Aviso Tas Insurance Brokers

What Aviso Tas Insurance Brokers does

Aviso TAS Insurance Brokers is a Hobart-based general insurance brokerage founded in 2011 by John MacMurray, serving business and personal insurance clients across Tasmania, rural and urban Victoria, New South Wales, Queensland, and South Australia. The brokerage distributes a portfolio of more than 60 insurance products across business insurance (commercial motor, cyber liability, directors and officers, professional indemnity, trade credit), personal insurance (car, caravan, home and contents, travel), specialist insurance (aviation, medical malpractice, hard-to-place liability, product recall), and industry-specific packages for agriculture, construction, hospitality, marine, retail, trades, and professional services. Underlying technology consists of a general insurance brokerage platform that leverages Aviso Group technology infrastructure and support systems, with no proprietary AI or ML components disclosed.

The business operates as a member broker within the Aviso Group, a national network of 11 insurance broker businesses with 44+ offices, 420+ employees, and over $954 million in collective gross written premium. Aviso TAS is backed by Envest Group, a private equity investment business focused on acquiring minority interests in insurance and financial services firms. Revenue is generated through insurance brokerage commissions earned on placements with preferred providers including LAUW, Emergence, DUAL, Chubb, and Blue Zebra, with pricing structured as quote-based, multi-year contracts tailored to individual risk profiles. Customer segmentation spans SMBs, mid-market firms, and individuals, distributed across both consumer and commercial lines with no single enterprise anchor. The GTM motion is sales-led and consultative, with experienced brokers engaging clients directly to construct bespoke insurance packages and leverage Aviso Group's collective purchasing power to secure preferential rates.

Name

Aviso Tas Insurance Brokers

Legal name

Aviso TAS Insurance Brokers

Website

https://avisotas.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Aviso TAS Insurance Brokers is a Hobart-based general insurance brokerage offering 60-plus business, personal, specialist, and industry-specific insurance products to SMBs, mid-market firms, and individuals across five Australian states, operating as a member broker within the Aviso Group network backed by Envest Group.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• General insurance brokerage
• Commercial insurance solutions
• Personal insurance packages
• Specialist insurance risks
• Claims advocacy services

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Earn commissions from insurance placements with preferred insurance providers. As frequent buyers from their preferred providers, they secure deals clients may not access independently while generating brokerage revenue from insurers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Aviso TAS Insurance Brokers is a general insurance brokerage that places business, personal, specialist and industry-specific insurance coverage on behalf of clients through preferred insurance providers. Brokers work consultatively with clients to assess risks, recommend appropriate policies, negotiate preferential rates via Aviso Group's collective purchasing power, and provide ongoing claims advocacy. The firm serves both commercial and personal lines customers across Tasmania, Victoria, NSW, Queensland and South Australia.

Product overview

Aviso Tas Insurance Brokers is a general insurance brokerage based in Hobart, Tasmania, offering a comprehensive portfolio of insurance products across four main categories: Business Insurance (including business packages, commercial motor, cyber liability, directors and officers, management liability, professional indemnity, and trade credit), Personal Insurance (covering cars, caravans, homes, landlords, travel, and personal accident), Specialist Insurance (aviation, medical malpractice, hair and beauty, and hard-to-place risks), and Industry-Specific Insurance (agriculture, construction, hospitality, marine, retail, trades, and professional services). The company operates as part of the Aviso Group network with 44+ offices nationally and leverages collective purchasing power to secure competitive rates. The product portfolio includes over 60 distinct insurance products and resources including calculators, brochures, and compliance documents to serve clients throughout Tasmania, Victoria, New South Wales, Queensland, and South Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive business insurance solutions tailored to suit business risk appetite and budget, covering property, liability, commercial motor, cyber, workers compensation, professional indemnity, management liability, directors and officers, trade credit, public/products liability, strata, industrial special risks, carriers liability, marine transit, contract works and cancellation/abandonment risks for small to medium businesses.
• Personal Insurance Personal insurance products including car, caravan, home and contents, landlords, travel, personal accident and illness, pleasure craft, and domestic workers compensation arranged through diverse insurance providers for individuals and families.
• Specialist Insurance Specialized insurance coverage for unique risks including aviation, medical malpractice, hair and beauty, hard-to-place liability, product recall, prize indemnity, road pilots, horticultural, bookkeepers and BAS agents professional indemnity, special/prestige vehicles, and commercial marine hull.
• Industry-Specific Insurance Customized insurance policies for businesses across various industries including agriculture, construction, hospitality, marine, retail, trades and professional services, addressing vertical-specific liability, asset and operational risks.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• National Insurance Brokers Association (NIBA)minorOthersNIBA is the national industry body for insurance brokers. Aviso TAS is a Subscriber to and bound by the 2022 Insurance Brokers Code of Practice.
• Aviso GroupcoreStrategic or Co-development PartnerAviso Group is the parent organization containing 11 insurance broker businesses with 44+ offices nationally. Aviso TAS operates as a member broker gaining access to collective negotiating power, technology investments, and support services.
• Aviso SpecialtyminorChannel Partner/ Reseller/ DistributorNational specialty broker within the Aviso Group network.
• Aviso WA Insurance BrokersminorChannel Partner/ Reseller/ DistributorWestern Australia member broker within the Aviso Group network.
• Aviso BrokingminorChannel Partner/ Reseller/ DistributorNSW and Queensland member broker within the Aviso Group network.
• Acumen Insurance BrokersminorChannel Partner/ Reseller/ DistributorNSW member broker within the Aviso Group network.
• Aviso Integral Insurance SolutionsminorChannel Partner/ Reseller/ DistributorVictoria member broker within the Aviso Group network.
• Grange Insurance SolutionsminorChannel Partner/ Reseller/ DistributorWestern Australia member broker within the Aviso Group network.
• North Queensland Insurance Brokers (NQIB)minorChannel Partner/ Reseller/ DistributorQueensland member broker within the Aviso Group network.
• LAUW InsuranceminorOthersInsurance provider offering cyber insurance products through the brokerage.
• Emergence InsuranceminorOthersInsurance provider offering cyber insurance products through the brokerage.
• DUAL AustraliaminorOthersInsurance provider offering cyber and other insurance products through the brokerage.
• Chubb InsuranceminorOthersMajor insurance provider offering cyber and commercial insurance products through the brokerage.
• Blue Zebra InsuranceminorOthersInsurance provider offering cyber insurance products through the brokerage.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Insurance House: Australian insurance broker providing business and personal insurance with multi-state presence. Comparable to Aviso TAS as a similarly-sized private brokerage serving SMEs, individuals, and industry-specific clients with consultative service.
• Honan Insurance Group: Australian mid-market insurance brokerage offering business, personal, and specialty lines. Closely comparable to Aviso TAS as a privately-held, multi-product Australian broker with similar commercial and personal insurance portfolio.
• Coverforce: Australian insurance broker network with national footprint offering business and personal insurance. Comparable to Aviso TAS in broker-in-network structure, though operating through affiliated offices rather than single-headquarters model.

Others

• NIBA (National Insurance Brokers Association): Peak industry body representing Australian insurance brokers and administering the Code of Practice that Aviso TAS subscribes to. Not a competitor, but a regulatory and ecosystem enabler for the brokerage's professional standing.
• Envest Group: Private equity firm and parent of Aviso Group. Included as ecosystem participant rather than peer; understanding Envest's investment thesis helps frame Aviso TAS's strategic positioning and likely exit trajectory.

Broad incumbents

• Arthur J. Gallagher (Australia): Global insurance brokerage with Australian operations providing commercial and specialty placement, risk management, and claims advocacy. Comparable to Aviso TAS in product breadth including cyber, marine, and aviation, with similar multi-state service model.
• Marsh Australia: Major global insurance broker offering commercial risk, specialty, and personal lines in Australia. Comparable to Aviso TAS in offering cyber, marine, professional indemnity, and aviation coverage, but at enterprise scale with global carrier relationships.
• Steadfast Group: Australia's largest ASX-listed insurance broker network with hundreds of member brokerages nationwide. Directly comparable to Aviso TAS as a member-broker-in-network model, though operating at vastly larger scale across Australia and New Zealand.
• Aon Australia: Global insurance and reinsurance brokerage with substantial Australian operations across commercial, personal, and specialty lines. Competes for the same SME and mid-market clients Aviso TAS serves, with far greater geographic footprint and specialty capacity.

Emerging players

• BizCover: Australian insurtech platform offering online small business insurance placement. Represents the digital-native competitive threat to traditional brokers like Aviso TAS, targeting SME clients with self-service quotes and instant binding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aviso-tas-inurance-brokers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviso Tas Insurance Brokers