Brian Miller

What Brian Miller does

Amador Wine Country is a regional wine marketing organization based in Plymouth, California, that represents more than 40 wineries in Amador County. It operates as a membership-based industry association, generating revenue through associate membership dues paid by participating wineries, and runs a portfolio of annual consumer events including the Barbera Festival, Four Fires Food & Wine Festival, and Big Crush Harvest Wine Festival. Its flagship event, the Barbera Festival, celebrates National Barbera Day and brings together Amador County wineries with Italian Barbera producers for a curated grand tasting, gourmet food pairings, live music, and a VIP experience with commemorative glassware and swag bags.

The business model is event-driven and multi-stream. Primary revenue comes from ticket sales (VIP Experience at $115 pre-release / $125 standard, Designated Driver at $55) distributed through the Universe ticketing platform, supplemented by vendor registration fees, corporate sponsorships (Folsom Times, Vino Tahoe, Driven Cellars, Domenico Winery, Almond Heights, Vino Noceto), and recurring winery membership dues. Distribution and marketing rely on a WordPress website, Facebook, Instagram, email newsletter, and the Folsom Times media partnership. The organization employs 22 people and operates from a headquarters at 9313 Pacific Street, Plymouth, CA, with its primary event venue at 52 Natoma St, Folsom, CA.

From a technology standpoint, Amador Wine Country has no proprietary technology stack. It relies entirely on commodity platforms: Universe for ticketing, WordPress for web/event management, and standard social media channels for consumer marketing. There is no disclosed use of AI, proprietary data assets, or differentiated software. The competitive positioning rests on its role as the regional collective marketing body for Amador County wineries rather than on any technology advantage.

Name

Brian Miller

Legal name

Amador Wine Country

Website

https://barberafestival.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Amador Wine Country is a Plymouth, California-based regional wine association that represents 40+ Amador County wineries and produces annual consumer events, including the flagship Barbera Festival, with revenue from tickets, sponsorships, vendor fees, and membership dues.

Ownership category

akta.pro rank

Product category

Wine Event Management and Regional Wine Marketing

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Production & Winemaking (AFAFAAAB)

Keywords

• Wine event management
• Regional wine marketing
• Winery membership association
• Barbera wine festival
• Wine tourism promotion

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Event Ticket Sales: Primary revenue stream from ticket sales to festival attendees. VIP Experience tickets priced at $115 pre-release and $125 standard; Designated Driver tickets at $55. The event creates direct consumer revenue through ticketing.
2. Vendor Registration Fees: Revenue from food and product vendors participating in the festival through booth rentals and registration fees.
3. Sponsorship Revenue: Corporate sponsors (Folsom Times, Vino Tahoe, Driven Cellars, Domenico Winery, Almond Heights) pay for event visibility and promotional placement in print materials.
4. Winery Membership Dues: Amador Wine Country operates as a membership organization for Amador County wineries, generating revenue through associate membership fees from participating wineries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Amador Wine Country organizes and hosts curated wine tasting events and festivals that aggregate multiple Amador County wineries and visiting producers into single-venue consumer experiences. Its flagship is the annual Barbera Festival celebrating National Barbera Day, featuring a grand tasting of Barbera wines from California wineries and Italian selections paired with gourmet food and live entertainment. The organization also runs Four Fires Food & Wine Festival, Big Crush Harvest Wine Festival, and Behind the Cellar Door, while serving as the regional marketing body that collects membership dues from Amador County wineries.

Product overview

Amador Wine Country operates as a regional wine association offering wine events and festivals. Its primary product is the Barbera Festival, an annual celebration of National Barbera Day featuring wine tastings from California and Italian wineries, gourmet food, and live entertainment. The organization also manages other wine events including Four Fires Food & Wine Festival and Big Crush Harvest Wine Festival.

Differentiator

Problem solved

Functional benefit

Products and services

• Barbera Festival Annual flagship wine tasting festival celebrating National Barbera Day, featuring a grand tasting of Barbera wines from California wineries and Italian selections, gourmet food pairings, live music, photo booth, and a VIP experience with limited attendance to preserve a premium atmosphere. Tickets sold as VIP Experience ($115 pre-release, $125 standard) and Designated Driver Admission ($55).
• Four Fires Food & Wine Festival

Quantifiable outcome

• Over 40 wineries participating in single event, providing exposure to concentrated audience of wine enthusiasts

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

37 partnerships are on record, tiered core and supporting.

• Amador CellarscoreStrategic or Co-development Partner · 29 August 2026Amador Cellars participates as a featured winery in the annual Barbera Festival, contributing their Barbera wine selections to the grand tasting experience. The partnership provides the winery with direct access to concentrated wine enthusiast audiences while enriching the festival's offerings.
• Amador Heights Wine | Vino TahoecoreStrategic or Co-development Partner · 29 August 2026Amador Heights Wine and Vino Tahoe participate as featured wineries in the annual Barbera Festival, contributing their wine selections to the tasting experience. Vino Tahoe also appears as a named sponsor.
• Avio Vineyards & WinerycoreStrategic or Co-development Partner · 29 August 2026Avio Vineyards & Winery participates as a featured winery in the annual Barbera Festival, showcasing their wines to festival attendees.
• Bella Grace VineyardscoreStrategic or Co-development Partner · 29 August 2026Bella Grace Vineyards participates as a featured winery in the annual Barbera Festival.
• Cielo Sulla Terra Estate Vineyards & WinerycoreStrategic or Co-development Partner · 29 August 2026Cielo Sulla Terra Estate Vineyards & Winery participates as a featured winery in the annual Barbera Festival.
• Cooper VineyardscoreStrategic or Co-development Partner · 29 August 2026Cooper Vineyards participates as a featured winery in the annual Barbera Festival, showcasing their wines to festival attendees.
• D'Agostini WinescoreStrategic or Co-development Partner · 29 August 2026D'Agostini Wines participates as a featured winery in the annual Barbera Festival.
• Di Arie Vineyard & WinerycoreStrategic or Co-development Partner · 29 August 2026Di Arie Vineyard & Winery participates as a featured winery in the annual Barbera Festival.
• Dillian WinescoreStrategic or Co-development Partner · 29 August 2026Dillian Wines participates as a featured winery in the annual Barbera Festival.
• Dobra Zemlja WinerycoreStrategic or Co-development Partner · 29 August 2026Dobra Zemlja Winery participates as a featured winery in the annual Barbera Festival.
• Docmanov Vineyards & WinerycoreStrategic or Co-development Partner · 29 August 2026Docmanov Vineyards & Winery participates as a featured winery in the annual Barbera Festival.
• Domenico VineyardcoreStrategic or Co-development Partner · 29 August 2026Domenico Vineyard participates as a featured winery in the annual Barbera Festival. Also appears as event sponsor with logo placement.
• Driven CellarscoreStrategic or Co-development Partner · 29 August 2026Driven Cellars participates as a featured winery in the annual Barbera Festival. Also appears as event sponsor with logo placement on the event website.
• Drytown CellarscoreStrategic or Co-development Partner · 29 August 2026Drytown Cellars participates as a featured winery in the annual Barbera Festival.
• E16coreStrategic or Co-development Partner · 29 August 2026E16 winery participates as a featured winery in the annual Barbera Festival.
• Fraser Family VineyardscoreStrategic or Co-development Partner · 29 August 2026Fraser Family Vineyards participates as a featured winery in the annual Barbera Festival.
• Helwig WinerycoreStrategic or Co-development Partner · 29 August 2026Helwig Winery participates as a featured winery in the annual Barbera Festival.
• Jeff Runquist WinescoreStrategic or Co-development Partner · 29 August 2026Jeff Runquist Wines participates as a featured winery in the annual Barbera Festival.
• Jeremy Wine CocoreStrategic or Co-development Partner · 29 August 2026Jeremy Wine Co participates as a featured winery in the annual Barbera Festival.
• Krissie VineyardscoreStrategic or Co-development Partner · 29 August 2026Krissie Vineyards participates as a featured winery in the annual Barbera Festival.
• La MesacoreStrategic or Co-development Partner · 29 August 2026La Mesa winery participates as a featured winery in the annual Barbera Festival.
• Lava Cap WinerycoreStrategic or Co-development Partner · 29 August 2026Lava Cap Winery participates as a featured winery in the annual Barbera Festival.
• MFV WinerycoreStrategic or Co-development Partner · 29 August 2026MFV Winery participates as a featured winery in the annual Barbera Festival.
• Nello OlivocoreStrategic or Co-development Partner · 29 August 2026Nello Olivo winery participates as a featured winery in the annual Barbera Festival.
• New Clairvaux VineyardcoreStrategic or Co-development Partner · 29 August 2026New Clairvaux Vineyard participates as a featured winery in the annual Barbera Festival.
• Prima Materia Vineyard & WinerycoreStrategic or Co-development Partner · 29 August 2026Prima Materia Vineyard & Winery participates as a featured winery in the annual Barbera Festival.
• Rombauer VineyardscoreStrategic or Co-development Partner · 29 August 2026Rombauer Vineyards participates as a featured winery in the annual Barbera Festival, bringing premium wine selections to the tasting.
• Rubidoux Ridge VineyardcoreStrategic or Co-development Partner · 29 August 2026Rubidoux Ridge Vineyard participates as a featured winery in the annual Barbera Festival.
• Scott Harvey WinescoreStrategic or Co-development Partner · 29 August 2026Scott Harvey Wines participates as a featured winery in the annual Barbera Festival.
• Shadow RanchcoreStrategic or Co-development Partner · 29 August 2026Shadow Ranch winery participates as a featured winery in the annual Barbera Festival.
• Villa Toscano WinerycoreStrategic or Co-development Partner · 29 August 2026Villa Toscano Winery participates as a featured winery in the annual Barbera Festival.
• Vina ModacoreStrategic or Co-development Partner · 29 August 2026Vina Moda winery participates as a featured winery in the annual Barbera Festival.
• Vino NocetocoreStrategic or Co-development Partner · 29 August 2026Vino Noceto winery participates as a featured winery in the annual Barbera Festival.
• Pansare CellarscoreStrategic or Co-development Partner · 29 August 2026Pansare Cellars participates as a featured winery in the annual Barbera Festival.
• Folsom TimessupportingGTM or Marketing Partner · 29 August 2026Folsom Times serves as media sponsor for the Barbera Festival, providing event coverage and promotional placement in their print publication. The partnership includes logo placement on the event website and inclusion in print materials.
• Almond HeightssupportingGTM or Marketing Partner · 29 August 2026Almond Heights serves as a sponsor for the Barbera Festival with logo placement on the event website.
• Universe Ticketing PlatformsupportingTechnology or Integration · 29 August 2026Universe provides the ticketing platform for the Barbera Festival, enabling online ticket sales with integrated promotional materials and checkout functionality.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Santa Cruz Mountains Winegrowers Association: Regional winegrower association hosting Passport Days and other consumer tasting events for member wineries. Comparable membership-based event organization at similar scale.
• Livermore Valley Wine Country: Regional wine association promoting Livermore Valley wineries through consumer events, festivals, and collective marketing. Comparable membership-based event-driven organization of similar scale.
• Temecula Valley Winegrowers Association: Regional wine association promoting Temecula Valley wineries through festivals and consumer events. Comparable membership model and Southern California regional focus.
• Sonoma County Vintners: Regional wine trade association that runs member-supported events and festivals promoting Sonoma County wineries to consumers. Highly comparable as a membership-based wine event organization with regional scope.
• Paso Robles Wine Country Alliance: Regional wine marketing organization representing wineries in the Paso Robles AVA, hosting multiple annual consumer events and festivals. Closely comparable in structure, audience, and recurring event portfolio.

Regional players

• Finger Lakes Wine Alliance: Regional wine alliance representing Finger Lakes wineries through consumer events like wine trails and festivals. Comparable membership structure and event-driven consumer marketing, though geographically distant.
• Walla Walla Valley Wine Alliance: Regional wine alliance promoting Walla Walla Valley wineries through consumer events and collective marketing. Comparable association structure and event focus, but operating in a different US region.

Broad incumbents

• Lodi Winegrape Commission: Regional winegrower commission running wine tastings, festivals, and consumer programs for Lodi wineries. Comparable regional marketing and event-driven model.
• Napa Valley Vintners: Large, established wine industry association running major tastings such as Auction Napa Valley. Comparable business model (winery membership + high-end consumer events) but at much larger scale and broader varietal portfolio.
• Wine Institute: California's statewide wine trade association representing wineries and promoting the industry. Comparable collective association model but at a much broader, state-level scope rather than a single AVA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AmadorWine
• Instagraminstagram.com/amadorwine
• LinkedInlinkedin.com/company/brian-miller-events-and-marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brian Miller