Attuned Psychology

What Attuned Psychology does

Attuned Psychology is an Adelaide-based private psychology practice founded in 1997 by Director Alexandra Frost, operating from two physical locations (North Adelaide on Melbourne Street and Glenelg on Brighton Road) and a Telehealth channel that extends reach across South Australia and nationally. The practice delivers fee-for-service psychological and therapeutic services for individuals, couples, families, and performers across the lifespan, including individual therapy, couples and family therapy, child and adolescent psychology, performance psychology, trauma and PTSD treatment, and grief counselling, using an eclectic blend of evidence-based modalities (ACT, CBT, EMDR, somatic therapy, Gottman Method, systemic therapy). Service delivery is performed by 13+ independent consultant practitioners spanning clinical psychology, performance psychology, occupational therapy, social work, family therapy, and systemic therapy — a multidisciplinary model operating under one practice umbrella with shared facilities and administration.

The practice has no proprietary technology platform; its technology footprint consists of commercial third-party AI-assisted note-taking tools (NovoNote, Heidi Health, Halaxy Scribe) used to transcribe and summarise therapy sessions for clinical documentation, all hosted on Australian secure servers and compliant with Australian Privacy Principles, AHPRA, and HIPAA. Booking is handled through the Power Diary client portal, and payments are processed via Stripe and Braintree/PayPal. The technology layer is therefore an enabler of clinician productivity rather than a differentiating product.

The business model is professional services fee-for-service: individual practitioners set their own session rates within a common framework, with publicly disclosed pricing ranging from approximately $150 to $495 per session. Clients pay out-of-pocket with optional Medicare rebates via GP-referred Mental Health Care Plans, NDIS plan-managed/self-managed funding (at maximum NDIS rates), or private health insurance rebates. Customers are entirely B2C and segmented across use cases (mental health, relationships, performance) and life stages (children, adolescents, adults, older adults). Go-to-market is sales-led through an SEO-driven website, content marketing (articles and the 'Attuned Life' newsletter), GP referrals via the Medicare Better Access scheme, and self-referral through online booking. The practice also operates sub-brands including Adelaide Night and Day Family Therapy, Adelaide Night and Day Occupational Therapy, and the 2024-launched Attuned Collective, a multidisciplinary arts mental health group backed by an SA Mental Health Commission grant.

Name

Attuned Psychology

Legal name

Attuned Psychology Pty Ltd

Website

https://attunedpsychology.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Attuned Psychology is an Adelaide-based private psychology practice delivering fee-for-service individual, couples, family, child, adolescent, and performance psychology across two physical locations and Telehealth, served by 13+ independent consultant practitioners with multidisciplinary specialisations.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLALAEAG

Couples & Family Therapy Teletherapy Platforms

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

Keywords

• Psychology practice
• Therapy services
• Mental health counselling
• Couples therapy
• Family therapy

Headquarters

HQ city

North Adelaide

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Psychology and Therapy Session Fees: The primary revenue stream is fee-for-service payments for psychological therapy sessions, with individual practitioners setting their own rates. Clients pay out-of-pocket with optional Medicare rebates (via Mental Health Care Plan referral), private health insurance rebates, or NDIS plan-managed/self-managed funding. Payment is processed through Stripe and Braintree/PayPal, with optional secure card storage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Attuned Psychology is a private psychology practice in Adelaide, South Australia, delivering fee-for-service psychological and therapeutic sessions to individuals, couples, families, and performers. The practice operates two physical locations (North Adelaide and Glenelg) plus Telehealth, and offers a multidisciplinary suite of services including individual therapy, couples counselling, family therapy, child and adolescent psychology, performance psychology, trauma therapy, and grief and loss counselling. Practitioners operate as independent consultants using shared administration, facilities, and booking infrastructure.

Product overview

Attuned Psychology is an outcome-focused psychology practice in Adelaide offering a comprehensive suite of therapeutic services for individuals, couples, families, and performers across the lifespan. The practice operates through two physical locations (North Adelaide and Glenelg) and Telehealth, providing individual therapy, couples therapy, family therapy, child psychology, adolescent psychology, performance psychology, trauma therapy, and grief counselling. The portfolio includes sub-brands Adelaide Night and Day Family Therapy and Adelaide Night and Day Occupational Therapy, alongside the recently established Attuned Collective for arts mental health support. All services are delivered by independent consultant practitioners with diverse specializations.

Differentiator

Problem solved

Functional benefit

Brands

• Attuned Collective: A multidisciplinary arts mental health group founded by Alexandra Frost in 2024, supported by an SA Mental Health Commission grant, working to build mental health literacy and accessible support across the performing arts sector.

Products and services

• Individual Therapy and Counselling
• Couples Therapy
• Family Therapy
• Child Psychology
• Adolescent Psychology
• Performance Psychology
• Telehealth Therapy Services
• Trauma Therapy
• Grief and Loss Counselling
• Occupational Therapy Services
• Adelaide Night and Day Family Therapy
• Attuned Collective (Arts Mental Health)
• Psychoeducational and Cognitive Assessments

Quantifiable outcome

• The practice is described as 'outcome-focussed' with tailored consultations accounting for age and stage of life, but no quantified clinical outcome statistics are publicly disclosed.

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

One partnership is on record.

• Attuned CollectivenotableStrategic or Co-development Partner · 1 January 2024Founded by Alexandra Frost (Director of Attuned Psychology), Attuned Collective is a multidisciplinary arts mental health group bringing together aligned practitioners in South Australia. It was supported by an SA Mental Health Commission grant in 2024 to build mental health literacy and accessible support across the performing arts sector. Attuned Psychology and Attuned Collective operate as related but distinct entities, sharing philosophical alignment and a common founder.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Halaxy: Australian practice management and patient booking platform purpose-built for allied health professionals. Attuned Psychology already integrates Halaxy (and its AI scribe product) for scheduling and clinical documentation. As an ecosystem enabler rather than a competitor, Halaxy shapes the technology stack available to practices like Attuned.

Direct peers

• Lysn: Australian online therapy platform providing psychologist and counsellor matching with telehealth delivery to individuals across Australia. Comparable to Attuned on the digital booking / telehealth model and on serving the same Australian consumer mental health market, though operating as a digital-native platform rather than a bricks-and-mortar practice.
• Mindspot Clinic: Australian digital mental health clinic affiliated with Macquarie University, offering online assessment and treatment courses for anxiety and depression. Comparable to Attuned on the digital delivery of outpatient mental health services to Australian consumers, though operating at lower price points via subsidised/research funding rather than fee-for-service.
• BetterHelp: Global online therapy platform offering individual, couples and family therapy via telehealth across multiple geographies. Directly comparable to Attuned Psychology on the telehealth-delivered behavioural/mental health service lines and on serving individuals, couples and families — though at a significantly lower price point and at much greater scale.

Broad incumbents

• Bupa Australia: Major Australian private health insurer with extras cover that subsidises psychology sessions and a growing network of Bupa-owned dental and optical clinics. Comparable as a funder of psychology services and a broad incumbent in Australian allied health, though Bupa's primary role relative to Attuned is as a payer rather than a clinical provider.
• Medibank: Largest Australian private health insurer, offering extras cover that subsidises psychology sessions alongside broader healthcare products. Comparable as a funder and ecosystem participant in Australian psychology, though Medibank's role is insurance/financing rather than direct clinical delivery — its rebate policy materially shapes Attuned's pricing and demand.
• Ramsay Health Care: Largest Australian private hospital operator with established mental health inpatient and outpatient services across the country. Comparable in the broader Australian mental health services market and as a competitor for specialised mental health contracts, though operating at much greater scale and including inpatient capacity Attuned does not offer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/attuned-psychology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attuned Psychology