What Cabana does

Cabana operates a residential and commercial pool service business across four California markets: San Diego (headquarters), Los Angeles, Orange County, and Sacramento. The company delivers weekly pool maintenance, repair services, and equipment installations to over 5,000 customers across 100+ neighborhoods, supported by two offices (San Diego HQ and Rancho Santa Fe). Customer engagement runs through a direct-to-consumer model with an online quote system, with a reported 4.9-star aggregate rating across 2,200+ reviews.

The service platform is built on CPO-certified technicians who conduct GPS-verified route visits and deliver digital photo reports to subscribers. Service tiers span residential maintenance subscriptions priced at $140 to $424 per month, repair services billed at $96 to $4,800 per job, and equipment installations. Commercial clients receive $2M liability coverage as part of the operating perimeter. Cabana holds California Contractors License #1133031 and reports 94% customer retention alongside 97% employee retention.

Cabana's growth model is acquisition-led. The company acquired PoolLogic in 2024 and Cody's Pool Service in 2025, using tuck-in M&A as the primary lever for geographic and operational scaling. Leadership is centered on CEO and founder Jeremy Y., who previously founded Lawn Love — a venture-backed lawn care platform that scaled to 7,000+ team members across 120 cities — and Head of Technology Eric L., formerly CTO at Lawn Love. The stated strategy combines operator-led M&A with a retention-focused service model to consolidate within the highly fragmented residential pool services market.

Name

Cabana

Legal name

Cabana

Website

https://cabanapools.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Cabana is a California-based pool service company delivering weekly maintenance, repairs, and equipment installations to 5,000+ residential and commercial customers across San Diego, Los Angeles, Orange County, and Sacramento through CPO-certified technicians and an acquisition-led growth model.

Ownership category

akta.pro rank

Product category

Pool Maintenance Services

akta.pro primary industry

Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Tile, Grout & Surface Cleaning (Acid Wash, Stain Removal) (HSAIALAI), Pool Draining, Refill & Water Exchange Services (HSAIALAK)

Keywords

• Pool cleaning services
• Pool maintenance
• Pool equipment repair
• Pool installation services
• Commercial pool service

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Weekly Pool Maintenance Services: Recurring weekly pool cleaning and maintenance services billed on a monthly subscription basis. Includes chemical testing, brushing, skimming, filter inspection, and debris removal.
2. Pool Equipment Repair Services: One-time repair services for pool equipment including heaters, pumps, filters, automation systems, lights, and salt water systems.
3. Equipment Installation Services: One-time installation services for pool equipment including heaters, pumps, filters, and automation systems.
4. Specialized Pool Services: One-time services including filter cleaning, drain and restart, algae removal, acid washing, and hot tub cleaning.
5. Commercial Pool Service Contracts: Monthly maintenance contracts for commercial properties including HOAs, hotels, and multi-family properties with CPO-certified maintenance, health department compliance logs, and $2M liability coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cabana provides residential and commercial pool maintenance, repair, and equipment installation services across California markets. Weekly pool cleaning subscriptions are the core offering, augmented by one-time services such as filter cleaning, drain and restart, algae removal, acid washing, and hot tub cleaning. Equipment services include repair and installation of heaters, pumps, filters, automation systems, lights, and salt water systems, with commercial pool contracts delivered under CPO-certified protocols.

Product overview

Cabana is a pool service company providing comprehensive residential and commercial pool maintenance, repair, and equipment installation services across California. The offering consists of core maintenance services centered around weekly pool cleaning and chemical balancing, complemented by specialized repair services for all major pool equipment (heaters, pumps, filters, automation systems, lights, and salt water systems), equipment installation services, and commercial pool management. The company also operates an acquisition program for pool service companies seeking exit opportunities. Services are delivered through certified technicians with GPS-verified visits and photo report documentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Pool Cleaning Service Comprehensive weekly pool maintenance including chemical testing and balancing, skimming, brushing, vacuuming, filter inspection, and debris removal to keep residential pools crystal clear year-round.
• Pool Filter Cleaning Service Professional DE and cartridge filter cleaning to ensure proper flow, sanitation, and water clarity, recommended on a recurring schedule based on filter type.
• Pool Draining and Restart Service Drain and replace unbalanced pool water when chemicals cannot be properly balanced, addressing scaling, algal blooms, mold growth, and cloudy water.
• Pool Algae Removal Service Professional algae removal including brushing, shock treatment, filter cleaning, and chemical balancing to restore pools to pristine condition and prevent future outbreaks.
• Hot Tub Cleaning Service Weekly hot tub and spa maintenance including water chemistry balancing, bromine level management, and cleaning for Jacuzzi, Coleman, Caldera, and Cal Spas models.
• Pool Acid Washing Service Expert acid washing to remove years of buildup including magnesium, copper, algae, and hard water stains.
• Pool Heater Repair Service Pool heater troubleshooting and repair for thermostat, electrical, and component failures across Hayward, Pentair, Raypack, Jandy, and other major brands.
• Pool Pump Repair Service Pool pump diagnosis and repair addressing mechanical failure, electrical problems, and external damage, plus variable-speed pump upgrade options.
• Pool Filter Repair Service Pool filter repair and replacement services for DE, sand, and cartridge filters, working with Pentair and Hayward brands.
• Pool Automation Repair Service Diagnosis and repair of pool automation systems controlling pumps, heaters, lights, pool covers, water features, and cleaners, with assessment and upgrade recommendations.
• Pool Light Repair Service Pool light repair including bulb replacement, lens gasket replacement, wiring diagnosis, and fixture replacement, plus LED upgrade options.
• Salt Water Pool Repair Service Specialized repair and maintenance for salt water pool systems including salt cell maintenance, calcium scale removal, and salt-to-chlorine conversion optimization.
• Pool Light Replacement Service Professional replacement of pool light bulbs and fixtures including conventional sealed inground pool bulbs, LED pool lights, and complete housing replacement.
• Pool Heater Installation Service Professional pool heater installation including capacity sizing, configuration, and fuel type selection, with commercial installation for hotels, HOAs, and community pools.
• Pool Pump Installation Service Expert pool pump installation with capacity assessment, site preparation, professional installation, and testing, offering variable-speed smart pump technology.
• Pool Filter Installation Service Professional pool filter installation including style and type assessment, recommendation of options, and installation of sand, DE, or cartridge filters.
• Pool Automation Installation Service Smart pool automation installation enabling control of pumps, vacuums, water temperature, lights, and maintenance reminders through automated systems.
• Commercial Pool Service CPO-certified commercial pool maintenance for HOAs, hotels, and multi-family properties, including digital chemical records, health code compliance, $2M liability coverage, and priority dispatch.
• Pool Service Company Acquisition Program Cabana acquires independent pool service companies, investing in their teams and providing exit opportunities through valuation, agreement, and a 30-day closing process.

Quantifiable outcome

• 5,000+ satisfied customers across California markets
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• PoolLogiccoreStrategic or Co-development PartnerPoolLogic, founded by Kyle Bowman, partnered with Cabana in 2024. PoolLogic was a San Diego-based pool service company that became part of the Cabana organization, with Kyle Bowman joining as Head of Operations overseeing operations across the company.
• Cody's Pool ServicecoreStrategic or Co-development PartnerCody's Pool Service, founded by Ron C., partnered with Cabana in 2025. Ron, a 40-year pool industry veteran, now heads up the Sacramento region for Cabana. The acquisition brought experienced personnel and regional expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Leslie's Pool Supplies: Public, scaled incumbent (~1,000+ retail locations) dominating pool chemical and equipment retail with a growing installed-service arm. Larger, broader portfolio player that competes with Cabana on equipment and chemical demand but does not specialize in residential maintenance routes.
• Pinch A Penny: National pool supplies franchise with ~280 stores across the Sun Belt offering retail, repair, and installation services. Comparable as a broad incumbent with overlapping pool service capabilities, but anchored in retail rather than recurring residential maintenance.

Direct peers

• Pool Scouts: National pool service franchise offering recurring residential pool maintenance, repair, and opening/closing services across multiple U.S. markets. Directly comparable to Cabana in offering mix and customer type, though franchise-structured rather than company-owned roll-up.
• America's Swimming Pool Company (ASP): Largest swimming pool service franchise in the U.S., providing residential and commercial pool maintenance, repairs, and renovations through a franchise network. Closest direct franchise competitor to Cabana on service breadth and target customer.
• Lawn Love: Tech-enabled lawn care roll-up founded by the same CEO (Jeremy Y.) using an identical playbook of acquisitions, online quoting, and subscription-based recurring service. Most direct comparable for Cabana's strategy and operating model, just in the adjacent lawn-care vertical.

Regional players

• Reef Tropical Pool & Spa: Established Florida-based pool service company offering weekly residential maintenance, repairs, and commercial service. Comparable regional scale player, though in a different geography and a more mature, less tech-enabled operating model.
• Premier Pools & Spas: Large Texas-based pool builder and service operator focused primarily on new pool construction with adjacent service offerings. Comparable regional pool services scale player, though weighted toward installation/construction rather than recurring maintenance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cabana