Bali Park

What Bali Park does

Bali Park is a private aquatic theme park operated by Bali Participações on the shores of Lake Corumbá IV in Luziânia, Goiás, approximately 80km from Brasília. The park claims the largest artificial beach in South America, with 24,750 m² of white sand, 10,500 tons of sand, and 4.5 million liters of water processed through an automated water treatment system that reads chlorine levels and filters water every four hours without human intervention. Core offerings include the artificial beach, a 4,600 m² wave pool, the Bali Kids children's area (launched June 2024), beach sports arena, and a wide range of optional paid attractions (Fly Bike, Aqua Bike, Stand Up Paddle, Kayak, Wakeboard, Panoramic Swing, Surf Lessons, climbing wall, and VIP Bangalôs). On-site food and beverage is extensive, with a main restaurant (capacity 750), two wet and two dry bars, and multiple food outlets.

The company's revenue model is multi-streamed: day-use tickets sold through the MultiClubes e-commerce platform and at two physical sales points (Shopping Sul Valparaíso and Venâncio Shopping in Brasília), the Bali Pass lifetime subscription (covering up to 8 family members with monthly complimentary tickets, exclusive discounts, and priority entry), optional paid attractions priced R$25–R$65+, F&B transactions, VIP Bangalô rentals, and the in-development Bali Resorts timeshare real estate (720 apartments across 10 blocks). Distribution combines a self-serve online store, WhatsApp-driven inside sales, a commercial department for group bookings, and events (Bali Park Rock Fest, JAÉ Carnaval, fishing tournaments). The customer base is primarily B2C, segmented across families with children, couples, schools and educational groups, corporate/tour groups, seniors, and children up to 11 years. The marketed positioning emphasizes sustainability leadership (first carbon-positive water park in Brazil, first zero-waste water park globally with UN-certified carbon credits).

Strategically, the company is expanding aggressively under the R$1.3 billion Bali Participações investment plan, with active development of a marina (10,500 m², 200 vessels, via CIA LAKE partnership), the Bali Resorts hospitality project, and a pipeline of planned attractions (lazy river, boomerang, radical slides). Growth is funded by the parent holding company with no external PE/VC involvement disclosed.

Name

Bali Park

Legal name

Bali Participações

Website

https://balipark.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bali Park is a private Brazilian aquatic theme park on Lake Corumbá IV near Brasília, operating the largest artificial beach in South America with day-use tickets, a lifetime Bali Pass subscription, optional paid attractions, food and beverage, and an in-development Bali Resorts timeshare project. It serves families, couples, schools, and corporate groups in the Centro-Oeste region.

Ownership category

akta.pro rank

Product category

Water Park / Aquatic Theme Park

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAAABAA

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

SECONDARYTHAAABAE

Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

SECONDARYTHAAABAH

Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

SECONDARYTHAAABAG

Aqua Adventure Parks (Water-Based Adventure Courses, Climbing/Zip Over Water)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

Keywords

• Water park services
• Aquatic theme park
• Lifetime membership pass
• Artificial beach recreation
• Family water attractions

Headquarters

HQ city

Blumenau, Santa Catarina

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Day Use Tickets: Standard park admission tickets for day visitors, with online pre-purchase available via Multiclubes platform to avoid queues
2. Bali Pass (Lifelong Passport): Lifetime access subscription model for individuals, couples, or families. Includes up to 8 people (spouse, children up to 24 years, parents, in-laws, plus 2 fixed friends). Benefits include unlimited park access, monthly complimentary tickets, exclusive discounts on attractions and Bali Resorts accommodation, early park entry, and MeuBali benefits club.
3. Optional Attractions: Additional paid attractions including Fly Bike, Aqua Bike, Stand Up Paddle, Kayak, Surf Lessons, Panoramic Swing, Wakeboard, VIP Bangalôs, and climbing wall. Prices range from R$25 to R$65+.
4. Food and Beverage: On-site gastronomy including main restaurant (capacity 750 people), two wet bars, two dry bars, and various food outlets offering snacks, skewers, pasta, burgers, açaí, pastries, pizza and more. Food and beverages are not included in park admission.
5. VIP Bangalô Rental: Private shaded cabanas located within the water park, available for rent as premium add-on experience
6. Bali Resorts Multi-property Sales: 720 apartments of 1 and 2 bedrooms in 10 blocks sold through timeshare/multipropiedad system as fractions of real estate. Associated hotel services include 5-star hospitality.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bali Park is an aquatic theme park offering day-use admission and a lifetime membership passport (Bali Pass) granting unlimited access to South America's largest artificial beach, heated pools, wave pool, and children's play areas. The park charges separately for optional premium attractions such as Fly Bike, Aqua Bike, wakeboard, kayak, stand up paddle, surfing lessons, panoramic swing, VIP cabanas, and climbing wall, and operates on-site food and beverage outlets. The complex also generates revenue through timeshare sales of Bali Resorts apartments and a planned marina partnership with CIA LAKE.

Product overview

Bali Park is an aquatic theme park complex offering South America's largest artificial beach and diverse water attractions. The core product combines day-use park admission (Day Use) with a lifetime membership option (Bali Pass). Core attractions include the artificial beach, wave pool, Bali Kids children's area, beach sports arena, and recreational programming. Optional paid attractions include adventure activities (Fly Bike, zipline, wakeboard, kayaking, stand up paddle, aqua bike, panoramic swing, surf lessons, climbing) and premium amenities (VIP bangalôs). The park operates in partnership with Burle Experience for water sports and is expanding with a marina (CIA LAKE partnership) and Bali Resorts accommodation. Future planned attractions include lazy river, half pipe, and radical water slides. Ticketing and customer portal are handled through MultiClubes platform.

Differentiator

Problem solved

Functional benefit

Brands

• Bali Pass: Lifetime access passport program offering unlimited park entry, monthly complimentary tickets, exclusive discounts, early entry, and benefits club for families and couples.
• Bali Kids
• Bali Resorts

Products and services

• Day Use (Ingresso) Standard park admission ticket granting single-day access to artificial beach, pools, wave pool, and family attractions. Available Thursday-Sunday 10h-17h.
• Bali Pass (Lifetime Passport) Lifetime access subscription for individuals, couples, or families (up to 8 people) with unlimited park entry, monthly complimentary tickets, exclusive discounts, priority entry, and benefits club access.
• Bali Kids Children's aquatic play area with heated pools, 3 water slides, 4 infant slides, 383 interactive jets, and shallow water playground for children up to 11 years old.
• Praia Artificial (Artificial Beach) South America's largest artificial beach with 24,750 m² of white sand, 10,500 tons of sand, and 4.5 million liters of water processed through automated chlorination and filtration.
• Fly Bike Bicycle zipline crossing Lake Corumbá IV at 50 meters height over 290 meters. Third in Brazil and first in Centro-Oeste region. R$65+ for passaportistas.
• Super Tirolesa (Mega Zipline) Brazil's only zipline accommodating four simultaneous riders, offering panoramic views of Lake Corumbá IV and the surrounding landscape.
• Aqua Bike Water cycling on Lake Corumbá IV with single or double bike options, starting from R$65. Operated by Burle Experience.
• Wakeboard Wakeboarding sport at the first cable park on open lake in Brazil, operated by Burle Experience.
• Stand Up Paddle Stand up paddleboarding on Lake Corumbá IV, offered through Burle Experience at a floating station.
• Kayak Kayak tours for tranquil exploration of Lake Corumbá IV's natural beauty, offered through Burle Experience.
• Surf Lessons Surf lessons held in the wave pool on Thursdays, Fridays, and Saturdays, starting from R$25. Limited spots require advance booking at the park.
• Balanço Panorâmico (Panoramic Swing) Motorized panoramic swing ride at 26 meters height offering views of the entire park. Includes two digital photos and one printed photo. Starting from R$39.
• VIP Bangalô (Private Cabana) Private shaded cabanas within the aquatic park offering a premium shaded oasis experience, available for rent with exclusive discounts for Bali Pass holders.
• Bali Park Marina Nautical marina in partnership with CIA LAKE covering 10,500 m² with capacity for up to 200 vessels, offering covered/uncovered slips, boat and jet ski sales, rentals, tours, workshop, and nautical school.
• Bali Resorts Resort development with 720 apartments across 10 blocks, sold through timeshare/real estate fraction system, featuring 5 pools, spa, cinema, gym, kids club, and integration with Bali Park.
• Food and Beverage (Alimentação) On-site gastronomy including main restaurant (capacity 750 people), two wet bars, two dry bars, and multiple food outlets offering snacks, skewers, pasta, burgers, açaí, pastries, pizza, and more. Not included in park admission.

Quantifiable outcome

• Maximum daily capacity of 4,000 visitors
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• CIA LAKEcoreStrategic or Co-development Partner · 1 January 2024Partnership with CIA LAKE for the marina development at Lake Corumbá IV. CIA LAKE brings expertise in boat sales, marina operations, and nautical services. The partnership covers covered and uncovered slips, wet slips, boat and jet ski sales, boat tours, pier services, boat and jet ski workshop, and a nautical school for Arrais boat license certification. The marina spans 10,500 m² with capacity for 200 vessels.
• Burle ExperiencecoreTechnology or IntegrationWater sports experience provider operating at Lake Corumbá IV within the Bali Park complex. Provides equipment and instruction for activities including stand up paddle, wakeboard, kayak, and aqua bike. Operates a floating station with safety equipment and monitoring services.
• Bali ParticipaçõescoreOthersParent company Grupo Bali Participações overseeing the Bali Park and Bali Resorts developments. Responsible for the R$1.3 billion investment planned for coming months including Bali Kids (R$4 million), marina (R$2 million), and future attractions including slow river, water slides, and hotel development.

Scale indicators11 records

Recent moves13 records

Expansion highlights6 records

Others

• Burle Experience: Burle Experience is a water sports operator that runs activities at the Bali Park complex under partnership. It provides stand up paddle, wakeboard, kayak, and aqua bike offerings and is comparable as an adjacent activity provider that monetizes the same water sports category Bali Park's guests consume.
• MultiClubes: MultiClubes is the e-commerce ticketing platform and customer portal provider for Bali Park. It is an enabling technology vendor for the park's distribution rather than a competitor, but its SaaS-style platform model is relevant for understanding Bali Park's online sales and membership management infrastructure.
• CIA LAKE: CIA LAKE is Bali Park's strategic partner for the marina development at Lake Corumbá IV. As a nautical services operator offering boat sales, marina management, and boat tours, it is an adjacent ecosystem participant rather than a competitor, but its operating model is comparable for assessing marina revenue potential.

Direct peers

• Thermas dos Laranjais: Thermas dos Laranjais is one of the largest thermal water parks in the world, located in Olímpia, São Paulo. Comparable to Bali Park for its year-round heated pools, extensive family attractions, integrated hotel infrastructure, and large daily visitor throughput capacity.
• Beach Park: Beach Park is one of Brazil's largest water park and resort complexes located in Fortaleza, Ceará. It is directly comparable to Bali Park as a destination-style water park offering artificial beach experiences, multiple attractions, lifetime membership programs, and adjacent hotel/accommodation infrastructure.
• Hot Park: Hot Park is a large thermal-water park in Rio Quente, Goiás, the same Brazilian state as Bali Park. It competes directly for Centro-Oeste and Brasília catchment visitors, offering heated pools, wave pools, water slides, and integrated resort accommodations with similar family-leisure positioning.
• Aldeia das Águas Park Resort: Aldeia das Águas is a water park and resort complex located in Barra do Piraí, Rio de Janeiro state. It competes in the same Brazilian destination-water-park category as Bali Park, featuring wave pools, slides, splash areas, and adjacent lodging with similar family-leisure positioning.
• Wet'n Wild: Wet'n Wild operates multiple water park locations across Brazil under a recognized international brand. It directly competes with Bali Park in the family water-park segment with similar offerings including wave pools, slides, splash pads, and optional paid attractions, but with broader geographic reach.

Broad incumbents

• Beto Carrero World: Beto Carrero World is Brazil's largest theme park located in Penha, Santa Catarina, offering rides, shows, and water attractions as part of a broader entertainment portfolio. It is comparable to Bali Park as a large-scale Brazilian family destination but operates a much broader theme-park experience beyond water-based attractions.
• Hopi Hari: Hopi Hari is a major Brazilian theme park located in Vinhedo, São Paulo, offering rides and entertainment experiences. While broader than a pure water park, it competes for the same family day-out entertainment spend that Bali Park targets, making it a relevant broader-market incumbent peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/balipark
• LinkedInlinkedin.com/company/bali-park

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bali Park