Assist Pregnancy Center

What Assist Pregnancy Center does

Assist Pregnancy Center is a faith-based 501(c)(3) nonprofit pregnancy resource center founded in 1990 and headquartered at 5101-D Backlick Road in Annandale, Virginia, serving the metro Washington D.C. and Northern Virginia region. The organization operates on a Christ-centered mission to support women and men facing unplanned pregnancies, offering free pregnancy testing, limited obstetric ultrasounds, options counseling, and a parenting education program that culminates in baby shower celebrations for participants. Services are delivered at no cost to clients by a small staff of approximately seven (including a Clinic Manager, Nurse Sonographer, and Patient Liaison) supported by an extensive volunteer corps spanning parenting mentors, medical professionals, church ambassadors, and event coordinators.

The center's revenue model is exclusively donation-driven, with no fee-for-service component. Income is generated through individual one-time gifts, recurring "Life Builder Partner" monthly contributions, planned giving, memorial gifts, workplace giving programs, material donations (diapers, clothing, supplies via Amazon wish lists), and recurring event-based fundraising including the Walk | Run | Ride for Life at Occoquan Regional Park, the Annual Fall Banquet at Fairview Park Marriott, and the church-based Baby Bottle Boomerang campaign. Technology infrastructure is minimal, comprising a WordPress website, eGiving donation portal, PayPal integration, and RunSignUp for event registration.

Assist Pregnancy Center maintains strategic affiliations with national pregnancy resource center networks and accountability bodies, including Heartbeat International, the National Institute of Family and Life Advocates (NIFLA), and the Evangelical Council for Financial Accountability (ECFA). It operates a client-facing sub-brand, Metro Women's Care, to broaden community outreach. The organization is independently governed, with no parent company, no outside equity investment, and no disclosed leadership team beyond named operational roles.

Name

Assist Pregnancy Center

Legal name

Assist Pregnancy Center

Website

https://assistpartners.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Assist Pregnancy Center is a faith-based 501(c)(3) nonprofit in Annandale, Virginia, founded in 1990, providing free pregnancy testing, ultrasounds, options counseling, and parenting support to individuals facing unplanned pregnancies in the metro Washington D.C. area, sustained by donations and volunteer engagement.

Ownership category

akta.pro rank

Headquarters

HQ city

Annandale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: 501(c)(3) nonprofit organization sustained by one-time gifts, monthly Life Builder Partners, planned giving, memorial gifts, and special gifts from individuals, churches, and businesses committed to protecting life.
2. Workplace Giving Programs: EIN 54-1540093; workplace giving options including matching programs; formerly participated in United Way (Code #8190) and CFC (Code #98301) until 2016.
3. Event-Based Fundraising: Annual events including Walk Run Ride for Life, Baby Bottle Boomerang campaigns, and Annual Fall Banquet generate charitable contributions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Assist Pregnancy Center provides free pregnancy testing, limited obstetric ultrasounds, and options counseling to women and men facing unplanned pregnancies in Northern Virginia. It supplements these core medical and counseling services with a parenting education program (culminating in baby shower celebrations), material assistance (diapers, clothing, baby supplies), and Christ-centered spiritual support, all delivered at no cost to clients.

Product overview

Assist Pregnancy Center operates as a single-site nonprofit ministry offering a unified program of life-affirming pregnancy support services. The organization provides free pregnancy testing, limited obstetric ultrasounds, and options counseling as core client services, paired with a parenting education program that awards baby showers upon completion. Fundraising activities include the Baby Bottle Boomerang campaign, the annual Walk|Run|Ride for Life event, and the Annual Fall Banquet. The center also engages volunteers across multiple roles and accepts financial and material donations through its giving portal.

Differentiator

Problem solved

Functional benefit

Brands

• Metro Women's Care: Client-facing brand website serving women in the metro D.C. area with pregnancy-related services

Products and services

• Client Pregnancy Support Services Free pregnancy testing, limited obstetric ultrasounds, and options counseling provided to women and men facing unplanned pregnancies in the Northern Virginia metro area.
• Parenting Program Educational classes that empower parents with knowledge and resources, culminating in baby shower celebrations for participants who complete the program.
• Baby Bottle Boomerang Campaign Church-based fundraising campaign in which empty baby bottles are distributed, filled with loose change by participants, and returned to support the center's life-saving services.
• Walk | Run | Ride for Life Annual community fitness event held at Occoquan Regional Park to raise awareness and financial support for the pregnancy center's mission.
• Annual Fall Banquet (Vision Dinner) Annual Vision Dinner featuring ministry updates, stories from families served, and opportunities for community partnership, held at Fairview Park Marriott in Falls Church, VA.
• Sanctity of Human Life Sunday Resources Resources for churches to recognize National Sanctity of Human Life Sunday, including brochures, video resources, speaker representatives, and Baby Bottle Boomerang promotional materials.
• Volunteer Program Opportunities for individuals to serve including administrative support, parenting mentors, medical volunteers (RN, RDMS, MD, OB/GYN), event coordination, church ambassadors, and IT support.
• Online Financial Giving One-time gifts, monthly Life Builder Partners recurring donations, planned giving, memorial gifts, and workplace giving options via EGiving, PayPal, or mail.
• Baby Supplies Donation Program Material donations including baby supplies, clothing, and equipment distributed to parents through the parenting program and baby shower events.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Metro Women's CarecoreOthersRelated client-focused website providing women's health services in the metro area. Assist Pregnancy Center directs clients to this resource for additional care.
• Evangelical Council for Financial Accountability (ECFA)coreOthersMember organization providing financial accountability standards and certification for Christian nonprofits. Assist maintains membership in good standing as displayed on their website.
• Heartbeat InternationalcoreOthersAffiliated pregnancy center network organization. Logo displayed on website indicating membership/affiliation with the international network of pregnancy resource centers.
• NIFLA (National Institute of Family and Life Advocates)coreOthersAffiliated pregnancy center advocacy and training organization. Logo displayed on website indicating membership and support for pregnancy center standards.
• Hope Ministry of Immanuel Bible ChurchminorOthersReferral relationship for gently used baby items. Assist redirects donors with used items to Hope Ministry for their donation needs.
• Everylife DiapersminorGTM or Marketing PartnerPro-life diaper company partner. Donors can support Assist through Everylife Diaper purchases using discount code ASSISTPCENTER10, with part of proceeds donated to pregnancy centers.
• Amazon Wish List PartnersminorChannel Partner/ Reseller/ DistributorAmazon wish list for material donations including baby supplies, clothing, and necessities for clients in the parenting program.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Catholic Charities USA: Large faith-based social services network offering pregnancy support, parenting programs, and material aid across the U.S. Operates at far greater scale but shares Assist's faith-rooted mission and service categories.
• Mary's Center: Federally qualified health center serving the metro-D.C. area with prenatal care, family planning, and social services. Larger, more diversified incumbent that overlaps with Assist on pregnancy-related services in the same geography.

Direct peers

• Care Net: National network of more than 1,100 pregnancy resource centers offering pregnancy testing, ultrasounds, and options counseling. Assist Pregnancy Center operates on the same ministry model under Care Net's peer-network umbrella.
• Bethany Christian Services: Faith-based nonprofit offering pregnancy support, parenting education, and material assistance. Overlaps with Assist on the pregnancy/parenting support continuum, though broader in scope (includes adoption and foster services).
• First Care Women's Clinic: Nonprofit women's clinic providing free pregnancy testing, ultrasound, options counseling, and parenting support. Comparable service bundle and faith-informed approach to Assist.
• Alpha Pregnancy Resource Center: Faith-based pregnancy resource center offering free pregnancy testing, ultrasounds, parenting classes, and material aid — a near-identical operating model to Assist Pregnancy Center.
• CompassCare: Faith-based pregnancy resource center network providing pregnancy testing, ultrasound, and options counseling with an explicit life-affirming mission — directly comparable positioning to Assist.
• Birthright International: Volunteer-driven, non-profit pregnancy support organization offering free pregnancy testing, counseling, and material aid. Closely comparable mission and service mix to Assist Pregnancy Center.

Others

• National Institute of Family and Life Advocates (NIFLA): Advocacy and training organization for pregnancy resource centers, of which Assist is an affiliate. Provides legal support, medical training, and standards — an ecosystem enabler rather than a direct competitor.
• Heartbeat International: International network and Assist's primary affiliate organization for pregnancy resource centers. Not a direct operational peer, but an industry-association partner whose standards, training, and donor ecosystem directly shape Assist's operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/AssistPC
• Instagraminstagram.com/assistpregnancycenter
• LinkedInlinkedin.com/company/assist-pregnancy-center

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assist Pregnancy Center