VivaGym

What VivaGym does

VivaGym (legal entity EL GYM IBERIA, S.L.U., headquartered in Málaga, Spain) is a High-Value Low-Price (HVLP) gym operator founded in 2011 in Barcelona. As of 2024 the company directly operates 224 fitness clubs across the Iberian Peninsula (187 in Spain, 41 in Portugal) and serves more than 500,000 individual members with a workforce of over 2,000 employees, making it the largest low-cost fitness chain in Iberia.

The core product is a no-contract monthly gym subscription starting at approximately €1 per day, with three tiers (ONE, FLEX, PRIME) that differentiate on class reservation priority windows (2h, 36h, 48h) and cross-club access. Each club offers 7 training zones, 80+ group classes per week, and operates 363 days per year. The VivaGym My App is the operational backbone: it generates personal QR codes for turnstile entry/exit, manages class reservations, hosts online workouts, nutrition plans, recipes, and personal trainer booking, and serves as the customer account interface. Add-on revenue streams include personal training, The Boxer Club boutique boxing studios, Agua Vitaminada vitamin water, and locker rental. Marketing is direct-to-consumer, primarily through the website, the mobile app, Instagram, TikTok, Facebook, and a free first-day pass acquisition mechanic.

VivaGym generates revenue through recurring monthly membership subscriptions (the dominant stream), supplemented by personal training fees, boutique boxing membership, locker rental, and ancillary services. The company follows an M&A-led expansion strategy: it acquired Fitness Hut (Portugal) in 2018, was itself acquired by Providence Equity Partners in May 2024 at an approximate €250-300M valuation, and is acquiring Synergym from All Seas Capital in a 2025/2026 transaction that will push the combined network to more than 500 clubs. The business is fully B2C with no disclosed enterprise contracts, and there is no evidence of meaningful AI/ML capability in the current product set.

Name

VivaGym

Legal name

EL GYM IBERIA, S.L.U.

Website

https://vivagym.es

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

VivaGym is a High-Value Low-Price gym operator with 224+ directly-operated clubs across Spain and Portugal, serving 500,000+ individual members with no-contract subscriptions starting at approximately €1 per day via its QR-enabled mobile app.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Low-cost gym membership
• Fitness center chain
• Group fitness classes
• Personal training services
• Mobile gym access

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Recurring monthly membership fees with three tiers (ONE, FLEX, PRIME) offering different benefits including class reservation priority and number of classes per day
2. Personal Training: Additional personal training services available as add-on to base membership
3. Locker Rental: Additional amenity service for secure locker rental
4. The Boxer Club Boutique: Premium boxing boutique experience offered as separate membership/service
5. Agua Vitaminada: Vitamin water service available as additional service

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

VivaGym operates a network of 224+ low-cost (HVLP) fitness clubs across Spain and Portugal, offering no-commitment gym memberships starting from approximately 1 euro per day. Members get access to 7 training zones, 80+ weekly group classes, extended opening hours (363 days/year), personal training, locker rentals, vitamin water add-ons, and The Boxer Club boutique boxing studios, with QR code access managed through the VivaGym MyApp mobile application.

Product overview

VivaGym is a High-Value Low-Price (HVLP) gym operator operating a network of 224 gyms across Spain and Portugal, serving over 500,000 members. The core offering is no-commitment gym memberships starting at 1€ per day, providing access to 7 training zones and 80+ weekly classes. The product portfolio includes the VivaGym MyApp mobile application for QR access, class reservations, and personalized workout/nutrition plans. Membership tiers include ONE Experience (premium) with various pricing options (Cuota ONE, Cuota FLEX, Cuota PRIME). Add-on services include Personal Training, The Boxer Club boutique studios, Agua Vitaminada, and locker rental. VivaGym has expanded through acquisitions including Fitness Hut (Portugal, 2018) and Synergym (2024).

Differentiator

Problem solved

Functional benefit

Products and services

• VivaGym Gym Membership Core low-cost gym membership providing access to 224+ VivaGym clubs across Spain and Portugal with no contract commitment (sin permanencia), 7 training zones, 80+ weekly classes (dance, cardio, strength), QR code entry, and extended opening hours of 363 days per year. Available in three subscription tiers (ONE, FLEX, PRIME) starting from approximately 1 euro per day.
• VivaGym MyApp Mobile application enabling QR code access to gyms via turnstiles, class reservations with priority windows by tier, online workouts, personalized training and nutrition plans, recipe access, personal trainer booking, and customer account management.
• Personal Training Personal training sessions with certified trainers, available as a paid add-on to any VivaGym membership tier and bookable through the VivaGym MyApp.
• The Boxer Club Boutique boxing studio sub-brand offering specialized boxing training experiences separate from the standard VivaGym gym membership, marketed as a premium boutique fitness offering.
• Agua Vitaminada Vitamin-infused water service offered as an additional subscription/add-on product available to VivaGym members at club locations.
• Locker Rental (Alquiler de Taquillas) Secure locker rental service for members to store personal belongings during workouts, sold as an add-on subscription at VivaGym locations.
• Fitness Hut Leading low-cost gym chain in Portugal, majority-owned by VivaGym since 2018, operating its own branded clubs and serving as the Portuguese arm of VivaGym's Iberian footprint.

Quantifiable outcome

• Over 500,000 members across the Iberian Peninsula as of 2024
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• SynergymcoreStrategic or Co-development Partner · 27 April 2026VivaGym acquired Synergym from All Seas Capital. The transaction, pending regulatory approval, combines Synergym's 166 club sites with VivaGym's existing network, creating a combined entity of more than 500 clubs across Spain and Portugal. Under All Seas Capital ownership since 2024, Synergym grew from 96 to 166 sites with revenue increasing over 100%.
• Fitness HutcoreStrategic or Co-development Partner · 1 January 2018In 2018, VivaGym acquired the majority of shares in Fitness Hut, the leading gym company in Portugal. This acquisition established VivaGym as the leader in the Iberian fitness market with more than 60 centers open at that time.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• The Gym Group: UK-listed low-cost gym operator with 240+ sites, focused on the same HVLP consumer segment. Comparable subscription model, no-contract sign-up, and tech-enabled member experience.
• PureGym: UK-headquartered low-cost gym chain with 600+ locations across the UK and Middle East. Closely aligned no-frills, high-value model targeting price-sensitive consumers with multi-site rollout.
• Basic-Fit: Europe's largest low-cost gym operator with 1,400+ clubs across multiple countries. Direct competitor to VivaGym's HVLP positioning, subscription-only memberships, and rapid Iberian/Pan-European expansion strategy.
• Snap Fitness: Global 24/7 low-cost fitness franchise with 1,000+ locations. Comparable subscription-based, tech-enabled (member app) model targeting everyday consumers seeking convenient access.
• GO fit: Spanish low-cost fitness operator operating mid-sized clubs in Spain and Portugal. Direct competitor in the Iberian Peninsula with similar mass-market accessibility positioning.
• McFit (RSG Group): Pioneer of European low-cost gym chains, operating under multiple brands (McFIT, JOHN REED, High5). Directly comparable subscription-based model with significant presence in Spain and Portugal.

Broad incumbents

• Fitness First: Established premium-mid-tier global gym chain with member clubs across Europe and Asia. Comparable fitness-center operations but positioned upmarket from VivaGym's low-cost offering.
• Crunch Fitness: Mid-market fitness chain with hundreds of locations, primarily in the Americas. Operates a tiered membership model similar to VivaGym's ONE/FLEX/PRIME structure.
• Holmes Place: Premium European health club chain operating across multiple countries including Spain and Portugal. Provides a similar full-service club offering (gym, classes, PT) but at a premium price point above VivaGym.

Emerging players

• Smart Fit: Latin America's largest low-cost gym operator (1,000+ units) launched via private equity backing. Comparable HVLP unit economics and aggressive consolidation strategy in emerging markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VivaGym.es
• LinkedInlinkedin.com/company/vivagym
• Instagraminstagram.com/vivagym.es
• TikToktiktok.com/@vivagym.es
• Xx.com/vivagymclubs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VivaGym