Patronato de Turismo del Ayuntamiento de Arona

What Patronato de Turismo del Ayuntamiento de Arona does

Patronato de Turismo del Ayuntamiento de Arona is the official municipal tourism board of Arona, a municipality in southern Tenerife (Canary Islands, Spain) that hosts major resort areas including Playa de Las Américas, Los Cristianos, and Costa del Silencio. Operating under the Ayuntamiento de Arona, the entity is responsible for promoting the destination, coordinating tourism services, and delivering visitor information across 5 physical tourist information offices (Arona Casco, Playa de Las Vistas, Los Cristianos, Playa Las Américas, Las Galletas) and the multilingual arona.travel digital portal, available in 9 languages.

Its product surface is centered on the tourism portal, supplemented by 6 live beach webcams, Arona 360° interactive virtual tours, a filterable events calendar spanning 12 zones, accessible-tourism services (including equipment rental for visitors with disabilities), and curated directories covering 38+ hotels, 257+ restaurants, 19 hiking routes, sports and adventure providers, nightlife venues, and museums. The platform also includes a professional area for industry partners with downloadable Biosphere certification documentation and visitor satisfaction surveys. The entity holds SEGITTUR Smart Tourist Destination (Destino Inteligente) certification, Biosphere sustainable tourism certification (since 2016, renewed through 2022), a European Accessibility Award, and BBC Accessibility Cities recognition, and is a member of the Pueblos Mágicos de España network, AMTSOLPLAYA, AMTC, and the Destinos Inteligentes network.

The business model is a free public service: no fees are charged for tourist information, webcam access, the events calendar, or downloadable brochures. The entity is funded entirely through municipal government budgets of the Ayuntamiento de Arona, with no commercial revenue generation from visitors and no external investors. Its go-to-market is event-driven destination promotion, including participation in international tourism fairs such as ITB Berlin, the "Aquí puedo ser" public campaign, multi-language digital content distributed via Issuu and TripAdvisor, and on-the-ground visitor services across its five offices. Tourism leadership rests with Tourism Councilor David M. Pérez González under Mayor Jose Julián Mena.

Name

Patronato de Turismo del Ayuntamiento de Arona

Legal name

Patronato Municipal de Turismo del Ayuntamiento de Arona

Website

https://arona.travel

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The official municipal tourism board of Arona, Tenerife (Spain), operating under the Ayuntamiento de Arona. It promotes the destination free of charge via 5 tourist information offices and the multilingual arona.travel portal serving leisure, business, and accessible tourism visitors.

Ownership category

akta.pro rank

Headquarters

HQ city

Arona (Plaza del Cristo)

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Municipal Government Tourism Funding: The Patronato de Turismo del Ayuntamiento de Arona is a municipal government body funded by public budgets. It provides free tourist information services, maintains tourist offices, and promotes the destination without direct revenue generation from visitors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Patronato de Turismo del Ayuntamiento de Arona is the official municipal tourism board of Arona in Tenerife, Canary Islands. It promotes the Arona destination through the multilingual arona.travel portal, five physical tourist information offices, live beach webcams, 360-degree virtual tours, an events calendar, accessible tourism services, and downloadable brochures, serving leisure, business, and accessible tourism visitors free of charge as a public service funded by municipal budgets.

Product overview

Patronato de Turismo del Ayuntamiento de Arona operates a comprehensive tourism information ecosystem centered on the arona.travel portal, offering visitors a multi-language platform for trip planning and destination exploration. The core product is the tourism portal supplemented by specialized modules including Arona 360º virtual tours, 6 live beach webcams, an events calendar with filtering capabilities, accessible tourism services with equipment rental, gastronomic guides, trekking route information, sports activity directories, and night leisure listings. The destination also provides professional area resources for tourism industry partners and collects visitor feedback through satisfaction surveys. The platform serves as the digital front-end for Arona's Smart Tourism Destination (Destino Turístico Inteligente) initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Portal (arona.travel)

Quantifiable outcome

• Destino Inteligente certification obtained from SEGITTUR, demonstrating smart destination transformation
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SEGITTUR (Sociedad Mercantil Estatal para la Gestión de la Innovación y las Tecnologías Turísticas)coreStrategic or Co-development PartnerSEGITTUR certifies Arona as a Destino Inteligente (Smart Tourist Destination), providing the DTI methodology framework from the State Secretariat for Tourism. This partnership drives Arona's digital transformation as a smart destination.
• Biosphere Responsible TourismcoreStrategic or Co-development PartnerThe Biosphere certification partnership recognizes Arona's commitment to responsible and sustainable tourism. The municipality has held Biosphere Destination certification since 2016, renewed through 2022, with ongoing sustainability objectives.
• Pueblos Mágicos de EspañacoreGTM or Marketing PartnerArona participates in the official Spanish Magical Towns network, promoting its historic casco as a heritage tourism destination. This partnership enables cross-promotion of Arona's historical identity, traditions, and cultural landscape.
• AMTSOLPLAYA (Asociación de Municipios Turísticos de Canarias)minorGTM or Marketing PartnerArona is a member of the Association of Tourist Municipalities of the Canary Islands, collaborating on joint marketing and advocacy for sun-and-beach tourism destinations in the Canary Islands.
• AMTC (Alianza de Municipios Turísticos de Sol y Playa)minorGTM or Marketing PartnerArona is affiliated with the Alliance of Sun and Beach Tourist Municipalities, working together on shared tourism promotion objectives.
• Destinos Inteligentes (Smart Destinations)coreStrategic or Co-development PartnerArona participates in the Destinos Inteligentes network for smart destination development, aligned with the SEGITTUR DTI methodology to enhance destination management through technology and innovation.
• URBAN WASTE Programme (European Union)minorStrategic or Co-development PartnerArona hosted the European URBAN WASTE delegation, following the commitment of Mayor Jose Julián Mena with Biosphere certification. The program addresses waste management and sustainability objectives for tourist destinations.
• Ayuntamiento de Arona (Arona Town Hall)coreStrategic or Co-development PartnerThe Patronato de Turismo operates under the umbrella of the Ayuntamiento de Arona (Arona Municipal Government), with the tourism council led by Councilor David M. Pérez González and Mayor Jose Julián Mena providing political oversight.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Patronato de Turismo de Gran Canaria: Municipal/island tourism board for Gran Canaria, one of the closest competing Canary Islands sun-and-beach destinations. Operates a similar destination marketing mandate, multilingual website, and event-driven promotion model targeting European leisure tourists.
• Turismo de Fuerteventura: Fuerteventura's tourism board, another Canary Islands DMO peer competing in the same sun-and-beach and accessible tourism segments with comparable multilingual digital platform and sustainability positioning.
• Visit Benidorm: Municipal tourism promotion body for Benidorm, a Spanish sun-and-beach destination with a similar mass-tourism, accessibility-focused, multilingual digital strategy. Among the most analogous Spanish municipal DMO peers.
• Turismo de Tenerife: Island-level destination marketing organization for Tenerife, the same island where Arona is located. It is the most directly comparable DMO peer, promoting overlapping beach, culture, and nature assets and competing for the same visitor segments, but at a higher geographic scope.
• Turismo de Lanzarote: Island tourism promotion entity for Lanzarote, another Canary Islands destination competing for the same European sun-and-beach, nature, and sustainable tourism segments. Operates a similar Biosphere-aligned sustainable destination positioning.

Broad incumbents

• Visit Barcelona: City-level tourism consortium for Barcelona, a benchmark Spanish municipal DMO operating multilingual digital platforms, events calendars, and accessible tourism services. A broader incumbent peer with a more urban-cultural mix but highly comparable operating model.
• Turespaña: Spain's national tourism board, the umbrella governmental entity that sets the methodology (including DTI) under which municipal bodies like the Patronato de Arona operate. A broader incumbent rather than a direct competitor, but the regulatory and strategic parent for SEGITTUR-aligned smart destinations.
• Visit Valencia: City-level destination marketing organization for Valencia, Spain. A comparable Spanish municipal DMO with a multilingual portal, events calendar, and cultural/nature/culinary content strategy, though serving an urban-cultural proposition rather than sun-and-beach.

Regional players

• Madeira Promotion Bureau: Regional tourism promotion bureau for Madeira, a Portuguese Atlantic island destination. Comparably positioned as an island DMO competing for European leisure tourism, with similar sustainability credentials and accessible tourism focus.

Others

• SEGITTUR: Spanish state-owned entity managing the Smart Tourist Destination (DTI) methodology and certification. Not a competitor but an ecosystem partner/regulator whose framework drives Arona's digital transformation strategy and peer benchmarking across certified Spanish destinations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/patronato-de-turismo-del-ayuntamiento-de-arona

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patronato de Turismo del Ayuntamiento de Arona