Fleurop-Interflora (Schweiz) AG

What Fleurop-Interflora (Schweiz) AG does

Fleurop-Interflora (Schweiz) AG is a private Swiss stock corporation (AG) headquartered in Wangen b. Dübendorf and the Swiss national section of the global Interflora network. It operates Switzerland's largest dedicated flower-delivery platform, connecting 300+ local partner florist shops to a central internet-linked order-transmission infrastructure that enables same-day delivery (orders by 3pm Mon-Fri, 1pm Sat), 90-minute Express delivery in over 1,000 Swiss locations, and 30-minute Exact Time Delivery windows. The product catalogue spans fresh bouquets, arrangements, flower boxes, potted plants, orchids, and the branded Männerpflanze (plants for men) line, complemented by gift-sets bundling chocolates, wines, honey, and vouchers from partners such as Gottlieber Hüppen, Bee-Family, Albino Armani, Munz, Stoli, PKZ, and Rhaetian Railway. The business model blends unit-priced consumer e-commerce (fleurop.ch), an enterprise B2B platform (b2b.fleurop.ch) with Flower Mailing for 10–1,000+ recipient campaigns, Corporate Flowers branding, and weekly Flower Subscription, plus delivery fees (Express CHF 38, Exact Time CHF 15, international CHF 24), gift cards, and the MyFleurop loyalty programme. Distribution is multi-channel: D2C e-commerce, telephone ordering, the Interflora global network (40,000+ shops in 150+ countries), 120+ Männerpflanze retailers, and The BLOOMERY flagship store at Glatt shopping centre (9M+ annual visitors). The company's differentiators are the 300-shop same-day network, Swiss-grown provenance (Swiss Flowers collection since 2022), Fairtrade Max Havelaar roses (partner since 2003), a four-tier CO2 labeling system launched in 2025, and the Ask Flora AI chatbot for gift selection. Customer segments are primarily Swiss B2B corporates (recurring subscriptions, bulk gifting) and individual consumers for personal occasions — birthdays, weddings, sympathy, get-well, and seasonal celebrations.

Name

Fleurop-Interflora (Schweiz) AG

Legal name

Fleurop-Interflora (Schweiz) AG

Website

https://b2b.fleurop.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fleurop-Interflora (Schweiz) AG operates Switzerland's largest dedicated flower-delivery platform, connecting 300+ partner florists to a central order-transmission system serving consumer and corporate B2B gifting clients across Switzerland and 150+ countries via Interflora.

Ownership category

akta.pro rank

Product category

Floral Delivery and Gifting Services

NAICS

Florists (45931)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• Flower delivery services
• Floral gifting products
• Corporate gifting solutions
• Plant gift retail
• Interflora network

Headquarters

HQ city

Wangen b. Dübendorf

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Flowers & Plants): Sale of floral bouquets, arrangements, plants, gift sets, and specialty items (Männerpflanze, Fairtrade roses, Swiss flowers) to both B2C and B2B customers. Products are prepared by local partner florists near delivery location, ensuring freshness and quality. Price varies by size tier (minimum/standard/premium) and seasonal availability.
2. Delivery and Service Fees: FLEUROP service charge for order transmission and delivery included in product pricing for domestic orders; CHF 24.00 service charge for all orders outside Switzerland. Additional fees: Express delivery CHF 38.00, Exact Time Delivery CHF 15.00, self-collection CHF 8.00.
3. Corporate Services (B2B): Specialized B2B services including Flower Mailing (mass corporate gifting), Corporate Flowers (branded floral gifts), Flower Subscription (weekly office/reception deliveries), and procurement solutions. B2B customers receive 5% discount on flowers.
4. Gift Cards and Vouchers: Fleurop gift cards (physical and digital) and PDF vouchers, valid for 2 years after activation. Sold online and at partner florist shops across Switzerland.
5. Flower Subscription: Weekly or recurring deliveries of fresh flowers or plants to offices and reception areas, providing steady recurring revenue from corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Fleurop-Interflora (Schweiz) AG sells and delivers fresh flower bouquets, floral arrangements, potted plants, and gift sets through a network of 300+ Swiss partner florists and 40,000+ international Interflora partners. Customers order via consumer website (fleurop.ch), B2B portal (b2b.fleurop.ch), telephone, or The BLOOMERY flagship store, with same-day, 90-minute Express, 30-minute Exact Time, and international delivery options. The offering includes specialized B2B services (Flower Mailing, Corporate Flowers branding, Flower Subscription), the Männerpflanze plant sub-brand, and gift-set pairings with partners such as Bee-Family, Gottlieber Hüppen, Munz, Stoli, and Albino Armani.

Product overview

Fleurop-Interflora (Schweiz) AG operates a flower and plant gifting platform with a network of over 300 partner florists in Switzerland and 40,000 worldwide across 150+ countries. The core offering consists of fresh flower bouquets, arrangements, potted plants, and the branded 'Männerpflanze' plant line. The platform offers modular add-on services including Corporate Flowers (customized business gifting), Flower Mailing (bulk gifting for events), Flower Subscription (recurring deliveries), Fleurop Express (90-minute delivery), and Exact Time Delivery. A standout innovation is 'Flora,' an AI-powered florist chatbot that helps customers find gifts and configure subscriptions. The B2B division provides dedicated corporate accounts with individual billing, 5% flower discounts, and specialized services including bulk flower mailing and branded corporate flower programs. The company also operates 'The BLOOMERY' flagship store at Glatt center and holds quality certifications including Swiss Online Garantie and Trust Ecommerce Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Männerpflanze: Plants for men - uncomplicated, easy-to-care-for plants with individual names and character traits, marketed with a tagline 'Grow a plant, grow as a man.' Launched in 2018.
• MyFleurop
• Fleurop Corporate Services

Products and services

• Flower Bouquets Fresh flower bouquets composed by local Fleurop partner florists, available in multiple styles, sizes (minimum, standard, premium), and price categories including seasonal selections.
• Meadow Bouquets Natural wildflower bouquets featuring seasonal meadow flowers in an organic, rustic style, launched as a new category in 2025.
• Roses Rose bouquets including Fairtrade Max Havelaar certified roses available via parcel shipping, ensuring ethical sourcing.
• Flower Arrangements Professional floral arrangements designed for various occasions including receptions and corporate events.
• Männerpflanze (Plants for Men) Sub-brand of easy-care plants with male names and individual personality traits, marketed as stylish gifts. Available online and at over 120 retailers in Switzerland.
• Corporate Flowers B2B service customizing flower greetings according to company Corporate Identity, including flowers in corporate colors, bouquets with logos, or arrangements with product samples.
• Flower Mailing Bulk flower gifting service for corporate clients enabling delivery of identical floral gifts to multiple recipients (10, 100, or 1,000+) on a specified date with personalized cards and attachments.
• Flower Subscription Recurring weekly flower delivery service providing fresh flowers or plants to business reception areas or offices.
• Fleurop Express (90-minute delivery) Express delivery service guaranteeing flower delivery within 90 minutes of order receipt, available in over 1,000 locations in Switzerland. Costs CHF 38.00.
• Exact Time Delivery Time-specific delivery service allowing customers to choose a 30-minute delivery window. Available in over 1,000 Swiss locations for CHF 15.00 extra charge.
• Fleurop Gift Vouchers (digital & traditional) Digital and traditional gift vouchers sold online and at partner florist shops across Switzerland, valid for two years after activation.
• The BLOOMERY Flagship Store Fleurop's flagship retail store at the Glatt shopping centre near Wallisellen, featuring industrial minimalist design, curated plant and flower accessories, dried flowers, and Männerpflanze products; serves as a model store to test products and gather customer insights.

Quantifiable outcome

• Express delivery within 90 minutes in over 1,000 Swiss locations
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Interflora (Global Network)coreChannel Partner/ Reseller/ DistributorFleurop-Interflora (Schweiz) AG is part of the global Interflora network, which comprises 40,000+ partner florist shops in over 150 countries. This partnership enables Fleurop to transmit international orders and deliver flowers globally within hours, while providing international customers access to Swiss deliveries through the Fleurop network.
• Albino Armani (Wines & Prosecco)minorOthersAlbino Armani is a wine and Prosecco producer whose products (Ripasso DOC, Prosecco DOC, Amarone DOCG) are featured as gift-set add-ons with flower bouquets, arrangements, and Männerpflanze products. Sustainability collaboration also exists between national Fleurop sections and Albino Armani.
• Bee-Family (Honey)minorOthersSince 2016, Fleurop has partnered with Bee-Family, a Swiss honey producer. Bee-Family honey gift sets (6 varieties: sunflower, Swiss blossom, Swiss forest, phacelia, lime blossom, lavender) are bundled with floral products and men's plants. Bee-Family is committed to preserving healthy bee breeds in unspoiled natural regions.
• Gottlieber Hüppen (Chocolate Wafers)minorOthersGottlieber Hüppen, a Swiss chocolate wafer brand, provides gift-set add-ons (cocoa almonds, wafer specials) bundled with flower arrangements and men's plants. Featured products include Gottlieber Hüppen 'For You', 'With Love', and 'Special Edition for Fleurop'.
• Munz (Chocolate)minorOthersMunz, a Swiss chocolate brand, provides chocolate bars ('Heart', 'Happy Birthday') as gift-set add-ons with flower bouquets, meadow bouquets, and men's plants.
• Stoli - Unique NutsminorOthersStoli produces a deluxe nut mix with sea salt ('Fleurop Edition') for inclusion in flower gift sets. The Stoli nuts (175g mix of walnuts, almonds, cashews, hazelnuts, and pecans) are offered as a business gift option. Also featured in Herb Box bundles.
• Rhaetian Railway (RhB)minorOthersSpecial co-branded product collaboration where gift cards/vouchers for Rhaetian Railway (CHF 25.-) are bundled with men's plants (e.g., Freddy Echeveria set), offering combined floral and Swiss railway experiences.
• PKZ (Fashion Gift Card)minorOthersPKZ gift cards (CHF 50.-) are bundled with flower bouquets (e.g., 'New Romance' bouquet with PKZ CHF 50 gift card for CHF 172.00), enabling combined floral and fashion gifting.
• Max Havelaar (Fairtrade)minorOthersSince 2003, Fleurop has partnered with Max Havelaar (Fairtrade Switzerland) to offer Fairtrade Max Havelaar roses, committing to ecological and social sustainability in rose cultivation. These roses are available via parcel shipping.
• Handelsverband (Swiss Retail Association)minorOthersFleurop is a member of Handelsverband (Swiss Retail Association), the trade association representing Swiss retailers' interests.
• SWA-ASA (Swiss Watchmaking Industry Association)minorOthersSWA-ASA membership displayed on the Fleurop website, indicating membership in the Swiss watch industry business association.
• FRZ Flughafenregion Zürich (Zurich Airport Region)minorOthersFRZ (Flughafenregion Zürich) membership displayed on the Fleurop website, indicating partnership with the Zurich Airport Region business association.

Scale indicators7 records

Recent moves7 records

Expansion highlights10 records

Emerging players

• Farmgirl Flowers: US direct-to-consumer flower brand with sustainable sourcing narrative and digitally native brand. Comparable emerging disruptor pursuing the same premium/occasion-gifting segment that Fleurop's Premium and Swiss Flowers collections target.
• Flowerbx: European luxury online flower delivery brand specializing in single-varietal, designer-grade arrangements. Comparable to Fleurop's Premium Collection and gift-set positioning, and competes for upmarket Swiss and European gifting occasions.
• The Bouqs Company: US farm-to-door flower delivery brand with subscription model and direct sourcing. Comparable emerging competitor challenging traditional florist-broker models like Fleurop's through digitally native customer experience.
• Bloom & Wild: UK-founded digital-native flower delivery brand with letterbox flowers, subscriptions, and a modern UX. An emerging disruptor whose farm-direct, vertically integrated model competes for the same Swiss and European gifting occasions.

Direct peers

• Teleflora: US florist network operating an equivalent local-florist-fulfillment model with same-day delivery and brand-endorsed partner shops. Directly comparable to Fleurop in network structure, occasion-gifting focus, and intermediated local fulfillment.
• FloraQueen: European online flower delivery platform serving 100+ countries through partner florists. Directly comparable to Fleurop in cross-border B2C floral e-commerce and same-day international delivery claims.
• Euroflorist: European online flower delivery platform aggregating local florists across multiple countries. Comparable to Fleurop in cross-border floral e-commerce, partner-florist model, and corporate gifting offerings.
• Aquarelle: French online flower delivery brand with multi-country European delivery via partner florists. Comparable to Fleurop in continental European flower e-commerce, gift-set bundling, and corporate gifting services.
• Interflora (Global Network): The global umbrella organization of which Fleurop-Interflora (Schweiz) AG is the Swiss national section. Comparable because Interflora operates the same florist-network-plus-cross-border-order-transmission model that Fleurop uses for its international delivery capability.

Broad incumbents

• 1-800-Flowers.com: Large US-based multi-brand gift and floral retailer (also parent of Teleflora). Broad incumbent with overlapping product categories (flowers, plants, gift sets) and corporate gifting capabilities, though operating at much wider portfolio scale than Fleurop.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCI1ZUM261Jzr3n6F3MiKXXQ
• Facebookfacebook.com/fleuropschweiz
• LinkedInlinkedin.com/company/fleurop-schweiz
• Instagraminstagram.com/fleurop.ch
• TikToktiktok.com/@fleurop.ch

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleurop-Interflora (Schweiz) AG