Arcade
Arcade operates ColaTV, a free ad-supported live sports streaming platform serving Vietnamese audiences with football broadcasts, match schedules, and betting odds via CDN infrastructure across Vietnam, monetized through advertising and betting affiliate partnerships.
- Company typePrivate
- Founded-
- HeadquartersHo Chi Minh City, Vietnam
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Arcade does
Arcade operates ColaTV, a free, ad-supported live sports streaming platform targeting Vietnamese audiences through the domain arcadecontent.tv. The platform provides real-time broadcasts of football matches across major international leagues (Premier League, Champions League, La Liga, Serie A, Bundesliga) and domestic Vietnamese football (V-League, national team), with Full HD and 4K resolution for major matches. Underlying technology relies on a Content Delivery Network (CDN) spanning Vietnamese provinces, with 3-5 backup server links per match to mitigate ISP blocking and ensure sub-10-second latency during peak concurrent viewership.
The business model is freemium advertising with zero paywall or registration requirements, monetized through display advertising and affiliate referral commissions from betting platform Vivu88. Distribution is direct-to-consumer via web browsers across mobile, tablet, laptop, and Smart TV devices. Marketing is primarily organic, driven by SEO-optimized Vietnamese-language sports content (match schedules, results, standings, betting odds analysis) and live chat community engagement during matches. The company is headquartered at Số 92, Đường Phan Văn Trị, P.10, Q. Gò Vấp, Ho Chi Minh City, Vietnam.
Note: The firmographic record lists Arcade as founded in 2014 in Johannesburg, South Africa, with 6 employees—a profile inconsistent with the product data (Vietnamese sports streaming, Ho Chi Minh City headquarters). This likely reflects a data quality issue in the aggregation source rather than two distinct entities. The actual operating business described across all product, technology, and revenue data is ColaTV.
Arcade firmographics
Firmographics- Name
- Arcade
- Legal name
- ColaTV
- Website
- https://arcadecontent.tv
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Arcade operates ColaTV, a free ad-supported live sports streaming platform serving Vietnamese audiences with football broadcasts, match schedules, and betting odds via CDN infrastructure across Vietnam, monetized through advertising and betting affiliate partnerships.
- Ownership category
- akta.pro rank
Arcade industry classification
Industry- Product category
- Live Sports Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
- akta.pro secondary industry
- Sports Streaming Platforms (MPACAAAE)
Keywords
Where Arcade is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Arcade business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Advertising Revenue: ColaTV operates as a free streaming platform monetized through advertising. The platform explicitly states it minimizes disruptive pop-up ads and malicious links to protect user experience, maintaining a cleaner viewing environment compared to typical free streaming sites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access for all users |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Arcade product offering
Product offeringCore offering
Arcade operates ColaTV, a free, ad-supported live sports streaming website primarily serving Vietnamese football fans. The platform delivers live HD broadcasts of major international and domestic football leagues (Premier League, Champions League, La Liga, Serie A, Bundesliga, V-League, World Cup, Euro) with low-latency CDN delivery, multi-server backup links, professional Vietnamese commentary, and supporting content such as match schedules, live scores, standings, highlights, betting odds, and real-time chat rooms.
Product overview
ColaTV is a single unified product offering live sports streaming services. It operates as a comprehensive sports media platform delivering football content including live match broadcasts, match schedules, results, standings, betting odds analysis, and sports news articles. The platform serves Vietnamese audiences primarily, covering both international leagues (Premier League, Champions League, La Liga, Serie A, Bundesliga) and domestic Vietnamese football (V-League, national team).
Differentiator
Problem solved
Functional benefit
Products and services
- ColaTV Live Sports Streaming Platform
Quantifiable outcome
- Latency under 10 seconds compared to real-time stadium signal
- +3 more outcomes
Companies that use Arcade
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Arcade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Arcade partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vivu88 (Betting/Gambling Platform)minorColaTV displays affiliate referral links to Vivu88 gambling/betting platform in its navigation menu (listed as 'Nhà cái uy tín' and 'Cược Vivu88'). This is a commercial affiliate relationship where ColaTV drives referral traffic to Vivu88 in exchange for compensation.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Arcade competitors and assessment
Company assessmentDirect peers
- Xoilac TV: Free Vietnamese football streaming platform targeting the same Vietnamese fan base with live match broadcasts, schedules, and commentary. ColaTV's own website HTML references "live-bong-plugin-mb-1/assets/xoilac/" assets, confirming near-identical product surface, audience, and unlicensed streaming model.
- Pluto TV: Global free ad-supported streaming television (FAST) service with dedicated sports channel lineup. Directly comparable business model (FAST, ad-monetized, no subscription) and a model ColaTV could evolve toward if international rights were legitimized.
- VIEON: Major Vietnamese OTT streaming service offering live sports, Vietnamese and Asian entertainment, movies, and TV across mobile and Smart TV. Directly comparable in horizontal streaming scope and Vietnamese audience targeting, but operates under legitimate rights.
- FPT Play: Vietnamese streaming platform operated by FPT Telecom offering live sports (including Premier League rights), on-demand content, and original programming. Competes for the same Vietnamese sports-fan wallet with a subscription model, representing ColaTV's primary licensed alternative.
- Tubi: Leading US-based free ad-supported streaming platform that has expanded sports content via Tubi Sports. Closest international analog to ColaTV's free, ad-funded, sports-audience-targeted streaming model and a potential reference point for ad-tech sophistication.
Broad incumbents
- DAZN: Global dedicated sports streaming platform with subscription and ad-supported tiers across football and combat sports. Comparable international sports-streaming category leader and a benchmark for monetization depth at global scale.
- K+ (VTVcab): Established Vietnamese pay-TV operator that holds premium international football rights (Champions League, Premier League in select seasons). Represents the legitimate incumbent ColaTV competes against or, potentially, could one day partner with for licensed distribution.
- beIN Sports Connect: Global premium sports streaming service covering top football leagues with subscription-based live and on-demand access. Represents the licensed, rights-holder alternative competing for the same Vietnamese football fan willing to pay for premier content.
- MyTV (VNPT): State-affiliated Vietnamese IPTV platform bundled with VNPT broadband, offering live TV channels including sports. Functions as a default IPTV for millions of Vietnamese households and poses distribution risk to free streamers through ISP-bundled content packages.
- SCTV: Vietnamese satellite and cable TV broadcaster with sports channels as a key content pillar. Comparable as an established licensed sports distributor serving the same Vietnamese households with bundled/paid live sports access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Arcade social profiles
Digital presenceArcade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arcade leadership team
Management profileNumber of profiles
Arcade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arcade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arcade
What does Arcade do?
Arcade operates ColaTV, a free, ad-supported live sports streaming website primarily serving Vietnamese football fans. The platform delivers live HD broadcasts of major international and domestic football leagues (Premier League, Champions League, La Liga, Serie A, Bundesliga, V-League, World Cup, Euro) with low-latency CDN delivery, multi-server backup links, professional Vietnamese commentary, and supporting content such as match schedules, live scores, standings, highlights, betting odds, and real-time chat rooms.
Is Arcade a public or private company?
Arcade is a private company. It is classified as unknown and is currently operating.
When was Arcade founded?
Arcade was founded in -1. It employs 1 to 10 people.
Where is Arcade based?
Arcade is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Arcade make money?
One revenue line is on record: advertising Revenue.
Who are Arcade's main competitors?
Direct peers on record are Xoilac TV, Pluto TV, VIEON, FPT Play and Tubi. Broad incumbents are DAZN, K+ (VTVcab), beIN Sports Connect, MyTV (VNPT) and SCTV.
Does Arcade have an API?
No public API is recorded for Arcade.
What industry is Arcade in?
Arcade's product category is Live Sports Streaming. Its primary akta.pro industry code is MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms, with a secondary code of MPACAAAE, Sports Streaming Platforms. Its NAICS code is 516210 and its SIC code is 4833.