Art Box Experience

What Art Box Experience does

Art Box Experience (legal entity: Art Box Gallery Spółka Akcyjna, KRS 0000858691) operates a 800 m² purpose-built immersive exhibition venue on level +2 of the Plater building at Fabryka Norblina in central Warsaw. The company stages multisensory rotating exhibitions combining 360° video projections, spatial/360° sound, moving screens, lighting effects, and interactive installations, with VR content delivered through its Art Box Metaverse sub-brand (Titanic and Gladiator 4D VR). Exhibitions are produced either in-house or licensed from international studios; the February 2026 launch of "Leonardo versus Michelangelo. The Duel of Renaissance Geniuses" was created in partnership with Barcelona-based Layers of Reality as the studio's largest production to date, and "Retro Warszawa" launched on July 1, 2026.

The company monetizes primarily through tiered admission tickets (35-75 PLN) sold via Ticketmaster, Going, and eBilet platforms plus an on-site box office, with concessions for students, seniors, families, school groups (35 PLN), and weekday promotional pricing. Secondary revenue streams include corporate and private venue rentals routed through a dedicated events team, paid guided tours with educators (200 PLN/group), and on-site café and souvenir sales. In June 2025 the firm began actively marketing licensing of ready-made exhibitions, custom immersive project creation, immersive-space design consulting, and franchise opportunities for the Art Box Experience brand in other cities. A co-ticketing partnership with Muzeum Fabryki Norblina ("Two Histories of Warsaw. One Ticket") bundles Art Box visits with the adjacent museum.

Customers span five segments: general public visitors (primary), school and University of Third Age groups, corporate and private event clients, international tourists (English-language content is provided alongside Polish), and special-occasion seekers (Valentine's Day, Women's Weekend, Children's Day programming). Recognition includes a Webby Award in 2026 for the Romantic Chopin exhibition and a TripAdvisor Choice Award. The 14-person organization is founder/CEO-owned (Piotr Sikora as Founder and Art Director; Joanna Kowalkowska as CEO; Magda Narczewska, CFA, as CFO; Mateusz Labuda as Chairman of Supervisory Board) with no disclosed external funding and a modest fully-paid share capital of PLN 121,000.

Name

Art Box Experience

Legal name

Art Box Gallery Spółka Akcyjna

Website

https://artboxexperience.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Art Box Experience operates a 800 m² immersive exhibition venue at Warsaw's Fabryka Norblina, delivering multisensory 360° projection and VR-based art and cultural exhibitions to consumers, school groups, corporate clients, and tourists through tiered ticketing, private hire, and licensing/franchise programs.

Ownership category

akta.pro rank

Product category

Immersive Exhibitions & Cultural-Entertainment Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Immersive exhibitions
• Multisensory experiences
• 360 degree projections
• Virtual reality attractions
• Cultural entertainment venues

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Exhibition Admission Tickets: The primary revenue stream is ticket sales for immersive exhibitions. Tickets are sold for specific date/time slots at varying price points depending on ticket type (standard, concession, senior, VIP, family) and day of week. Standard tickets range from 40 PLN (promotion) to 75 PLN. Additional revenue from Art Box Metaverse VR 4D experiences.
2. Private and Corporate Event Rental: Revenue from renting the immersive space for private events, corporate events, VIP meetings, and exclusive venue bookings. Contact via [email protected] for custom proposals.
3. Guided Tours with Educator: Additional fee-based service for guided exhibition tours led by educators. Available for groups with 7-day advance booking. Cancellation policy applies within 48 hours of visit.
4. Food and Beverage Sales: On-site café serving coffee and desserts. Souvenir/gift shop selling merchandise related to exhibition themes.
5. Licensing and Franchising: The company offers licensing of ready-made exhibitions, creation of dedicated immersive projects, consulting on immersive space design, and franchise opportunities for the Art Box Experience brand in other cities.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Art Box Experience operates an 800 m² immersive multisensory exhibition venue inside Warsaw's Fabryka Norblina, presenting time-slotted rotating exhibitions that combine 360° projections, spatial surround sound, moving screens, interactive installations, and VR. The portfolio is anchored by licensed international productions (e.g., 'Leonardo versus Michelangelo' from Layers of Reality), original in-house productions (e.g., 'Retro Warszawa'), and a dedicated VR sub-brand (Art Box Metaverse). Beyond ticketed admissions, the venue is rented for corporate/private events, hosts curriculum-aligned school and educational visits, sells on-site café food and souvenir merchandise, and licenses its exhibition concepts to other operators.

Product overview

Art Box Experience is a multifunctional immersive space (800 m²) located in Warsaw's Fabryka Norblina, combining art, science, and technology to create multisensory exhibitions and events. The core offering includes licensed immersive exhibitions (created in collaboration with international studios like Layers of Reality) featuring 360° projections, spatial sound, and VR experiences. The portfolio includes rotating exhibitions such as 'Leonardo versus Michelangelo. The Duel of Renaissance Geniuses' and 'Retro Warszawa', as well as the Art Box Metaverse VR space offering experiences like Titanic and Gladiator VR 4D. The company also offers various ticket types including Standard, Concession, Senior, Family, and VIP tickets, with special promotions like 'Good Morning, Culture!' (40 PLN weekday mornings) and 'Summer with ART BOX' (free admission for children under 18).

Differentiator

Problem solved

Functional benefit

Brands

• Art Box Metaverse: A VR space operated by Art Box Gallery where immersive experiences of various themes take place, together with accompanying educational or cultural programmes including Titanic and Gladiator 4D VR experiences.

Products and services

• Art Box Experience — Immersive Exhibition Venue Core multisensory exhibition venue spanning 800 m² on Level +2 of the Plater Building at Fabryka Norblina, Warsaw, combining 360° projections, spatial sound, moving screens, interactive installations, and (sometimes) scent effects to present rotating immersive cultural exhibitions for general public visitors.
• Leonardo versus Michelangelo. The Duel of Renaissance Geniuses Licensed immersive exhibition created in partnership with Barcelona-based studio Layers of Reality, covering 800 m² across eight rooms with 360° projections, 2D and 3D immersive films, a 360° VR experience of 16th-century Florence, interactive installations, and a final voting system; designed for general public visitors interested in Renaissance art.
• Retro Warszawa

Quantifiable outcome

• Webby Award winner (2026) — described as 'Internet Oscar' recognition for Romantic Chopin exhibition
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Muzeum Fabryki NorblinacoreStrategic or Co-development Partner · 1 July 2026Art Box Experience and Muzeum Fabryki Norblina formed a strategic partnership to offer combined tickets covering both venues. The collaboration, titled 'Dwie historie Warszawy. Jeden bilet' (Two Histories of Warsaw. One Ticket), connects the immersive Retro Warszawa exhibition at Art Box Experience with the historical exhibits at Muzeum Fabryki Norblina. Joint events such as 'Procent historii' (Percent of History) have been launched, combining immersive exhibition visits with tastings of selected Polish beverages.
• Layers of Reality (Barcelona)coreStrategic or Co-development Partner · 1 February 2026Art Box Experience licensed and partnered with Layers of Reality, a renowned Barcelona-based studio, to present 'Leonardo versus Michelangelo. The Duel of Renaissance Geniuses' in Poland for the first time. This is described as the largest and most innovative production in Layers of Reality's history. The partnership brought the exhibition following its success at IDEAL Barcelona, combining advanced technology with historical accuracy. The production spans 800 m² across eight rooms with large-scale projections, 2D and 3D immersive films, and 360-degree VR experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Moment Factory: Montreal-based multimedia studio creating immersive experiences for cultural and commercial venues globally. Comparable as an upstream production partner and as an indicator of the broader immersive-experience production industry ecosystem.
• Layers of Reality: Barcelona-based immersive exhibition production studio whose productions have been shown in 50+ cities. Not a direct competitor but a strategic content supplier to Art Box; included as the upstream ecosystem participant shaping Art Box's exhibition pipeline.

Direct peers

• Atelier des Lumières: Paris-based immersive art venue operated by Culturespaces, presenting large-scale digital projections of artist works in a former foundry. Directly comparable as a dedicated immersive exhibition space monetizing ticket admissions and cultural programming.
• Meow Wolf: US-based immersive art experience company operating multiple permanent exhibition venues (Santa Fe, Las Vegas, Denver, Grapevine). Comparable as a venue operator building narrative-driven, large-format immersive attractions for ticketed consumer audiences.
• teamLab: Japan-origin interdisciplinary art collective operating permanent immersive digital art venues globally (Tokyo, Shanghai, Hamburg, etc.). Comparable as a global leader in the immersive multisensory exhibition category Art Box competes in.
• Frameless: London immersive art venue featuring 360-degree projections across multiple themed galleries. Closely comparable operating model—ticketed multisensory exhibitions in a dedicated venue with rotating artist-themed content.
• Superblue: Operator of immersive experiential art venues (Miami, Chicago, London). Comparable in business model—dedicated spaces monetizing ticketed multisensory installations from leading contemporary artists.
• ARTECHOUSE: US-based operator of immersive technology-driven art exhibitions in purpose-built spaces (DC, NYC, Miami, Houston). Comparable as a venue operator combining proprietary tech, rotating exhibitions, and premium ticketing.
• Outernet London: London-based immersive entertainment venue using large-format wraparound LED screens for cultural and music programming. Comparable as a ticketed immersive venue competing for the same tourist and group-event spend.

Broad incumbents

• Culturespaces: French cultural operator running multiple immersive venues (Atelier des Lumières, Bassins de Lumières, Villa Lumière). Comparable as a broader incumbent that has scaled the immersive exhibition model across multiple cities—useful benchmark for Art Box's franchise/licensing ambition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/art-box-experience

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art Box Experience