Aviary Beauty & Wellness Collective

What Aviary Beauty & Wellness Collective does

Aviary Beauty & Wellness Collective is a privately held boutique salon and spa operating two locations in Atlanta, Georgia (Old Fourth Ward, opened 2009; Summerhill, opened 2021). The company provides customized skin and hair services — facials, hair cutting and coloring, waxing, tinting, lash lifts, and brow lamination — delivered by a small team of estheticians and stylists led by owner Amy Leavell Bransford. Its underlying technology stack is intentionally lean: Booker (Mindbody) for online appointment scheduling across both locations and Shopify for e-commerce, with no proprietary platforms or AI components.

The business operates a dual revenue model. Service revenue is unit-priced per appointment, with hair cutting $45–$175, hair coloring $110–$255+, and facial/waxing/lash services $25–$140, supplemented by a 4% service surcharge introduced in 2021. Retail revenue comes from a curated assortment of 153+ products across 15+ premium and boutique skincare and haircare brands (Biologique Recherche, Environ, Venn, Davines, Innersense, Sofie Pavitt, Medicube, Virtue Labs, and others), sold in-store and online at $4–$320 per item. Distribution is direct-to-consumer, appointment-only, 7 days a week, with marketing driven by earned media (Goop, Allure, Atlanta Magazine, Modern Luxury), social channels, a structured referral program, and email.

The go-to-market targets individual consumers in the Atlanta metro seeking high-quality, personalized beauty and wellness treatments rather than high-volume chain-salon offerings. The company has no outside institutional investment, no parent company, and no subsidiaries. In 2025, Aviary launched the Rising Esthetics program — an in-house training pipeline that introduces a lower-priced facial tier performed by newly licensed estheticians. The customer base is fragmented across individual retail consumers with no enterprise or B2B concentration, and the business remains entirely single-metro and single-channel in its physical footprint.

Name

Aviary Beauty & Wellness Collective

Legal name

Aviary Beauty & Wellness

Website

https://aviarybeauty.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Aviary Beauty & Wellness Collective is a privately held boutique salon and spa operating two Atlanta locations, offering customized facials, hair services, waxing, and lash/brow treatments alongside a curated retail assortment of premium skincare and haircare brands sold via Shopify.

Ownership category

akta.pro rank

Product category

Boutique Salon and Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYTHAJAHAK

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHSALAIAK

Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon)

Home & Personal Services/Personal Care & Beauty Services/Eyebrow & Eyelash Services

SECONDARYHSALAFAE

Body Scrubs & Exfoliation Treatments

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

Keywords

• Boutique salon services
• Skincare treatments
• Hair salon services
• Beauty product retail
• Spa wellness services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Revenue from providing customized beauty services including facials, hair cutting, hair coloring, waxing, tinting, lash lifts, and brow lamination. Services are priced individually with add-ons. All color services include a blowdry. Services are appointment-only, 7 days a week.
2. Retail Product Sales: Revenue from selling curated skincare, haircare, sun care, and wellness products. They carry 153+ products across brands like Biologique Recherche, Davines, Innersense, Environ, Venn, and others. Products range from $4 to $320.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aviary Beauty & Wellness Collective is an appointment-only boutique salon and spa in Atlanta that delivers customized facial, hair cutting/coloring/styling/treatment, waxing, brow/lash tinting, lash lift, and brow lamination services from two studio locations. The collective also curates and retails more than 153 skincare, haircare, sun care, and wellness SKUs from 15+ premium boutique brands via its storefront and Shopify e-commerce site.

Product overview

Aviary Beauty & Wellness Collective is a boutique salon and spa offering integrated beauty and wellness services through two locations in Atlanta's Old Fourth Ward and Summerhill neighborhoods. The company provides a unified service portfolio combining hair services (cutting, coloring, styling, and treatments like keratin and Brazilian Blowout), facials (including Biologique Recherche treatments, Hydrafacial, and the proprietary RFM Triple Lift + Sculpt Facial), and waxing/tinting/lash services. Alongside services, Aviary curates and retails over 15 professional skincare and hair care brands including Biologique Recherche, Environ, Venn, Davines, Innersense, Virtue Labs, and Medicube, offering products ranging from exfoliating lotions (Lotion P50 and variants), specialized masques (Masque Vivant, Biofixine, Biosensible, VIP O2, Visolastine), to serums, cleansers, and wellness supplements. The Rising Esthetics program, launched in 2025, provides reduced-cost facial services performed by newly licensed estheticians in training.

Differentiator

Problem solved

Functional benefit

Products and services

• Facials Customized facial treatments covering Biologique Recherche facials, Hydrafacial treatments, and the RFM Triple Lift + Sculpt Facial (bioelectric galvanic + microcurrent + high frequency). Performed by estheticians at both Atlanta studios for individual consumers.
• Hair Services Hair cutting (curly/thick/long cuts and barber/clipper cuts), single-process and all-over color, partial/full highlights, balayage, corrective color (priced hourly), keratin smoothing, Brazilian Blowout treatments, and styling. All color services include a blowdry. Performed by stylists at both Atlanta studios.
• Waxing, Tinting & Lash Services Facial waxing (brow shaping), bikini and Brazilian waxing, body waxing (back, underarm), lash and brow tinting, Korean lash lifts, and brow lamination. Performed by estheticians for individual consumers at both Atlanta studios.
• Rising Esthetics Services Facial services performed by newly licensed estheticians-in-training at reduced pricing, including full skin analysis, customized at-home skincare prescriptions, and written follow-ups. Designed as a lower-priced on-ramp to Aviary's facial menu while training the next generation of estheticians.
• Curated Beauty and Wellness Product Retail In-studio and online retail (via the Shopify-powered aviarybeauty.com storefront) of curated third-party skincare, haircare, sun care, and wellness brands including Biologique Recherche, Environ, Venn, Davines, Innersense, Sofie Pavitt, Virtue Labs, Medicube, LOOPS, Sacred Elephant, Alice Mushrooms, Lanolips, Bella Beauty, and Clear Choice/Dermastart, plus the in-house 'Aviary' collection. Products priced individually from $4 (Palo Santo) to $320, with multi-size SKUs where available.
• Gift Certificates Purchasable gift certificates redeemable against Aviary services and retail products, sold via the Booker gift-certificate portal for individual gift-givers and consumer recipients.
• Client Referral Program Formal referral program offering existing clients $50 off their first facial for each of three referred friends, escalating to a complimentary 60-minute Alchemist facial and additional $50 service credits thereafter. Structured as a customer-acquisition and loyalty offering for individual consumers.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and secondary.

• Biologique RecherchecoreOthersFrench skincare brand with 30+ years of experience in developing powerful and effective skincare products. Aviary offers customized skincare routines using Biologique Recherche products and treatments, including their signature facials and the RFM Triple Lift + Sculpt Facial using their Remodeling Face technology.
• Booker by MindbodycoreTechnology or IntegrationOnline salon and spa booking platform used for appointment scheduling at both Aviary locations. Clients book services through the Booker portal.
• ShopifycoreTechnology or IntegrationE-commerce platform powering Aviary's online product store. The website is built on Shopify with integrated shopping cart and checkout functionality.
• EnvironsecondaryOthersSouth African skincare brand focused on vitamin STEP-UP SYSTEM. Aviary carries Environ products including the Focus Care Radiance+ Range for addressing uneven skin tone.
• DavinessecondaryOthersItalian hair care brand with 35+ products at Aviary, including the OI line, Melu line, and various styling products. Davines emphasizes sustainable beauty and is part of Aviary's curated natural hair care selection.
• VennsecondaryOthersKorean skincare brand known for their Concentric Technology and multi-correctional products. Aviary carries Venn's Advanced Multi-Perfecting Red Oil Serum and other concentrated skincare treatments.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• The Now Massage: Boutique massage and wellness studio chain with a strong design and lifestyle brand, retail products, and walk-in availability. Comparable boutique positioning and curated retail strategy to Aviary.
• Glossier: Direct-to-consumer beauty brand with curated retail showrooms emphasizing customer experience and brand storytelling. Comparable premium positioning and curated-brand strategy; differs in being brand-led rather than service-led.

Broad incumbents

• Woodhouse Day Spa: Multi-location day spa franchise offering massage, facial, and body treatments in a boutique-inspired setting. Comparable service mix to Aviary's spa side, though multi-market and franchise model.
• Bluemercury: National luxury beauty retail chain owned by Macy's offering curated skincare brands plus in-store spa services (facials, waxing). Comparable mix of premium skincare retail and facial services that Aviary combines.
• Burke Williams Spa: Established luxury urban day spa chain with full-service menu (massage, facials, body treatments) across major US metros. Comparable premium spa positioning but at chain scale versus Aviary's boutique footprint.
• Sephora: Global multi-brand beauty retailer with strong curated brand assortments and in-store services including facials. Comparable in retailing many of the same premium brands Aviary curates, though at mass scale and without Aviary's customized service model.
• Massage Envy: Largest US membership-based massage and facial services franchise with 1,000+ locations. Comparable facial/spa service offering but mass-market positioning and subscription model contrasts with Aviary's boutique, appointment-only approach.
• Hand & Stone Massage and Facial Spa: National franchise combining massage, facial, and skincare retail across 500+ locations. Comparable facial and retail offering, but chain scale and value-tier pricing differ from Aviary's premium boutique model.

Direct peers

• Skin Laundry: Express facial and skincare clinic chain combining in-clinic treatments with a curated retail lineup of its own branded products. Comparable to Aviary in combining facial services with premium product retail.
• Glowbar: Boutique facial studio chain offering 30-minute express facials with curated products in a standardized, appointment-only format. Closely comparable to Aviary's facial/spa core, though lower price points and chain vs. boutique positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aviarybeauty
• Instagraminstagram.com/aviary
• Pinterestpinterest.com/aviarybeauty
• LinkedInlinkedin.com/company/aviary-beauty-&-wellness-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviary Beauty & Wellness Collective