Autoliike Miettinen

What Autoliike Miettinen does

Autoliike Miettinen (legal entity Markku Miettinen Oy) is an authorized Škoda car dealership operating a single full-service facility at Neulalammentie 2, 70780 Kuopio, Finland. Founded in 1992 as a used car business and a Škoda dealer since 1994, the company consolidated its Škoda sales from Varkaus to Kuopio in March 2023 and now operates as a single-site, full-line retailer selling new Škoda vehicles (Fabia, Scala, Octavia, Superb, Kamiq, Karoq, Kodiaq, Enyaq, Enyaq Coupé), used cars, tire brands (Continental, Gislaved, Viking, Goodyear), ALCAR alloy wheels, and original Škoda parts; under one roof it also runs an authorized service center, a body repair shop (with paintwork subcontracted to Automaalaamo Töhönen Oy), a tire hotel, and rental cars. The technology backbone is a firewall-protected, encrypted customer database with GDPR-compliant processing, augmented by vendor systems including SmartPickBox 24/7 QR/PIN key drop-off, the Škoda eShop, Škoda Configurator, Škoda Connect, and the MyŠkoda App.

The company makes money from a mix of one-time vehicle sales (new and used, including home delivery across Finland at €330–€670 by distance), recurring ownership-alternative streams (private leasing, corporate leasing, Loistosopimus balloon financing, the Beely car subscription launched in 2026, and the Autoliike Miettinen Tili revolving credit of €2,000–€7,500 with 3-month interest-free via OP Yrityspankki), and aftermarket services (maintenance, parts, body repair, tire sales, tire hotel at €95/€117 per season, and rental cars at €85–€105/day). Pricing is largely quote-based for vehicles and inventory-driven for parts and tires; the tire hotel and rental cars are the only fully published tariffs.

It serves retail and SMB customers in Eastern Finland (Kuopio and Northern Savonia), with extended reach into the corporate fleet segment via direct leasing (no leasing-company intermediary) and across Finland via home delivery. Distribution channels include the physical dealership, the company website with online service booking (5% discount), the Beely subscription platform, the Huutokaupat.com online auction for used vehicles, and main-partnership sponsorship of the KalPa ice hockey team. The operation is staffed by 35 employees across sales, service, parts, body shop, and tire departments, with four service advisors in the 2021 ŠKODA-Kristalliklubi (top 20 in Finland) and three reconfirmed in 2023.

Name

Autoliike Miettinen

Legal name

Markku Miettinen Oy

Website

https://autoliikemiettinen.fi

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Autoliike Miettinen is a privately held, authorized Škoda dealership in Kuopio, Finland, operating a single full-service facility that sells new and used Škoda vehicles and provides maintenance, body repair, parts, tire sales, tire hotel, leasing, and car subscription services to retail and SMB customers across Finland.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuopio

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Škoda vehicle sales: Sales of new Škoda vehicles including Octavia, Karoq, Kodiaq, Enyaq, Fabia, Kamiq, Scala, Superb. Includes options for private leasing (Yksityisleasing), Loistosopimus (balloon financing), and corporate leasing.
2. Used car sales and trade-ins: Purchase and sale of used vehicles. Actively seeking to buy used cars under 120,000 km. Home delivery service available across Finland.
3. Beely car subscription: Car-as-a-service subscription model. Vehicles are minimum 1 year old, under 100,000 km driven. Monthly flat fee covers use, maintenance, and repairs. Minimum commitment 1 year. No down payment.
4. Service, maintenance and parts: Authorized Škoda service center offering scheduled maintenance, repairs, spare parts, body work, and tire services. Škoda parts carry a 24-month warranty.
5. Corporate leasing: Direct-to-entrepreneur leasing without a leasing company intermediary, offering monthly payments including maintenance, tires, and Škoda Ajoturva roadside assistance.
6. Tire sales and tire hotel services: Sales of Continental, Gislaved, Viking, and Goodyear tires, plus ALCAR alloy wheels. Tire hotel service (rengashotelli) includes seasonal swap, cleaning, pressure check, 6-month storage, and condition report.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Autoliike Miettinen is a full-service authorized Škoda automobile dealership in Kuopio, Finland. It sells new and used Škoda vehicles, provides authorized maintenance and collision body repair using original Škoda parts, supplies tires and alloy wheels with a seasonal tire-hotel storage service, and offers multiple vehicle acquisition models including private leasing, corporate leasing, the Beely car subscription, and Loistosopimus balloon financing. The dealership also offers nationwide home delivery, 24/7 service key drop-off, online booking with a 5% discount, and Škoda Ajoturva 24/7 roadside assistance.

Product overview

Autoliike Miettinen is a full-service Škoda dealership in Kuopio, Finland offering a comprehensive automotive ecosystem. The core offering includes new Škoda vehicle sales and used car sales (Vaihtoautot), supported by integrated services: authorized vehicle maintenance (Huolto) and collision repair (Korikorjaamo) using original Škoda parts, tire sales and storage (Renkaat ja vanteet with Rengashotelli), and parts sales (Varaosat). Multiple vehicle acquisition options are available including business leasing, Beely car subscription service, and Škoda private leasing. Additional services include Škoda Ajoturva roadside assistance, vehicle home delivery, pickup/return service, and Škoda Connect connected services. Financing options include the Autoliike Miettinen Tili revolving credit and Loistosopimus installment plans. The company operates 35 staff across sales, service, parts, body shop, and tire departments.

Differentiator

Problem solved

Functional benefit

Brands

• Beely: A modern, smart, and hassle-free alternative to car ownership offered by Autoliike Miettinen, providing cars with a fixed monthly payment.

Products and services

• New Škoda Vehicles (Uudet autot) Sales of new Škoda automobiles including models such as Fabia, Octavia, Superb, Kamiq, Karoq, Kodiaq, Enyaq (electric), and Enyaq Coupé, available with private leasing, Loistosopimus, and corporate leasing options.
• Used Cars (Vaihtoautot) Sales of pre-owned vehicles including Škoda models and other brands, with a financing calculator for variable down payment and interest rates. The dealership actively seeks to buy used cars under 120,000 km.
• Vehicle Maintenance (Huolto) Authorized Škoda maintenance facility providing scheduled maintenance, repairs, and manufacturer-required inspections using original Škoda parts and procedures.
• Body Shop (Korikorjaamo) Collision repair services and windshield replacement using manufacturer-approved methods and original parts. Works with all insurance companies and provides damage assessment, with paintwork subcontracted to Automaalaamo Töhöinen Oy.
• Tire Sales and Services (Renkaat ja vanteet)
• Tire Hotel (Rengashotelli) Seasonal tire storage service including tire changes, washing, pressure checks, 6-month storage, storage insurance, and condition reports. Pricing: €95 per season for rims ≤63.5 cm diameter; €117 for rims >63.5 cm.
• Škoda Parts (Varaosat) Original Škoda spare parts inventory including brake components, timing belts, spark plugs, headlights, tail lights, exhaust systems, and filters. All parts backed by 24-month warranty.
• Corporate Leasing (Autoliike Miettinen Leasing) Direct business vehicle leasing without a leasing company intermediary. Includes maintenance, tire changes, Škoda Ajoturva roadside assistance, and comprehensive local service under one roof.
• Beely Car Subscription Car-as-a-service subscription for vehicles aged 1+ years with under 100,000 km. Fixed monthly payment, minimum 1-year commitment, no down payment. Includes maintenance and repairs.
• Škoda Private Leasing (Yksityisleasing) Private individual leasing for new Škoda vehicles with fixed monthly payments covering financing, maintenance, inspections, summer/winter tires, and 24/7 roadside assistance.
• Škoda Ajoturva (Roadside Assistance) 24/7 roadside assistance and towing service for Škoda vehicles, valid throughout service intervals when serviced at authorized Škoda facilities.
• Vehicle Home Delivery (Auton kotiintoimitus) Vehicle delivery service throughout Finland with pricing based on distance: €330 for <300 km, €420 for <500 km, €540 for <700 km, €670 for >701 km. Includes 14-day return policy.
• Vehicle Pickup and Return Service €69 service to collect a vehicle from the customer's home or workplace and return the vehicle after service completion.
• Rental Cars (Vuokra-auto) Replacement vehicle rental during service periods: Fabia €85/day, Kamiq €95/day, Octavia €105/day. Prices include 100 km/day with fuel OR unlimited kilometers without fuel.
• Loistosopimus (Bright Contract) Installment financing option allowing purchase of a new vehicle without down payment. Fixed monthly installments with option to buy or return at contract end. Requires comprehensive insurance.
• Autoliike Miettinen Tili Revolving credit account for service and parts purchases with 3-month interest-free period at account opening. Credit limit €2,000-€7,500, provided through OP Yrityspankki.
• Extended Warranty for Used Cars (Lisäturva) Extended warranty protection program available for pre-owned vehicles, providing additional coverage beyond standard terms.

Quantifiable outcome

• ŠKODA OCTAVIA named Car of the Year in Finland 2021 (recognized by Auto- ja liikennetoimittajat AuLi ry)
• +2 more outcomes

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• BeelycoreStrategic or Co-development Partner · 12 May 2026Beely is a car-as-a-service subscription platform (Auto palveluna). Autoliike Miettinen offers Beely vehicles — minimum 1-year-old cars under 100,000 km — through a fixed monthly subscription that includes maintenance and repairs. The partnership allows Autoliike Miettinen to serve customers seeking alternatives to ownership or traditional leasing.
• K-Market Pirtti and Korvela Group OyminorGTM or Marketing Partner · 4 September 2025Annual reflector donation program for Pirtin school's first graders. Collaboration with K-Market Pirtti and Korvela Group Oy in a community road safety initiative. Demonstrates local community engagement.
• KalPaflagshipGTM or Marketing Partner · 17 April 2025KalPa is a professional ice hockey team based in Kuopio. Autoliike Miettinen is the main partnership sponsor (pääyhteistyökumppani). KalPa players and staff use Škoda vehicles branded with Autoliike Miettinen logos. The partnership provides visibility in Kuopio's sports community and local brand reinforcement.
• Helkama-Auto OycoreChannel Partner/ Reseller/ Distributor · 20 December 2023Helkama-Auto Oy is the official Škoda importer in Finland. Autoliike Miettinen is an authorized Škoda dealer representing the brand. The importer selects annual dealer of the year award winners based on sales performance, customer satisfaction, and quality criteria. The relationship grants Autoliike Miettinen the right to sell new Škoda vehicles and use the Škoda brand in its marketing.
• Automaalaamo Töhönen OyminorImplementation/ SI/ Consulting PartnerAutomaalaamo Töhönen Oy (Kisällinkuja 11, 70700 Kuopio) handles paintwork subcontracting for Autoliike Miettinen's body repair department. This partnership ensures professional automotive painting services using Škoda-approved methods.
• Redgo Kuopio / Savon aluehinausminorOthersRedgo Kuopio (Savon aluehinaus) provides 24/7 towing services for Autoliike Miettinen's body shop customers. Contact: 017-2633433.
• ALCARminorChannel Partner/ Reseller/ DistributorALCAR is a German manufacturer of high-quality aftermarket alloy wheels (brands: AEZ, Dotz, Dezent, Enzo, MAK). Autoliike Miettinen resells ALCAR alloy wheels as an authorized dealer. ALCAR 3D wheel configurator is available for customers to visualize fitment on their vehicles.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Laakkonen: Finnish multi-brand automotive retail group with authorized dealerships and service operations across Finland. Comparable as a same-country authorized dealer with full-service sales, service, and parts capabilities, though larger and more diversified by brand.
• Delta Auto: Finnish multi-brand dealer group operating authorized dealerships for Toyota, Lexus, and other brands. Closely comparable as a full-service authorized dealer operation with sales, service, parts, and body repair under one roof, but serving multiple OEMs and operating across multiple locations.
• Veho: One of Finland's largest multi-brand automotive retailers, representing Mercedes-Benz, BMW, Citroën, Peugeot, and others. Provides full-service sales, service, and parts across multiple rooftops, comparable at the full-service authorized-dealer level but with broader brand portfolio and greater scale.
• Bilia: Listed Nordic automotive dealer group with full-service sales, service, and parts operations across Sweden, Norway, Germany, Belgium, and Luxembourg. Comparable as a full-service authorized dealer business with strong aftersales focus, though representing premium brands at substantially larger scale.
• Hedin Mobility Group: Large Nordic automotive retailer and mobility services provider with dealerships, service, parts, and subscription/mobility offerings across Sweden, Norway, and Finland. Comparable as a Nordic authorized dealer with extended ownership-model offerings (sales, leasing, subscription), but at much larger scale and broader geographic reach.

Direct peers

• Kamux: Finnish listed used-car retail chain with a multi-location showroom model across Finland and the Nordics. Comparable as a Finnish car retail operator focused on used vehicles, transparent pricing, and digital lead generation, though at materially larger scale.

Regional players

• Auto-Salpa: Finnish authorized dealer group operating multiple dealerships across Finland, primarily in Eastern and Central Finland regions. Comparable as a regional authorized dealer with similar service, parts, and body shop offerings, providing a regional benchmark for Škoda-style dealer economics.

Others

• Helkama-Auto Oy: Official Škoda importer in Finland and the dealership's primary brand partner. Not a direct competitor but is included as an ecosystem participant whose commission structure, marketing programs, and EV roadmap directly shape Autoliike Miettinen's economics and product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/skoda
• Facebookfacebook.com/AutoliikeMiettinen
• LinkedInlinkedin.com/company/autoliike-miettinen
• Instagraminstagram.com/autoliikemiettinen.fi

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autoliike Miettinen