Azul Marino

What Azul Marino does

Azul Marino Producciones S.L is a privately-held Spanish audiovisual and corporate event production agency headquartered at C/ Proción 7 in Madrid. Founded in 2003, the company delivers end-to-end event production for corporate clients, spanning venue scouting and scenography through to multicamera video production, post-production, and live streaming. Its core technology stack includes in-house chroma key studios, 3D design and simulation, LED walls, holographic and projection-mapping systems, 360-degree capture, and a live streaming platform with interactive tools such as chat, gamification, polls, and simultaneous translation.

The company operates as a single integrated service provider rather than splitting work across vendors. Its revenue is generated almost entirely through custom project-based fees — typically quoted per event scope — for work across corporate events, conferences, product launches, branded activations, podcasts ('Conversaciones que Importan'), and specialized healthcare workshops (notably the WDS sub-brand on health-sector digitalization). Named customers span pharmaceuticals (GSK, Quirón, Mundipharma, Santen, Galderma), insurance (Zurich, Amex Barceló), retail/consumer (Decathlon, WD-40, Intimissimi), logistics (Dachser), and public/nonprofit bodies (Sepie for Erasmus+ diffusion, Semfyc, Separ).

Go-to-market is sales-led and relationship-driven, with a five-step consultation process from needs analysis through delivery and feedback. Distribution is single-country (Spain, primarily Madrid), with marketing conducted through the website portfolio, LinkedIn, Instagram, TikTok, Facebook, X and email newsletters. The business has received EU Next GenerationEU funding through Spain's recovery plan to upgrade audiovisual and streaming capabilities, and is beginning to layer generative AI features into its live event offerings.

Name

Azul Marino

Legal name

AZUL MARINO PRODUCCIONES S.L

Website

https://azulmarino.tv

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Azul Marino Producciones is a Madrid-based, privately-held agency (founded 2003, ~17 staff) that designs and produces corporate events, audiovisual content, and live streaming for enterprise clients across pharmaceutical, insurance, retail and healthcare verticals in Spain.

Ownership category

akta.pro rank

Product category

Corporate Event Production Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYBPAFAGAB

Event Production & Technical Services (AV, Lighting, Staging)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYMPAGAOAI

Corporate Virtual Events (All-Hands, Town Halls, Product Launches)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Virtual & Hybrid Events

Keywords

• Corporate event production
• Audiovisual production services
• Live streaming services
• Post-production services
• Immersive event experiences

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Producción de Eventos: End-to-end corporate event design and production services including planning, audiovisual execution, and post-event support. Project-based fees typically negotiated per event scope.
2. Producción Audiovisual: Video production services including concept development, scriptwriting, professional recording, multicamera production, casting, location selection, and post-production editing with color correction and sound mixing.
3. Streaming y Emisiones en Directo: Live streaming services for events, conferences, webinars with real-time audience interaction tools. Custom branding and interactive features included.
4. Post-Producción: Video post-production services including editing, color correction, sound mixing, visual effects, subtitles, and translations for multilingual content.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Azul Marino designs, plans, and executes corporate events end-to-end, providing audiovisual production (multicamera video, chroma key studios), live streaming with interactive features, and post-production (editing, color correction, sound mixing, VFX). The company also produces immersive experiences using 3D projection mapping, LED walls, and holographic displays for enterprise clients in pharma, healthcare, insurance, retail, fashion, and logistics.

Product overview

Azul Marino is a corporate event production and audiovisual services company based in Madrid, Spain. The company operates as a single integrated service provider offering event production, audiovisual production, post-production, streaming, and specialized content creation. The core offering is Producción de Eventos (Event Production) for corporate events, complemented by Producción Audiovisual (Audiovisual Production) for video content creation, Post-Producción (Post-Production) for editing and effects, and Streaming services for live broadcasts. Additional specialized services include Meetings & Events, Stands design, Diseño y Simulación 3D (3D Design), immersive spaces, Motion Graphics, and Conversaciones que Importan (podcast production). The portfolio spans conferences, product launches, team-building events, healthcare workshops, and branded experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Producción de Eventos (Event Production) Full-service event production for corporate events, including localization, scenography, sound, lighting, projection, multicamera video, live streaming, 3D design simulation, audiovisual support, and post-event services. Target customers are enterprises seeking integrated event delivery.
• Producción Audiovisual (Audiovisual Production) Comprehensive audiovisual production covering concept development, scriptwriting, professional filming with multicamera setups, chroma key studio recording, casting, location scouting, and final delivery. Produces corporate videos, training videos, product launches, event recaps, motion graphics, and short-form content (píldoras, videobooks).
• Streaming (Live Streaming) Live streaming solutions with multicamera production, real-time chroma key, multiple speaker integration, satellite connections, custom branding, interactive tools (chat, gamification, polls, simultaneous translation), and audience reach analytics. Used for virtual events, conferences, webinars, and corporate presentations.
• Post-Producción (Post-Production) Post-production services including video editing, color correction, sound mixing, visual effects, subtitles, and translations for multilingual content. Delivers finished, polished audiovisual assets.
• Espacios Inmersivos (Immersive Spaces) Immersive event spaces using wall and floor projections, LED screens, geometric screen shapes, curved displays, and 3D holograms to transport attendees into interactive environments for corporate events and brand activations.
• Stands (Custom Stand Design and Production) Custom stand design and production for trade shows and events, creating personalized spaces reflecting brand essence, from conceptual design through installation, combining creativity, innovation, and functionality.
• Conversaciones que Importan (Podcast Production) Podcast production service transforming conversations, stories, and knowledge into engaging audio content formats for corporate clients.

Quantifiable outcome

• 500+ spectators at RevolutiOn Air event at Círculo de Bellas Artes

Named customers19 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• EU Next GenerationEU (Financiado por la Unión Europea)minorOthersAzul Marino received EU Next GenerationEU funding through Spain's Plan de Recuperación, Transformación y Resiliencia. This public funding supports digital transformation and recovery initiatives for small businesses affected by the pandemic, including investment in advanced audiovisual and streaming technology capabilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency producing events, activations, and content for enterprise brands. Comparable service offering across corporate events, AV production, and immersive experiences at a much larger scale.
• Production Resource Group (PRG): Global entertainment technology and production services company providing AV, lighting, and staging for live events. Comparable on the AV production and event technology layer; PRG is an established incumbent with much broader equipment and crew scale.
• MCI Group: Global events and association management firm offering corporate event production, AV, and streaming at enterprise scale. Comparable to Azul Marino on service mix (event production + content), but operates at significantly larger scale and across multiple geographies.
• Pico Group: Asia-headquartered total experiential marketing company producing events, exhibitions, and immersive brand experiences. Comparable on end-to-end event and AV production; significantly larger and more globally distributed than Azul Marino.
• George P. Johnson Experience Marketing: Global experiential marketing agency producing brand activations, immersive experiences, and corporate events for major enterprises. Comparable on immersive/experiential event production, but with deeper resources and broader geographic footprint than Azul Marino.

Emerging players

• Cvent: Event management and virtual/hybrid event technology platform increasingly used by corporate event organizers. Comparable as a competing channel for the streaming/virtual event portion of Azul Marino's offering, though Cvent is software-led versus Azul Marino's services-led model.
• Bizzabo: Event experience platform offering event registration, engagement, and hybrid event tools to enterprise marketers. Comparable as an emerging technology alternative for the streaming/virtual event portion of Azul Marino's offering, though software-led versus Azul Marino's production-led model.

Regional players

• Evenpro: Spanish corporate event and AV production agency serving enterprise clients across Spain. Closest geographic and service-line competitor to Azul Marino, operating at similar scale within the Spanish market.
• EventsCase: Spanish-headquartered event management software and virtual event platform serving the Iberian and European markets. Comparable on the virtual/hybrid event capability within the same Spanish-speaking geography, but offers a software product rather than full-service production.

Direct peers

• Sparks: Brand experience agency producing corporate events, exhibits, and immersive environments for enterprise clients. Comparable on immersive event production and AV integration; operates primarily in the US with a similar mid-sized agency profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/azulmarino-producciones
• LinkedInlinkedin.com/company/azulmarino-producciones
• Instagraminstagram.com/azulmarino_tv/?igshid=MzRlODBiNWFlZA%3D%3D
• TikToktiktok.com/@azulmarino_tv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azul Marino