Around Automotive

What Around Automotive does

Around Automotive is a Milan-based Italian business network (rete d'impresa) formed in 2023 to provide integrated outsourcing services covering the full vehicle lifecycle for the Italian automotive mobility sector. The network aggregates five specialized member companies — Bloomup (IT/software, founded 2021), DO IT (pickup and delivery services), Ethos (BPO, founded 2005), Moon (profiling and sales, founded 2017), and RJ45 (disability inclusion services, operating since 2014) — each owning a distinct phase of the value chain. It serves enterprise clients including rental companies, leasing firms, corporate fleet operators, automotive manufacturers, dealers, and insurance companies across Italy.

The technology backbone consists of two proprietary platforms developed by the Bloomup division on top of the open-source Odoo ERP: FleetMove, a module suite managing vehicle task assignments, appraisal workflows, and pipeline automation via email/API ingestion; and NetCheck, a mobile application (iOS and Android) that enables field operators to capture inspection checklists — including photo, video, audio note, GPS, and digital signature inputs — and syncs in real time to the back office, working offline. These tools provide operational visibility across distributed preparation, transit, and staging hubs, with telematics and black-box devices installed on customer premises for remote monitoring. No public APIs, SDKs, or partner integrations are documented.

Around Automotive generates revenue through five streams: managed services/BPO contracts covering profiling, customer experience, call center, authority management, and downtime monitoring; vehicle sales and remarketing transaction fees (B2C/B2B/B2D); per-delivery logistics and pickup fees via the national driver network; per-job smart repair services targeting hail damage for insurance and fleet clients; and IT/software professional services through Bloomup. The go-to-market is exclusively direct enterprise sales in Italy, supported by Calendly-based consultation booking and a website-driven inquiry funnel; pricing is opaque and quote-based. The Around Automotive entity reports only five employees, with service delivery executed through the broader member-company network and partners; no funding rounds have been disclosed.

Name

Around Automotive

Legal name

Around Automotive

Website

https://aroundautomotive.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Around Automotive is an Italian rete d'impresa that aggregates five specialized companies — Ethos, Moon, DO IT, RJ45, and Bloomup — to deliver integrated outsourcing spanning profiling, sales, delivery, pickup, logistics, smart repair, and remarketing for enterprise rental, leasing, fleet, dealer, manufacturer, and insurance clients.

Ownership category

akta.pro rank

Product category

Automotive Business Process Outsourcing

NAICS

Automotive Repair and Maintenance (8111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

End-of-Life Vehicle (ELV) Recycling, Dismantling & Parts Recovery (TLABAKAI)

akta.pro secondary industries

Automotive Parts & Aftermarket Returns (TLAAALAI), Automotive Finished-Vehicle (RoRo) Storage & Marshaling Yards (TLALAKAA)

Keywords

• Automotive BPO services
• Fleet management outsourcing
• Vehicle delivery logistics
• Smart repair services
• Automotive remarketing

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Managed Services / BPO: Business Process Outsourcing services covering profiling (lead qualification), customer experience, call center, authority management, and downtime monitoring for major Italian mobility players. Revenue generated through long-term outsourcing contracts with rental companies, leasing firms, and fleet operators.
2. Vehicle Sales and Trading: Sale of new and used vehicles, new lease contracts, renewals, extensions, and financial/insurance products for dealerships and rental companies. Operates both on its own behalf and on behalf of clients. Includes B2C, B2B, and B2D remarketing solutions at end of lease life.
3. Vehicle Delivery and Logistics: Home delivery of new and used vehicles via a distributed driver network across Italy, plus pickup&delivery and used vehicle movement between depots. Revenue earned as a service fee per delivery or logistics operation.
4. Smart Repair Services: Repair and restoration of vehicles damaged by weather events, particularly hail, performed by specialized technician teams at client sites. Revenue generated per repair job, with services tailored to insurance companies and fleet operators.
5. IT & Software Services: Software development and IT consulting services through Bloomup division, including proprietary application development (FleetMove, NetCheck) and Odoo ERP integrations for automotive process support.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Around Automotive is an Italian business network (rete d'impresa) that provides integrated end-to-end outsourcing services covering the entire vehicle lifecycle for enterprise automotive clients. The network delivers profiling, sales, home delivery, pickup, customer care, logistics monitoring, smart repair (notably hail damage), and end-of-lease remarketing through five specialized member companies (Bloomup, DO IT, Ethos, Moon, RJ45), supported by proprietary software (FleetMove, NetCheck) built on Odoo ERP.

Product overview

Around Automotive is an enterprise network offering an integrated portfolio of end-to-end automotive services covering the entire vehicle lifecycle. The core technology products are Fleet Move (Odoo-based modules for vehicle task and appraisal workflow management) and NetCheck (a mobile checklist application that syncs with Odoo). The service offering spans Profiling, Sales, Delivery, Customer Care, Pickup, Logistics, Smart Repair, and Remarketing—all designed to work as a composable, integrated system for rental companies, leasing firms, fleet operators, manufacturers, dealers, and insurance companies.

Differentiator

Problem solved

Functional benefit

Brands

• Fleet Move: Module set developed to implement vehicle assignment management within Odoo ERP. Allows tracking of vehicle records and operation history, configurable pipeline for appraisal workflows and automated actions at phase transitions.
• NetCheck

Products and services

• FleetMove

Named customers6 records

Segments4 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bloomup (Netfarm srl)coreStrategic or Co-development Partner · 1 January 2021Bloomup, founded in 2021 from collaboration between Netfarm srl and Ethos, specializes in developing innovative IT solutions for businesses based on Odoo open-source ERP. It develops FleetMove (vehicle assignment management modules) and NetCheck (mobile inspection/checklist app), both proprietary platforms used across the Around Automotive network. Bloomup is an internal division of the Around Automotive network, providing core technology infrastructure.
• MooncoreStrategic or Co-development Partner · 1 January 2017Founded in 2017 as a commercial continuation of profiling activities, Moon holds commercial agreements with major long-term rental companies for the sale of automotive products and services. It operates as the sales arm of the Around Automotive network.
• RJ45minorStrategic or Co-development Partner · 1 January 2014RJ45, operating since 2014, provides services to businesses and organizations while prioritizing the employment of people with disabilities, helping clients comply with Italian Law 68/99 on mandatory disability hiring. RJ45 brings social impact and inclusion to the Around Automotive network's service offerings, particularly in customer care and back-office operations.
• EthoscoreStrategic or Co-development Partner · 1 January 2005Founded in 2005, Ethos is a Business Process Outsourcing (BPO) company focused on optimizing outsourced operations, process review, and supporting clients in optimizing and streamlining their processes. It is the profiling arm of the Around Automotive network, qualifying leads for sales teams.
• DO IT (Doit!)coreStrategic or Co-development PartnerDO IT was founded to organize vehicle pickup and delivery services for long-term rental companies. It is recognized in the market for its excellence in service, using a driver network that delivers cars and commercial vehicles throughout Italy, combined with proprietary software to customize services per client. For longer routes, DO IT uses a bisarca (car carrier) network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Auto1 Group: European used-car remarketing platform with proprietary technology for sourcing, pricing and logistics. Comparable on the pan-European used-vehicle remarketing and technology-enabled vehicle inspection.
• Dent Wizard: Largest U.S. mobile paintless dent repair (PDR) network servicing automotive, fleet and insurance customers on-site. Comparable on the specialized hail-damage smart-repair service line and insurance-channel model.
• BCA Marketplace: European vehicle remarketing business running physical and digital auctions for fleets, leasing companies and manufacturers. Closest cross-border peer to Around Automotive's fleet remarketing and B2B/B2C/B2D resale service.
• Manheim: Operates the world's largest vehicle auction network and offers remarketing, inspection, and reconditioning services. Directly comparable to Around Automotive's remarketing and appraisal services.
• Cox Automotive: Global integrated automotive services platform offering vehicle remarketing, dealership technology, logistics and fleet services. Closest comparable in offering a one-stop lifecycle service model for automotive operators.

Others

• Samsara: Cloud-based fleet management and IoT platform for vehicle tracking, inspections and operations. Comparable as the technology-stack analogue of Around Automotive's FleetMove and NetCheck platforms.

Broad incumbents

• LeasePlan (Ayvens): Large European fleet management and leasing company with integrated remarketing capabilities (Carsales Europe). Comparable for fleet lifecycle services and end-of-lease vehicle remarketing.
• Arval: BNP Paribas-owned global fleet leasing and mobility provider that bundles vehicle lifecycle services (including remarketing and maintenance). Comparable as an enterprise fleet customer archetype Around Automotive serves.

Regional players

• Carsome: Southeast Asia's largest used-car platform combining inspection, logistics and remarketing. Comparable business model around used-vehicle inspection, marketplace selling and inter-depot logistics.
• Drivalia: Italian mobility and rental/leasing provider (CA Auto Bank) operating a national network of mobility stores. Comparable as a domestic Italian operator that integrates rental, leasing and remarketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/around-automotive

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Around Automotive