Avenir Centre

What Avenir Centre does

Avenir Centre is a privately held multi-purpose arena and entertainment venue located at 150 Canada St in Moncton, New Brunswick, Canada, operating since 2018. The facility serves as the home venue for the Moncton Wildcats, a Major Junior hockey team in the Quebec Maritimes Junior Hockey League (QMJHL), and hosts a diverse calendar of concerts, family shows, UFC fights, theatrical productions, corporate events, trade shows, and private social functions. Its physical infrastructure includes event, concourse, suite, and administration levels, with 16 suites, 8 media boxes, party suites (#315 and #316), box suites (#408–#403), the Lounsbury Club Lounge, 5 AED units, 4 ATMs on the concourse, and multiple entry gates supporting differentiated access by seat class.

The venue is managed by Legends Global (an ASM Global company) under a venue management agreement, with sustainability and community programs delivered through the Global Acts initiative. Revenue is generated across four primary streams: ticket sales and transaction fees via Ticketmaster and the on-site box office; subscription-based premium experiences (suites, media boxes, and multi-year club lounge leases); private event rentals for corporate, social, trade show, and ice rental use; and in-house food and beverage services using local New Brunswick suppliers. The go-to-market motion is event-driven: consumer demand is captured through the official website, email newsletter, social media, and Ticketmaster, while corporate and premium demand is cultivated through dedicated direct-sales contacts and the Ticketmaster Account Manager platform.

Avenir Centre operates primarily within the Atlantic Canada market with no disclosed international footprint. It maintains a lean internal team of approximately 17 employees, reflecting significant operational outsourcing to Legends Global/ASM Global. No technology product, AI/ML capability, or proprietary software platform is associated with the company — the business is fundamentally a physical asset operator whose competitive position is anchored by regional scale, anchor tenancy, and a demonstrated track record of hosting tier-1 entertainment.

Name

Avenir Centre

Legal name

Avenir Centre

Website

https://avenircentre.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Avenir Centre is a privately held multi-purpose arena in Moncton, New Brunswick, hosting Moncton Wildcats hockey, concerts, family shows, and corporate events, generating revenue through ticketing, premium suites, private rentals, and food and beverage under Legends Global management.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD)

akta.pro secondary industries

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN)

Keywords

• Multi-purpose arena
• Live entertainment venue
• Premium seating suites
• Corporate event hosting
• Sports and concerts

Headquarters

HQ city

Moncton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales and Transaction Fees: Revenue generated through ticket sales for concerts, hockey games, family shows, and special events via Ticketmaster as the authorized ticketing affiliate and the on-site box office.
2. Premium Experiences (Suites and Club Seats): Revenue from leasing premium spaces including 16 suites, 8 media boxes, party suites (#315 and #316), box suites (#408-#403), and Lounsbury Club Lounge seats. Lounsbury Club Lounge seats can be leased on three, five, or seven-year terms for Wildcats home games with first refusal rights.
3. Private Event Rentals: Revenue from corporate events, social events, talent booking, trade shows, full venue rentals, and ice rentals. The venue offers various rental spaces including lounges, suites, and larger spaces for meetings, galas, and special events.
4. Food and Beverage: In-house food and beverage services encompassing full-scale catering for special events, luxury suite holders, show and artist hospitality, premium hosting services, game day meals and snacks. Freshly prepared on-site using local New Brunswick growers and suppliers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Avenir Centre operates as a multi-purpose arena and entertainment venue in Moncton, New Brunswick, hosting concerts, Moncton Wildcats hockey games, family shows, UFC fights, theatrical productions, and private/corporate events. The venue generates revenue through ticket sales via Ticketmaster, premium experience leases (suites, media boxes, club seats), private event rentals, and in-house food and beverage catering. The facility is managed by Legends Global (ASM Global) and serves as the home arena for the Moncton Wildcats (QMJHL).

Product overview

Avenir Centre is a multi-purpose arena venue in Moncton, New Brunswick, Canada offering a comprehensive suite of event and entertainment services. The core product portfolio includes Events & Ticketing for concert and sports ticket sales, Premium Experiences featuring suites, media boxes, and party suites with exclusive hospitality, and Private Events services for corporate and social gatherings. Additional offerings include Box Office Services, an Account Manager platform for ticket management, and the Lounsbury Club Lounge premium seating. The venue also hosts the Moncton Wildcats hockey team and operates ice rental services. The venue is managed by Legends Global/ASM Global.

Differentiator

Problem solved

Functional benefit

Products and services

• Events & Ticketing Online event calendar and ticket purchasing platform for concerts, hockey games, family shows, theatrical productions, UFC fights, and other live entertainment events held at the venue. Tickets are sold through Ticketmaster (authorized ticketing affiliate) and the on-site Box Office.
• Premium Experiences Premium seating portfolio comprising suites, media boxes, party suites, and Lounsbury Club Lounge seats with exclusive access, private entrances, designated waitstaff, and dedicated hospitality services for concerts, shows, and Wildcats home games.
• Private Events and Venue Rentals Corporate and social event hosting services including meetings, galas, trade shows, full venue rentals, talent booking, and ice rentals for community and group use.
• Box Office Services In-person ticket purchasing at Gate 2 location with standard hours Monday-Friday 10am-3pm and extended hours on event days. Hard tickets available for Wildcats season ticket holders upon request.
• Food and Beverage Catering In-house food and beverage services for special events, luxury suite holders, artist and show hospitality, premium hosting, and game day meals and snacks. Menu items are freshly prepared on-site using local New Brunswick growers and suppliers.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the official and only authorized ticketing affiliate for Avenir Centre. All event tickets must be purchased through Ticketmaster or the on-site box office to ensure validity. Mobile tickets are distributed through the Ticketmaster App. The partnership ensures secure ticket distribution and prevents unauthorized reselling.
• Legends GlobalcoreStrategic or Co-development PartnerLegends Global is the management company for Avenir Centre, responsible for venue operations. They are committed to sustainability, diversity, and community through their Global Acts initiative, which focuses on environmental protection, investing in people, and strengthening communities.
• Moncton WildcatscoreStrategic or Co-development PartnerMoncton Wildcats are the primary tenant of Avenir Centre. The team is a Major Junior hockey team in the Quebec Maritimes Junior Hockey League (one of 18 teams). They have won two President Cup Championships (2005-2006, 2009-2010) and hosted the 2006 Mastercard Memorial Cup.
• ASM GlobalcoreOthersASM Global is referenced in the French sustainability page as the management company responsible for the venue, committed to sustainability, diversity, and community through ASM Global Acts initiative.
• Avenir HearingminorGTM or Marketing PartnerAvenir Hearing is an adjacent business brand mentioned on the footer of the Avenir Centre website with a link to avenirhearing.ca/centre-avenir-centre/, indicating a marketing or referral partnership for hearing-related services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Coca-Cola Coliseum: ASM Global-managed multi-purpose arena in Toronto hosting hockey, concerts, family shows, and the Royal Agricultural Winter Fair. Comparable operational structure under the same parent management company with similar premium seating and private event offerings.
• Credit Union Centre (SaskTel Centre): Larger multi-purpose arena in Saskatoon, Saskatchewan (home of the Saskatoon Blades, WHL) hosting concerts, family shows, and major touring acts. Comparable programming mix with similar touring content supplier dynamics but materially larger capacity and broader market reach.
• Avenir Centre (managed by ASM Global / Legends Global) — peer set includes other ASM Global-managed mid-size arenas: Legends Global/ASM Global manages a portfolio of mid-size arenas across North America with similar event-driven business models, premium seating products, and F&B operations. Comparable in operational structure, premium subscription revenue mix, and touring content programming.

Direct peers

• Tribute Communities Centre: Multi-purpose arena in Oshawa, Ontario serving as home to the Oshawa Generals (OHL) and hosting concerts, family shows, and corporate events. Comparable capacity, junior hockey tenant anchor, and multi-purpose programming model.
• Prospera Place: Multi-purpose arena in Kelowna, BC serving as home to the WHL's Kelowna Rockets and hosting concerts and corporate events. Similar mid-market Canadian arena footprint with comparable premium seating structure and tenant anchor model.
• Scotiabank Centre: Multi-purpose arena in Halifax, Nova Scotia serving as the primary Atlantic Canadian competitor to Avenir Centre. Comparable size and programming mix (hockey tenant + concerts + family shows) make it the closest regional head-to-head for touring content and corporate events.
• Place Bell: Multi-purpose arena in Laval, Quebec (Greater Montreal) with a similar mid-size capacity, hockey tenant, and mixed concert/family show programming. Comparable scale, tenant structure (Rocket), and French/English bilingual operating environment.
• Sandman Centre: Multi-purpose arena in Kamloops, British Columbia (home of the WHL's Kamloops Blazers) hosting hockey, concerts, and community events. Comparable mid-market Canadian arena with junior hockey anchor and similar premium/club seating inventory.
• TD Station: Multi-purpose arena in Saint John, New Brunswick competing for the same Maritime Canada touring content and corporate event demand as Avenir Centre. Same regional market with directly overlapping programming categories.

Regional players

• Sudbury Community Arena: Multi-purpose arena in Greater Sudbury, Ontario hosting OHL hockey (Sudbury Wolves) and touring entertainment. Similar mid-size capacity and northern/regional Canadian market dynamics, but operates in a different geography than Avenir Centre.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/centre-avenir-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avenir Centre