Ksa Marketing
KSA Marketing is a woman-owned, full-service marketing and advertising agency founded in 2011 in Warwick, RI, serving CPG, manufacturing, education, government, and workforce development clients — anchored by a 14-year PepsiCo relationship — with integrated services, a proprietary approval management product (Damn Clear.™), and a coworking space (The Hub).
- Company typePrivate
- Founded2011
- HeadquartersWarwick, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ksa Marketing does
KSA Marketing is a privately held, woman-owned full-service marketing and advertising agency founded in 2011 by Katie Schibler Conn and headquartered in Warwick, Rhode Island. The firm delivers integrated marketing services across four pillars — Strategic Planning, Creative Development, Activation, and Marketing Management — using a proprietary 'Oh Sh*t! to Hell Yeah!' methodology built on a WHO, WHAT, WHERE framework. KSA serves clients across five primary verticals: Consumer Packaged Goods, Manufacturing, Education, Government Agencies, and Workforce Development. Named enterprise clients include PepsiCo (a 14-year relationship spanning Frito-Lay, Quaker Oats, Cheetos, Pepsi, Gatorade, 7up, Mountain Dew, and Rockstar brands), the University of Rhode Island, the Rhode Island Department of Health, Reade Advanced Materials, Dave's Fresh Marketplace, and Meta.
KSA's product surface extends beyond traditional agency services. Damn Clear.™ is a managed approval management system with structured intake/review/feedback/close/reporting stages and dashboards tracking saturation, adoption, and velocity metrics, with reported performance of 3,500 submissions tracked, a 77% approval rate, and 1.6-day average submission-to-approval time within 90 days of implementation. The Hub is a coworking space in the same Warwick headquarters offering hot desks (integrated with Deskpass), private offices, photo and production studios, and meeting room rentals. The agency holds WBENC Women's Business Enterprise, WOSB, and Massachusetts PRF86 statewide contract certifications, enabling public-sector procurement access.
The business model combines project-based professional services fees (quote-driven, with some retainers) for marketing engagements with subscription/recurring revenue from The Hub coworking space. Go-to-market is sales-led and event-driven — direct enterprise outreach, monthly KSA Live! Q&A events hosted by the founder, content marketing, and government procurement channels. Geographic focus is New England (Rhode Island and Massachusetts). The company is bootstrapped, with no disclosed external funding, and ownership is concentrated with the founder. The firm employs 11-50 people with a senior team spanning business development, production, and people functions.
Ksa Marketing firmographics
Firmographics- Name
- Ksa Marketing
- Legal name
- KSA Marketing
- Website
- https://teamksa.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KSA Marketing is a woman-owned, full-service marketing and advertising agency founded in 2011 in Warwick, RI, serving CPG, manufacturing, education, government, and workforce development clients — anchored by a 14-year PepsiCo relationship — with integrated services, a proprietary approval management product (Damn Clear.™), and a coworking space (The Hub).
- Ownership category
- akta.pro rank
Ksa Marketing industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Supply-Side Platforms (SSP) & Publisher Monetization (BPAMALAC)
Keywords
Where Ksa Marketing is headquartered
LocationHeadquarters
- HQ city
- Warwick
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ksa Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Marketing Services Fees: KSA Marketing generates revenue through professional services fees for integrated marketing campaigns, strategic planning, creative development, activation/media buying, and marketing management. Services are delivered across traditional and digital channels with a channel-agnostic approach. Pricing is quote-based and project-specific, with some retainer arrangements for ongoing partnerships.
- Coworking Space (The Hub): KSA operates a coworking space called 'The Hub' offering flexible workspace solutions including hot desks (bookable through Deskpass), monthly memberships, private offices, photo studio rentals, and meeting room rentals. Revenue is generated through hourly, daily, and monthly rental arrangements.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Ksa Marketing product offering
Product offeringCore offering
KSA Marketing is a full-service, woman-owned marketing and advertising agency that delivers integrated brand strategy, creative development, media planning and buying, and ongoing campaign management across traditional and digital channels. The agency applies a proprietary WHO, WHAT, WHERE framework branded as the Oh Sh*t! to Hell Yeah!™ methodology to transform client marketing challenges into measurable outcomes, and offers Damn Clear.™ as a managed approval workflow system plus The Hub coworking space as a secondary product line.
Product overview
KSA Marketing is a full-service, woman-owned marketing and advertising agency providing integrated marketing services across four core offerings: Strategic Planning (market research, brand archetype discovery, strategic development, and content strategy), Creative Development (visual identity, design, asset production, website development, and video/audio production), Activation (integrated media strategy, traditional/digital/programmatic media buying, and attribution tracking), and Marketing Management (campaign management, analytics, project management, and customer journey optimization). The agency also operates Damn Clear.™ as a managed approval system product for brand and marketing teams, and The Hub, a coworking space in Warwick, RI. The agency employs a WHO, WHAT, WHERE framework and an Oh Sh*t! to Hell Yeah!™ methodology for transforming client marketing challenges.
Differentiator
Problem solved
Functional benefit
Brands
- Damn Clear.™: A managed approval system that brings relief to teams trapped in approval loops and delivers data leadership needs to stop guessing. Human judgment at every call, automated intelligence at every stage.
- The Hub
Products and services
- Damn Clear.™
- Strategic Planning Services
- Creative Development Services Creative Development services include visual identity and brand standards, creative and design, asset creation and production, website development and management, and video and audio production. These services are intended for clients that need integrated creative production from brand systems through to digital and multimedia deliverables.
- Activation Services Activation services include integrated media strategy and planning, traditional, digital, and programmatic media buying, conversion and attribution tracking, and print production and promotional materials. These services are designed for clients executing channel-agnostic paid media campaigns that span broadcast, print, out-of-home, and digital/programmatic channels.
- Marketing Management Services Marketing Management services cover campaign management, reporting and analytics, project management, and customer journey mapping and optimization. These are ongoing retainer-style services aimed at clients that need continuous campaign oversight, performance reporting, and journey optimization across channels.
- The Hub Coworking Space
Quantifiable outcome
- 3,500 submissions tracked per brand/market/team/asset within 90 days
- +4 more outcomes
Companies that use Ksa Marketing
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Ksa Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Ksa Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Commonwealth of MassachusettscoreKSA Marketing was awarded PRF86 vendor status, enabling Massachusetts public agencies to access their marketing, digital, and event planning services through a streamlined state-approved procurement process without lengthy RFP requirements. Services include strategic marketing, brand development, website design, social media strategy, digital campaigns, public engagement, creative services, and event planning.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ksa Marketing competitors and assessment
Company assessmentBroad incumbents
- MullenLowe US: Boston-headquartered creative agency within the IPG/MullenLowe Global network providing brand strategy, advertising, and media services to enterprise clients. Comparable to KSA in channel-agnostic full-service positioning but with multinational scale and network resources.
- Digitas: Publicis-owned connected marketing agency headquartered in Boston, specializing in data, digital media, technology, and creative. Comparable to KSA in integrated marketing services but with deeper digital and analytics capabilities and global Publicis backing.
- Hill Holliday: Boston-based full-service advertising agency (part of Interpublic Group) serving major brands with integrated creative, media, and digital services. Comparable to KSA as a New England full-service agency but at significantly greater scale and holding-company reach.
Direct peers
- Allen & Gerritsen: Philadelphia and Boston-based independent advertising and media agency providing brand, creative, content, and media services to mid-market and enterprise clients. Comparable to KSA as an independent, channel-agnostic East Coast agency competing for similar accounts.
- Connelly Partners: Boston-based independent creative and media agency of similar mid-market scale, serving regional and national clients with brand strategy, advertising, and digital services. Closely comparable to KSA in independent, full-service New England positioning.
- RDW Group: Providence, Rhode Island-based branding, marketing, and public relations agency serving regional and national clients. Directly comparable to KSA in Providence/New England geography and integrated brand-to-activation service model.
- Crop Creative: Providence, Rhode Island-based creative agency offering branding, web design, and digital marketing to regional clients. Closely comparable to KSA in Providence/Warwick geography and full-service creative offerings for similar SMB and mid-market segments.
- NAIL Communications: Providence, Rhode Island-based independent brand and communications agency providing advertising, digital, and public relations services. Comparable to KSA in Providence market, independent ownership, and full-service mid-market client focus.
Others
- HubSpot: Cambridge, Massachusetts-based marketing, sales, and customer service software platform — not a direct competitor but a regional New England marketing ecosystem player whose tools and partner agency program (including solutions partners) overlap with KSA's SMB and mid-market service offerings.
Emerging players
- VaynerMedia: New York-headquartered digital-first full-service agency offering social media, creative, media, and consulting services to enterprise clients. Comparable to KSA in full-service positioning but differentiated by a digital-first orientation and significantly larger scale.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ksa Marketing social profiles
Digital presenceKsa Marketing compliance and trust
Trust signalCompliance2 records
Ksa Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ksa Marketing leadership team
Management profileNumber of profiles
Profiles4 records
Ksa Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ksa Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ksa Marketing
What does Ksa Marketing do?
KSA Marketing is a full-service, woman-owned marketing and advertising agency that delivers integrated brand strategy, creative development, media planning and buying, and ongoing campaign management across traditional and digital channels. The agency applies a proprietary WHO, WHAT, WHERE framework branded as the Oh Sh*t! to Hell Yeah!™ methodology to transform client marketing challenges into measurable outcomes, and offers Damn Clear.™ as a managed approval workflow system plus The Hub coworking space as a secondary product line.
Is Ksa Marketing a public or private company?
Ksa Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ksa Marketing founded?
Ksa Marketing was founded in 2011. It employs 11 to 50 people.
Where is Ksa Marketing based?
Ksa Marketing is headquartered in Warwick, United States, in the North America region.
How does Ksa Marketing make money?
Two revenue lines are on record. Marketing Services Fees are the primary driver. The others are coworking Space (The Hub).
Who are Ksa Marketing's main competitors?
Broad incumbents on record are MullenLowe US, Digitas and Hill Holliday. Direct peers are Allen & Gerritsen, Connelly Partners, RDW Group, Crop Creative and NAIL Communications. HubSpot is listed as an others. VaynerMedia is listed as an emerging player.
Does Ksa Marketing have an API?
No public API is recorded for Ksa Marketing.
What industry is Ksa Marketing in?
Ksa Marketing's product category is Marketing & Advertising Services. Its primary akta.pro industry code is BPAMALAC, Supply-Side Platforms (SSP) & Publisher Monetization. Its NAICS code is 541810 and its SIC code is 7311.