Aromates Relations Publiques

What Aromates Relations Publiques does

Aromates Relations Publiques is a French boutique public-relations and public-affairs consulting firm founded in 1987 and headquartered at 169 rue d'Aguesseau, 92100 Boulogne-Billancourt, with a current team of approximately 6 people and a French SARL legal structure (Société Aromates). The firm is family-owned and independent, with capital primarily held by its founder Jacques Marceau, and is self-described as an "entreprise libérée" prioritizing employee autonomy and well-being; Pascale Saumon is listed as a co-leader (dirigeante). Its offering comprises five service lines: Conseil Stratégique (strategic consulting), Relations Médias et Réseaux Sociaux (media and social-media relations), Relations Professionnelles (professional-relationship consulting), Affaires Publiques (public affairs, including legislative monitoring, stakeholder mapping, and regulatory advisory), and Événements (event organization), all delivered through bespoke consulting engagements rather than software or SaaS products.

The firm deliberately concentrates on a restricted set of regulated verticals — Information and Communication Technologies / telecoms, Innovation en Santé (health innovation), Énergie et Économie Circulaire (energy and circular economy), Innovation Sociétale, and Banque et Services Financiers (banking and financial services, including fintech) — and serves a selective client base described in primary-source language as "a limited number of clients" requiring deep engagement with French and EU public authorities. Beyond consulting mandates, the firm operates a structured institutional-colloquia platform, Aromates Rencontres & Débats, which runs roughly six annual sector-specific conferences (Assises des Technologies Financières, Assises de la Cohésion Numérique et Territoriale, Assises du Très Haut Débit, Assises de la Rénovation Énergétique, Assises des Préventions en Santé, and the Conférence Nationale sur les Déchets Ménagers, plus a newer Rencontres des gaz de la décarbonation Industrielle), with official partnership from French regulators ARCEP, ANFR and industry heavyweights including Veolia, Suez, Crédit Agricole, Caisse des Dépôts, Ericsson, Nokia, Abbott France and Philips France.

Revenue is undisclosed in available sources; pricing is bespoke, models are not publicly listed, and the firm has no funding rounds, no subsidiaries, no parent company, no M&A history, and no equity ticker. The go-to-market motion is sales-led, relying on direct consulting engagements at the enterprise level and on the conferencedriven visibility of the Aromates Rencontres & Débats platform, supported by thought-leadership commentary from Jacques Marceau in Les Echos and a professional web presence at aromates.fr. Customer logos are not publicly disclosed; the firm's monetization mechanics are best understood as a mix of consulting retainer/engagement fees and conference sponsorship and delegate revenue, concentrated almost entirely within France and selectively extended to EU-level public affairs.

Name

Aromates Relations Publiques

Legal name

AROMATES AGENCE DE RELATIONS PUBLIQUES

Website

https://aromates.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Aromates Relations Publiques is a French boutique public-relations and public-affairs consulting firm founded in 1987 in Boulogne-Billancourt, serving a deliberately limited number of enterprises and public institutions in regulated sectors (telecom, healthcare, energy, banking, societal innovation) through strategic advisory, media relations, and proprietary annual institutional colloquia.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulogne-Billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Consulting Services: Fees for strategic consulting engagements in public relations, media relations, professional relations, public affairs, and events management. The agency provides advisory services to help clients navigate regulatory environments, manage stakeholder relations, and communicate effectively with target audiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Aromates Relations Publiques is a boutique public relations and public affairs consulting agency based in Boulogne-Billancourt, France, that delivers strategic communications, media relations, professional relations, public affairs advisory, and institutional event organization for clients operating in regulated sectors. The agency operates a flagship program of recurring institutional colloquia (Aromates Rencontres & Débats) covering financial technology, digital cohesion, broadband, energy renovation, health prevention, and household waste, which serve as platforms for public debate and client visibility.

Product overview

Aromates Relations Publiques is a public relations and communications agency offering a unified portfolio of advisory services rather than a software product. The core offerings include Strategic Consulting, Media & Social Media Relations, Professional Relations, Public Affairs, and Events organization. Additionally, the agency operates a structured program of annual institutional colloquia (Aromates Rencontres & Débats) addressing specialized sectors such as digital infrastructure, financial technology, energy renovation, health prevention, and environmental management. All services are delivered through human expertise and relationship networks rather than software platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consulting (Conseil Stratégique)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered supporting.

• VeoliasupportingOthers · 1 January 2026Sponsor/supporter of the Conference Nationale sur les Déchets Ménagers organized by Aromates. Listed among institutional and press partners for the annual waste management conference.
• SuezsupportingOthers · 1 January 2026Sponsor/supporter of the Conference Nationale sur les Déchets Ménagers organized by Aromates. Listed among institutional and press partners for the annual waste management conference.
• PaprecsupportingOthers · 1 January 2026Sponsor/supporter of the Conference Nationale sur les Déchets Ménagers organized by Aromates. Listed among institutional and press partners for the annual waste management conference.
• SyctomsupportingOthers · 1 January 2026Sponsor/supporter of the Conference Nationale sur les Déchets Ménagers organized by Aromates. Listed among institutional and press partners for the annual waste management conference.
• FNADEsupportingOthers · 1 January 2026Sponsor/supporter of the Conference Nationale sur les Déchets Ménagers organized by Aromates. Listed among institutional and press partners for the annual waste management conference.
• GRDFsupportingOthers · 1 January 2026Sponsor/supporter of the Conference Nationale sur les Déchets Ménagers organized by Aromates. Listed among institutional and press partners for the annual waste management conference.
• NaTransupportingOthers · 1 January 2026Sponsor/supporter of the Conference Nationale sur les Déchets Ménagers organized by Aromates. Listed among institutional and press partners for the annual waste management conference.
• B+T GroupsupportingOthers · 1 January 2026Sponsor/supporter of the Conference Nationale sur les Déchets Ménagers organized by Aromates. Listed among institutional and press partners for the annual waste management conference.
• SIOMsupportingOthers · 1 January 2026Sponsor/supporter of the Conference Nationale sur les Déchets Ménagers organized by Aromates. Listed among institutional and press partners for the annual waste management conference.
• Abbott FrancesupportingOthers · 1 January 2026Partner of the Assises des préventions en santé. Abbott France participated as a keynote speaker and partner at the 2026 health prevention conference.
• Philips FrancesupportingOthers · 1 January 2026Partner of the Assises des préventions en santé. Listed among institutional partners for the health prevention conference.
• Malakoff HumanissupportingOthers · 1 January 2026Partner of the Assises des préventions en santé. Listed among institutional partners for the health prevention conference.
• EmeissupportingOthers · 1 January 2026Partner of the Assises des préventions en santé. Listed among institutional partners for the health prevention conference.
• Crédit Agricole Santé et TerritoiressupportingOthers · 1 January 2026Partner of the Assises des préventions en santé. Listed among institutional partners for the health prevention conference.
• Caisse des DépôtssupportingOthers · 1 January 2026Partner of the Assises des préventions en santé. Listed among institutional partners for the health prevention conference.
• Cerba HealthCaresupportingOthers · 1 January 2026Partner of the Assises des préventions en santé. Listed among institutional partners for the health prevention conference.
• EricssonsupportingOthers · 1 January 2026Sponsor of the Assises du Très Haut Débit. Listed among supporting partners for the very high speed broadband conference.
• NokiasupportingOthers · 1 January 2026Sponsor of the Assises du Très Haut Débit. Listed among supporting partners for the very high speed broadband conference.
• SogetrelsupportingOthers · 1 January 2026Sponsor of the Assises du Très Haut Débit. Listed among supporting partners for the very high speed broadband conference.
• IelosupportingOthers · 1 January 2026Sponsor of the Assises du Très Haut Débit. Listed among supporting partners for the very high speed broadband conference.
• UltraEdgesupportingOthers · 1 January 2026Sponsor of the Assises du Très Haut Débit. Listed among supporting partners for the very high speed broadband conference.
• ANFRsupportingOthers · 1 January 2026Press and institutional partner of the Assises du Très Haut Débit. Listed among press and institutional partners for the very high speed broadband conference.
• ARCEPsupportingOthers · 1 January 2026Press and institutional partner of the Assises du Très Haut Débit. Listed among press and institutional partners for the very high speed broadband conference.
• InfranumsupportingOthers · 1 January 2026Press and institutional partner of the Assises du Très Haut Débit. Listed among press and institutional partners for the very high speed broadband conference.
• IDATEsupportingOthers · 1 January 2026Press and institutional partner of the Assises du Très Haut Débit. Listed among press and institutional partners for the very high speed broadband conference.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edelman France: Paris office of the global Edelman PR network. Competes with Aromates in regulated-sector public affairs, crisis, and corporate communications, with significantly larger headcount and global coverage.
• FleishmanHillard France: Paris office of Omnicom PR Group's FleishmanHillard. Comparable to Aromates across healthcare, energy, and technology public affairs, with broader international reach and integrated network services.
• Publicis Consultants: Publicis Group's public-affairs and corporate communications arm in France. Comparable to Aromates in healthcare, digital, and financial-services public affairs, but resourced as part of a global network rather than as an independent boutique.
• Havas Paris: French headquarters of the global Havas communications group, offering broad PR, advertising, and public affairs. Overlaps with Aromates in regulated-sector communications and event organization but operates as part of a global network rather than as a focused boutique.
• MSL France: French operations of Publicis's MSL PR network. Overlaps with Aromates in public affairs, healthcare, technology, and energy communications but offers network scale and global footprint.
• Hill+Knowlton Strategies France: Paris office of the WPP-owned global PR firm. Competes with Aromates in regulated-sector public affairs, public policy, and corporate communications for multinational clients.
• Burson France (BCW): French operations of the global WPP-owned communications group (formerly BCW). Direct overlap with Aromates in public affairs, healthcare, and technology communications for enterprise clients.
• Brunswick Group France: Paris office of the global financial-PR and critical-issues advisory firm. Comparable to Aromates in regulated-sector strategic communications, particularly financial services and M&A-driven public affairs.

Direct peers

• Tilder: Paris-based independent French PR and public-affairs agency specializing in economic influence, financial communications, and regulated-sector counsel. Directly comparable to Aromates in size, independence, and focus on French institutional/policy communications.
• Rumeur Publique: Paris-based independent French PR agency with comparable boutique positioning, serving regulated and innovative sectors. Operates as a similarly sized independent competitor to Aromates in the French market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fil_aromates
• LinkedInlinkedin.com/company/aromates-relations-publiques

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aromates Relations Publiques