What awam. does

awam. is a Munich-based creative and performance marketing agency founded in 2024 by Wagner Morais, a Brazilian-born creative director and photographer. The firm is structured as awam agency UG, a German Unternehmergesellschaft (limited liability company), and operates with a small core team of approximately 5 employees. Its service portfolio spans two pillars: (1) creative strategy and production — including Content Creation, Influencer Marketing, Events, Web Design, and Out-of-Home (OOH) advertising, executed through an internal sub-brand called Creative Blue Studio™ — and (2) performance marketing under the Think Blue Performance™ methodology, which bundles Google Ads, Social Ads (Meta), marketing automation, CRM integration, and analytics.

The agency targets B2C brands in Germany (with DACH as its stated geographic focus) across verticals such as fashion, luxury, beverages, food, automotive, and lifestyle. Its homepage displays enterprise-level brand associations including American Express, Coca-Cola, Fanta, Ford, Nestlé, Calvin Klein, Miro, and Froneri, with case-study work documented for Aigner Munich, 0039 Italy, Maison Montignac, Pirulo, and Bike2Future. Revenue is generated primarily through recurring monthly retainer contracts on its social media packages (Blue Spark at €2,999, Blue Engine at €4,499, and Social Media Growth Blue™ at €6,999), supplemented by project-based fees for content production, influencer campaigns, and visual production shoots executed internationally (notably in Italy and Brazil under the 'The World is My Studio' concept).

Underlying technology is not proprietary; the firm relies on a SaaS stack including Webflow (website/hosting), HubSpot (CRM and marketing automation), Google Analytics, Meta Pixel, Calendly (scheduling), and Elfsight (chatbot). The go-to-market motion is primarily sales-led and consultative, anchored on a '30-minute discovery call' funnel (Lass uns 30 Minuten quatschen), supplemented by organic content marketing via the Crew Blog™, LinkedIn, Instagram, and SEO targeting German B2C marketing keywords. The business is founder-owned, bootstrapped, and operates without external institutional investment or a parent entity.

Name

awam.

Legal name

awam agency UG

Website

https://awam.agency

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

awam. is a Munich-based B2C creative and performance marketing agency founded in 2024 by Wagner Morais, serving German and European brands across fashion, luxury, beverages, food, and lifestyle with social media management, content production, influencer marketing, and performance advertising delivered through publicly priced monthly retainers.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (54189), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Creative marketing agency
• Performance marketing
• Social media management
• Influencer marketing
• Content creation

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Social Media Management Services: awam. generates revenue primarily through recurring monthly retainer contracts for social media management services, offered in three tiers (Blue Spark at €2,999/mo, Blue Engine at €4,499/mo, Social Media Growth Blue™ at €6,999/mo). Contracts are billed monthly and represent the core recurring revenue stream.
2. Content Creation: One-time or project-based creative production services including photo, video, and motion content for campaigns. Revenue is generated per project, often as part of broader retainer engagements.
3. Influencer Marketing: Campaign-based influencer marketing services, including creator selection, campaign strategy, and content production. Typically billed as part of retainer packages or standalone campaign engagements.
4. Performance Marketing (Think Blue Performance™): ROI-focused performance marketing services including Google Ads management, Social Ads, Marketing Automation & CRM Integration, and Performance Analytics. Often bundled within higher-tier service packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

awam. is a Munich-based creative and performance marketing agency providing content creation, social media management, influencer marketing, performance marketing, event marketing, web design, and out-of-home advertising services. The agency bundles its offerings into three monthly subscription packages (Blue Spark, Blue Engine, and Social Media Growth Blue) targeting brands seeking sustained digital presence and measurable growth.

Product overview

awam. is a B2C-focused creative and performance marketing agency based in Munich, Germany. The company operates as a unified service offering rather than a software platform, structured around two core pillars: creative strategy (Content Creation, Event, Web Design, Out-of-Home, and Creative Blue Studio) and performance marketing (Think Blue Performance and Social Media). Influencer Marketing bridges both pillars. Social Media services are delivered through three tiered packages — Blue Spark, Blue Engine, and Social Media Growth Blue — with escalating scope from 2,999 to 6,999 EUR/month. The agency is led by founder Wagner Morais and positions itself as a strategic partner for B2C brands seeking to combine creative excellence with measurable ROI. The company also publishes a Crew Blog for industry insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Creation

Quantifiable outcome

• 306% increase in customer Lifetime Value (LTV) for clients using Think Blue Performance™ methodology
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core.

• HubSpotcoreTechnology or Integrationawam. uses HubSpot CRM for customer relationship management, newsletter distribution, lead generation, form handling, and activity tracking. HubSpot is a core operational tool for the agency's marketing automation and CRM integration services offered to clients under the Think Blue Performance™ methodology.
• WebflowcoreTechnology or Integrationawam.'s website and all web properties are built and hosted on Webflow. The agency also offers web design services to clients, likely using Webflow as the primary development platform. Webflow serves as the agency's own website infrastructure and a tool recommended to clients for website creation.
• Google AnalyticscoreTechnology or Integrationawam. uses Google Analytics for website and marketing analytics. The agency leverages Google Analytics as part of its performance analytics and data-based optimization services offered to clients under the Think Blue Performance™ methodology.
• Meta (Facebook/Instagram)coreTechnology or Integrationawam. uses Meta Pixel (Facebook Pixel) on its website for conversion tracking and audience targeting. The agency manages Facebook and Instagram advertising campaigns for clients as part of its Social Ads and performance marketing services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scholz & Friends: German creative agency with offices in Berlin, Hamburg, and elsewhere, working with consumer brands on integrated creative and digital campaigns. Direct competitor for awam.'s target B2C client base.
• Kolle Rebbe: Hamburg creative agency (part of Serviceplan) focused on brand strategy, content, and social for ambitious consumer brands. Strongly comparable target customer and creative-services mix to awam.
• Grabarz & Partner: Hamburg independent creative agency known for integrated B2C campaigns with strong social and content components. Direct competitor for ambitious consumer-brand retainers comparable to awam.'s positioning.
• Jung von Matt: Hamburg-based creatively-led agency group with strong B2C brand work across social, content and digital. Closely comparable creative-excellence positioning to awam.'s 'Blue™ Thinking' philosophy, though with several hundred staff and global reach.
• Antoni (Antoni Communications): Berlin-based creative agency known for integrated brand and social work for consumer brands. Comparable B2C creative-led positioning and tier of clients (e.g., Mercedes-Benz, BMW).
• Achtung! (Achtung Agency): Hamburg-based creative and digital agency with strong consumer brand portfolio spanning content, social, influencer and digital activations. Closely comparable SMB-to-mid-market positioning and creative-led B2C focus.
• TLGG (formerly known as Torben, Lucie, Goliber & Go ...): Berlin-based digital-first agency specializing in social media strategy, content creation, and influencer marketing for German B2C brands. Nearly direct overlap with awam.'s content + social + influencer stack.

Broad incumbents

• DDB Germany (DDB Tribal): Düsseldorf-based creative network serving B2C brands across content, social and digital channels. Comparable service mix to awam. but at network scale and with deeper media buying infrastructure.
• Ogilvy Germany: Frankfurt/Hamburg-based office of global advertising network offering creative, social, performance and influencer at network scale. Overlaps with awam. on full-funnel B2C work but spans broader portfolio and geographies.
• Serviceplan Group: Munich-headquartered Europe's largest independent agency group offering creative, performance, influencer and media across all major channels. Directly comparable geography and service breadth to awam., but at vastly larger scale across many offices and brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/awamagency
• Instagraminstagram.com/awam.agency_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about awam.