Art Box Experience
Art Box Experience operates a 800 m² immersive exhibition venue at Warsaw's Fabryka Norblina, delivering multisensory 360° projection and VR-based art and cultural exhibitions to consumers, school groups, corporate clients, and tourists through tiered ticketing, private hire, and licensing/franchise programs.
- Company typePrivate
- Founded2019
- HeadquartersWarsaw, Poland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Art Box Experience does
Art Box Experience (legal entity: Art Box Gallery Spółka Akcyjna, KRS 0000858691) operates a 800 m² purpose-built immersive exhibition venue on level +2 of the Plater building at Fabryka Norblina in central Warsaw. The company stages multisensory rotating exhibitions combining 360° video projections, spatial/360° sound, moving screens, lighting effects, and interactive installations, with VR content delivered through its Art Box Metaverse sub-brand (Titanic and Gladiator 4D VR). Exhibitions are produced either in-house or licensed from international studios; the February 2026 launch of "Leonardo versus Michelangelo. The Duel of Renaissance Geniuses" was created in partnership with Barcelona-based Layers of Reality as the studio's largest production to date, and "Retro Warszawa" launched on July 1, 2026.
The company monetizes primarily through tiered admission tickets (35-75 PLN) sold via Ticketmaster, Going, and eBilet platforms plus an on-site box office, with concessions for students, seniors, families, school groups (35 PLN), and weekday promotional pricing. Secondary revenue streams include corporate and private venue rentals routed through a dedicated events team, paid guided tours with educators (200 PLN/group), and on-site café and souvenir sales. In June 2025 the firm began actively marketing licensing of ready-made exhibitions, custom immersive project creation, immersive-space design consulting, and franchise opportunities for the Art Box Experience brand in other cities. A co-ticketing partnership with Muzeum Fabryki Norblina ("Two Histories of Warsaw. One Ticket") bundles Art Box visits with the adjacent museum.
Customers span five segments: general public visitors (primary), school and University of Third Age groups, corporate and private event clients, international tourists (English-language content is provided alongside Polish), and special-occasion seekers (Valentine's Day, Women's Weekend, Children's Day programming). Recognition includes a Webby Award in 2026 for the Romantic Chopin exhibition and a TripAdvisor Choice Award. The 14-person organization is founder/CEO-owned (Piotr Sikora as Founder and Art Director; Joanna Kowalkowska as CEO; Magda Narczewska, CFA, as CFO; Mateusz Labuda as Chairman of Supervisory Board) with no disclosed external funding and a modest fully-paid share capital of PLN 121,000.
Art Box Experience firmographics
Firmographics- Name
- Art Box Experience
- Legal name
- Art Box Gallery Spółka Akcyjna
- Website
- https://artboxexperience.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Art Box Experience operates a 800 m² immersive exhibition venue at Warsaw's Fabryka Norblina, delivering multisensory 360° projection and VR-based art and cultural exhibitions to consumers, school groups, corporate clients, and tourists through tiered ticketing, private hire, and licensing/franchise programs.
- Ownership category
- akta.pro rank
Art Box Experience industry classification
Industry- Product category
- Immersive Exhibitions & Cultural-Entertainment Venue
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Museums, Historical Sites, and Similar Institutions (712)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
- akta.pro secondary industries
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), General Consumer Expos & Trade Shows (MPAGAFAA)
Keywords
Where Art Box Experience is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Art Box Experience business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Exhibition Admission Tickets: The primary revenue stream is ticket sales for immersive exhibitions. Tickets are sold for specific date/time slots at varying price points depending on ticket type (standard, concession, senior, VIP, family) and day of week. Standard tickets range from 40 PLN (promotion) to 75 PLN. Additional revenue from Art Box Metaverse VR 4D experiences.
- Private and Corporate Event Rental: Revenue from renting the immersive space for private events, corporate events, VIP meetings, and exclusive venue bookings. Contact via [email protected] for custom proposals.
- Guided Tours with Educator: Additional fee-based service for guided exhibition tours led by educators. Available for groups with 7-day advance booking. Cancellation policy applies within 48 hours of visit.
- Food and Beverage Sales: On-site café serving coffee and desserts. Souvenir/gift shop selling merchandise related to exhibition themes.
- Licensing and Franchising: The company offers licensing of ready-made exhibitions, creation of dedicated immersive projects, consulting on immersive space design, and franchise opportunities for the Art Box Experience brand in other cities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Good Culture Day Promotion - weekdays 10:00-15:00 |
| One time/ perpetual license | Pay-as-you-go | Standard Ticket - weekdays |
| One time/ perpetual license | Pay-as-you-go | Standard Ticket - weekends |
| One time/ perpetual license | Pay-as-you-go | Concession Ticket (children, students) |
| One time/ perpetual license | Pay-as-you-go | Senior and Disability Ticket |
| One time/ perpetual license | Pay-as-you-go | Family Ticket (2 adults + 3 children) |
| Freemium | Pay-as-you-go | Free Admission |
| Unit Pricing | Pay-as-you-go | School Group Tickets |
| Unit Pricing | Pay-as-you-go | Adult Organized Group Tickets |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Art Box Experience product offering
Product offeringCore offering
Art Box Experience operates an 800 m² immersive multisensory exhibition venue inside Warsaw's Fabryka Norblina, presenting time-slotted rotating exhibitions that combine 360° projections, spatial surround sound, moving screens, interactive installations, and VR. The portfolio is anchored by licensed international productions (e.g., 'Leonardo versus Michelangelo' from Layers of Reality), original in-house productions (e.g., 'Retro Warszawa'), and a dedicated VR sub-brand (Art Box Metaverse). Beyond ticketed admissions, the venue is rented for corporate/private events, hosts curriculum-aligned school and educational visits, sells on-site café food and souvenir merchandise, and licenses its exhibition concepts to other operators.
Product overview
Art Box Experience is a multifunctional immersive space (800 m²) located in Warsaw's Fabryka Norblina, combining art, science, and technology to create multisensory exhibitions and events. The core offering includes licensed immersive exhibitions (created in collaboration with international studios like Layers of Reality) featuring 360° projections, spatial sound, and VR experiences. The portfolio includes rotating exhibitions such as 'Leonardo versus Michelangelo. The Duel of Renaissance Geniuses' and 'Retro Warszawa', as well as the Art Box Metaverse VR space offering experiences like Titanic and Gladiator VR 4D. The company also offers various ticket types including Standard, Concession, Senior, Family, and VIP tickets, with special promotions like 'Good Morning, Culture!' (40 PLN weekday mornings) and 'Summer with ART BOX' (free admission for children under 18).
Differentiator
Problem solved
Functional benefit
Brands
- Art Box Metaverse: A VR space operated by Art Box Gallery where immersive experiences of various themes take place, together with accompanying educational or cultural programmes including Titanic and Gladiator 4D VR experiences.
Products and services
- Art Box Experience — Immersive Exhibition Venue Core multisensory exhibition venue spanning 800 m² on Level +2 of the Plater Building at Fabryka Norblina, Warsaw, combining 360° projections, spatial sound, moving screens, interactive installations, and (sometimes) scent effects to present rotating immersive cultural exhibitions for general public visitors.
- Leonardo versus Michelangelo. The Duel of Renaissance Geniuses Licensed immersive exhibition created in partnership with Barcelona-based studio Layers of Reality, covering 800 m² across eight rooms with 360° projections, 2D and 3D immersive films, a 360° VR experience of 16th-century Florence, interactive installations, and a final voting system; designed for general public visitors interested in Renaissance art.
- Retro Warszawa
Quantifiable outcome
- Webby Award winner (2026) — described as 'Internet Oscar' recognition for Romantic Chopin exhibition
- +2 more outcomes
Companies that use Art Box Experience
Customer profileSegments5 records
Ideal customer profiles4 records
Art Box Experience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
Art Box Experience partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Muzeum Fabryki NorblinacoreArt Box Experience and Muzeum Fabryki Norblina formed a strategic partnership to offer combined tickets covering both venues. The collaboration, titled 'Dwie historie Warszawy. Jeden bilet' (Two Histories of Warsaw. One Ticket), connects the immersive Retro Warszawa exhibition at Art Box Experience with the historical exhibits at Muzeum Fabryki Norblina. Joint events such as 'Procent historii' (Percent of History) have been launched, combining immersive exhibition visits with tastings of selected Polish beverages.
- Layers of Reality (Barcelona)coreArt Box Experience licensed and partnered with Layers of Reality, a renowned Barcelona-based studio, to present 'Leonardo versus Michelangelo. The Duel of Renaissance Geniuses' in Poland for the first time. This is described as the largest and most innovative production in Layers of Reality's history. The partnership brought the exhibition following its success at IDEAL Barcelona, combining advanced technology with historical accuracy. The production spans 800 m² across eight rooms with large-scale projections, 2D and 3D immersive films, and 360-degree VR experiences.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Art Box Experience competitors and assessment
Company assessmentOthers
- Moment Factory: Montreal-based multimedia studio creating immersive experiences for cultural and commercial venues globally. Comparable as an upstream production partner and as an indicator of the broader immersive-experience production industry ecosystem.
- Layers of Reality: Barcelona-based immersive exhibition production studio whose productions have been shown in 50+ cities. Not a direct competitor but a strategic content supplier to Art Box; included as the upstream ecosystem participant shaping Art Box's exhibition pipeline.
Direct peers
- Atelier des Lumières: Paris-based immersive art venue operated by Culturespaces, presenting large-scale digital projections of artist works in a former foundry. Directly comparable as a dedicated immersive exhibition space monetizing ticket admissions and cultural programming.
- Meow Wolf: US-based immersive art experience company operating multiple permanent exhibition venues (Santa Fe, Las Vegas, Denver, Grapevine). Comparable as a venue operator building narrative-driven, large-format immersive attractions for ticketed consumer audiences.
- teamLab: Japan-origin interdisciplinary art collective operating permanent immersive digital art venues globally (Tokyo, Shanghai, Hamburg, etc.). Comparable as a global leader in the immersive multisensory exhibition category Art Box competes in.
- Frameless: London immersive art venue featuring 360-degree projections across multiple themed galleries. Closely comparable operating model—ticketed multisensory exhibitions in a dedicated venue with rotating artist-themed content.
- Superblue: Operator of immersive experiential art venues (Miami, Chicago, London). Comparable in business model—dedicated spaces monetizing ticketed multisensory installations from leading contemporary artists.
- ARTECHOUSE: US-based operator of immersive technology-driven art exhibitions in purpose-built spaces (DC, NYC, Miami, Houston). Comparable as a venue operator combining proprietary tech, rotating exhibitions, and premium ticketing.
- Outernet London: London-based immersive entertainment venue using large-format wraparound LED screens for cultural and music programming. Comparable as a ticketed immersive venue competing for the same tourist and group-event spend.
Broad incumbents
- Culturespaces: French cultural operator running multiple immersive venues (Atelier des Lumières, Bassins de Lumières, Villa Lumière). Comparable as a broader incumbent that has scaled the immersive exhibition model across multiple cities—useful benchmark for Art Box's franchise/licensing ambition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Art Box Experience social profiles
Digital presenceArt Box Experience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art Box Experience leadership team
Management profileNumber of profiles
Profiles11 records
Art Box Experience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art Box Experience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art Box Experience
What does Art Box Experience do?
Art Box Experience operates an 800 m² immersive multisensory exhibition venue inside Warsaw's Fabryka Norblina, presenting time-slotted rotating exhibitions that combine 360° projections, spatial surround sound, moving screens, interactive installations, and VR. The portfolio is anchored by licensed international productions (e.g., 'Leonardo versus Michelangelo' from Layers of Reality), original in-house productions (e.g., 'Retro Warszawa'), and a dedicated VR sub-brand (Art Box Metaverse). Beyond ticketed admissions, the venue is rented for corporate/private events, hosts curriculum-aligned school and educational visits, sells on-site café food and souvenir merchandise, and licenses its exhibition concepts to other operators.
Is Art Box Experience a public or private company?
Art Box Experience is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Art Box Experience founded?
Art Box Experience was founded in 2019. It employs 11 to 50 people.
Where is Art Box Experience based?
Art Box Experience is headquartered in Warsaw, Poland, in the Europe region.
How does Art Box Experience make money?
Five revenue lines are on record. Exhibition Admission Tickets are the primary driver. The others are private and Corporate Event Rental, guided Tours with Educator, food and Beverage Sales and licensing and Franchising.
Who are Art Box Experience's main competitors?
Others on record are Moment Factory and Layers of Reality. Direct peers are Atelier des Lumières, Meow Wolf, teamLab, Frameless, Superblue, ARTECHOUSE and Outernet London. Culturespaces is listed as a broad incumbent.
Does Art Box Experience have an API?
No public API is recorded for Art Box Experience.
What industry is Art Box Experience in?
Art Box Experience's product category is Immersive Exhibitions & Cultural-Entertainment Venue. Its primary akta.pro industry code is THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums), with a secondary code of MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes). Its NAICS code is 711 and its SIC code is 7900.