Authentic Movement
Authentic Movements is a Yoga Alliance Registered yoga teacher training school offering online (Virtual 200HR) and hybrid modular (300HR/500HR) certification programs, individual continuing education modules, retreats, and a subscription mobile app, serving aspiring teachers, certified instructors, and yoga practitioners globally.
- Company typePrivate
- Founded2017
- HeadquartersHickory, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Authentic Movement does
Authentic Movements is a Yoga Alliance Registered yoga teacher training school operating as a privately held, founder-owned business established in 2017 and headquartered in Houston, Texas, with a 13-person team. The company serves aspiring yoga teachers seeking 200HR certification, current yoga teachers pursuing 300HR/500HR advanced credentials, and yoga practitioners interested in movement education for personal practice. Core instruction is delivered by three co-founder lead teacher trainers—Steph Góngora, Erin Kelly, and Bianca Scalise—each of whom maintains an independent personal brand and YouTube/Instagram following that drives top-of-funnel acquisition.
The company's core products are built on a LearnDash LMS-powered online learning platform and a custom iOS/Android mobile app. Product offerings include the Virtual 200HR Teacher Training ($1,200, on-demand with personalized feedback and a 650+ page manual), the Hybrid Modular 300HR/500HR Track program ($2,600–$3,100, combining in-person and virtual modules), individual 50HR continuing education modules ($300–$800 each), in-person intensives and retreats at partner venues including The Forum in Lexington KY, Yoga with an Edge in Hickory NC, and the FLO Retreat Center in Costa Rica, and a mobile app subscription at $14.99/month following a $1 first-month trial. The curriculum emphasizes a combination of anatomically-based alignment and creative, free-form movement, with content covering sequencing, cueing, anatomy, philosophy, restorative techniques, inversions, and business of yoga.
Revenue is generated through a mix of one-time certification purchases, à la carte module sales, subscription app revenue, and in-person event fees, all sold direct-to-consumer via the company website and app. Distribution leverages the three lead trainers' social media channels, an email newsletter, a Facebook community, and organic search. The company operates without external institutional funding and has no disclosed M&A, parent company, or subsidiary relationships.
Authentic Movement firmographics
Firmographics- Name
- Authentic Movement
- Legal name
- Authentic Movements
- Website
- https://authenticmovements.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Authentic Movements is a Yoga Alliance Registered yoga teacher training school offering online (Virtual 200HR) and hybrid modular (300HR/500HR) certification programs, individual continuing education modules, retreats, and a subscription mobile app, serving aspiring teachers, certified instructors, and yoga practitioners globally.
- Ownership category
- akta.pro rank
Authentic Movement industry classification
Industry- Product category
- Yoga Teacher Training
- NAICS
- Educational Services (611), All Other Schools and Instruction (61169), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)
Keywords
Where Authentic Movement is headquartered
LocationHeadquarters
- HQ city
- Hickory
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Authentic Movement business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Yoga Teacher Training Certifications: One-time purchase of comprehensive certification programs including Virtual 200HR ($1,200), 300HR Hybrid Modular ($2,600-3,100), individual modules ($300-800 each), and audit options at half price. Revenue recognized at enrollment with 6-month access period for online content.
- App Subscription: Monthly subscription model for the Authentic Movements app offering ongoing content access, weekly new classes, handstand programs, challenges, and community access. First month trial at $1, then $14.99/month recurring.
- In-Person Intensives & Retreats: Revenue from in-person training events including 50HR Creative Sequencing Deep Dive ($800), 3-day immersions, and multi-day retreats in Costa Rica and US locations. Prices exclude travel/lodging.
- Individual Module Purchases: Standalone continuing education modules available for individual purchase without enrollment in full certification program. Includes CET hours for Yoga Alliance registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | App Subscription - First month trial then recurring |
| One time/ perpetual license | Pay-as-you-go | Virtual 200HR Teacher Training - Full certification |
| One time/ perpetual license | Pay-as-you-go | Virtual 200HR Teacher Training - Audit only |
| One time/ perpetual license | Multi-year contract | 300HR Hybrid Modular Complete Program |
| Unit Pricing | Pay-as-you-go | Individual 50HR Modules - Virtual On-demand |
| Unit Pricing | Pay-as-you-go | In-Person 50HR Modules |
| Unit Pricing | Pay-as-you-go | 3-Day Creative Immersion |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Authentic Movement product offering
Product offeringCore offering
Authentic Movement is a Yoga Alliance Registered School that delivers 200HR and 300HR/500HR yoga teacher certification programs through a hybrid online (via the LearnDash platform) and in-person format. The school sells individual 25HR–50HR continuing education modules, weekly live movement classes, intensives, and retreats, and operates a subscription mobile app (authenticmovements.app) that provides ongoing movement, mobility, and yoga content to graduates and members.
Product overview
Authentic Movement is a Yoga Alliance Registered yoga teacher training school offering a platform-plus-modules architecture. The core offerings include the Authentic Movements mobile app ($1 trial/$14.99/month), the Virtual 200HR Teacher Training (online on-demand with $1200 pricing), and the Hybrid Modular 300HR (500HR Track) program combining in-person and virtual modules ($2,600-3,100). The 300HR program consists of mandatory modules including Deep Dive into Creative Sequencing (in-person, required), Accessible Inversions (in-person or online), Movement Science & Strength, Practice & Teaching Deep Dive, Philosophy/History of Yoga, Creative Restorative & Recovery, Business of Yoga, and Practicum. Individual modules are also available as standalone continued education. Additional offerings include weekly in-person flow classes and periodic retreats/intensives that count toward certification hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Authentic Movements App Subscription mobile application (authenticmovements.app) for iOS and Android that delivers an ongoing library of yoga, mobility, and movement classes to members and alumni for $1 in the first month and $14.99/month thereafter.
- Virtual 200HR Teacher Training Yoga Alliance Registered 200-hour foundational teacher certification program priced at $1,200, delivered online via the LearnDash platform with scheduled in-person intensives.
- Hybrid Modular 300HR / 500HR Teacher Training Program Yoga Alliance Registered 300HR (or 500HR with additional modules) advanced teacher certification priced $2,600–$3,100, structured around 250+ hours of hybrid online and in-person curriculum.
- Deep Dive into Creative Sequencing (50HR Module) 50-hour continuing education module on creative sequencing offered in-person at $800.
- Practicing & Teaching Accessible Inversions (50HR Module) 50-hour continuing education module on accessible inversions, available in-person at $800 or online at $600.
- Movement Science & Strength (50HR Module) 50-hour continuing education module on movement science and strength, priced $300–$400, with contributor content from Dr. Ben House.
- Practice & Teaching Deep Dive (50HR Module) 50-hour continuing education deep-dive module on practice and teaching, priced $300–$400.
- Philosophy, History of Yoga & ZaZen Practices (25HR Module) 25-hour continuing education module covering the philosophy, history of yoga, and ZaZen practices.
- Creative Restorative & Recovery (50HR Module) 50-hour continuing education module focused on creative restorative and recovery practices.
- Business of Yoga (25HR Module) 25-hour continuing education module covering the business of yoga for working instructors.
- Practicum, Reflection & Application (10HR Module) 10-hour continuing education module focused on practicum, reflection, and application of training content.
- Weekly Flow Classes (Live Movement Classes) Recurring live weekly yoga and movement flow classes, often offered on a pay-what-you-can basis to the broader community.
- In-Person Retreats and Intensives In-person retreats and intensives hosted at partner studio venues including Hickory, NC and Lexington, KY, plus additional locations.
Quantifiable outcome
- Graduates report successful job placement at yoga studios within weeks of certification completion
- +1 more outcomes
Companies that use Authentic Movement
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Authentic Movement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Authentic Movement partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights6 records
Authentic Movement competitors and assessment
Company assessmentBroad incumbents
- Glo: Online yoga, meditation, and Pilates subscription platform with large class library and expert instructors. Comparable consumer experience to the Authentic Movements app for individual practitioners, though not a credentialed YTT provider.
- Alo Moves: Subscription-based online yoga, fitness, and mindfulness platform from Alo (apparel/wellness brand). Larger incumbent offering broader wellness content rather than credentialed YTT, but overlaps with Authentic Movements' app subscription in yoga class delivery.
- Gaia: Subscription streaming service for yoga, meditation, and consciousness content. Overlaps with Authentic Movements' app library but is a broader incumbent content platform rather than a credentialed teacher training school.
- Yoga International: Online yoga platform offering classes, articles, and teacher training/continuing education programming. Comparable on online YTT and content library, broader scale, and established Yoga Alliance-adjacent positioning.
Direct peers
- YogaRenew: Online Yoga Alliance-registered 200HR teacher training with self-paced video modules, manual, and live sessions. Competes head-to-head for aspiring yoga teachers choosing between online YTT programs at similar price points to Authentic Movements.
- Brett Larkin Yoga: Founder-led online yoga teacher training and continuing education platform with a YouTube-driven acquisition funnel, similar to Authentic Movements' multi-instructor brand engine. Comparable on content library, online YTT, and personal-brand-driven GTM.
- My Vinyasa Practice: Online yoga teacher training school offering Yoga Alliance-registered 200HR and 300HR programs delivered virtually with downloadable manuals and live components. Directly comparable to Authentic Movements on certification product, online delivery, and DTC go-to-market.
- Siddhi Yoga: Online and in-person yoga teacher training school offering 200HR and 300HR certifications, retreats, and continued education. Closely mirrors Authentic Movements' hybrid virtual + retreat architecture and Yoga Alliance registration.
Emerging players
- The Kaivalya Yoga Method / Alanna Kaivalya: Online yoga teacher training school offering Yoga Alliance-registered 200HR with virtual delivery, manual, and mentoring. Comparable to Authentic Movements' Virtual 200HR at the niche, founder-led online YTT end of the market.
- Kaitlyn Mahoney Yoga: Creator-led online yoga platform with teacher training and continued education, built around a founder's personal brand and YouTube following. Smaller scale than Authentic Movements but architecturally similar in personal-brand-driven YTT.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Authentic Movement social profiles
Digital presenceAuthentic Movement compliance and trust
Trust signalCompliance2 records
Authentic Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Authentic Movement leadership team
Management profileNumber of profiles
Profiles6 records
Authentic Movement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Authentic Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Authentic Movement
What does Authentic Movement do?
Authentic Movement is a Yoga Alliance Registered School that delivers 200HR and 300HR/500HR yoga teacher certification programs through a hybrid online (via the LearnDash platform) and in-person format. The school sells individual 25HR–50HR continuing education modules, weekly live movement classes, intensives, and retreats, and operates a subscription mobile app (authenticmovements.app) that provides ongoing movement, mobility, and yoga content to graduates and members.
Is Authentic Movement a public or private company?
Authentic Movement is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Authentic Movement founded?
Authentic Movement was founded in 2017. It employs 11 to 50 people.
Where is Authentic Movement based?
Authentic Movement is headquartered in Hickory, United States, in the North America region.
How does Authentic Movement make money?
Four revenue lines are on record. Yoga Teacher Training Certifications are the primary driver. The others are app Subscription, in-Person Intensives & Retreats and individual Module Purchases.
Who are Authentic Movement's main competitors?
Broad incumbents on record are Glo, Alo Moves, Gaia and Yoga International. Direct peers are YogaRenew, Brett Larkin Yoga, My Vinyasa Practice and Siddhi Yoga. Emerging players are The Kaivalya Yoga Method / Alanna Kaivalya and Kaitlyn Mahoney Yoga.
Does Authentic Movement have an API?
No public API is recorded for Authentic Movement.
What industry is Authentic Movement in?
Authentic Movement's product category is Yoga Teacher Training. Its primary akta.pro industry code is EDAAAHAC, Yoga, Pilates & Mind-Body Movement Education, with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 611 and its SIC code is 8200.