |
| Subscription | Annual | Marketmatch - market suitability scoring |
| Subscription | Multi-year contract | Enterprise - full platform access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PiinPoint product offering
Product offeringCore offering
PiinPoint provides an AI-powered, SaaS location intelligence platform that helps retailers, franchise operators, and commercial real estate professionals evaluate markets, score candidate sites, predict store sales, model cannibalization, and simulate network changes for retail and multi-location expansion. The platform integrates premium third-party datasets (mobile location data, geosocial segmentation, POI and demographic data) with proprietary GeoAI models and is sold via tiered annual subscriptions.
Product overview
PiinPoint is a location intelligence SaaS platform powered by AI and spatial data. The core platform provides unified site selection and real estate network planning capabilities, with modules including Site Reports, Mobile Location Data, Geosocial Data, Network Simulations, Sitematch, and Marketmatch. The platform is offered through tiered pricing plans (Starter Plan, SMART Reports, Enterprise) and includes an AI assistant called PiinAI. The platform integrates data partnerships with Environics Analytics (Canadian datasets), ChainXY (retail location data), Spatial.ai (geosocial segmentation), and NEAR (mobile location data) to power its predictive analytics and network optimization features.
Differentiator
Problem solved
Functional benefit
Brands
- PiinAI: AI-powered market planning tool that acts as an analyst, research companion, and strategic thought partner for location optimization.
- Sitematch
- Marketmatch
- Network Simulations
Products and services
- PiinPoint Platform Core AI- and spatial-data-powered location intelligence SaaS platform that helps retailers, franchise operators, and commercial real estate professionals evaluate markets, validate demand, and make defensible site selection and network planning decisions.
- Site Reports
Quantifiable outcome
- Supports 55,000+ retail locations across North America and Australia
- +2 more outcomes
Companies that use PiinPoint
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
PiinPoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature10 records
PiinPoint partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- The Scott MissionminorPiinPoint partnered with The Scott Mission, a Toronto-based non-profit founded in 1941, to provide location intelligence for community service planning. The partnership helps The Scott Mission understand geographic distribution of service users, donors, and staff, as well as identify optimal locations for resources and agencies to best serve the Greater Toronto community.
- ChainXYcorePiinPoint partnered with ChainXY to integrate their comprehensive retail and restaurant location dataset across North America. The partnership provides users with broader brand coverage, more intuitive POI categories, and improved accuracy. ChainXY data is updated monthly and used within PiinPoint's sales forecasting, cannibalization models, market suitability studies, and mobile location visitor reports.
- Environics AnalyticscorePiinPoint partnered with Environics Analytics to bring advanced Canadian datasets including DemoStats, HouseholdSpend, and DaytimePop into the PiinPoint platform. This partnership enhances demographic and market insights available to Canadian retail customers, providing deeper data for high-stakes location decisions in the Canadian market.
- Spatial.aicorePiinPoint partnered with Spatial.ai to integrate geosocial data into the platform. Geosocial data combines social media data with geolocations providing insights into community social DNA through public conversations on Twitter, Facebook, and Instagram, organized into 70+ social segments including LGBTQ Culture, Coffee Connoisseurs, Film Lovers, Fitness Obsession, and Pet Lovers.
- NEARcorePiinPoint partnered with NEAR, a global leader in mobile location data intelligence, to incorporate mobile device location data into daytime population calculations. This partnership enables PiinPoint to examine mobile device pings across dissemination areas between 10am-2pm, providing the most accurate and up-to-date daytime population estimates for retail trade areas.
- Conestoga CollegeminorConestoga College students can access PiinPoint through single sign-on (SSO) integration, enabling educational use of the platform for learning location intelligence and retail analytics.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
PiinPoint competitors and assessment
Company assessmentDirect peers
- SiteZeus: SiteZeus is a retail site selection and network optimization platform using predictive analytics and AI to forecast sales, cannibalization, and white-space opportunities. It directly competes with PiinPoint's Marketmatch and Network Simulations capabilities for multi-unit retail chains.
- Aislelabs: Aislelabs is a location analytics platform combining WiFi, camera, and mobile data for retail site selection, trade area analysis, and customer behavior insights. It directly competes with PiinPoint's mobile location data and geosocial modules for enterprise retail customers.
- Kalibrate: Kalibrate (formerly MapInfo/Retail) is a global retail location intelligence platform offering site evaluation, cannibalization modeling, and network planning. It is one of the most direct enterprise competitors to PiinPoint across the same retail and QSR verticals.
- Buxton: Buxton provides retail analytics, customer segmentation, and site scoring for retail chains and restaurant franchises. It overlaps with PiinPoint's core site selection, trade area, and customer profiling use cases for enterprise retail customers.
- Placer.ai: Placer.ai is a location intelligence platform providing foot-traffic analytics, trade area analysis, and competitive insights to retailers, CRE brokers, and QSRs. It directly competes with PiinPoint in serving enterprise retail and real estate customers with mobile-data-driven site selection and network analytics.
Emerging players
- Near Intelligence: Near (NEAR) is a global mobile location data and intelligence platform that powers PiinPoint's daytime population calculations. As a partner and data source, Near also sells adjacent analytics directly to enterprise retail and CRE customers, partially overlapping PiinPoint's value proposition.
- Spatial.ai: Spatial.ai provides geosocial segmentation data (the same dataset integrated into PiinPoint's Geosocial module). It also exposes its own audience and location insights platform, placing it in partial competition with PiinPoint's customer insights offering.
Broad incumbents
- Esri: Esri's ArcGIS platform is the dominant enterprise GIS offering used across retail, real estate, and public-sector analytics. While broader in scope than PiinPoint, Esri competes as an incumbent platform on which customers could alternatively build internal location intelligence capabilities.
- Mapbox: Mapbox is a leading location and mapping platform serving enterprises with geospatial data, visualization, and analytics APIs. While Mapbox is a horizontal infrastructure provider, it competes for enterprise mapping and location analytics budgets that PiinPoint also targets.
Others
- ChainXY: ChainXY is a retail and restaurant POI dataset provider whose data is integrated into PiinPoint's predictive models. As a data infrastructure partner that also licenses directly to retailers and analysts, ChainXY is an ecosystem participant adjacent to PiinPoint's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
PiinPoint social profiles
Digital presencePiinPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
PiinPoint leadership team
Management profileNumber of profiles
Profiles3 records
PiinPoint funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PiinPoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PiinPoint
What does PiinPoint do?
PiinPoint provides an AI-powered, SaaS location intelligence platform that helps retailers, franchise operators, and commercial real estate professionals evaluate markets, score candidate sites, predict store sales, model cannibalization, and simulate network changes for retail and multi-location expansion. The platform integrates premium third-party datasets (mobile location data, geosocial segmentation, POI and demographic data) with proprietary GeoAI models and is sold via tiered annual subscriptions.
Is PiinPoint a public or private company?
PiinPoint is a private company. It is classified as venture growth investor backed and is currently operating.
When was PiinPoint founded?
PiinPoint was founded in 2013. It employs 11 to 50 people.
Where is PiinPoint based?
PiinPoint is headquartered in Kitchener, Canada, in the North America region.
How does PiinPoint make money?
One revenue line is on record: subscription SaaS Platform.
Who are PiinPoint's main competitors?
Direct peers on record are SiteZeus, Aislelabs, Kalibrate, Buxton and Placer.ai. Emerging players are Near Intelligence and Spatial.ai. Broad incumbents are Esri and Mapbox. ChainXY is listed as an others.
Does PiinPoint have an API?
No public API is recorded for PiinPoint.
What industry is PiinPoint in?
PiinPoint's product category is Location Intelligence Software. Its primary akta.pro industry code is BPAMANAE, Location Intelligence, Analytics & Geospatial BI, with a secondary code of HDAEAMAK, Geospatial BI & Location Analytics. Its NAICS code is 5132.