AVL Salaris B.V.

What AVL Salaris B.V. does

AVL Salaris B.V. is a privately held Dutch salary administration firm headquartered in Ede (Galvanistraat 7, 6716 AE) that processes payroll and provides HR-related services for small and medium-sized Dutch businesses (MKB) across hospitality, construction, metal and technical, temporary staffing, freight transport, retail, and healthcare. Its proposition centers on combining certified payroll expertise (RPP/RSa) with optimal configuration of the third-party Nmbrs cloud payroll platform, explicitly arguing that human judgment — not automation alone — is required to correctly apply Dutch wage tax, social insurance, CAOs, pension schemes, and leave/absence rules. The firm is small (6-8 professionals including director Jordi van Lienden) and serves clients exclusively in the Netherlands.

The product set is structured around two core recurring tiers: AVL Compleet (full-service payroll processing from €12 per payslip per month) and AVL Light (a lower-cost tier from €9.50 per payslip per month in which clients self-enter mutations in an AVL-configured portal). Both deliver payslips, document storage, leave management, expense declarations, performance and training records, and digital personnel files through the Nmbrs portal and employee mobile app. Supplementary offerings include AVL Kwaliteitsscan (a quality audit, free if clean), HR advisory on employment law and contract terms, and AVL A&A — a dedicated channel for accounting and administration firms that wish to outsource payroll either inside AVL's Nmbrs environment or their own.

Revenue is generated almost entirely on a per-payslip subscription basis, with bespoke pricing for accounting-firm partners. Go-to-market is primarily direct sales via the company website, phone, contact form, and free demo access, supplemented by a content-led blog covering Dutch payroll regulatory updates. The firm is independently owned, has no disclosed external funding or investors, and operates as a GDPR-compliant Dutch B.V. (KvK 83236058).

Name

AVL Salaris B.V.

Legal name

AVL Salaris B.V.

Website

https://avlsalaris.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AVL Salaris B.V. is a Dutch payroll administration firm in Ede serving small and medium-sized businesses with two Nmbrs-based subscription tiers (full-service AVL Compleet and self-service AVL Light), plus HR advisory, payroll quality scans, and an accounting-firm partner channel.

Ownership category

akta.pro rank

Product category

Payroll Administration Services

NAICS

Professional Employer Organizations (561330), Payroll Services (541214)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Agent of Record (AOR) for Staffing & Payrolling (BPACAHAF)

Keywords

• Payroll administration services
• Salary processing
• HR advisory services
• Wage tax compliance
• Employee self-service portal

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Per Payslip Processing: Monthly recurring revenue based on number of payslips processed. Two tiers: AVL Compleet (full service) and AVL Light (client processes mutations)
2. Quality Scan Service: One-time quality assessment service for payroll administration. No charge if no issues found
3. HR Advisory Services: Advisory services for employment law, expense reimbursements, contract terms, and other personnel questions
4. Accounting Firm Services: Special pricing for accounting and administration firms managing multiple client payrolls

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

AVL Salaris B.V. provides outsourced salary administration and HR advisory for Dutch small and medium businesses, running payroll on the Nmbrs platform. Its core service is split into two monthly packages: AVL Compleet (full-service processing, from €12 per payslip per month) and AVL Light (client-managed mutations in AVL's portal, from €9.50 per payslip per month), both with 24/7 employer and employee portal access, mobile payslip app, digital leave management, and tax filings to the Belastingdienst.

Product overview

AVL Salaris offers two core payroll packages built on the Nmbrs platform: AVL Compleet (full-service, from €12/payslip) where clients submit mutations and AVL handles all processing, and AVL Light (self-service, from €9.50/payslip) where clients enter mutations themselves in the AVL-configured portal. Both packages include access to the Nmbrs employee portal and mobile app. Supplementary offerings include AVL Kwaliteitsscan (quality audit), HR Support modules (leave, expenses, absence, reviews), Advisering (HR advisory), and AVL A&A (services for accounting firms).

Differentiator

Problem solved

Functional benefit

Products and services

• AVL Compleet Full-service payroll administration package for Dutch businesses: the client supplies salary mutations and AVL handles the remaining processing, document preparation, and statutory wage tax filings and submissions. Priced from €12 per payslip per month.
• AVL Light Self-service payroll package where the client enters mutations directly into the AVL-configured Nmbrs portal, and AVL performs verification, support, output preparation, and filings. Priced from €9.50 per payslip per month.
• AVL Kwaliteitsscan Quality assessment service that reviews a client's payroll administration against laws, regulations, and CAOs. No fee applies if no issues are identified.
• Ondersteuning HR (HR Support) HR facilitation module integrated with the payroll application, covering leave registration, expense declarations, absence registration, performance reviews, equipment tracking, training registration, and digital personnel files.
• Advisering (HR Advisory) Advisory service providing guidance on Dutch employment matters such as expense justification, non-compete clauses, and other personnel questions.
• AVL A&A (Accountants- en administratiekantoren) Payroll administration offering tailored for accounting and administration firms, delivering full outsourcing from AVL's Nmbrs environment or the firm's own environment, plus backup support, at special partner rates.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• DVO BennekomminorOthers · 16 May 2025AVL Salaris became an official sponsor of DVO Bennekom, a leading korfball club. The sponsorship aligns with AVL's values of teamwork, ambition, and sustainable cooperation. AVL contributes to an environment where athletes can develop and grow together on and off the field.
• NmbrscoreTechnology or IntegrationNmbrs is the core payroll application platform used by AVL Salaris for all salary processing. AVL combines knowledge and experience with optimal use of the Nmbrs application, leveraging its connected CAO database and comprehensive HR facilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Visma | Raet: Major Dutch HR and payroll software and services provider serving MKB and enterprise. Offers both YouForce SaaS payroll and outsourced payroll services, overlapping with AVL's target segment and service model.
• ADP Nederland: Global payroll and HR services giant's Dutch arm offering fully outsourced payroll and managed services to SMB, mid-market, and enterprise. Highly comparable core service to AVL Salaris with materially greater scale and resources.
• SD Worx: Large European HR and payroll services provider with significant Netherlands operations offering outsourced payroll, HR advisory, and employer-of-record services to businesses of all sizes. Comparable to AVL in core service but with much broader scale, technology stack, and international reach.
• Unit4 (Hr & Payroll): European HR, payroll, and finance software and services company with established Dutch market presence serving mid-market and public sector. Comparable to AVL in payroll service delivery but at substantially larger scale.
• AFAS Software: Established Dutch software vendor with AFAS Profit offering integrated HR, payroll, and accounting. Direct overlap with AVL's MKB payroll segment through its own Nmbrs-compatible/competing platform.
• Exact (HR & Payroll): Major Dutch accounting and payroll software provider offering cloud payroll for MKB and accountants. Competes with AVL both on software and on full-service payroll administration across the Dutch SMB market.

Emerging players

• Nmbrs: Cloud-based Dutch payroll and HR platform that AVL uses as its core technology. While a partner today, Nmbrs increasingly sells direct to MKB and partner-businesses, representing both enablement and competitive risk for AVL.

Direct peers

• Loket.nl: Dutch payroll and HR administration provider serving the MKB segment with cloud-based software and serviced packages. Directly comparable to AVL Salaris in target customer (Dutch MKB) and product (Nmbrs-based payroll administration).
• HR2day: Dutch cloud-based payroll and HR software provider specifically targeting the MKB/SME segment. Direct competitor in offering online payroll administration accessible 24/7 to Dutch SMBs.

Regional players

• Salaris van Persoon tot Persoon: Smaller Dutch payroll administration bureaus serving MKB clients in specific regions, comparable to AVL's positioning as a local/regional payroll outsourcer that competes on personal service and CAO expertise versus scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avl-salaris

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVL Salaris B.V.