Aura Living

What Aura Living does

Aura Living is a privately held multifamily property management firm founded in 2023 in Boise, Idaho, by Tami Greene, an industry veteran with 28+ years of experience at Greystar, AvalonBay, Riverstone Residential, and Legacy Partners. The company delivers full-service property management, community operations, financial management, ownership communication, advisory and transition services, development consulting, and marketing services to property owners and investors across the full asset lifecycle, from acquisition due diligence and lease-up strategy through repositioning, stabilization, and ongoing management. Its revenue model is managed services, generating income primarily from management fees negotiated on a per-property or portfolio basis with property owners and investors, supplemented by advisory/consulting engagements and owner-paid marketing services delivered through a partnership with Hero Creative.

The company manages 16 residential communities encompassing 2,300+ apartment homes and 5,000+ residents across Idaho's Treasure Valley, with two additional communities (Bench & Co in Boise and Idaho & Ward in McCall) in the pipeline. Its go-to-market motion is sales-led and direct: a Director of Business Development and founder-led engagement target mid-market property owners and investors, supported by a website, LinkedIn, Facebook, and direct phone contact. The underlying technology stack comprises property management platforms for portfolio tracking, KPI benchmarking, real-time performance monitoring, and transparent financial reporting, with proprietary performance measurement through mystery shops, resident surveys, and KPI tracking. The firm employs 50 associates across leadership, operations, business development, learning and development, regional management, and finance/accounting functions.

Aura Living operates from its headquarters at 770 S 13th Street #10076, Boise, Idaho, and reports no parent company, external private equity or venture capital backing, or institutional investors in its ownership structure. Leadership has cited operational experience across Boise, Seattle, Denver, and California markets, indicating latent multi-state expansion intent, though the current operating geographies remain concentrated within Idaho and the Boise MSA.

Name

Aura Living

Legal name

Aura Living

Website

https://auraliving.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Aura Living is a privately held, Boise-based multifamily property management firm founded in 2023 that provides full-service management, advisory, and development consulting to mid-market property owners and investors across 16 communities in Idaho's Treasure Valley.

Ownership category

akta.pro rank

Product category

Multifamily Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Mixed-Use Property Management (BPAJAGAE)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Multifamily property management
• Apartment management services
• Real estate asset management
• Residential property management
• Investment property services

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: Full-service and tailored property management for multifamily communities. Revenue derived from management fees charged to property owners/investors. Services include strategic planning, operational management, financial reporting, and ownership communication.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Aura Living provides full-service and tailored multifamily property management for property owners and investors, spanning the full asset lifecycle from acquisition due diligence through development pre-leasing, repositioning and stabilization, and ongoing operations. Core service lines include Property Management, Community Operations, Financial Management, Ownership Communication, Advisory & Transitions, Development Consulting, and Marketing Services delivered in partnership with Hero Creative.

Product overview

Aura Living is a multifamily property management company offering a platform of integrated services spanning the full asset lifecycle: Property Management, Community Operations, Financial Management, Ownership Communication, Advisory & Transitions, Development Consulting, and Marketing Services (via Hero Creative partnership). The company manages 16 residential communities across Idaho's Treasure Valley, including Gibson Apartments, The B Side, Limelight Village, Olivia Apartments, Village East, Renaissance at Hobble Creek, High Point on Overland, Aerie at Eagle, Broadstone Townhomes, The Edge at State, The Farmstead, Luka Apartments, Haven on State, Boulder Creek, and two upcoming developments (Bench & Co and Idaho & Ward). The service model combines institutional discipline with local market expertise, positioning the managed communities as the core product portfolio while consulting and advisory services support acquisition, development, repositioning, and stabilization phases.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Managed 2,300+ apartment homes across 30 clients
• +2 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hero CreativesupportingGTM or Marketing PartnerMarketing services partnership through which Aura Living offers comprehensive marketing solutions for managed communities. Services include custom website development, SEO optimization, professional photography, video production, logo design, brand identity development, and targeted pay-per-click campaigns and digital advertising. The partnership enables Aura Living to showcase communities at their best.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AvalonBay Communities: Major multifamily REIT and operator that previously employed founder Tami Greene. Overlaps with Aura Living on apartment management and institutional owner relationships, though operating at far greater scale.
• JLL (Jones Lang LaSalle): Global real estate services platform with multifamily property management and capital markets advisory. Comparable on institutional-grade reporting, owner reporting, and cross-cycle service delivery.
• Lincoln Property Company: National multifamily property management and investment firm offering full-service management, development, and advisory services. Closely comparable service mix to Aura Living's full-lifecycle platform.
• Cushman & Wakefield: Global real estate services firm with multifamily property management capabilities serving institutional owners. Comparable to Aura Living in target owner segment and reporting/financial rigor expected by clients.
• Greystar Real Estate Partners: Largest U.S. multifamily property manager and a former employer of Aura Living's founder. Directly comparable service offering across property management, asset management, and development services for institutional multifamily owners.

Direct peers

• RPM Living: National multifamily property manager known for owner-centric service, transparent reporting, and technology-enabled operations. Highly comparable to Aura Living's value proposition on institutional discipline paired with hands-on service.
• Asset Living: Third-party multifamily property management firm serving institutional and private owners with full-service and tailored management offerings. Direct comparator on managed_services revenue model and owner relationships.

Regional players

• Boise Property Management (regional competitors): Regional Treasure Valley property management companies serving local multifamily owners with comparable services. Competes head-to-head for the same Boise MSA client base that Aura Living targets.
• Dominion Real Estate Partners: Regional property management and investment firm in Mountain West markets. Comparable in geographic focus and full-service multifamily management offerings for mid-market owners.
• Northridge Equity (Boise MSA operator): Boise-based multifamily owner-operator and manager active in the Treasure Valley market. Regional competitor with direct overlap in the same submarket where Aura Living concentrates its portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/auralivingco
• LinkedInlinkedin.com/company/aura-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aura Living