What AVEMO Fleet does

AVEMO Fleet is the corporate fleet brand of AVEMO Gruppe, a German automotive retail holding company formed in January 2023 through the merger of four family-owned automotive groups: Göthling & Kaufmann, Best Auto-Familie, Autohaus Marnet, and Gelder & Sorg. The AVEMO Fleet brand itself was launched on August 1, 2023, to unify the Großkunden (large-customer) operations of the merged groups under a single platform. The company serves large corporate fleet customers across Germany, distributing and servicing vehicles from all Volkswagen Group brands — Volkswagen, Volkswagen Commercial Vehicles, Audi, Škoda, SEAT, and CUPRA — through 38 service locations and 19 dedicated Großkunden Leistungszentren. Reported operational scale includes 1,000+ enterprise customers, 10,000+ annual vehicle deliveries, 5,000+ Großkunden vehicle sales in 2024 (up from 2,500 in 2017), 500+ lifting platforms, and 400 replacement vehicles.

The technology stack is centered on FleetManager, a cloud-based fleet administration platform covering vehicle lifecycle tracking, automated document handling, fuel data import, driver license and safety checks (integrated with LapID and Dekra), event management, statistics, and two-factor authentication. Adjacent digital products include JobMobility, a salary-conversion full-service leasing platform with integrated insurance; connectivity services wrapping OEM platforms (VW Connect, We Connect, Audi connect, Škoda Connect, CUPRA CONNECT); and customer self-service tools for delivery term queries, service appointment booking, leasing contract adjustments, and end-of-lease vehicle returns. Integrations span CleverReach for email, Microsoft Teams for technical support, OpenID Connect for SSO, and HR/personnel systems for JobMobility.

AVEMO Fleet generates revenue across four streams: transactional new-vehicle sales (recognized at delivery), recurring fleet management subscriptions, after-sales professional services (workshop, accident management, tire/glass, TÜV), and transaction/advisory fees on contract adjustments and vehicle returns. Pricing is negotiated per customer under framework agreements (Rahmenverträge) with volume tiers and brand/model-specific promotional premiums. The go-to-market is enterprise field sales organized regionally across the 38 locations, complemented by the avemo-fleet.de customer portal, a CleverReach newsletter, exclusive customer events (Fleet Dinner, ADAC driving events), and a social presence on Facebook, LinkedIn, YouTube, Instagram, and TikTok. The company is family-controlled, with six managing directors representing the founding families, and reports 22 core employees in the fleet organization operating within the broader AVEMO Gruppe service network.

Name

AVEMO Fleet

Legal name

AVEMO Fleet

Website

https://avemo-fleet.de

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

AVEMO Fleet is the corporate fleet brand of Germany's AVEMO Gruppe, serving large enterprise fleet customers with Volkswagen Group vehicles (Volkswagen, Audi, Škoda, SEAT, CUPRA) via 38 service locations, proprietary FleetManager software, and the JobMobility salary-conversion platform.

Ownership category

akta.pro rank

Product category

Fleet Management Services

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Fleet Compliance & Regulatory Management (DOT/IFTA/ELD, Inspections) (TLABAIAB)

akta.pro secondary industries

Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL), Fleet Maintenance & Repair Spend Payments (Service Network Cards, Pay-at-the-Pump/Shop) (TLABAMAJ)

Keywords

• Corporate fleet management
• Fleet management software
• Vehicle leasing services
• Company car procurement
• Automotive fleet services

Headquarters

HQ city

Oberursel (Bad Homburg)

HQ country

Germany

HQ region

Europe

Offices24 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Vehicle Sales - New Vehicles: Sale of new vehicles from Volkswagen Group brands (Volkswagen, Škoda, SEAT, CUPRA, Audi, Volkswagen Nutzfahrzeuge) to large fleet customers. Revenue recognized as one-time transaction at vehicle delivery.
2. Fleet Management Services: Comprehensive fleet management including vehicle lifecycle management, driver administration, document handling, fuel cost tracking, and compliance management (license checks, safety training, UVV inspections). Recurring service revenue.
3. After-Sales Services: Workshop services, maintenance, repairs, accident management, vehicle inspection (TÜV), tire service, glass damage repair, and replacement vehicle provision across 38 service locations.
4. Contract Adjustments - Leasing Management: Facilitates contract adjustments (kilometer changes, term modifications) with Volkswagen Financial Services, providing advisory services for fleet contracts.
5. Vehicle Return Management: Leasing return management including early planning, professional explanation of return portals, and coordination with ALM team for smooth vehicle take-back.
6. JobMobility Salary Conversion: Digital gross salary conversion model for employee mobility, where employees convert part of their gross salary into a full-service leasing rate for company vehicles.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AVEMO Fleet is a corporate fleet management platform serving large enterprise customers (Großkunden) across Germany. The company provides end-to-end fleet services including new vehicle procurement from Volkswagen Group brands, cloud-based fleet administration via the FleetManager software, after-sales servicing, accident management, leasing contract adjustments, and vehicle return coordination through 38 service locations.

Product overview

AVEMO Fleet is a multi-brand fleet management and mobility services platform operating as part of the AVEMO Group (formed January 2023 from the fusion of Göthling & Kaufmann, Best Auto-Familie, Autohaus Marnet, and Gelder & Sorg). The offering spans a proprietary FleetManager cloud software (for fleet administration, vehicle lifecycle, driver checks, and statistics), JobMobility (gross salary conversion for company vehicles), connectivity services for Volkswagen/Audi/Škoda/CUPRA brands, and a suite of service tools including delivery date queries, contract adjustments, vehicle returns, and service appointment booking — all delivered through 38 locations across Germany. The company serves corporate fleet customers with vehicles from Volkswagen, Volkswagen Commercial Vehicles, Audi, Škoda, SEAT, and CUPRA.

Differentiator

Problem solved

Functional benefit

Products and services

• FleetManager Cloud-based fleet management software providing complete fleet overview, vehicle lifecycle tracking, driver management, automated document handling, fuel card data import, event management, statistics, and two-factor authentication for corporate fleet customers.
• JobMobility Digital gross salary conversion platform enabling employees of corporate customers to convert a portion of their gross salary into a full-service leasing rate for a company vehicle, with integrated insurance and damage management.
• Servicemanagement Dedicated service management unit for fleet managers and company car users, offering scheduling across 38 locations, pick-up/delivery service, technical support, and accident management.
• Connectivity Services Vehicle connectivity platforms from Volkswagen (VW Connect/We Connect), Audi (Audi connect), Škoda (Škoda Connect), and CUPRA (CUPRA CONNECT) offering navigation, comfort, entertainment, security, and remote vehicle control via smartphone apps for fleet customers.
• Mein Liefertermin (Delivery Date Query) Online tool allowing customers to query their predicted, non-binding delivery date daily using their commission number, with real-time updates throughout the vehicle lifecycle.
• Vertragsanpassung (Contract Adjustment) Service for adjusting leasing contract terms including mileage changes, duration changes, terminations, and vehicle purchases, processed via Volkswagen Financial Services.
• Fahrzeugrückgabe (Vehicle Return) End-of-lease vehicle return management including coordination of pickup at customer address, TÜV inspection, and evaluation against contractual return criteria.
• Servicetermin (Service Appointment Booking) Online workshop appointment booking system allowing customers to schedule service, request a loaner car, and book vehicle inspection with service advisors across AVEMO locations.
• Lieferzeiten (Delivery Times) Delivery time overview for all vehicle models across Volkswagen, Audi, Škoda, SEAT, and CUPRA brands, enabling customers to plan and schedule orders.

Quantifiable outcome

• Fleet sales grew from 2,500 vehicles in 2017 to over 5,000 vehicles in 2024
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• Volkswagen Group (Volkswagen, Škoda, SEAT, CUPRA, Audi, Volkswagen Nutzfahrzeuge)coreStrategic or Co-development Partner · 1 January 2023AVEMO Fleet serves as a large customer sales and service channel for all Volkswagen Group brands. The company was formed through the fusion of four automotive retail groups (Göthling & Kaufmann, Best Auto-Familie, Autohaus Marnet, and Gelder & Sorg) and operates as the Großkunden (large customer) brand under the AVEMO holding company. They offer exclusive fleet pricing, promotional campaigns, and coordinated vehicle supply across all VW Group brands.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ayvens: Ayvens is the global fleet management and mobility brand formed by the merger of ALD Automotive and LeasePlan, serving corporate fleets across multiple OEMs and geographies with strong German operations. It is directly comparable to AVEMO Fleet as a multi-brand full-service fleet management competitor in the same target customer segment.
• Arval: Arval is a BNP Paribas-owned global fleet management and leasing company with significant German operations providing multi-brand corporate fleet services. It is directly comparable to AVEMO Fleet in service scope, customer segment, and competitive positioning against OEM-aligned fleet operators.
• Sixt Leasing: Sixt Leasing is a German-based full-service leasing and fleet management provider serving corporate customers with multi-brand vehicle fleets. It is directly comparable to AVEMO Fleet in customer segment, service scope, and German market focus.
• Athlon: Athlon is a leading European fleet management and leasing company, owned by Daimler Truck, providing end-to-end corporate fleet services across multiple brands with strong German market presence. It is directly comparable to AVEMO Fleet as a large-customer fleet management platform with deep OEM relationships and similar service scope.
• Deutsche Leasing Fleet: Deutsche Leasing Fleet is a German full-service fleet management provider offering leasing, vehicle administration, and mobility services to corporate customers. It is directly comparable to AVEMO Fleet in market geography, customer segment, and end-to-end fleet service model.

Broad incumbents

• Volkswagen Financial Services: Volkswagen Financial Services is the captive finance and leasing arm of Volkswagen AG, providing fleet financing and management services across VW Group brands. It is a broad incumbent peer because it controls OEM-level fleet financing and overlaps with AVEMO Fleet's dealer-channel Großkunden operations but operates at the OEM-finance layer rather than at the dealer/service layer.
• Mercedes-Benz Mobility: Mercedes-Benz Mobility is the captive finance and fleet services arm of Mercedes-Benz Group, providing corporate fleet leasing and management across Mercedes-Benz and other brands. It is a broad incumbent peer given its OEM-scale fleet capabilities and direct overlap with the corporate fleet services market in which AVEMO Fleet competes.

Regional players

• Element Fleet Management: Element Fleet Management is one of the largest corporate fleet management providers globally, primarily serving North American customers with multi-brand fleet services. It is a regional peer offering a comparable end-to-end corporate fleet management model but focused on a different geographic market.
• Holman Automotive: Holman Automotive is a North American family-owned fleet management and automotive services company serving corporate fleets across multiple brands. It is a regional peer comparable in business model (multi-brand corporate fleet management with family-ownership heritage) but operates primarily in a different geographic market.
• Enterprise Mobility (Enterprise Fleet Management): Enterprise Mobility operates Enterprise Fleet Management, a major US-based corporate fleet leasing and management business serving small to mid-size commercial fleets. It is a regional peer comparable in core fleet management value proposition and customer segment, though primarily focused on the North American market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@avemofleet
• Facebookfacebook.com/avemofleet
• LinkedInlinkedin.com/company/avemo-fleet
• Instagraminstagram.com/avemofleet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVEMO Fleet