RSLT

TV and CTV Attribution Analyticsrslt.io

Company typePrivate
Founded2018
HeadquartersNew York, United States
Headcount1–10
GTM typeB2B
OfferingSoftware

What RSLT does

RSLT is a New York-based B2B SaaS company, founded in 2018, that operates a privacy-first TV and cross-channel advertising attribution platform. Its core thesis is that incremental lift from linear and streaming TV can be measured without pixels, IP addresses, or any personally identifiable information, using AI and machine learning models trained on first-party client data and a proprietary "RSLT Stack" of daily-level external factors (weather, mortgage rates, macro-economic indicators) collected from public sources going back two years. The platform is delivered as four product modules — RSLT TV (TV/CTV attribution), RSLT Podcast (podcast air-check and attribution), RSLT MMM (marketing mix modeling), and RSLT MTA (multi-touch attribution) — that share a common attribution engine.

The company sells exclusively through enterprise field sales with quote-based annual subscriptions, targeting major and mid-sized media agencies and brand advertisers in the United States and internationally. Named customers include TFA, Barkley, d2h, UNIMED, and Tranzact, with use cases spanning TV campaign optimization, podcast measurement, and marketing mix modeling. RSLT has analyzed more than 800,000 TV and radio commercials and reports an average 37% decrease in Cost Per Web Visit among customers. The firm is privately held, has 1-10 employees per its firmographic profile, has no disclosed funding rounds, and operates without a parent company or publicly known institutional investors.

RSLT firmographics

Firmographics

Name: RSLT
Website: https://rslt.io
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

RSLT industry classification

Industry

Product category: TV and CTV Attribution Analytics
NAICS: Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)
SIC: Services-Advertising (7310)
akta.pro primary industry: Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)
akta.pro secondary industries: Podcast Analytics, Measurement & Attribution Platforms (MPAIADAL), Podcast Measurement, Attribution & Audience Insights (MPACADAI), Radio Audience Measurement & Analytics (Ratings, Attribution) (MPAIAEAK)

Keywords

TV attribution analytics
CTV measurement platform
Marketing mix modeling
Multi-touch attribution
Podcast ad measurement

Where RSLT is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Markets served

RSLT business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

TV & CTV Attribution Platform: SaaS-based TV attribution measurement platform providing granular insights into effectiveness of traditional TV, Radio, and streaming ads. Delivered as a subscription or service offering to media agencies and brands.
Podcast Attribution Solution: Always-on podcast ad measurement solution evaluating the success of podcast marketing campaigns with air check verification, performance analysis, and fatigue tracking.
Marketing Mix Modeling (MMM): Data-driven marketing analytics service that delivers actionable recommendations and forecasts to optimize strategy, boost revenue, and maximize sales through sophisticated statistical methodology.
Multi-Touch Attribution (MTA): Platform enabling visibility into the entire path to purchase across digital, TV, social, paid search and more, with insights on optimal ad frequency, incremental revenue, and lifetime value.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise quote-based pricing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

RSLT product offering

Product offering

Core offering

RSLT is an AI and machine learning-based advertising measurement platform that quantifies the incremental impact of TV, streaming, radio, and podcast ads without relying on pixels, IP addresses, or PII. It delivers four product modules—RSLT TV, RSLT Podcast, RSLT MMM (Marketing Mix Modeling), and RSLT MTA (Multi-Touch Attribution)—that combine first-party data with the proprietary RSLT Stack of external factors to provide privacy-compliant attribution, ad-fatigue prediction, and budget optimization for media agencies and brand advertisers.

Product overview

RSLT is a multi-module TV attribution and advertising measurement platform. The core portfolio consists of four distinct products: RSLT TV (TV and CTV attribution), RSLT Podcast (podcast ad measurement), RSLT MMM (Marketing Mix Modeling), and RSLT MTA (Multi-Touch Attribution). These products share a common foundation of AI and machine learning, using first-party data only (no pixels, IP addresses, or PII) to deliver privacy-compliant insights across linear TV, streaming, radio, and digital advertising channels. The products are designed to work together to provide advertisers with comprehensive campaign measurement from attribution through to budget optimization.

Differentiator

Problem solved

Functional benefit

Brands

RSLT TV: TV and CTV attribution solution for measuring traditional TV, Radio, and streaming ad effectiveness without pixels or IP addresses.
RSLT Podcast
RSLT MMM
RSLT MTA

Products and services

RSLT TV

Quantifiable outcome

Average 37% decrease in Cost Per Web Visit
+1 more outcomes

Companies that use RSLT

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles3 records

RSLT technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

RSLT partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

RSLT competitors and assessment

Company assessment

Direct peers

Innovid: Innovid delivers independent CTV ad measurement, attribution, and creative analysis to brands and agencies, making it a direct comparable in the privacy-forward TV/CTV attribution space.
Marketing Evolution: Marketing Evolution provides people-based marketing measurement and MMM solutions that connect advertising to business outcomes — comparable to RSLT's measurement and budget optimization offerings.
Analytic Partners: Analytic Partners is a leading commercial analytics and Marketing Mix Modeling (MMM) provider for enterprise advertisers — directly comparable to RSLT MMM's value proposition of cross-channel ROI optimization.
Podscribe: Podscribe specializes in podcast ad attribution and analytics, offering air-check verification and performance measurement — overlapping directly with RSLT's Podcast product.
VideoAmp: VideoAmp provides cross-platform TV measurement and currency-grade analytics spanning linear, CTV, and digital, serving media agencies and advertisers — overlapping head-to-head with RSLT's TV attribution proposition.
iSpot.tv: iSpot.tv is a cross-platform TV and CTV attribution and measurement company offering real-time ad performance, creative assessment, and competitive intelligence for media agencies and brands — directly comparable to RSLT's RSLT TV offering.

Broad incumbents

Nielsen: Nielsen is the incumbent cross-media measurement leader with Nielsen ONE spanning linear, CTV, and digital audiences — operates broadly across the same measurement category that RSLT targets but with a much broader portfolio.
Kantar Millward Brown: Kantar provides brand and ad effectiveness measurement including Link and cross-platform analytics for advertisers — a broader incumbent with overlapping brand-measurement capabilities to RSLT.
Comscore: Comscore is a long-standing cross-platform audience measurement and analytics provider for TV, digital, and CTV — a broader incumbent with overlapping capabilities to RSLT's audience measurement focus.

Emerging players

Realeyes: Realeyes offers AI-based attention and creative-effectiveness measurement for video ads across TV, CTV, and digital — an emerging player addressing adjacent creative-effectiveness needs that complement RSLT's attribution strengths.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

RSLT financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RSLT leadership team

Management profile

Number of profiles

Profiles1 record

RSLT funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RSLT M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSLT

What does RSLT do?

Is RSLT a public or private company?

RSLT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was RSLT founded?

RSLT was founded in 2018. It employs 1 to 10 people.

Where is RSLT based?

RSLT is headquartered in New York, United States, in the North America region.

How does RSLT make money?

Four revenue lines are on record. TV & CTV Attribution Platform is the primary driver. The others are podcast Attribution Solution, marketing Mix Modeling (MMM) and multi-Touch Attribution (MTA).

Who are RSLT's main competitors?

Direct peers on record are Innovid, Marketing Evolution, Analytic Partners, Podscribe, VideoAmp and iSpot.tv. Broad incumbents are Nielsen, Kantar Millward Brown and Comscore. Realeyes is listed as an emerging player.

Does RSLT have an API?

No public API is recorded for RSLT.

What industry is RSLT in?

RSLT's product category is TV and CTV Attribution Analytics. Its primary akta.pro industry code is MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights), with a secondary code of MPAIADAL, Podcast Analytics, Measurement & Attribution Platforms. Its NAICS code is 541910 and its SIC code is 7310.