What Ariston Flowers does

Ariston Flowers & Boutique is a family-owned, full-service florist founded in 1980 and headquartered in New York City. The company operates two physical retail locations — the original Union Square shop and café at 78 5th Avenue and a Midtown floral boutique at 425 Lexington Avenue near Grand Central Terminal — alongside an e-commerce storefront serving the broader NYC metropolitan area with same-day delivery for orders placed before 1:00 PM Monday through Saturday. Its core offering is retail floristry: fresh cut flower arrangements organized into seasonal and curated collections (Summer, Tulip, Peony, Rose, Simplicity, Ariston Classics, VIP, and Sympathy), plus potted plants, an Orchid Obsession line, and Succulent Gardens, with retail price points ranging from approximately $75 to $1,000.

Beyond retail, Ariston runs four adjacent service lines: an in-store floral-themed café at Union Square serving Devocion-sourced coffee, specialty lattes, teas, juices, smoothies, sandwiches, salads, and yogurt; a dedicated corporate services team handling weekly flower installations, plant maintenance, holiday décor, galas, and large-scale corporate events through consultation-based proposals; a wedding floral design practice offering complimentary designer consultations with no minimum price requirement and custom proposals spanning intimate and grand weddings; and paid hands-on flower arrangement classes ($125–$410) for private, social, and corporate groups that include wine, hors d'oeuvres, and materials. Pricing across retail, café, and classes is pay-as-you-go, while weddings operate on a multi-year contract basis. There is no proprietary technology platform; commerce runs on a standard e-commerce website (built by NovoOpus), and the business has no app, no public API, and no integrations.

Ariston Flowers is privately held with no disclosed institutional investment, funding rounds, or external capital structure. Distribution is entirely direct: company-owned e-commerce, two retail storefronts, and dedicated corporate and wedding sales teams. Marketing is concentrated on Instagram for visual merchandising and an email newsletter offering a 10% first-order discount, with no significant paid acquisition or third-party marketplace presence evident. The company has been recognized by FTD as a Top Florist and featured in The Knot and Manhattan Bride, and it cites approximately 45 years of wedding industry experience as a core credibility anchor.

Name

Ariston Flowers

Legal name

Ariston Flowers & Boutique

Website

https://aristonflowers.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Ariston Flowers & Boutique is a family-owned NYC full-service florist operating two Manhattan storefronts and an e-commerce site, serving consumers, corporate clients, and weddings with floral arrangements, plants, wedding design, corporate installations, workshops, and an in-store café.

Ownership category

akta.pro rank

Product category

Floral Retail

NAICS

Florists (4593), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Floral arrangements
• Wedding flowers
• Corporate event florals
• Retail florist
• Flower design classes

Headquarters

HQ city

New York City, New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Floral Arrangements: Sale of fresh cut flower arrangements, potted plants, and succulents directly to consumers through e-commerce and physical retail locations. Products range from standard arrangements to custom designer selections.
2. Café Food & Beverage: On-site café serving hot and iced coffee, specialty lattes, tea, smoothies, baked snacks, sandwiches, salads, and yogurt. Coffee sourced from Devocion.
3. Wedding Floral Services: Full-service wedding floral design including consultations, custom arrangements, ceremony and reception décor. No minimum price requirement.
4. Corporate Event Services: Weekly floral installations, plant maintenance programs, holiday décor, and event management for corporate clients including dinners, galas, and large-scale corporate functions.
5. Flower Classes/Workshops: Hands-on floral arrangement workshops for private and corporate groups. Packages include wine, gourmet hors d'oeuvres, and materials. Classes range from $125-$410.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels3 records

Core offering

Ariston Flowers is a family-owned florist operating two retail locations in New York City (Union Square/Chelsea and Midtown near Grand Central), selling fresh floral arrangements and plants while providing floral design services for weddings, corporate events, and individual consumers. The business also operates an in-store café and offers flower design classes, and has been in continuous family-owned operation since 1980.

Product overview

Ariston Flowers is a New York City-based full-service florist with two retail locations (Chelsea and Midtown near Grand Central Terminal) offering a diverse portfolio of floral and plant products alongside café and event services. The core offering consists of fresh cut flower arrangements organized into seasonal and specialty collections (Summer, Winter, Rose, Tulip, Peony, Simplicity, Garden, Sympathy) plus signature Ariston Classics and premium VIP Collections. Plant offerings include Orchid Obsession collections, general Plant Collections featuring houseplants, and Succulent Gardens. The business extends beyond retail flowers through integrated Café services (coffee, food), Wedding Floral Services, Corporate Event Services, and Flower Classes. The company operates primarily as an e-commerce platform for retail orders with delivery services across Manhattan and NYC.

Differentiator

Problem solved

Functional benefit

Products and services

• Floral Arrangements
• Potted Plants
• Wedding Floral Services
• Corporate Event Floral Services
• Flower Design Classes
• In-Store Café

Quantifiable outcome

• 45 years of wedding industry experience

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DevocionminorOthersDevocion supplies coffee for the on-site café at Ariston Flowers. The café description mentions 'freshly brewed Devocion coffee' as part of the floral coffee experience.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• UrbanStems: Modern online flower delivery brand with strong NYC presence and design-led brand aesthetic. Competes directly with Ariston for urban millennial and corporate gifting customers, leveraging brand-forward marketing and same-day delivery.
• Farmgirl Flowers: Design-forward, direct-to-consumer florist with a curated signature wrap aesthetic and café-style brand experience. Comparable in product positioning (premium bouquets, brand storytelling, limited collections) and overlap in target customer psychographics.
• Ode à la Rose: NYC- and Paris-based online florist specializing in European-style bouquets with same-day Manhattan delivery. Directly comparable on geography, premium positioning, and same-day NYC delivery service area.
• Bloombar Flowers: NYC-based boutique florist offering floral design classes, event florals, and same-day Manhattan delivery with a brand experience focused on workshops and design. Closely comparable on workshops, Manhattan geography, and event/wedding focus.
• Plantshed: NYC-based plant and flower retailer with e-commerce, same-day delivery, and corporate plant maintenance services. Directly comparable on product mix (plants + flowers), geography (Manhattan), and corporate recurring services.
• The Bouqs Co. Farm-to-doorstep online florist delivering farm-sourced bouquets nationwide. Comparable as a digitally native floral retailer competing for the same direct-to-consumer occasion-based buyer, with overlap in roses, seasonal collections, and subscription gifting.

Emerging players

• BloomNation: Online marketplace connecting consumers with local florists. Comparable as an e-commerce floral channel but operates as a platform enabling local florists (like Ariston) rather than as a direct retailer.

Regional players

• Winston Flowers: Family-owned, multi-generation high-end florist serving Boston and New York with retail locations and event services. Comparable as a long-tenured family-run floral brand with event design and premium positioning, though it does not directly overlap Manhattan delivery territory.

Broad incumbents

• 1-800-Flowers.com: National online floral gifting platform with broad assortment and heavy digital marketing spend. Directly comparable as a multi-channel flower retailer, but operates at much larger scale and lacks Ariston's curated, design-forward NYC boutique positioning.
• Teleflora: National floral delivery network connecting local florists to fulfill orders. Comparable as a florist serving both retail and event customers, but operates as an aggregator/network rather than a single-brand operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Instagraminstagram.com/aristonflowers
• LinkedInlinkedin.com/company/ariston-flowers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ariston Flowers