Attentive Safety CPR & Safety Training

What Attentive Safety CPR & Safety Training does

Attentive Safety CPR & Safety Training is a privately held, multi-accredited safety training and workplace compliance provider operating as Attentive Safety, LLC from Marietta, Georgia. The company delivers CPR, BLS, ACLS, PALS, First Aid, Bloodborne Pathogens, AED, and OSHA 10/30-Hour courses under official provider status with the American Heart Association, American Red Cross, and Health & Safety Institute, issuing 2-year certifications. It serves eight primary customer segments: healthcare providers, corporate/enterprise, K-12 schools and childcare, construction and manufacturing, senior living and assisted care, places of worship, food service, and individuals.

Revenue is generated through five streams: training course fees (transactional, tiered by group size), hardware sales (ZOLL and Philips AEDs, state-specific compliance first aid kits), professional services (AED management subscriptions, background screening, DNA/drug testing, fingerprinting, medical courier, safety consulting, staffing), OSHA-authorized training, and franchise licensing. Group training prices range from $45–$100 per person depending on size, BLS skills sessions are $65–$104 per person, and AED management subscriptions run $175–$695 per year per device. Distribution combines six owned training academies in Georgia, Alabama, and Tennessee, mobile on-site instruction across 35+ states, and Zoom-based virtual training with shipped manikins. Customer acquisition is driven by an extensive state-specific SEO landing page structure, content marketing, and direct sales for enterprise group bookings.

The company's underlying technology stack is not publicly disclosed; the service is fundamentally instructor-led and operationally intensive, with no AI/ML, proprietary platform, or software product referenced in available sources. The competitive position rests on triple accreditation, a physical-plus-mobile hybrid footprint, flexible 7-day scheduling including overnight shifts, and an expanding compliance ecosystem that bundles training with hardware, recurring AED management, and ancillary screening and logistics services.

Name

Attentive Safety CPR & Safety Training

Legal name

Attentive Safety, LLC

Website

https://attentivesafety.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Attentive Safety is a privately held, triple-accredited (AHA, ARC, HSI) CPR, first aid, BLS, ACLS, PALS, and OSHA training provider based in Marietta, Georgia, serving healthcare, corporate, K-12, manufacturing, senior living, and food service clients across 35+ US states through owned academies, mobile on-site training, and virtual classes.

Ownership category

akta.pro rank

Product category

Safety Training and Certification Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO), Environmental, Health & Safety / Sustainability (EHS, Environmental Compliance CE) (EDAAALAO), Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH), Food Safety, Sanitation & HACCP Training (EDAOAKAG)

Keywords

• CPR safety training
• OSHA compliance courses
• BLS ACLS certification
• AED management services
• First aid training

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Course Fees: Revenue from individual and group CPR, BLS, ACLS, PALS, First Aid, and safety training courses. Tiered pricing based on group size with discounts for larger teams.
2. Product Sales: Sales of AED units (ZOLL and Philips), first aid kits (childcare, senior living), and compliance medical supplies. State-specific configurations available.
3. Safety Services: AED management and maintenance services, background screening, DNA testing, drug testing, ink fingerprinting, medical courier services, staffing solutions (medical and teacher staffing), and safety consulting.
4. OSHA Training: OSHA 10-Hour and 30-Hour Construction and General Industry courses for workplace compliance.
5. Franchise Model: Franchise opportunities for instructors to operate Attentive Safety training centers under the brand.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Attentive Safety delivers American Heart Association, American Red Cross, and HSI/ASHI certified safety training courses (CPR, BLS, ACLS, PALS, First Aid, Bloodborne Pathogens, OSHA 10/30) through classroom, on-site mobile, and live virtual formats. Beyond certification, the company sells AED devices, manufactures compliance first aid kits, and runs an AED Management Program subscription, bundling training, equipment, and ongoing compliance support for healthcare, construction, childcare, senior living, and corporate clients.

Product overview

Attentive Safety CPR & Safety Training operates as a multi-accredited safety training and compliance services company offering a comprehensive portfolio of training courses, certification programs, equipment products, and professional services. The core offering consists of in-person, blended, and online certification courses across three major accreditation bodies: American Heart Association (AHA), American Red Cross (ARC), and Health & Safety Institute (HSI/ASHI). These training programs cover CPR AED, Basic Life Support (BLS), Advanced Cardiovascular Life Support (ACLS), Pediatric Advanced Life Support (PALS), First Aid, Bloodborne Pathogens, Emergency Medical Response, Emergency Oxygen, Babysitter Training, and OSHA-authorized courses. The company supplements its training business with complementary professional services including AED unit sales and management (with ZOLL and Philips products), background screening, DNA testing, drug testing, ink fingerprinting, medical courier services, safety consulting, and staffing solutions. Physical products include state-compliant National Childcare Facility First Aid Kits and National Senior Living & Assisted Care Facility Compliance First Aid Kits, with automatic state-specific upgrades for regulatory compliance across all 50 states. Training is delivered through fixed locations in Georgia (Marietta, Alpharetta, Norcross), Alabama (Birmingham, Montgomery), and Tennessee (Chattanooga), as well as mobile on-site group training nationwide and virtual training via Zoom.

Differentiator

Problem solved

Functional benefit

Products and services

• CPR, AED, and First Aid Certification Classes

Quantifiable outcome

• Immediate CPR can double or triple a victim's chance of survival from cardiac arrest
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Direct peers

• In-Pulse CPR: In-Pulse CPR is a mobile on-site CPR, BLS, ACLS, and First Aid training company serving businesses and healthcare providers across multiple U.S. states — nearly identical mobile enterprise delivery model and course catalog to Attentive Safety.
• ProTrainings: ProTrainings offers blended-learning CPR, First Aid, BLS, and OSHA courses with video-based online modules and in-person skills sessions, directly competing for both individual and corporate training dollars.
• Emergency University: Emergency University provides enterprise CPR, AED, and First Aid training programs with AED program management — a directly comparable model targeting corporations, healthcare systems, and government clients with bundled training-plus-AED services.
• SureFire CPR: SureFire CPR operates AHA-accredited training centers providing BLS, ACLS, PALS, and First Aid courses with on-site group training — a comparable multi-accredited training-center-and-mobile model, regionally focused on Southern California.

Broad incumbents

• American Red Cross Training Services: The American Red Cross is one of the three accreditation bodies Attentive Safety teaches under and operates its own national training network for CPR, BLS, First Aid, and Babysitter courses. It is a broad incumbent that competes directly while also being a credentialing supplier.
• Health & Safety Institute (HSI): HSI is both an accreditation body whose courses Attentive Safety delivers and a direct training and certification platform via its ASHI/MEDIC First Aid brands — a broad incumbent and channel partner simultaneously.
• American Heart Association Training Centers: The AHA's Training Network encompasses thousands of independent training centers (Attentive Safety itself is one) and sets curriculum and certification standards. It is the dominant incumbent setting the rules under which Attentive Safety operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/attentivesafety

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attentive Safety CPR & Safety Training