Bagoy's Florist & Home

What Bagoy's Florist & Home does

Bagoy's Florist & Home is a family-run retail florist founded in 1922 and headquartered in Anchorage, Alaska, operating from a single storefront at 8250 Homer Drive. The company designs and delivers fresh-cut flower arrangements, potted plants, and complementary gift items (balloons, plush, chocolates, wine, candles, gift baskets) to consumers and enterprises across Southcentral Alaska, including Anchorage, Eagle River, Joint Base Elmendorf Richardson, Chugiak, Peter's Creek, and Girdwood. Beyond retail, it operates dedicated service lines for weddings and events, corporate/business accounts, and funeral/sympathy arrangements (including the Flower Fields Memorial Collection and Misty Meadows Memorial Collection). Named institutional customers include Alaska Native Medical Center, Alaska Regional Hospital, Providence Hospital, Anchorage Funeral Home, Cook Inlet Funeral Home, Alyeska Resort, and several Anchorage-area churches and senior living facilities. The company has been repeatedly voted Best Florist in Alaska by Anchorage Daily News, Alaska Business Monthly, and The Press readers.

The business runs on the FlowerManager e-commerce platform by Gravity Free, which provides ZIP code-based catalog personalization (showing only arrangements deliverable to a given address), account management, shopping cart, subscription, and gift card functionality. The site also supports phone orders and in-store pickup. Bagoy's differentiates on supply chain by purchasing directly from tropical flower growers — making it the only Alaska florist doing so — and by sourcing seasonal blooms from local Alaskan farmers during the summer growing season. Revenue mechanics span one-time retail flower and gift sales, custom wedding design (professional services), recurring corporate plant and flower programs, and specialized funeral/sympathy arrangements, with retail prices ranging from roughly $50 for entry-level wrapped flowers to over $2,500 for luxury designer pieces and full memorial collections.

The company is privately held with no institutional investors, no parent company, and no disclosed funding activity. Headcount is reported at 7 employees, and the firm has remained a single-location independent operator for over 100 years. A Petal Rewards loyalty program and active presence on Facebook, Twitter, Instagram, and Pinterest support customer retention and top-of-funnel awareness. The business leverages nationwide florist partner networks to fulfill orders outside its local service area, extending reach without capital-intensive geographic expansion.

Name

Bagoy's Florist & Home

Legal name

Bagoy's Florist & Home

Website

https://bagoys.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1–10 employees

Short description

Bagoy's Florist & Home is a family-run Anchorage, Alaska florist founded in 1922 that designs and delivers fresh flower arrangements, plants, and gift items to consumers, weddings, corporate clients, and funeral homes across Southcentral Alaska via a single storefront and e-commerce platform.

Ownership category

akta.pro rank

Product category

Retail Florist

NAICS

Florists (45931)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Fresh flower arrangements
• Floral delivery services
• Wedding floral design
• Sympathy arrangements
• Potted plants retail

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Flower Sales: One-time sale of fresh-cut flower arrangements, plants, and gift items through e-commerce and retail store
2. Wedding & Event Services: Custom floral design services for weddings and events
3. Corporate Business Services: Business floral services for corporate clients
4. Funeral & Sympathy Arrangements: Specialized sympathy and funeral floral arrangements including casket sprays, wreaths, and standing sprays

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Bagoy's Florist & Home is a family-run Anchorage, Alaska florist established in 1922 that designs and sells hand-arranged fresh-cut flower arrangements (roses, tulips, sunflowers, tropicals, peonies), potted plants, and complementary gift items, providing same-day local delivery across Southcentral Alaska and nationwide delivery via partner florists. The company also provides custom floral design services for weddings, corporate accounts, and sympathy/funeral occasions.

Product overview

Bagoy's Florist & Home is a family-run Anchorage, Alaska florist established in 1922 offering a comprehensive floral retail operation. The company provides hand-designed fresh cut flower arrangements as its core product, with specialty collections including tropical flowers, tulips, sunflowers, roses, and seasonal summer blooms. The business operates dedicated sympathy and funeral product lines including the Flower Fields Memorial Collection and Misty Meadows Memorial Collection, offering wreaths, sprays, casket sprays, heart wreaths, crosses, and urn arrangements. Additional offerings include potted plants, gift items (balloons, plush, chocolates, wine), wedding and event floral design services, corporate business services, and a customer rewards program. All products feature same-day delivery to Anchorage, Eagle River, Chugiak, Joint Base Elmendorf Richardson, and surrounding Alaska areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Cut Flower Arrangements Hand-designed fresh-cut floral arrangements featuring seasonal and year-round blooms (roses, tulips, sunflowers, tropical flowers, lilies, peonies, orchids, carnations, gerbera daisies) available for same-day delivery across Anchorage, Eagle River, JBER, Chugiak, Peter's Creek, and Girdwood.
• Tropical Flowers Dramatic fresh-cut tropical flowers including birds of paradise, orchids, anthuriums, protea, ginger, and lush tropical foliage shipped direct to Anchorage from growers.
• Tulips Fresh tulip arrangements sourced year-round from Holland and California, available in multiple colors and varieties including Dutch Darlings, Sky Dancer, and Isabella arrangements.
• Sunflowers Bold sunflower arrangements featuring various varieties including yellow, burgundy, and multi-colored sunflowers, combined with complementary blooms for flower delivery.
• Roses Premium rose arrangements including Ecuadorian roses, red roses, pink roses, and mixed rose bouquets featuring long stems and abundant petals.
• Plants Potted plants including bromeliad gardens, flowering plants, and green plants for home and office delivery in the Anchorage area.
• Madison (Signature Centerpiece) Eclectic signature centerpiece arrangement featuring colorful dendrobium orchids, Casa Blanca lilies, roses, carnations, and sunflowers, named after the owner's youngest daughter.
• Flower Fields Sympathy Collection Curated funeral and sympathy floral arrangements including wreaths, sprays, casket sprays, heart wreaths, crosses, urn arrangements, and photo floral memorials featuring lilies, carnations, and roses.
• Misty Meadows Memorial Collection Peaceful memorial collection featuring lilies, carnations, and roses with misty floral scents for honoring loved ones, available in various arrangements, urn designs, and sympathy sprays.
• Summer Flowers Bold summer flower arrangements featuring sunflowers, delphinium, daisies, peonies, roses, and seasonal Alaska-grown flowers available mid-July through mid-September.
• Wedding Flowers & Events Full-service wedding and event floral design including bridal bouquets, ceremony arrangements, reception centerpieces, and boutonnieres with custom design consultations.
• Corporate Flowers & Business Services Business floral services including office plants, corporate gift programs, and recurring delivery arrangements for Anchorage businesses.
• Gift Items Complementary gift items including balloons, plush animals, chocolates, candles, gift baskets, spa sets, wine, gift cards, and home decor items.

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FlowerManager (Gravity Free)coreTechnology or IntegrationE-commerce platform provider powering the online store with features including ZIP code-based delivery personalization, account management, and shopping cart functionality.
• Local Alaskan Flower FarmersminorStrategic or Co-development PartnerPurchases locally-grown flowers and peonies during Alaska's growing season (mid-July through mid-September or first frost) to support local farmers.
• Tropical Flower Growers (Direct)coreStrategic or Co-development PartnerOnly florist in Alaska buying direct from growers, providing the largest selection of freshest, brightest, longest-lasting tropical flowers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• From You Flowers: Online flower and gift retailer offering same-day delivery through a florist network. Competes directly with Bagoy's for value- and mid-tier online flower orders.
• ProFlowers: Online flower retailer offering fresh-cut arrangements, plants, and gift baskets with direct-to-consumer delivery. Competes with Bagoy's for digital-discovered flower orders nationwide.
• Teleflora: Florist network that connects customers with local florists (including Alaska florists) for hand-arranged and hand-delivered flowers. Operates in the same local-florist + nationwide-delivery model as Bagoy's.
• 1-800-Flowers.com: National e-commerce flower and gift retailer offering fresh flowers, plants, and gift baskets with same-day delivery. Direct competitor in online flower delivery and a key competitor for nationwide orders that Bagoy's fulfills via partner florists.
• Avas Flowers: Online flower delivery retailer providing arrangements for occasions, funerals, and weddings. Competes with Bagoy's, particularly for nationwide sympathy and same-day orders.
• FTD (Florists' Transworld Delivery): Long-standing flower delivery network connecting consumers with local florists for same-day delivery. Competes directly with Bagoy's for both local Anchorage orders and nationwide delivery fulfillment.

Broad incumbents

• H.Bloom: Subscription-based floral service for corporate and hospitality clients. Comparable to Bagoy's corporate business services segment, with a broader enterprise footprint and recurring-revenue model.

Emerging players

• UrbanStems: Online florist offering designer arrangements and plants with strong e-commerce UX. Competes with Bagoy's for digitally native customers searching for premium flower delivery.
• The Bouqs Co. Digital-native florist using farm-direct sourcing and a subscription model. Comparable to Bagoy's on direct-grower relationships and curated arrangements, with stronger digital marketing reach.
• BloomNation: Online marketplace that connects customers with local florists and provides e-commerce tooling. Comparable business model — local florists with digital storefronts — and a potential partner or competitor for Bagoy's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Bagoys
• Facebookfacebook.com/bagoys
• Instagraminstagram.com/bagoys
• Pinterestpinterest.com/Bagoys
• LinkedInlinkedin.com/company/bagoy's-florist-&-home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bagoy's Florist & Home