B4 Group

What B4 Group does

B4 Group is an Italian technology group headquartered in Milan, founded in 2017, that positions itself as a hyperautomation provider for large enterprises. The group operates through holding company BE FOR SRL and three subsidiaries: B4Service SRL (an innovative SME focused on consulting and implementation), B4Tech SRL (an innovative startup that develops proprietary digital ecosystems), and B4 Real Estate SRL. Core offerings are built around an integrated hyperautomation stack combining Artificial Intelligence, Machine Learning, Robotic Process Automation, Internet of Things, Big Data analytics, Business Process Management, Augmented/Virtual Reality, Computer Vision, Speech Analytics, and Conversational AI. Six proprietary digital ecosystems target specific vertical use cases: B.SMART 4.0 (predictive maintenance), AI4WAREHOUSE (logistics), AI4INSIGHT (analytics and recommendations), AI4MOBILITY (urban transport), Digital Health 4.0 (healthcare), and Smart Retail (phygital commerce).

The company monetizes primarily through enterprise B2B consulting engagements, project-based implementation of its proprietary ecosystems, and post-implementation Customer Success Management services on a custom-quote basis with no public pricing. Go-to-market relies on direct field sales, open-innovation programmes (ELIS Open Italy, Italtel Innovation Game, Fincantieri EveryDEI), event participation (SMAU 2024, SMAU London 2025, Politecnico di Milano), and partnerships with system integrators such as WebRatio. The customer base includes large Italian and multinational corporations across pharmaceuticals (Novartis, Chiesi, Comifar, ADL Farmaceutici), railway and infrastructure (Trenord, RFI, Italferr, Mercitalia Rail, Gruppo FS), telecommunications (TIM, Cellnex, Sirti, Italtel), postal/logistics (Poste Italiane, Lactalis Italia), and consumer (Louis Vuitton, Mercedes, Amplifon, Ricoh). As of the latest available data the company has 10 employees, is ISO 14001 certified, holds an ESG certification for B4Tech, and has disclosed only one funding instrument — a €173,590.26 regional grant from Regione Lombardia FESR 2021-2027 for B.SMART 4.0.

Name

B4 Group

Legal name

B4Service Srl

Website

https://b4-group.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

B4 Group is an Italian hyperautomation provider founded in 2017 and headquartered in Milan, offering consulting services and six proprietary AI-driven digital ecosystems (B.SMART 4.0, AI4WAREHOUSE, AI4INSIGHT, AI4MOBILITY, Digital Health 4.0, Smart Retail) to large enterprise clients across Italy.

Ownership category

akta.pro rank

Product category

Hyperautomation Software and Digital Transformation Services

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

akta.pro secondary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• Hyperautomation solutions
• Robotic process automation
• Business process management
• Predictive maintenance software
• Enterprise digital transformation

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hyperautomation Consulting and Implementation Services: B2B professional services revenue derived from consulting engagements, process discovery, assessment, and implementation of hyperautomation projects. Projects are classified by ROI tiers (Class A: <6 months payback, Class B: 6-12 months, Class C: 12-24 months) and include Quick Wins and structural consolidation phases.
2. Proprietary Software Platforms and Ecosystems: Revenue from proprietary digital ecosystems (AI4MOBILITY, AI4INSIGHT, AI4WAREHOUSE, B.SMART 4.0, DIGITAL HEALTH 4.0, SMART RETAIL) sold as integrated solutions alongside consulting services. Platforms are sold as part of comprehensive transformation projects, typically enterprise contracts.
3. Customer Success Management: Post-implementation support services ensuring clients maximize ROI from adopted technologies. Includes training, ongoing optimization, KPI monitoring, and proactive support to guarantee measurable business outcomes.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

B4 Group sells hyperautomation consulting services and proprietary digital ecosystem software platforms to large enterprise clients. Its core products are six vertical-specific ecosystems (B.SMART 4.0, AI4WAREHOUSE, AI4INSIGHT, AI4MOBILITY, Digital Health 4.0, Smart Retail) that combine AI, RPA, IoT, Big Data, and AR/VR to automate business processes, plus three service pillars: Process Discovery assessment, Hyperautomation Technologies implementation, and Customer Success Management.

Product overview

B4 Group operates as 'The Digital Enabler Company' through two main operating companies: B4Service (innovative SME focused on hyperautomation consulting and implementation) and B4Tech (innovative startup developing digital ecosystems). The product portfolio centers on six named digital ecosystems built on hyperautomation: B.SMART 4.0 for predictive maintenance and remote technical support; AI4WAREHOUSE for logistics and warehouse optimization; AI4INSIGHT for data analytics and personalized recommendations; AI4MOBILITY for urban and transport mobility optimization; Digital Health 4.0 for digital healthcare; and Smart Retail for phygital retail experiences. These are supported by three service pillars: Process Discovery (identification of improvement areas), Hyperautomation Technologies (technology implementation), and Customer Success Management (ongoing value optimization). The group also includes B4 Real Estate for property innovation.

Differentiator

Problem solved

Functional benefit

Brands

• AI4MOBILITY: Digital ecosystem for optimization of urban and extra-urban mobility processes using Event Data Driven planning models, predictive analytics, and hyperautomation technologies.
• AI4INSIGHT
• AI4WAREHOUSE
• DIGITAL HEALTH 4.0
• SMART RETAIL
• B.SMART 4.0

Products and services

• B.SMART 4.0 Ecosystem for virtual technical assistance and predictive maintenance based on IoT, Big Data and AI for industrial and field service sectors. Features real-time control room, predictive AI/ML, smart activity dispatching, ticketing CRM, knowledge base, next best action, booking app, AI chatbot, and AR on-field support.
• AI4WAREHOUSE Ecosystem combining AI, IoT, Big Data and intelligent automation to optimize logistics and warehouse management processes, featuring Digital Twin of the warehouse, real-time inventory monitoring via RFID, predictive and prescriptive analytics, RPA for automation, and interactive dashboards.
• AI4INSIGHT Ecosystem that collects, analyzes and transforms structured and unstructured data into useful insights, sentiment analysis and personalized recommendations, supporting strategic and operational decision-making with integrations to CRM, email, social media, RPA tools, Azure, Google Cloud, and Data Lake.
• AI4MOBILITY Ecosystem for optimizing urban mobility and long-distance transport using Event Data Driven planning models, predictive and prescriptive analytics, Dynamic Booking & Planning, BPM Orchestrator, API & RPA tools, IoT smart sensors, and a Data Lake for real-time data management.
• Digital Health 4.0 Digital healthcare platform using hyperautomation, AI, chatbots, and AR/VR to digitize healthcare assistance processes, featuring wearable devices for biometric data, omnichannel conversational AI, AI & ML for diagnostics, Big Data for predictive models, AR/VR for telemedicine, and biometric MFA authentication.
• Smart Retail Phygital retail ecosystem integrating physical and digital channels using omnichannel AI, computer vision, AR/VR, dynamic booking, e-commerce, digital payments, Big Data, BPM orchestrator, RPA, and in-store RTLS georeferencing.
• Cyclo Safe Alert Cycling urban safety innovation project integrating smart sensors, micro-cameras, AI and Computer Vision algorithms to detect risk situations and support cyclists in real time.
• Process Discovery Strategic methodology to identify areas with the greatest potential for productivity improvement and customer experience enhancement, through pre-assessment and business due diligence, with interventions classified into ROI tiers (Class A, B, C).
• Hyperautomation Technologies Implementation Application of the most innovative hyperautomation technologies to make business processes highly performant, scalable, predictive and efficient, combining RPA, AI, augmented analytics and process mining for enterprise digital transformation.
• Customer Success Management Strategic approach to accompany companies throughout the technology lifecycle, ensuring every investment translates into concrete results, continuous value and measurable impact through training, ongoing optimization, KPI monitoring, and proactive support.

Quantifiable outcome

• Up to 30% reduction in operating costs through hyperautomation adoption (per Gartner benchmark cited by B4 Group)
• +3 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability16 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Engitel S.p.A.coreStrategic or Co-development Partner · 1 November 2025B4 Group is an active contributor to the 'AI vs Cancer' project, which is led by Engitel S.p.A. The project uses predictive algorithms and machine learning for early detection of oncological complications and to support patient care pathways. B4 Group's contribution demonstrates expertise in AI applied to healthcare, as featured by EconomyUp – Nextwork360.
• ItaltelminorStrategic or Co-development Partner · 1 July 2025B4 Group was selected to advance to Phase 3 of The Innovation Game — Italtel's co-innovation programme designed to transform project ideas into concrete solutions through direct collaboration between Italtel's internal teams and selected startups. B4 Group proposed applying hyperautomation and AI technologies to support TAC & Ops Engineers.
• Politecnico di Milano – Osservatori Digital InnovationminorStrategic or Co-development Partner · 1 April 2025B4Tech participated in the Startup Pitch Workshop at Startup Thinking, organized by the Politecnico di Milano's Osservatori Digital Innovation. CEO Antonio Crinieri presented the company's vision on Hyperautomation and solutions for corporate digital transformation. An exclusive tour of Linate Airport was included, facilitated by SEA, indicating connections within the broader innovation ecosystem.
• SMAU and ITA – Italian Trade AgencyminorGTM or Marketing Partner · 1 March 2025B4Tech was selected by SMAU and ITA – Italian Trade Agency to participate in SMAU London 2025, an event connecting Italian innovation with international investors and companies. This provided a platform to present AI, hyperautomation, and digital transformation solutions to a global audience.
• FincantiericoreStrategic or Co-development Partner · 1 February 2025B4Tech collaborated with Fincantieri on the EveryDEI programme, developing Step2connect — a Web App facilitating social integration across diverse cultures. Additionally, B4Tech was awarded alongside Fincantieri at Open Italy 2025 for open innovation impact, indicating an ongoing co-development relationship focused on digital transformation in the maritime sector.
• ELIS Innovation HubcoreStrategic or Co-development Partner · 1 February 2025B4Tech participates in the Open Italy ecosystem of ELIS Innovation Hub, which connects innovative startups with large enterprise partners. Through this programme, B4Tech developed the Parcel Mapping project with Poste Italiane (winning the Impact Award) and collaborated with Mercitalia Rail, Italferr, and Fincantieri. The partnership has generated multiple award recognitions and ongoing project collaborations.
• WebRatiocoreImplementation/ SI/ Consulting Partner · 1 June 2024B4 Group and WebRatio co-hosted a webinar on hyperautomation focused on the RPA and BPA case of success with client Ricoh. The collaboration demonstrates joint go-to-market capability, with WebRatio's technology complemented by B4 Group's hyperautomation implementation expertise. The partnership has produced documented client outcomes.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• UiPath: Global leader in RPA and hyperautomation software, offering an end-to-end platform that combines RPA, AI, process mining and analytics to automate business processes. Directly comparable to B4 Group's hyperautomation/RPA stack and target enterprise buyer.
• Automation Anywhere: Provider of an RPA + AI hyperautomation platform aimed at enterprise process automation, with a similar consulting/implementation motion around process discovery and ROI-driven deployment as B4 Group.
• Celonis: Process mining and execution platform that anchors hyperautomation programs, very comparable to B4 Group's Process Discovery-first methodology and AI/data-driven improvement motion.
• Blue Prism: Enterprise RPA platform vendor combining intelligent automation, process mining and analytics; directly comparable to B4 Group's process automation layer (RPA + AI + analytics).
• WebRatio: Italian low-code/BPA platform vendor with whom B4 Group co-markets RPA/BPA implementations (joint Ricoh webinar). Comparable low-code + automation stack and Italian enterprise GTM.

Broad incumbents

• Engineering Ingegneria Informatica: Large Italian IT services and digital transformation group operating across finance, public sector and industry. Competes for the same Italian enterprise digital transformation and automation deals as B4 Group.
• Reply: Italian-listed IT consulting and systems integration group with strong practices in digital transformation, AI and process automation. Comparable on enterprise transformation GTM in Italy.
• Microsoft Power Automate: Microsoft's low-code/RPA/AI automation platform embedded in the Microsoft 365 and Azure ecosystem. A broad incumbent that competes for the same hyperautomation budget that B4 Group targets.

Regional players

• Tinexta InfoCert: Italian digital trust, cybersecurity and digital transformation solutions provider serving enterprises and regulated industries. Comparable on Italian enterprise digital transformation scope and B2B focus.

Emerging players

• WorkFusion: AI-driven RPA and document automation vendor for financial services and regulated industries, overlapping with B4 Group's enterprise automation and document/process-heavy use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GruppoB4
• LinkedInlinkedin.com/company/gruppo-b4

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B4 Group