Art Fitness

What Art Fitness does

Art Fitness is a privately held boutique fitness studio founded in 2011 and headquartered at 2807 Concord Pike, Wilmington, Delaware, operating with approximately 5 employees. The company delivers one-on-one personalized fitness coaching built on NASM (National Academy of Sports Medicine) methodology, combining functional and corrective exercise programming, nutritional guidance, and post-rehabilitation training in a private studio setting. Its primary customer segment is individual adults in the Delaware and southeastern Pennsylvania region seeking high-touch, personalized coaching unavailable at large commercial gyms; a secondary segment serves corporate clients through workplace wellness programs.

The company generates revenue across multiple streams: recurring personal training subscriptions, corporate wellness program contracts, a one-time $1,695 NASM Certified Personal Trainer (CPT) test preparation course operated under the "Artfitness Education" sub-brand, and modest fee-based community events such as CPR/AED courses ($55 per person) and yoga sessions. Art Fitness extends its effective service capacity through an independent trainer partnership program that provides studio access and brand support to NASM-certified contractors, and through community events co-hosted with retail partners such as Athleta. Scheduling and installment billing are handled through the Mindbody platform.

The go-to-market is sales-led and appointment-driven, with a complimentary initial consultation as the lead-conversion mechanism. Art Fitness supplements direct sales with a content marketing footprint via a regularly updated blog, social media presence on Facebook, Twitter, and YouTube, and a free newsletter, alongside testimonial-driven referral marketing. The business has no external funding, operates from a single physical location, and positions itself on selective membership and trainer-client investment rather than scale.

Name

Art Fitness

Legal name

Art Fitness

Website

https://artfitnesstraining.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Art Fitness is a privately held boutique fitness studio in Wilmington, Delaware that delivers personalized NASM-based personal training, post-rehabilitation programming, corporate wellness, and a NASM CPT certification prep course to individual adults and local corporate clients in the Delaware region.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Wellness Program Design & Accountability Coaching (HSADAGAC), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Personal training services
• Boutique fitness studio
• Post-rehabilitation training
• Corporate wellness programs
• Fitness certification courses

Headquarters

HQ city

Wilmington, De

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Training Services: One-on-one personalized training sessions at a boutique private studio. Clients receive individualized coaching programs including functional fitness, corrective exercises, and nutritional guidance.
2. Corporate Wellness Programs: Customized wellness programs for corporate clients to promote employee health and fitness.
3. Post-Rehabilitation Training: Specialized fitness programming for clients recovering from injuries or medical procedures.
4. NASM CPT Certification Course: 80-hour NASM Certified Personal Trainer test preparation course. One-time payment of $1695 includes textbook, exam voucher, live in-person classes, online resources, exam retake if needed, CPR/AED certification, and bonus sales/marketing seminar.
5. Community Events: Fee-based community fitness events including CPR/AED courses ($55), yoga events ($15/person), and HIIT classes. Some events like Network & Knowledge are offered free.
6. Trainer Partnerships: Art Fitness provides studio access and business development support to independent fitness professionals in exchange for partnership arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Art Fitness is a boutique fitness studio that sells one-on-one personal training, post-rehabilitation exercise programming, and corporate wellness services in a private studio setting. The studio combines NASM-based functional and corrective fitness coaching with nutritional guidance and ongoing support, and it supplements core training with an 80-hour NASM CPT test preparation course (Artfitness Education) and community fitness events.

Product overview

Art Fitness operates as a boutique fitness studio offering personalized one-on-one personal training services, post-rehabilitation programs, and corporate wellness solutions. The core offering centers on private studio training with certified fitness professionals who provide functional and corrective fitness programming combined with nutritional guidance. Secondary offerings include an 80-hour NASM CPT certification prep course, unpaid internship opportunities for aspiring fitness professionals, and free community events such as networking sessions and educational seminars. The studio also maintains a blog providing fitness and nutrition educational content. All services emphasize a holistic approach combining exercise, nutrition, and community support.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one personalized fitness coaching with certified trainers providing functional and corrective fitness programming, nutritional guidance, and ongoing support in a private studio setting.
• Post Rehab Training Specialized fitness programming for clients recovering from injuries, working in conjunction with medical professionals to safely return clients to activity.
• Corporate Wellness Programs Business wellness solutions bringing fitness and health education into the workplace environment for employee wellness initiatives.
• NASM CPT Test Prep Course 80-hour certification preparation program preparing students to sit for the NASM Certified Personal Trainer exam, including textbook, online resources, live in-person sessions, CPR/AED certification, and an exam retake guarantee. Priced at $1,695.
• Community Fitness Events Free and paid community-focused events including networking sessions, client appreciation activities, CPR/AED courses ($55), yoga classes (Mats & Mimosas, $15), and HIIT classes hosted at the studio and partner locations.
• Internship Program Unpaid internship program for recent graduates of fitness certification courses to observe and shadow experienced fitness professionals, with potential for employment upon completion.

Quantifiable outcome

• Clients report losing 40+ pounds over 12 months of training
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• AthletaminorChannel Partner/ Reseller/ Distributor · 18 May 2019Art Fitness partners with Athleta (Glen Eagle Shopping Center, Glen Mills, PA) to host community fitness events including HIIT & Stretch classes. These events help Art Fitness reach new audiences in a retail environment while providing added value to Athleta customers.
• ROMWODminorStrategic or Co-development PartnerArt Fitness incorporates ROMWOD (Range of Motion Workout) flexibility programming in client appreciation events. ROMWOD is a flexibility and mobility program using postures derived from Kung Fu, Taoist Yin, and Yoga to strengthen connective tissues and joints.
• Empowered YogaminorStrategic or Co-development PartnerAmanda Shepard, a registered 200-hour yoga teacher certified through Yoga Alliance and vinyasa instructor at Empowered Yoga's Wilmington location, led the Mats & Mimosas outdoor yoga event at Art Fitness.
• NASM (National Academy of Sports Medicine)coreStrategic or Co-development PartnerArt Fitness serves as an authorized NASM education partner offering the 80-hour CPT test preparation course. The partnership includes access to NASM textbooks, exam vouchers, online instructional resources, and certification standards. NASM Master Instructors provide video content as part of the curriculum.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GYMGUYZ: Mobile personal training franchise that brings certified trainers and equipment to the client's home or office. Comparable in offering 1:1 NASM-style training but differentiated by delivery channel (mobile vs. private studio).
• StretchLab: Boutique assisted-stretching and mobility franchise with 1:1 and small-group formats. Comparable to Art Fitness's flexibility/mobility programming (ROMWOD partnership) and similar premium boutique positioning.
• Fitness Together: National boutique personal training franchise offering one-on-one private studio sessions with personalized programming. Closest comparable to Art Fitness's core service model, scaled via franchising rather than independent operation.
• The Bar Method: Boutique barre fitness franchise emphasizing small-group, technique-driven workouts with a focus on body transformation. Comparable niche positioning to Art Fitness as a results-oriented boutique studio.

Others

• NASM (National Academy of Sports Medicine): Personal training certification body and Art Fitness's education partner. Comparable on the education-product side (NASM CPT prep) but operates as the credentialing authority rather than a direct competitor.

Broad incumbents

• Burn Boot Camp: National boutique fitness franchise focused on strength and conditioning group classes with personal-training-style accountability. Comparable customer segment and transformation-oriented positioning.
• Orangetheory Fitness: Large national boutique fitness chain offering heart-rate-based interval training. Competes for the same middle-to-upper-income adult consumer in the same geographies with a tech-enabled group experience.
• F45 Training: Global boutique fitness franchise combining functional training with standardized group programming. Overlaps with Art Fitness on functional/corrective training methodology and similar target customer, but operates at vastly greater scale.
• Equinox: Premium multi-service fitness club with personal training, group classes, and wellness programming. Overlaps with Art Fitness on premium 1:1 personal training and holistic wellness positioning, but at much larger scale.

Regional players

• Title Boxing Club: Boutique boxing-focused fitness franchise with personal-training-style coaching. Comparable boutique studio model and target demographic, with overlapping presence in the mid-Atlantic region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ARTFitness2807
• YouTubeyoutube.com/user/artfitnessllc
• Facebookfacebook.com/ArtFitnessLLC
• LinkedInlinkedin.com/company/art-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art Fitness