Balton Trading Asia
Balton Trading Asia is the first national FMCG distributor and 3PL operator in Uzbekistan, importing and distributing consumer goods from global brands across 22,000+ retail points in all 13 regions with 1-day delivery.
- Company typePrivate
- Founded1995
- HeadquartersTashkent, Uzbekistan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Balton Trading Asia does
Balton Trading Asia (ИП ООО Balton Trading (Asia)) is the first national FMCG distributor in Uzbekistan, founded in 1995 and headquartered in Tashkent. The company operates two integrated service lines: (1) import and wholesale distribution of fast-moving consumer goods under brand agreements with global principals including Nestlé, Colgate-Palmolive, Unilever, Starbucks, HARIBO, Lavazza, Arla Foods, Storck, Lipton, Makfa, Borges, Froneri and Lego; and (2) third-party logistics (3PL) services covering warehousing, transportation, order processing, labeling, customs warehousing, and cross-docking for external clients. Its customer base spans organized modern trade (Korzinka, Olma, Havas, Makro, Assorti, Baraka, Fix Price, M Cosmetics), traditional neighborhood stores and bazaars (22,000+ trade points), HoReCa, and corporate accounts — achieving 74% share of the largest modern trade chains across all 13 regions of Uzbekistan with 1-day delivery.
The business is supported by 55,000 sq.m. of warehouse space across 17 facilities (including the first BREEAM-certified Class A warehouse in Uzbekistan and Central Asia), 150+ owned vehicles covering 4.8 million km per year, 64,000 tons of orders processed annually, and a 2,000+ SKU portfolio. Operations are digitized through an integrated technology stack of WMS, Axelot TMS, Effie merchandising automation, Anaplan connected planning (with a dedicated Center of Excellence recognized by Anaplan for Central Asia in 2026), and 1C enterprise software. The company is FSSC 22000 certified (Bureau Veritas, March 2025) and has received Brand Awareness 2025 awards for HARIBO and MOEMORE, and multiple-time "Best Distributor of Uzbekistan" recognition.
Balton Trading Asia generates revenue through two primary streams: transaction-based FMCG distribution (markup on goods sold to retail and wholesale customers) and managed-service 3PL fees (warehousing, transportation, and value-added logistics services). Go-to-market is sales-led, with field sales teams covering traditional trade, modern retail, HoReCa, and corporate clients via direct engagement. The company is privately held with no disclosed external institutional investors, no parent company, and no public revenue disclosure.
Balton Trading Asia firmographics
Firmographics- Name
- Balton Trading Asia
- Legal name
- ИП ООО Balton Trading (Asia)
- Website
- https://baltontrading.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Balton Trading Asia is the first national FMCG distributor and 3PL operator in Uzbekistan, importing and distributing consumer goods from global brands across 22,000+ retail points in all 13 regions with 1-day delivery.
- Ownership category
- akta.pro rank
Balton Trading Asia industry classification
Industry- Product category
- FMCG Distribution and Logistics Services
- NAICS
- Warehousing and Storage (493)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Consumer Packaged Goods (CPG) & FMCG (TLAIALAH)
Keywords
Where Balton Trading Asia is headquartered
LocationHeadquarters
- HQ city
- Tashkent
- HQ country
- Uzbekistan
- HQ region
- Asia
Offices13 records
Markets served
Balton Trading Asia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- FMCG Distribution: Import and distribution of consumer goods including food, confectionery, beverages, personal care, and household products. Revenue generated through markup on goods sold to retail and wholesale customers.
- 3PL Logistics Services: Third-party logistics services including warehousing, storage, transportation, order processing, labeling, customs warehouse, and cross-docking. Revenue from service fees for logistics operations.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Balton Trading Asia product offering
Product offeringCore offering
Balton Trading Asia is the first national FMCG distributor in Uzbekistan, importing and distributing consumer goods (food, beverages, confectionery, personal care, household products, toys) from international brands to over 22,000 retail points across 13 regions, with 1-day delivery from a 55,000 sq.m. warehouse footprint and a fleet of 150+ vehicles. In parallel, it operates a 3PL logistics business offering warehousing, transportation, order processing, labeling, customs warehousing, and cross-docking to third-party clients.
Product overview
Balton Trading Asia operates as a first national distributor and 3PL operator in Uzbekistan, offering two core service lines: FMCG Distribution (covering import, warehousing, and delivery to 22,000+ retail points) and Third-Party Logistics (warehousing, transportation, and order processing). The company operates 55,000 sq.m. of warehouse space including BREEAM-certified Class A facilities, maintains a fleet of 150 vehicles, and serves 13 regions. The portfolio includes branded products from international partners such as Nestlé, Colgate-Palmolive, Starbucks, HARIBO, Storck, Lavazza, Makfa, and others across food, confectionery, personal care, and home care categories.
Differentiator
Problem solved
Functional benefit
Products and services
- FMCG Distribution Services End-to-end import and distribution of branded fast-moving consumer goods (food, beverages, confectionery, personal care, household chemicals, toys) covering warehousing, transportation and 1-day delivery to 22,000+ traditional and modern retail outlets across Uzbekistan. Built for FMCG brand principals and retail chain customers.
- 3PL Logistics Services Third-party logistics offering for external clients, including warehousing (Class A and B facilities, including temperature-controlled and cold storage chambers), transportation, order processing, labeling, customs warehousing, cross-docking and last-mile delivery, with operations managed on WMS and Axelot TMS and FSSC 22000 food-safety compliance.
Quantifiable outcome
- 1-day delivery to 22,000+ trade points across 13 regions
- +3 more outcomes
Companies that use Balton Trading Asia
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Balton Trading Asia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Balton Trading Asia partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core.
- NestlecoreGlobal food and beverage giant - distributes Nescafe coffee, mineral water, chocolate, ice cream, bouillons, dairy products, baby food, and pet food through Balton Trading Asia
- Colgate-PalmolivecoreAmerican consumer products company distributing soap, oral hygiene products, toothpaste, toothbrushes, pet food, and household chemicals
- StorckcoreGerman confectionery company since 1903. Products include Merci, Toffifee, Mamba, Werther's Original. Present in 100+ countries
- HARIBOcoreWorld leader in fruit gummy and licorice. Products in 120+ countries, 16 manufacturing facilities in 10 countries, 7,000+ employees globally. Awarded Brand Awareness 2025
- LavazzacoreItalian coffee company producing 85,000+ tons annually. 48% Italian retail market share, 1.2B+ Euro revenue. Present in 90+ countries
- Unilever (Rama)coreGlobal consumer goods company producing spreads including Rama brand since 1924
- BorgescoreInternational Mediterranean cuisine company founded 1896 in Spain. Products in 100+ countries including olive oils and olives
- Arla FoodscoreDanish-Swedish dairy company, largest in Scandinavia. 8,500 farmer co-owners. Headquarters in Aarhus, Denmark
- MakfacorePasta and durum wheat flour manufacturer trusted by millions of families. Ideal for Uzbek cuisine
- MOEMOREcoreCanned tuna brand - natural and healthy product. Awarded Brand Awareness 2025. Expanded to include sprats and salmon range in 2025
- IMPRAcorePure Ceylon tea brand popular in Baltic and CIS markets. New products: Finest Selection, English Breakfast, Premium Selection
- ПикантаcoreRussian brand founded 1999 - sauces, ketchup, vegetable canned goods, syrups. 70+ product names. HoReCa presentation at Association of Cooks of Uzbekistan
- LiptoncoreInternational tea brand founded 1890 in UK. 25+ years in Russian market, 100+ black, green and herbal tea products
- FronericoreWorld ice cream manufacturer with HQ in Limington Bar, North Yorkshire, England. Largest in Europe by volume, second largest globally after Unilever
- StarbuckscoreAmerican coffee company and coffeehouse chain founded 1971 in Seattle
- LurpakcorePremium butter brand belonging to Danish Dairy Board. 110+ years reputation for finest premium butter
- Lego GroupcoreDanish private toy manufacturer of LEGO building blocks
- R.O.C.S.coreOral care brand (Remineralizing Oral Care Systems) - toothpastes, toothbrushes, specialized products for adults and children. Represented by Diarsi Global LLC
- SynergeticcoreHome care brand for cleaning, laundry, dishwashing - responds to efficiency, safety and conscious household choices. Natural extension of family care portfolio
- SchickcoreShaving products brand - part of Schick x NIVEA co-branded gift sets for care and gifting
- NIVEAcoreSkin care brand - part of Schick x NIVEA co-branded gift sets combining quality shaving and skin care
- Bob SnailcoreNatural fruit snacks brand launched in Uzbekistan October 2025, available at Korzinka retail chain
- Bunge (Олейна, IDEAL)coreVegetable oil production and grain trading. Brands include Олейна, IDEAL and Масленица sunflower oils, Primoliva olive oil
- РусагроcoreSunflower processing, oil production, sugar manufacturing. One of largest sugar producers in Russia
- AnaplancoreConnected planning platform - first company in Uzbekistan to implement Anaplan. Center of Excellence established for business planning integration across sales, finance, inventory, logistics
- Bureau VeritascoreGlobal certification authority that certified Balton Trading Asia under FSSC 22000 (March 6, 2025)
- EffiecoreMerchandising automation software for field sales management
- AxelotcoreTMS provider for transport management system and route optimization
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Balton Trading Asia competitors and assessment
Company assessmentBroad incumbents
- Kuehne+Nagel: Global logistics leader with large contract logistics and FMCG distribution capabilities; broader incumbent comparable on the 3PL/contract logistics axis.
- DHL Supply Chain: Global 3PL incumbent offering FMCG/retail supply chain, contract logistics, and warehousing at scale; broad incumbent operating in Balton's category though not specializing in Uzbekistan.
- CEVA Logistics: Top-tier global 3PL with strong FMCG and consumer goods contract logistics; large incumbent overlapping on the warehouse + transport management solutions Balton commercializes through 3PL services.
Direct peers
- Aramex: Middle East-headquartered logistics and supply chain company with deep emerging-market B2B distribution expertise; comparable emerging-market 3PL/distribution footprint and customer mix.
- Logista: Spanish-listed distribution and value-added services company distributing consumer goods (tobacco, food, pharma, convenience) to retail points; comparable because Balton performs the same FMCG-to-retail-point function with adjacent logistics services.
- Imperial Logistics: Pan-African 3PL and FMCG supply chain operator with national-distributor characteristics in emerging markets; highly comparable to Balton's combination of national B2B distribution and 3PL services across under-served geographies.
- Pony Express: Russian/CIS delivery and logistics operator with broad parcel and freight services; relevant CIS-region peer for Balton's distribution, warehousing, and last-mile delivery across Uzbekistan.
- Havi: Global foodservice and FMCG supply chain specialist operating distribution and warehousing for multinational CPG brands; structurally similar to Balton's role as multinational FMCG brand-owner distribution partner.
- STS Logistics: Russia/CIS freight and logistics company with container, road, and warehousing operations; regional peer due to geography and the brokerage + 3PL model overlapping with Balton's distribution-led logistics stack.
Others
- Brambles: Global logistics infrastructure company operating CHEP pallet pooling and supply-chain platforms; adjacent/ecosystem peer as a logistics infrastructure enabler for FMCG distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
Balton Trading Asia social profiles
Digital presenceBalton Trading Asia compliance and trust
Trust signalCompliance2 records
Balton Trading Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Balton Trading Asia leadership team
Management profileNumber of profiles
Balton Trading Asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Balton Trading Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Balton Trading Asia
What does Balton Trading Asia do?
Balton Trading Asia is the first national FMCG distributor in Uzbekistan, importing and distributing consumer goods (food, beverages, confectionery, personal care, household products, toys) from international brands to over 22,000 retail points across 13 regions, with 1-day delivery from a 55,000 sq.m. warehouse footprint and a fleet of 150+ vehicles. In parallel, it operates a 3PL logistics business offering warehousing, transportation, order processing, labeling, customs warehousing, and cross-docking to third-party clients.
Is Balton Trading Asia a public or private company?
Balton Trading Asia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Balton Trading Asia founded?
Balton Trading Asia was founded in 1995. It employs 51 to 100 people.
Where is Balton Trading Asia based?
Balton Trading Asia is headquartered in Tashkent, Uzbekistan, in the Asia region.
How does Balton Trading Asia make money?
Two revenue lines are on record. FMCG Distribution is the primary driver. The others are 3PL Logistics Services.
Who are Balton Trading Asia's main competitors?
Broad incumbents on record are Kuehne+Nagel, DHL Supply Chain and CEVA Logistics. Direct peers are Aramex, Logista, Imperial Logistics, Pony Express, Havi and STS Logistics. Brambles is listed as an others.
Does Balton Trading Asia have an API?
No public API is recorded for Balton Trading Asia.
What industry is Balton Trading Asia in?
Balton Trading Asia's product category is FMCG Distribution and Logistics Services. Its primary akta.pro industry code is TLAIALAH, Consumer Packaged Goods (CPG) & FMCG. Its NAICS code is 493 and its SIC code is 5140.